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Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce: UMKM Assistance through the Utilization of Digital Marketing on the e-Commerce Platform Kamil, Indriyati; Bakri, Asri Ady; Salingkat, Suhartini; Ardenny, Ardenny; Tahirs, Jemi Pabisangan; Alfiana, Alfiana
Amalee: Indonesian Journal of Community Research and Engagement Vol. 3 No. 2 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i2.2782

Abstract

In the era of the industrial revolution 4.0 and the increasingly intense efforts to become society 5.0, researchers held training & workshops on technology utilization in the Multipurpose Building with technology training materials. This research aims to carry out MSME Assistance (Micro, Small, and Medium Enterprises) through Google My Business to use digital marketing in the era of e-commerce & social media. The method used in this PkM is the mentoring method or PAR (Participatory Action Research), with an approach through training, account creation practice, and mentoring. The training is carried out in three stages: preparation, implementation, and evaluation. The result of the dedication to Digital marketing for a company and MSMEs is an essential part currently. MSME managers are expected to have skills in internet promotion through digital devices, especially in publishing products for sale and places offered. It can be concluded that community assistance in managing their business to better manage marketing activities through creating Google My Business application accounts in digital marketing.
Communication Barriers to Sustainable Utilization of Coconut Waste in Gedebage Main Market Bandung Kamil, Indriyati; Rosimah, Siti; Rohmana, Rohmana; Maya Sari, Nur Zeina
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i1.4074

Abstract

Coconut waste, a largely untapped resource, holds immense potential for efficient utilization. However, this commodity's current production has yet to generate significant added value as coconuts are primarily used for coconut oil, and the fiber is often discarded as waste. This service research identifies challenges and communication barriers in using coconut dregs at the Gedebage Main Market, Bandung City. By employing the Community Research (CBR) service method through Forum Group Discussions (FGD), we aim to collaborate with the community to explore various approaches to the issues they face. Data was collected through a qualitative approach, including in-depth interviews, field observations, and literature studies. The service research findings reveal several challenges in utilizing coconut waste, such as infrastructure problems, licensing constraints, and the need for better-trained human resources. Meanwhile, communication obstacles faced include technical obstacles, namely the lack of accompanying staff or communicators who carry out outreach and provide information on the potential use of coconut dregs to the community. Technological obstacles include the unavailability of the required modern coconut waste processing machines. Institutional obstacles include unclear roles and responsibilities of the parties involved and the need for coordination between stakeholders in utilizing coconut waste. Your active participation and support are crucial in overcoming these obstacles and realizing the full potential of coconut waste.
The Influence of Transformational Leadership in Improving the Quality of Public Services Rivaldi, Rivan Diazi; Rohayati, Yeti; Kamil, Indriyati; Indah, Diani
Global Education Journal Vol. 3 No. 1 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i1.203

Abstract

Public service is one of the main indicators of local government performance in realizing effective governance that is responsive to public needs. However, the quality of public services at the sub-district level still faces several problems, such as complicated procedures, delays in service delivery, and low empathy among civil servants. This study aims to analyze the influence of transformational leadership on improving the quality of public services in Cisarua District, Sumedang Regency. This research method uses a quantitative approach with a descriptive-verifiable approach. Data were collected through questionnaires distributed to 55 respondents consisting of leaders, employees, and public service users in Cisarua District. The data were analyzed using validity and reliability tests, as well as simple linear regression to examine the relationship between transformational leadership (X) and public service quality (Y). The results of this study confirm that the implementation of transformational leadership in Cisarua District encourages civil servants to work more professionally, innovatively, and with a strong focus on public satisfaction. Therefore, it is recommended that the local government strengthen leadership training and development programs that emphasize transformational characteristics to continuously improve the quality of public services.
Implementation of the Marriage Management Information System Policy Ministry of the Republic of Indonesia Atmaja, Agus; Rohayati, Yeti; Kamil, Indriyati; Indah, Diani
Global Education Journal Vol. 3 No. 1 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i1.226

Abstract

Digital transformation in public services is a crucial phenomenon in the modern era of governance, which demands efficiency, transparency, and accountability. One effort undertaken by the Ministry of Religious Affairs of the Republic of Indonesia is the implementation of the Marriage Management Information System (SIMKAH), which is expected to improve the quality of marriage registration services across all Religious Affairs Offices (KUA). This study aims to analyze the implementation of SIMKAH at the KUA in Ciparay District, Bandung Regency, by examining supporting factors, obstacles, and its impact on public services. A qualitative case study approach was used, collecting data through interviews, observations, and documentation studies. The data were then analyzed using George C. Edwards III's policy implementation model, which encompasses aspects of communication, resources, disposition, and bureaucratic structure, and is supported by theories of good governance and e-government. The results indicate that the implementation of SIMKAH has brought positive changes in terms of service efficiency, data accuracy, and transparency in administrative processes. However, it faces challenges such as limited digital infrastructure, technological literacy, and resistance from some members of the public to the use of new technologies. This study recommends increasing human resource capacity, strengthening technological infrastructure, and implementing a more intensive outreach strategy to maximize SIMKAH's future use.
Implementation of Community Health Center Accreditation Policy in Improving Service Quality at Campaka Community Health Center, Cianjur Regency Zein, Edo Muhammad; Rohayati, Yeti; Kamil, Indriyati; Indah, Diani
Global Education Journal Vol. 3 No. 1 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i1.180

Abstract

Community health centers (Puskesmas) play a leading role in Indonesia's healthcare system, making service quality a crucial public concern. This study aims to analyze the implementation of the Puskesmas accreditation policy and its impact on service quality at Campaka Community Health Center, Cianjur Regency. A qualitative case study approach was used, with data collected through in-depth interviews, participant observation, and document analysis. Data were analyzed using the Miles and Huberman interactive model. The results showed that accreditation implementation was effective during the preparation and survey phases, characterized by improved administrative governance, standardized procedures, improved facilities, and increased staff motivation. However, post-survey implementation showed a decline in consistency due to weak monitoring mechanisms, limited human resources, high administrative workloads, and decreased staff commitment. Accreditation had a positive effect on service quality across all SERVQUAL dimensions: reliability, responsiveness, tangibles, assurance, and empathy, but this improvement tended to be temporary and unsustainable. This study concluded that accreditation at Campaka Community Health Center is still event-oriented and has not been fully internalized as a quality culture. This study contributes to the policy implementation and health care literature by highlighting the importance of post-accreditation monitoring, human resource strengthening, and continuous quality management to ensure continuous improvement in primary health care.
Why Always Women?: Gender Inequality in Rusmini s Kenanga A Feminist Criticism Study Riyanti, Apriani; Khasanah, Umul; Kamil, Indriyati; Dewi, Ni Putu Juliani Lestari; Lolowang, Imelda S.
Journal of English Culture, Language, Literature and Education Vol. 11 No. 1 (2023): E CLUE: Journal of English Culture Language Literature and Education
Publisher : English Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/eclue.v11i1.5931

Abstract

The issue of gender equality is no longer a new one It arises along with the stereotype of men who have a higher nature than women In addition in terms of strength and rights women are also below men This aspect of gender inequality is one of the aspects developed by Rusmini in her novel Kenanga It tells the story of women who live under the pressure of men due to their gender This research was then made to examine every gender inequality behavior that occurs in this novel Using a qualitative method the research then applies a feminist approach in analyzing each event of gender inequality that occurs in Rusmini s novel Kenanga The results show that gender inequality against women mostly occurs due to stereotypes from the society in which they live This gender inequality occurs starting from the aspect that women s nature is under men therefore women must always obey men Moreover in terms of education women are also prohibited from getting a proper education than men because basically women s job is only to take care of men In addition women from the poor are often treated harshly because the customs enforced in society greatly differentiate between castes From this research a new direction is given that gender inequality needs to be a concern because considering today s developments it allows everyone including women to develop and have a career < p>