Article Per Year (5 Year)
p-Index From 2021 - 2026
7.049
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Journal Technology and Implementation Bussines Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Lazuardi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Bisnis Administrasi (BIS-A) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Economic Education and Entrepreneurship Studies Madani: Multidisciplinary Scientific Journal Research Horizon Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) BULLET : Jurnal Multidisiplin Ilmu Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen International Journal of Social Science and Community Service Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Ainun Mardhiyah, Ainun
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 2   3   4   5   6 
Nilai Sosial Tokoh dalam Novel Nyoman Sulastri Karya Gerson Poyk Mardhiyah, Ainun; Nai, Firmina Angela; Jama, Karolus B.
Jurnal Lazuardi Vol 8 No 4 (2025): Vol 8 No 4 (2025): JURNAL LAZUARDI EDISI XIX BULAN DESEMBER
Publisher : Pendidikan Bahasa dan Sastra Indonesia Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53441/jl.Vol8.Iss4.286

Abstract

The focus of this research is adjusted to the formulation of the problem discussed in this research, namely, what are the social values ​​carried by the characters in the novel Nyoman Sulastri by Gerson Poyk. The theory used in this research is Lowenthal's theory: Social Barometer. The method used in this research is a descriptive qualitative method. Research results The results of this research show that the character Nyoman Sulastri has the value of social responsibility, the character Hanibal has the social value of cooperation, the character Sujono has the value of social responsibility, and the character Barbara has the value of social responsibility. The four figures have dominant social values ​​from each of the three social values ​​studied, namely love, responsibility and life harmony. The conclusion of this thesis is that these figures have different dominant social values, starting from responsibility towards family, work, education and cooperation. These figures can adapt to other social values ​​when they are in a place or interacting with other individuals or groups.
Analisis Strategi Bisnis Dalam UMKM Forget Diet Kitchen: Optimalisasi Proses Produksi Untuk Maksimalkan Keuntungan dan Minimisasi Biaya Simangunsong, Marintan; Azzahroh, Maziah; Ruslan, Nur Zafika; Mardhiyah, Ainun
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14528660

Abstract

Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh Forget Diet Kitchen, sebuah UMKM di sektor kuliner, dalam upaya mengoptimalkan proses produksi untuk mencapai efisiensi operasional yang lebih tinggi, memaksimalkan profit, serta meminimalkan biaya. Dalam lingkungan bisnis yang kompetitif, UMKM seperti Forget Diet Kitchen harus mengadopsi strategi yang tepat untuk bertahan dan berkembang, khususnya dalam mengelola sumber daya yang terbatas secara efisien dan inovatif. Optimalisasi proses produksi merupakan langkah penting dalam meningkatkan produktivitas dan daya saing, yang pada akhirnya berkontribusi pada pertumbuhan perusahaan.Penelitian ini memfokuskan pada tiga aspek utama: pengelolaan sumber daya, efisiensi operasional, dan inovasi produk, yang diintegrasikan untuk meminimalkan biaya produksi tanpa mengorbankan kualitas produk, serta memaksimalkan keuntungan melalui peningkatan kapasitas produksi dan diferensiasi produk. Menurut Porter (1985), strategi kompetitif yang efektif harus berfokus pada diferensiasi produk untuk menciptakan nilai unik di pasar, disertai dengan pengurangan biaya yang signifikan. Penelitian ini juga mendukung temuan dari Ratnasari dan Tanjung (2020), yang menunjukkan pentingnya adopsi teknologi dalam meningkatkan efisiensi produksi dan mengurangi limbah, yang secara langsung berdampak pada penghematan biaya dan peningkatan profitabilitas.Dengan pendekatan ini, Forget Diet Kitchen diharapkan dapat mengidentifikasi peluang untuk mengoptimalkan setiap tahap dalam rantai produksi, mulai dari pengadaan bahan baku hingga distribusi produk akhir, sehingga memungkinkan mereka untuk mencapai efisiensi biaya yang lebih tinggi.
Analisis Strategi Optimalisasi Proses Produksi Untuk Maksimisasi Profit di Hisana Fried Chicken Putra Hulu, Billy Steven Naldo; Tarigan, Adriel Enda Hagana; Silaen, Nerli Cinthya Delvi; Mardhiyah, Ainun
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564486

Abstract

This study aims to analyze the strategy of optimizing the production process at Hisana Fried Chicken in an effort to maximize profit. Through a qualitative approach, this study collected data from interviews with management and employees, as well as direct observation at the production site. The results of the study indicate that the application of modern technology, employee training, and efficient supply chain management are the keys to increasing productivity and profitability. This study also provides recommendations for companies to improve innovation and strategies that have been implemented.
PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA: (Studi pada Bank Syariah Indonesia Kec. Kabanjahe) Tanjung, Ayu Febriyana; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.441

Abstract

The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.
PENGARUH HARGA, PENANGANAN KOMPLAIN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN PAKET PADA PT POS INDONESIA (PERSERO) KANTOR CABANG TEBING TINGGI Rahmadana, Risky; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 5 (2023): September 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i5.530

Abstract

This study was conducted with the aim of analyzing the impact of certain variables, namely price, complaint handling, and brand image, on decisions to use package delivery services within PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. This research adopts a quantitative approach with associative research methods to understand the relationship between these variables. Sampling was carried out using purposive sampling technique, where 90 respondents were selected as samples representing the research population. Through data analysis, the results showed that price, complaint handling, and brand image have a significant influence both partially and simultaneously on the decision to use package delivery services at PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. Thus, these findings illustrate that the variables of price, complaint handling, and brand image together have an important role in shaping decisions to use package delivery services. The results of this study can help PT Pos Indonesia (Persero) Tebing Tinggi Branch Office in improving marketing strategies, especially in setting prices, improving complaint handling, and strengthening brand image. This aims to increase user choice of the company's package delivery services.
PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN) Azzura, Nurul; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 6 (2023): November 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i6.569

Abstract

One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study
The Effect of Product Quality and Price on the Purchasing Decision of Scarlett in the People of the City of Medan Maisarah, Maisarah; Mardhiyah, Ainun
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.66

Abstract

The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which is now increasing considered to increase self-cinfidence when using them. In fact,sometimes they don’t hesitate to spend more to get a quality product. There are numerous factors that impact the decisions customers make when it comes to purchasing products and choosing a particular brand, including product quality and pricing. Scarlett must take both of these factors into account in order to effectively compete with other companies. The objective of this study is to examine the impact of product quality and pricing on Scarlett's purchasing choices among consumers in the city of Medan. The connection between the price of a product and its quality will be analyzed in part and at the same time to gain insight into its impact on consumer buying choices. The research employed a quantitative methodology combined with an associative technique. Participants were chosen through purposive sampling, with a sample size of 100 individuals. Throughout the research, the main information was gathered through interviews, questionnaires, and Google Forms, while secondary data was collected from research papers. The analysis included validity and reliability tests, as well as classic assumption, regression, and hypothesis tests. The findings indicate that product quality and pricing are important factors influencing the purchasing decisions of individuals in Medan city. The test of coefficient determination indicates a relatively strong connection between product quality and price in influencing purchasing choices, with an R value of 0.782. The adjusted R square value reveals that product quality and price play a significant role in determining 69.9% of the purchasing decisions, leaving 30.1% to be influenced by other factors not explored in this research.
Co-Authors Adila, Nahda Adinda Aldy Khusairi, Mhd Alfina, Shinta Rizki Alvin, Mhd Amani, Nil Aminullah, Eji Anjani, Marissa Ayuka, Yeyen Azzahroh, Maziah Azzura, Nurul Conita, Tiara Daulay, Nabila Addiva Anggia Putri Delvina Siregar, Viona Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Dwianjani, Prisha Olivia Gami, Emelia Rahmadany Putri Garcia, Feilicia Gideon Maruli Simamora, Naek Haenilah, Tasya Harahap, Musthafa Baga Haura, Alya Al Iskandar Muda Ismaya, Lala Tri Jama, Karolus Budiman Kacaribu, Farah Amelia Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Lubis, Nabila Dwi Afifah Maharani Maharani, Maharani Maisarah Maisarah, Maisarah Matakena, Selli Megawati, Lydia Nai, Firmina Angela Nasution, Beti Ningrum, Safelinda Setya Nur Azizah Nurfatimah Pangaribuan, Ferina Angela Pratiwi, Okky Putra Hulu, Billy Steven Naldo Rahmadana, Risky Ruslan, Nur Zafika Sa’diyah, Maemunah Sahdina, Tiara Vany Salati Asmahasanah Sari, Bintang Permata Setiawan Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Sihombing , Marlon Silaen, Nerli Cinthya Delvi Simangunsong, Marintan Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Susmihara Syahfitri, Khofifah Dwi Tanjung, Ayu Febriyana Tarigan, Adriel Enda Hagana Wicaksana Kuswara, Satria widya astuti Yance