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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) AGROMIX Agriecobis : Journal of Agricultural Socioeconomics and Business Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JUKESHUM: Jurnal Pengabdian Masyarakat Agribusiness Journal Journal Science Innovation and Technology (SINTECH) Agrifo: Jurnal Agribisnis Universitas Malikussaleh
NI MADE CLASSIA SUKENDAR
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Tiktok Sebagai Media Pemasaran dalam Upaya Meningkatkan Kinerja Usaha Produk Olahan Pangan di Desa Abiansemal Arisena, Gede Mekse Korri; Sukendar, Ni Made Classia; Dewi, Ni Luh Made Indah Murdyani; Wibawa, Made Satria; Purnamasari, I Gusti Ayu Agung Jaya; Dewi, Ni Made Ayu Vionita; Cahyani, Desak Dwi Asthri
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21469

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital UMKM olahan pangan di Desa Abiansemal melalui pemanfaatan media sosial TikTok. Optimalisasi promosi dilakukan melalui dua pendekatan, yaitu kolaborasi dengan mahasiswa KKN Universitas Udayana periode XXXI yang memproduksi konten promosi untuk beberapa UMKM, serta kerja sama dengan influencer Yuta Sitabhora yang mempromosikan UMKM pengolahan pindang “Segara Ribek” melalui akun pribadinya. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan pembuatan konten, dan praktik langsung menggunakan platform TikTok. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, lalu dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan bahwa keterlibatan mahasiswa KKN membantu UMKM memahami strategi pemasaran digital dan menghasilkan konten kreatif, sedangkan promosi melalui influencer terbukti efektif memperluas jangkauan pasar dan meningkatkan brand awareness produk UMKM. Kegiatan ini membuktikan bahwa pemanfaatan TikTok sebagai media pemasaran digital efektif dalam meningkatkan daya saing UMKM lokal. Disarankan agar UMKM melanjutkan penggunaan TikTok secara mandiri dan menjalin kolaborasi berkelanjutan dengan mahasiswa maupun influencer agar keberlanjutan promosi dapat terjaga.
THE ROLE OF INTANGIBLE VARIABLES AS DETERMINANTS OF TOURIST DECISIONS AND SATISFACTION IN THE SUSTAINABILITY OF SUBAK JATILUWIH AGROTOURISM Sukendar, Ni Made Classia; Ambarawati, I Gusti Agung Ayu; Mayastika, I Ketut Adi; Patricia, Desak Gede Fitira; Diarta, I Ketut Surya; Andrea, Trisha Susana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 1 (2026): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i1.109205

Abstract

Subak Jatiluwih Agrotourism, located in Tabanan Regency, is based on the traditional subak system. Maintaining the balance between tourism and subak farming activities is crucial. The role of intangible variables on visiting decisions and satisfaction levels at Subak Jatiluwih has a very important influence. This study aims to analyze the direct influence of trust, image, and service variables on tourist decisions and satisfaction, as well as to analyze the influence of these variables on tourist decisions in mediating tourist satisfaction at Subak Jatiluwih Agrotourism. Sampling techniques with purposive sampling and convenience sampling techniques were used in this study, and based on the calculation of the Slovin formula, the research sample required is 100 respondents from a population of 316.703 visitors. SEM-PLS analysis using SMARTPLS 3.29. The results indicate that tourist trust positively influences both visit decisions and tourist satisfaction. The image variable has a positive effect on visit decisions, while image, service quality, and visit decisions positively affect tourist satisfaction. Furthermore, visit decisions play a significant mediating role in the relationship between trust, agrotourism image, and service quality on tourist satisfaction.
Co-Authors A.A.A. Wulandira Sawitri Djelantik Agung Prijanto Anak Agung Gede Sugianthara Anak Agung Keswari Krisnandika Andrea, Trisha Susana Bimantara, Putu Oki Cahyani, Desak Dwi Asthri Dewi, Anak Agung Istri Agung Peradnya Dewi, Ni Made Ayu Vionita Dina Lare Dunensa DWI PUTRA DARMAWAN FREDERICK GERALDI WIWAHA Gede Mekse Korri Arisena Gusti Ayu Agung Jaya Purnamasari, I I Gde Pitana, I Gde I Gede Bagus Dera Setiawan I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Ketut Surya Diarta I NYOMAN GEDE ASTAWA I PUTU SUDANA KETUT BUDI SUSRUSA Luh Dian Rna Fajarini Made Ary Esta Dewi Wirastuti, Ni Made Satria Wibawa, Made Satria Maharani, Sherina Agatha Marcius Aquila, Brian Mayastika, I Ketut Adi Merta, I Kadek Surya Dwi NI LUH MADE INDAH MURDYANI DEWI NI NYOMAN ARI MAYADEWI NI WAYAN FEBRIANA UTAMI NURUL SOLEKAH Nyoman Tri Lukpitasari Korri Oktaryanti, Ni Made Nita Dwi Patricia, Desak Gede Fitira Patricia, Desak Gede Fitri Purnamasari, I Gusti Ayu Agung Jaya Putra, I Putu Iwan Pramana PUTU AYU WINDA PRASETYANING EKASUCI Rahayu, Ni Nyoman Ayu Prapti Saputra, Kadek Edi Setiawan, I Gede Bagus Dera THERESIA I GUSTI AGUNG BULAN Wahyu Ari Wiratama, Putu WIDHIANTHINI WIDHIANTHINI Yuyun Fitriani