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All Journal BAPALA Community Development Journal: Jurnal Pengabdian Masyarakat Keizai YASIN: Jurnal Pendidikan dan Sosial Budaya KENDALI: Economics and Social Humanities KAMI MENGABDI Journal Hygeia Public Health AIM: Journal of Islamic Education Management
Nia Rahmawati, Nia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : Keizai

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Analisis Pengaruh Brand, Harga, dan Prestise terhadap Keputusan Pembelian Smartphone Iphone di Sampit Rahmawati, Nia
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.286

Abstract

The Analysis of The Impact of Brand, Price, and Prestige on the Purchase Decision of Iphone Smartphone in Sampit. This research method uses descriptive research methods with data collection techniques through questionnaires. Questionnaires with a Likert scale and questions about brand, price, prestige, and purchasing decisions are research instruments. The results showed that the Brand variable has a significance value of 0.080 > 0.05 and does not affect purchasing decisions. Thus Ho is approved while H1 is not approved. With a substantial value of 0.000 0.05, the price variable has a positive and significant effect on purchasing decisions. Thus Ha is approved while Ho is not approved. With a significance value of 0.003, the prestige variable has a favorable and significant influence on purchase choice. Thus Ha is approved while Ho is not approved.
Co-Authors Darmawansyah Darmawansyah Faizah, Annisa Nur Fatimah, Rina Siti Nur Fikitri Marya Sari Khana, Rajes Lestari, Bela Lestari, Dewi Rachma Lia Aprilia Noorhayati, Taty Nugrahanti, Isnaini Nurfadhillah, Septy Nurkamilah Nurkamilah Oktaviani, Eka Tri Rahmawati, Sofi Ramadhan, Muhammad Lutfi Riri Zelmiyanti, Riri Rumbiak, Almendo Renal Yustus Supendi, Pepen Tampubolon, Parlindungan Titik Purwaningtyas Vista, Aura Wijonarko, Panji Wulandari Wulandari Yasmin, Astuti Yusran Fauzi Zain, Zahra Nasywa Zalianti, Nabila Reva