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Afi Rahmat Slamet
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Pengaruh Kualitas Produk, Harga, Store Atmosphere, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Mahkota Gresik (Studi Kasus Pada Konsumen Swalayan Mahkota) Moh Hafiz Hismuddin; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of Product Quality, Price, Store Atmosphere, Promotion and Service Quality on Purchasing Decisions at Mahkota Gresik Supermarkets. The data used in this study uses primary data by distributing questionnaires to respondents. The study population is consumers who make purchases at the Crown Gresik supermarket. The research sample was taken from the population using a sampling technique in the form of accidental sampling method. The results obtained by using multiple linear regression test Y = 27.120 + 0.399 X1 + 0.434 X2 + 0.230 X3 + 0.428 X4 + 0.684 X5 + e, and the test of this study used the f test and t test. The results of this study indicate that partially Product Quality, Price, Store Atmosphere, Promotion and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets. While simultaneously Product Quality, Price, Store Atmosphere Promotion, and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets.Keywords: Product quality, Pric
Pengaruh Iklim Organisasi, Karakteristik Individu Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada Koperasi Unit Desa (KUD) Pakis Malang Maulidatul Karomah; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of organizational climate, individual characteristics and organizational culture on employee performance at the Koperasi Unit Desa Pakis Malang. The sample used in this study were 33 employees of the Koperasi Unit Desa using the saturated sampling technique. The data analysis method used in this research is quantitative data analysis using descriptive statistical analysis and inferential statistics. The analysis used includes instrument testing, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS assistance.The results of this study indicate that simultaneously there is a significant influence between organizational climate, individual characteristics and organizational culture on employee performance at the Koperasi Unit Desa Pakis Malang. Meanwhile, partially it shows that the variables of organizational climate, individual characteristics and organizational culture have a significant effect on the performance of the employees of the Koperasi Unit Desa Pakis Malang. Keywords: Organizational Climate, Individual Characteristics and Organizational Culture on Employee Performance
PENGARUH PROMOSI, HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Nadwatul Haramaini; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 18 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze the influence of promotion, price, brand image and quality of product to the decision of purchasing case studies on the consumer shop Donatello Jl. Kawi Malang. This method of analysis is to use a double linear regression analysis of hypothesis testing using T (partial) tests and F (simultaneous) tests.n Simultaneous hypothesis test results show that the promotion, price, brand image and product quality are simultaneously influential to the purchase decision. While the partial indicates that the price is positive and it is significant, the promotion and brand image has a positive influence but not significant but the quality of product has negative influence and insignificant.Keywords: Purchase Decision, Promotion, Price, Brand Image, Product Quality.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kober Mie Setan Soekarno-Hatta Malang Arif Baihaqi; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 01 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of product quality and service quality partially on customer satisfaction Kober Mie Setan Malang. To determine the effect of product quality and service quality simultaneously on customer satisfaction Kober Mie Setan Malang. The population of this study is Kober Mie Malang customers, amounting to 5,600 while the sample in this study amounted to 98 consumers. Data analysis uses multiple linear regression analysis.The results showed that the effect of product quality and service quality partially had a significant effect on customer satisfaction Kober Mie Setan Malang. the influence of product quality and service quality significantly influence customer satisfaction Kober Mie Setan Malang. Keywords: product quality, service quality, customer satisfaction
Pengaruh Citra Merek,Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Focallure Berdasarkan Review Influencer Tasya Farasya (Studi Pada Wanita Yang Melakukan Pembelian Di Online Shop Shopee) Kristina Firdha Kyswantoro; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of Brand Image, Product Quality, Price on purchasing decisions for focallure cosmetic products based on the review of influencer Tasya Farasya (a study of women who make purchases at online shopee) either simultaneously or partially. The population in this study were women who made purchases at online shopee. The samples taken were 90 respondents. The sampling technique used was purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results of this study indicate that Brand Image and Product Quality do not have a partial significant effect on purchasing decisions. Price has a partially significant effect on purchasing decisions. And, Brand Image, Product Quality, Price simultaneously influence purchasing decisions. Keywords: Brand Image, Product Quality, Price and purchase decision.
Pengaruh Ukuran Perusahaan, Leverage, Dan Sales Growth Terhadap Financial Distress (Studi Empiris Pada Perusahaan Food and Beverage yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2015-2019) Villy Nursayidah; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and examine the effect of company size, leverage and sales growth on financial distress in food and beverage companies listed on the Indonesia Stock Exchange for the 2015-2019 period. The population in this study were all food and beverage companies listed on the Indonesia Stock Exchange for the 2015-2019 period, as many as 30 companies. Meanwhile, the sample of this research was determined by purposive sampling method so that 6 samples were obtained. The type of data used is secondary data in the form of financial reports. The analytical method used is logistic regression analysis. The results of this study are simultaneously firm size, leverage and sales growth have an effect on financial distress. Meanwhile, the size of the company partially affects financial distress, and leverage and sales growth have no effect on financial distress. Keywords : Company Size, Leverage, Sales Growth, Financial Distress
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPPING CENTER BATU WONDERLAND KOTA BATU Ni’matul Khoirunnisa; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 7 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine whether the Marketing Mix consisting ofProduct, Price, Place and Promotion, influence the purchasing decision at Batuwonderland Shopping Center as well as analyze the most dominant factors thatinfluence it.The research method used is quantitative method with interview data collectiontechnique and questionnaire. The population in this study were the visitors andwho had visited the wonderland stone shopping center and samples taken as muchas 97 respondents using Non-Probability Sampling technique is the technique ofdetermining the sample based on certain considerations (purposive sampling).After the distribution of questionnaires, the results of the questionnaire wereanalyzed by using multiple linear regression analysis of path analysis (spss),determination coefficient and hypothesis test.The result of the research shows that marketing mix consisting of product, price,place, and promotion have positive and significant effect to purchasing decisionat wonderland stone shopping center and promotion variable has the mostdominant influence on purchasing decision at Batu wonderland shopping center.The conclusion of this research is that the better the marketing mix strategyapplied, the purchasing decision will increase.Keywords : product, price, place, promotion, buying dicision
Pengaruh Gaya Kepemimpinan, Komunikasi, Dan Kerjasama Tim Terhadap Kinerja Karyawan ( Studi Pada PT. Jawara Bangun Persada Karangploso Malang ) Lia Setyo Rimawati; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of leadership style, communication, and teamwork on employee performance at PT. Jawara Builds Persada Karangploso Malang. This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. In this study, the sampling technique used was saturated sampling technique because the population in the study was less than 100 people, so the number of samples in this study were all members of the population, amounting to 36 people.To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study are that there is a simultaneous influence between the variables of Leadership Style, Communication, and Teamwork on Employee Performance in the study at PT Jawara Bangun Persada Karangploso Malang. There is a partial influence between Leadership Style, Communication, and Teamwork on Employee Performance Study at PT. Jawara Bangun Persada Karangploso Malang. Keywords : Leadership Style, Communication, Teamwork, and Employee Performance. 
PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI SEKRETARIAT DPRD KABUPATEN TUBAN Yeni Mei Putri; Hadi Sunaryo; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research aims to know the influence of performance area,disciplinary performance, and performance motivation toward the performance ofDPRD secretariat official of Tuban Regency.This research includes of Explanatory Research. The research data ofperformance area, disciplinary performance, and performance motivation towardthe performance of DPRD secretariat official of Tuban Regency acquired formDPRD secretariat of Tuban Regency. The populations of this research are thewhole of DPRD secretariat official of Tuban Regency. The data collection usedquestionnaire and documentation. Then, the data analysis used instrument test,normatitas test, bifilar linear regression, classis assumption, and hypothesis test.Based on the finding of this research, it can be concluded that the variableof performance areapartially gives significant influence toward officialperformance, whereas disciplinary performance does not significantly influenceofficial performance, while performance of motivation significantlyinfluenetoward official performance.Keywords: performance area, disciplinary performance, performance motivation
Pengaruh Implementasi Strategi Promosi Produk, Harga Dan Kualitas Produk Terhadap Proses Keputusan Pembelian Pada Produk Kosmetik Wardah Saat Pandemi COVID-19 (Studi Pada Mahasiswi FEB Universitas Islam Malang) Pradiska Tri Kumalasari; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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 AbstractThis study aims to determine how the effect of the implementation of product promotion strategies, price and product quality on the purchasing decision process of Wardah cosmetic products during the Covid pandemic (Study on FEB Students, Islamic University of Malang). The dependent variable in this study is the purchase decision. And independent variables used, namely product promotion strategy, price and product quality. The population in this study were students of FEB Malang Islamic University. The sample in this study based on Maholtra was taken using purposive sampling technique and measured by multiplying the number (23 indicators x 5) in order to obtain a total sample of 115 respondents according to the theory of Hair dkk. The data collection method used is the method of distributing questionnaires to respondents. The data analysis technique used in this study is multiple linear regression. The results showed that simultaneously the product promotion strategy variables, price, and product quality had a significant effect on purchasing decisions. Meanwhile partially the product promotion strategy variables, price, and product quality have a significant effect on purchasing decisions Keywords: promotion strategy, price, product quality, purchasing decisions
Co-Authors Abd. Wahed Abdul Kodir Djaelani Abdur Rokhim ABS, M Khoirul Adia Reyhan Putra Pratama Afdholul Laily Ahmad Amirudin Masykuri Ahmad Ary Setiawan Ahmad C Ahmad Sholihuddin Andik Kurniawan Arif Baihaqi Asifa Imarda Avisya Lailatul Fadhilah Basalamah, Muhammad Ridwan Chairani Aulia Choiriah Indah Kusumawati Dana Sefrina Sulviadi David David Erdiansyah Dinda Ayuniar Dodik Kurniawan Eka Farida Eris Dianawati Ernawati Ernawati Evita Alufir Rahmat Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Fatchur Rohman Bayhaqy Fathol Wahab Filla Luih Candrani Fitri Wahyuni Fuji Santoso Gali Styowidodo Hadi Sunaryo Hasan Abdullah Helga Dita Agustin Holyness Nurdin Singadimedja Ida Ayu Putu Sri Widnyani Indah Fatmawati Iva Rinda Sari Jangky Dausat Jeni Susiyanti Jeni Susyanti Khilmatuz Zuhriyah WADUN Khusnul Khotimah Kristina Firdha Kyswantoro Kurniati Kurniati Laidia Himmatul Ulya Lailatul Nurul Khasanah Lia Setyo Rimawati Lita Lusiana Susanti M Faris efendi M. Rizky Ardiansyah Magdalena Dwi Anggraini Maulidatul Karomah Mayantya Dianingtyas Mega Putri Elissa Mellyn Arinda Veranita Moch Rafli Hasan Abd Razak Moch. Romzi Arifn Mochammad Abdul Rahman Fachruddin Mochammad Bachtiar Affandie Moh Hafiz Hismuddin Moh. Abd Wahid Al jamil Moh. Imam Basori Mohamad Mansyur Mohamadun Sabil Mohammad Rizal Mudinillah, Adam Muhamad Ikhsomudin Muhammad Abdulah Zamzamy Muhammad Arif Muchtarom Muhammad Hufron Muhammad Mansur N Rachma N. Rachma Nadwatul Haramaini Nanda Prasetya Utama Ni’matul Khoirunnisa Novandy Novandy Novi Ana Lestari Nur Hidayati Nur Najmi Jazila Nur Qomariah Nuri Nuri Pandu Dzaky Islam Pardiman Pardiman Pradiska Tri Kumalasari Puspita Rahma Tristanti Putri Rahmatania Refi Cipta Fidrian Rizky Mei Lana Rois Arifin Salma Isna Maulidia Sella Agustina Maharani Silvy Putri Wulandari Siti Asiyah Sofi Indah Sari Sunaryo, Hadi Supriadin Supriadin Sururi Sururi Syafaat Syafaat Syaipullah Syaipullah Tri Widiantoro Aji Tri Wijayanti Tunawati Tunawati Ubadillah Mohsyin Villy Nursayidah Vivin Anggraeny Wahyudi Pujianto Widarko, Agus Wilda Rahmawati Winda Jaya Wujud Ahsan Hidayatullah Yeni Mei Putri yoyok sandi putra Yuli Handayani Zaitun Maharani