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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial JRAP (Jurnal Riset Akuntansi dan Perpajakan) Madani: Multidisciplinary Scientific Journal Central Publisher Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Atestasi : Jurnal Ilmiah Akuntansi
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HUBUNGAN E-WOM DAN E-LOYALTY DENGAN REPURCHASE PADA KONSUMEN SHOPEE Afifah Nuraini; Widarto Rachbini
Kohesi: Jurnal Sains dan Teknologi Vol. 5 No. 9 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v5i9.8753

Abstract

This study aims to analyze the relationship between Electronic Word of Mouth (E-WOM) and Electronic Loyalty (E-Loyalty) on repurchase decisions for Shopee e-commerce platform consumers. E-WOM is a form of communication between consumers digitally that influences perceptions and purchasing preferences, while E-Loyalty reflects the level of consumer loyalty to the e-commerce platform. Repurchase is an important indicator to assess the success of the platform in retaining consumers. A quantitative approach was used in this study, with a survey method to collect data from respondents who are active Shopee users. The data was analyzed using multiple linear regression to test the simultaneous and partial effects of E-WOM and E-Loyalty on repurchase. The results showed that E-WOM and E-Loyalty simultaneously have a significant influence on consumer repurchase decisions at Shopee, with an R Square value of 34.1%, which indicates that the two independent variables explain most of the variation in repurchase decisions. Partially, E-Loyalty has a more dominant influence than E-WOM on repurchase decisions. This research implies that Shopee needs to improve digital communication strategies that encourage positive E-WOM, while strengthening consumer loyalty by providing a consistent and satisfying shopping experience. Thus, the level of repurchase
PENGARUH FREKUENSI PEMBELIAN DAN KEPUASAN PELANGGAN MILLENIALS TERHADAP E LOYALTY DI E COMMERCE SHOPEE Karlina Rahmawati; Widarto Rachbini
Kohesi: Jurnal Sains dan Teknologi Vol. 5 No. 9 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v5i9.8755

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh frekuensi pembelian dan kepuasan pelanggan millennials terhadap e-loyalty di platform e-commerce Shopee. Dalam era digital saat ini, pemahaman mengenai perilaku konsumen, terutama dari kalangan millennials, menjadi sangat penting bagi pengembangan strategi pemasaran. Metode yang digunakan dalam penelitian ini adalah survei dengan kuesioner yang disebarkan kepada pengguna Shopee yang berusia antara 20 hingga 39 tahun. Hasil analisis menunjukkan bahwa frekuensi pembelian memiliki pengaruh positif signifikan terhadap e-loyalty, sedangkan kepuasan pelanggan juga berkontribusi secara signifikan dalam meningkatkan e-loyalty. Temuan ini menegaskan pentingnya menjaga kepuasan pelanggan dan mendorong frekuensi pembelian untuk membangun loyalitas merek di kalangan millennials. Penelitian ini memberikan wawasan strategis bagi pemasar dalam merancang kampanye yang efektif untuk meningkatkan loyalitas pelanggan di platform e-commerce.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN KEPUASAN PELAYANAN TERHADAP LOYALITAS GENERASI Z PADA APLIKASI SHOPEE Talitha Al-Fadillah; Widarto Rachbini
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2910

Abstract

Studi ini memiliki tujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan kepuasan pelayanan terhadap loyalitas Generasi Z pada aplikasi Shopee. Data dikumpulkan melalui teknik purposive sampling dengan menyebarkan kuesioner kepada 53 wanita generasi Z. Metode analisis yang digunakan merupakan regresi linier berganda untuk mengevaluasi hubungan antara variabel independen (E-WOM dan kepuasan pelayanan) dan variabel dependen (loyalitas). Studi ini membuktikan bahwa model regresi memiliki nilai koefisien determinasi (R²) sebesar 57,6%, menunjukkan bahwa variabel E-WOM dan kepuasan pelayanan secara bersama-sama menjelaskan 57,6% variasi loyalitas konsumen. Dengan koefisien regresi sebesar 0,602 (p < 0,05), kepuasan pelayanan berdampak signifikan terhadap loyalitas. Sebaliknya, E-WOM memiliki efek positif tetapi tidak signifikan secara statistik dengan koefisien 0,204 (p > 0,05). Studi ini mengikhtisarkan bahwa, dibandingkan dengan E-WOM, kepuasan pelayanan lebih berpengaruh dalam membangun dan mempertahankan loyalitas konsumen wanita generasi Z.
Pengaruh Kepuasan Layanan dan Pembelian Ulang terhadap Loyalitas Pelanggan Generasi Milenial Wanita di Platform Shopee Irene Anjani Hariyono; Widarto Rachbini
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2968

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan layanan dan pembelian ulang terhadap loyalitas pelanggan generasi milenial wanita di platform e-commerce Shopee. Generasi milenial merupakan segmen pasar yang memiliki daya beli tinggi dan adaptif terhadap teknologi digital, sehingga loyalitas mereka menjadi salah satu faktor kunci dalam keberhasilan bisnis suatu platform belanja online. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling untuk mengumpulkan data. Analisis data dilakukan menggunakan uji normalitas, ANOVA, dan analisis regresi linear untuk menguji pengaruh variabel independen terhadap loyalitas pelanggan. Penelitian ini akan memberikan wawasan strategis bagi Shopee dan platform lainnya untuk meningkatkan loyalitas pelanggan, khususnya di segmen pasar generasi milenial.
Pengaruh Layanan Bantuan dan Keamanan Transaksi terhadap Pengalaman Emosional Pengguna dengan Kepuasan Pelanggan sebagai Mediator Lafreda Nanda Wibowo; Widarto Rachbini
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1629

Abstract

This study aims to analyze the effect of Assistance Services and Transaction Security on User Emotional Experience, with Customer Satisfaction as a mediating variable in the context of using a digital wallet (e-wallet). This study uses a quantitative approach with a causal-comparative method. Data collection was carried out by distributing online questionnaires using Google Form to 150 respondents who are active e-wallet users. The research model consists of four latent variables, each of which is measured by three reflective indicators. The data analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software, and is supported by descriptive analysis using SPSS. Validity and reliability tests are carried out through outer loading tests, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. Hypothesis testing is carried out by considering the path coefficient, t-statistic, and p-value values. The results of the study indicate that Assistance Services and Transaction Security have a significant effect on Customer Satisfaction. Assistance Services also have a direct effect on Emotional Experience, while Transaction Security does not have a direct effect on this variable. Customer Satisfaction has a significant effect on Emotional Experience, and is proven to be a significant mediator in the relationship between Assistance Service and Transaction Security on Emotional Experience.
Strategi Pengembangan Diversifikasi Bisnis PT United Tractors Indonesia Restu Singgih Prawira; Mombang Sihite; Widarto Rachbini
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 9 No. 2 (2024): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v9i2.8009

Abstract

Abstrak Penelitian ini mengevaluasi strategi diversifikasi bisnis PT United Tractors Tbk dengan fokus pada analisis strategi dan kinerja finansial anak perusahaannya, PT Acset Indonusa Tbk. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan manajemen strategi, Analisis PEST, dan Porter’s Five Forces. Data diperoleh dari analisis strategi bisnis dan laporan keuangan PT Acset Indonusa Tbk. Hasil penelitian menunjukkan bahwa strategi diversifikasi melalui akuisisi dan pengembangan unit bisnis baru telah memperkuat posisi kompetitif perusahaan. Analisis mengungkapkan bahwa strategi yang diterapkan memberikan kontribusi signifikan terhadap pertumbuhan dan daya saing. Penelitian merekomendasikan pengembangan strategi diversifikasi yang inovatif dan responsif terhadap dinamika berkelanjutan.Kata Kunci: Diversifikasi Bisnis, PT United Tractors Tbk, Manajemen strategi, Analisis PEST, Porter’s Five Forces. Abstract This study aims to evaluate the business diversification strategy of PT United Tractors Tbk, focusing on the strategic and financial performance of its subsidiary, PT Acset Indonusa Tbk. The research employs a descriptive qualitative methodology with theoretical frameworks including Strategic Management Theory, PEST Analysis, and Porter’s Five Forces. Data collection involves an in-depth analysis of business strategies and financial reports from PT Acset Indonusa Tbk. The analysis reveals that PT United Tractors Tbk's diversification strategy through acquisitions and the development of new business units has significantly strengthened its competitive position. The evaluation of PT Acset Indonusa Tbk shows that its business strategies and financial performance contribute substantially to the company's growth and competitiveness. The study provides recommendations for further developing innovative and responsive diversification strategies to achieve sustainable competitive advantage. Keywords: Business Diversification, PT United Tractors Tbk,, Strategic Management Theory, PEST Analysis, Porter’s Five Forces.
Pengaruh Kemudahan Penggunaan, Keamanan Privasi, Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Marketplace Di Indonesia Dengan Mediasi E-Satisfaction Wulandjani, Harimurti; Supriadi Thalib; Widarto Rachbini; Aryo Seno; Ahmad Fikri
Atestasi : Jurnal Ilmiah Akuntansi Vol. 8 No. 2 (2025): April - September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v8i2.2066

Abstract

The rapid growth of online marketplaces in Indonesia has significantly transformed consumer shopping behavior. Increasing competition requires each platform to maintain customer satisfaction and loyalty through various factors, such as ease of use, security & privacy, and electronic word of mouth (e-WOM). This study aims to analyze the influence of these factors on customer loyalty in Indonesian marketplaces, with e-satisfaction as a mediating variable. A quantitative explanatory research approach was employed by conducting an online survey of 380 active marketplace users. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that ease of use and e-WOM have a significant positive effect on both e-satisfaction and customer loyalty. Meanwhile, security & privacy do not directly affect loyalty but significantly influence e-satisfaction. Furthermore, the findings confirm that e-satisfaction plays a strong mediating role in the relationship between independent variables and customer loyalty. The study implies that enhancing user satisfaction is a key strategy for fostering long-term customer loyalty in Indonesian marketplaces.
ANALISIS PENGARUH STRATEGI DIGITAL MARKETING TERHADAP BRAND ENGAGEMENT DAN LOYALITAS PENGGEMAR FORMULA ONE: STUDI KASUS PADA ATLASSIAN WILLIAMS RACING Veliya Adinda Mulyawati; Widarto Rachbini
Journal Central Publisher Vol 3 No 7 (2025): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v3i7.683

Abstract

Latar Belakang : Perkembangan pemasaran digital dalam industri olahraga menuntut tim balap formula one untuk mengoptimalkan strategi digital marketing guna meningkatkan keterlibatan dan loyalitas penggemar. Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap brand engagement dan loyalitas penggemar Williams Racing, serta menguji peran brand engagement sebagai variabel mediasi. Metode : Penelitian menggunakan pendekatan kuantitatif dengan desain survei terhadap 172 penggemar Williams Racing di Indonesia, yang dikumpulkan melalui kuesioner daring dan dianalisis menggunakan regresi linear berganda serta uji mediasi dengan SPSS 27. Hasil dan Pembahasan : Hasil analisis menunjukkan bahwa strategi digital marketing berpengaruh positif dan signifikan terhadap brand engagement (t = 9,537; p < 0,001) dan loyalitas penggemar (t = 2,795; p < 0,05). Selain itu, brand engagement terbukti berpengaruh signifikan terhadap loyalitas penggemar dan memediasi hubungan antara strategi digital marketing dan loyalitas penggemar. Kesimpulan : Temuan ini menegaskan bahwa keterlibatan penggemar merupakan mekanisme kunci dalam memperkuat efektivitas strategi digital marketing. Penelitian ini berkontribusi pada pengembangan literatur pemasaran digital olahraga dan menyarankan penelitian selanjutnya untuk menggunakan pendekatan longitudinal serta memperluas cakupan platform digital.
Pengaruh Keamanan dan Kualitas Pelayanan Terhadap Reputasi Dalam Belanja Online Pada Millennials di Shopee Arfandi Viko Widana; Widarto Rachbini
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The security aspect is an important element in online transactions, covering personal data protection, secure payment systems, and user protection policies designed to provide comfort and a sense of security when transacting. In addition, service quality, which includes quick response, ease of access, service friendliness, and delivery accuracy, plays a significant role in building Shopee's reputation as the millennial generation's favorite e-commerce platform. The results of quantitative analysis with a multiple linear regression approach show that service quality has a greater influence than security in shaping the platform's reputation. These findings highlight the importance for Shopee to continue to innovate in improving service quality and strengthening the security system in order to maintain customer trust, increase loyalty, and strengthen its position amid the increasingly dynamic e-commerce market competition.
Co-Authors Acep Suherman Afifah Nuraini Ahmad Fikri Arfandi Viko Widana Aryo Seno Ashim, Ashim Ayla Calma Shofia Daffa Abyan Pradana Dina Amelia Putri Djaddang, Syahril Elca Vebi Anggelyani Hamidah Hamidah Handriko Anas Iha Haryani Hatta Iha Haryani Hatta Irene Anjani Hariyono Iro Jationo Karlina Rahmawati Lafreda Nanda Wibowo Mombang Sihite Muhamad Nur Ihwan Nurshafa Tsurayya Rasiman Rasiman Restu Singgih Prawira Rijal Athallah Kayana Rina Nurmalina Shela Varentina Supriadi Thalib Suratno Suratno Talitha Al-Fadillah Timbul Bona Nainggolan Tri Widyastuti Veliya Adinda Mulyawati Wibowo Wibowo Windayanti Windayanti Wulandjani, Harimurti Yasmin Azahra