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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen DERIVATIF Wikrama Parahita : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Berdikari: Jurnal Pengabdian Masyarakat Indonesia International Journal of Community Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian Al-Ikhlas Jurnal Akuntansi Kompetif Journal of Economics and Business Aseanomics Jurnal Abdi Insani Reswara: Jurnal Pengabdian Kepada Masyarakat ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Accounting, Management and Economics Research Research of Business and Management Research of Economics and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Research of Finance and Banking Research of Islamic Economics (RIE) MARAS : Jurnal Penelitian Multidisplin Human Capital and Organizations Marketing and Business Strategy Taxation and Public Finance Jurnal Medika: Medika
Zainal Zawir Simon
Magister Management, Pascasarjana, Universitas YARSI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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What Makes Consumers Buy? The Impact of Quality, Price, Brand Image, and Social Media Promotion Putri, Gita Amalia; Simon, Zainal Zawir
Research of Economics and Business Vol. 3 No. 2 (2025): SEPTEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v3i2.417

Abstract

This study was conducted to investigate the impact of Product Quality, Price Perception, Brand Image, and social media promotion on purchasing decisions for Skintific Skincare. The samples used in this study were users and users of Skintific. The sampling technique used a non-probability sampling method, with a purposive sampling technique. The data collection method used a questionnaire. Data analysis used multiple linear regression analysis. The study's results showed that product quality has a partial and significant positive effect on purchasing decisions. (2) Price perception does not have a significant effect on purchasing decisions. (3) Brand image does not have a significant effect on purchasing decisions. (4) Promotion has a positive and significant effect on purchasing decisions. The managerial implications of this study are that Skintific can improve purchasing decisions by strengthening product quality and promotion strategies on social media, as these two factors have been shown to have a significant effect. In addition, although price perception and brand image do not have a significant effect in this study, the company still needs to consider competitive pricing strategies and strengthen brand image to increase competitiveness in the market.
Pengaruh Kompensasi, Job Insecurity Stres Kerja dan Kepuasan Kerja Terhadap Turnover Intention (Studi Kasus pada Karyawan CV XYZ) Putri, Pencya Andina; Simon, Zainal Zawir; Zain, Efendy
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 1 (2023): Article Research Volume 3 Issue 1, Maret 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i1.2709

Abstract

Kompensasi, ketidakamanan kerja, stres kerja dan kepuasan kerja dapat mempengaruhi turnover intention karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi, ketidakamanan kerja, Stres Kerja terhadap kepuasan kerja dan turnover intention. Penelitian ini dilakukan di Kantor perusahaan CV XYZ dengan mengambil sampel sebanyak 91 orang. Data di kumpulkan dengan menyebarkan kuesioner dengan pernyataan sebanyak 25 items. Selanjutnya data yang telah dikumpulkan dianalisis dengan analisis jalur menggunakan SPSS dan dan Partial Least Square Structural Equation Modeling (PLS-SEM). Penelitian ini menyimpulkan bahwa terdapat empat hipotesis yang ditolak dan tiga hipotesis yang diterima. Hipotesis yang diterima dalam penelitian ini antara lain adalah konpensasi bepengaruh terhadap kepuasan kerja, job insecurity berpengaruh terhadap tunrover intention dan stres kerja berpengaruh tunrover intention karyawan. Sedangkan job insecurity tidak berpengaruh kepuasan kerja, stres kerja tidak berpengaruh kepuasan kerja, kompensasi tidak berpengaruh tunrover intention dan kepuasan kerja tidak berpengaruh tunrover intention
Peran Brand Preference Memediasi Pengaruh Co-Branding dan Brand Equity Terhadap Minat Beli: (Studi Pada Kolaborasi Indomie dan Pop Mie) Tuzzahro, Aminah; Zawir Simon, Zainal
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4027

Abstract

This study aims to see effect of co-branding and brand equity on purchase intention through brand preference as an intervening variable. Data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that: (1) co-branding has a positive and significant effect on brand preference, (2) brand equity has a positive and significant effect on brand preference, (3) co-branding has no effect on purchase intention, (4) brand equity has a positive and significant effect on purchase intention, (5) brand preference has a positive and significant effect on purchase intention, (6) brand preference mediates the effect of co-branding on purchase intention, (7) brand preference mediates the effect of brand equity on purchase intention.
FAKTOR PENENTU MINAT MAHASISWA AKUNTANSI BERKARIR DI LEMBAGA KEUANGAN SYARIAH Challen, Auliffi Ermian; Vidaryanti, Retno; Karimulloh, Karimulloh; Simon, Zainal Zawir
Jurnal Akuntansi Kompetif Vol. 6 No. 1 (2023): Inovasi, Kepatuhan, dan Transparansi Akuntansi di Era Digital dan Pandemi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v6i1.1276

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan akuntansi syariah, lingkungan kerja, dan pertimbangan pasar kerja terhadap minat mahasiswa akuntansi karir di lembaga keuangan syariah. Sampel penelitian adalah mahasiswa program studi akuntansi Universitas Yarsi. Teknik pengambilan sampel dalam penelitian ini adalah convenience sampling. Metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa pengetahuan akuntansi syariah dan pertimbangan pasar tenaga kerja berpengaruh positif terhadap minat mahasiswa akuntansi untuk berkarir di lembaga keuangan syariah. Sedangkan lingkungan kerja tidak mempengaruhi minat mahasiswa akuntansi untuk berkarir di lembaga keuangan syariah.
Peningkatan Kompetensi Siswa SMK dalam Perhitungan dan PengisianSPT PPN Melalui Pembelajaran Kontekstual Muhammad Ghazali; Auliffi Ermian Challen; Zainal Zawir Simon; Effendi Zain; Leli Amelia Safitri; Shindi Aulia
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/v5mec837

Abstract

Perubahan tarif Pajak Pertambahan Nilai (PPN) yang diberlakukan mulai 1 Januari 2025 sesuai dengan Undang-Undang Harmonisasi Peraturan Perpajakan (UU HPP). Namun belum banyak siswa-siswa SMK yang mengetahui perubahan UU HPP mengenai PPN, cara perhitungan PPN, dan cara pengisian SPT Masa PPN. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan baru mengenai PPN, untuk meningkatkan kompetensi siswa dalam menghitung PPN, dan memperoleh keterampilan dalam pengisian SPT Masa PPN. Metode yang digunakan dalam pelatihan ini menggunakan pendekatan pembelajaran kontekstual melalui empat tahap yakni ceramah interaktif, simulasi studi kasus, latihan praktik, serta evaluasi dan umpan balik. Kegiatan pelatihan ini diselenggarakan di SMK Negeri 3 Jakarta yang diikuti oleh 36 orang siswa. Kegiatan pengabdian kepada masyarakat ini berjalan lancar dan telah mencapai tujuannya. Melalui metode kontekstual, siswa berhasil memahami konsep dasar Pajak Pertambahan Nilai, Perhitungan PPN terutang, dan Pengisian SPT Masa PPN. Sehingga pelatihan ini mampu meningkatkan kompetensi dan kepercayaan diri siswa dalam menerapkan pengetahuan perpajakannya
Related Party Transactions and Corporate Governance in Business Group: Evidence from Indonesia Perdana Wahyu Santosa; Sovi Ismawati Rahayu; Zainal Zawir Simon; Martua Eliakim Tambunan
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2719

Abstract

This paper aims to offer new evidence as to how sub-related party transactions (RPTs) can be related to corporate governance for Indonesia's business group. We address an ongoing theoretical tension and some recent research in the RPTs literature by focusing on revenue, expenses, loans, and receivables. Business groups are classified by size or market capitalization. This paper examines whether RPTs in the business group relate with domestic/foreign shareholders, independent board/commissioner, and firm size as controlling factors. The business groups wereselected through purposive sampling that met the analysis criteria with their typology in the population of business groups listed on IDX. We used panel data analysis for four models. This relationship is more pronounced than some recent research for business group firms and firms with more highly concentrated foreign ownership regarding the effect RPTs on revenue, expenses, loans, and receivables. Related to the controlling variable, firm size shows a significant effect on every sub RPTs. The results may imply that foreign ownership exploits Indonesia with expenses such as cross-border transactions of capital goods, intangible property (royalty), intra-firm services, and the cost of debt. Therefore, there is a need for a balanced interest for government and business in Indonesia via foreign directinvestment with corporate governance implementation and adaptive regulation.
Exploring religious motivation as a moderator of word-of-mouth in Islamic banking Hukama, La Diadhan; Setianingrum, Any; Zain, Efendy; Simon, Zainal Zawir; Ghazali, Muh.
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art6

Abstract

Purpose – This study examines the effects of service quality, service convenience, religious motivation, and customer satisfaction on word-of-mouth (WOM) behavior in Indonesian Islamic banking. It also investigates whether religious motivation moderates the relationship between customer satisfaction and WOM.Methodology – A quantitative approach was employed using purposive sampling of Islamic bank customers who had maintained an active account for at least one year. Data were collected from 195 respondents and analyzed using WarpPLS 6.0 to assess the measurement and structural models and test the proposed hypotheses.Findings – The results demonstrate that service quality and service convenience significantly enhance customer satisfaction. Furthermore, service quality, religious motivation, and customer satisfaction have significant positive effects on WOM behavior. However, service convenience does not directly influence WOM, and religious motivation does not moderate the relationship between customer satisfaction and WOM. These findings indicate that customer satisfaction is the primary driver of customers’ willingness to recommend Islamic banks, regardless of their level of religious motivation.Implications – Islamic banks should prioritize improving service quality and sustaining customer satisfaction to encourage positive WOM and strengthen customer advocacy. Although religious motivation does not strengthen the satisfaction–WOM relationship, reinforcing Sharia values remains an important strategy for differentiating Islamic banks in an increasingly competitive market.Originality – This study extends the Islamic banking literature by examining the moderating role of religious motivation in the customer satisfaction–WOM relationship, an area that has received limited empirical attention. Unlike previous studies emphasizing customer loyalty and behavioral intention, this study identifies WOM as a distinct and important behavioral outcome in the Islamic banking context.
The Effect of Pricing Strategy, Promotion, and Online Reviews on Consumer Purchasing Decisions: An Empirical Study Anik Sofiatun Amanah; Zainal Zawir Simon
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.419

Abstract

The rapid growth of digital commerce has intensified competition among online sellers, requiring businesses to understand the factors that influence consumer purchasing decisions in digital marketplaces. However, empirical evidence on how price, promotion, and electronic word of mouth particularly online customer reviews and ratings shape purchasing decisions in the TikTok Shop ecosystem remains limited. Therefore, this study aims to examine the effects of price, promotion, online customer reviews, and online customer ratings on purchasing decisions, and to review these relationships from an Islamic perspective. This study uses an explanatory research design with a population consisting of TikTok Shop consumers in North Jakarta and a sample of 125 respondents. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that price, promotion, and online customer reviews have a positive and significant effect on purchasing decisions, whereas online customer ratings do not. These findings provide empirical evidence on consumer behavior in the TikTok Shop marketplace and highlight the importance of pricing strategies, promotional activities, and credible online reviews in influencing purchasing decisions in digital commerce environments.
Islamic Consumer Ethics and Buying Behavior of Muslim Gen Z: The Influence of Service, Promotion, Price, and Product Quality Munawaroh Munawaroh; Zainal Zawir Simon; Toto Heriyanto
Research of Islamic Economics Vol. 3 No. 2 (2026): JANUARY 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v3i2.564

Abstract

This study aims to analyze the influence of service quality, promotion, price perception, and product quality on McDonald's consumers' purchasing decisions in Jakarta, and to assess these marketing factors from an Islamic economic perspective. This research employs an exploratory quantitative approach and a purposive sampling technique. A total of 135 respondents participated through questionnaire-based surveys. The data were analyzed using multiple linear regression. The results indicate that service quality, promotion, and product quality each have a positive and significant effect on purchasing decisions. In contrast, price perception has a significant, adverse effect, suggesting consumer sensitivity to pricing at fast-food outlets. Simultaneously, all independent variables significantly influence purchasing decisions. From an Islamic perspective, the findings reflect the principles emphasized by Imam Al-Qurthubi on fairness, transparency, and the provision of ethical values in market transactions, suggesting that marketing practices should align with Sharia-compliant consumer ethics. This study contributes to strengthening the understanding of Muslim consumer behavior and highlights the importance of integrating Islamic moral values in fast-food industry marketing strategies.
Co-Authors Adler H. Manurung Adler H. Manurung Ahlannisa, Lala Ainani, Nuril Amir Mahmud Andri Gunawan Anik Sofiatun Amanah Any Setianingrum Apriansyah, Fikry Asaari, Masagus Ashari , Ardhita Pramesti Astuti, Muthia Auliffi Ermian Challen Budiantoro, Harry Challen, Auliffi Ermian Efendi Zain Efendy Zain Efendy Zain Efendy Zain Efendy Zain, Efendy Effendi Zain Effendy Zain Effendy Zain Elmanizar Elmanizar Erliza Noor Fadia, Natasya Aqilla Febriyanti, Giany Ghazali, Muh. Ghazali, Muhammad Hagabean Nasution, Ananta Hukama, La Diadhan Hukama, La Diadhan Hukama, La Diadhan Imelda Sari Imelda Sari Juniarti . Juniarti Juniarti Kanaya Lapae Karimulloh, Karimulloh Kevin, Ainul Khansa Chaerunnisa Komala, Lenda La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama Lapae, Kanaya Leli Amelia Safitri Lenda Komala Lily Deviastri Lisa Alfarizi Martua Eliakim Tambunan Masagus Asaari Mohamad Royudin Muhammad Ghazali Muhammad Ramadhan Muhammad Rofi’i Muhammad Zaki Muhammad, Baginda Munawaroh Munawaroh Munawaroh, Madaniah Muslikh Muslikh Muslikh Muslikh Muslikh Nabila, Mahdiyyah Nazwirman Nazwirman Nazwirman Nazwirman Nova Nurul Huda Oktavia, Dinda Pencya Andina Putri Penny Rahmah Fadhillah Perdana Wahyu Santosa Perdana Wahyu Santosa Putri, Gita Amalia Putri, Pencya Andina Rahman, Ryan Aulia Roy Sembel Roy Sembel Salsabila, Syahla Aulia Shabrina Zusryn, Alyta Shindi Aulia Siti Marhamah Siti Marhamah, Siti Sovi Ismawati Rahayu Sovi Ismawati Rahayu, Sovi Ismawati Suhirman Madjid Suryono, Dwi Windu Toto Heriyanto Tuzzahro, Aminah Ulfiani, Nurin Verni Y. Ismail Verni Yuliaty Ismail Vidaryanti, Retno Zain, Efendi Zhafiraah, Nazma Riska Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar, Zulihar