Garuda - Garba Rujukan Digital

Apakah Attractiveness of Rucas Endorser Berpengaruh terhadap Attitude dan Purchase Intention? Syarifah Siti Wartini; Giriati; Erna Listiana; Barkah; Ana Fitriana
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1675

Marketing strategies can be designed to reach a wider audience by utilizing various communication platforms, such as online promotions and content marketing. The unique content approach used by Rucas, namely highlighting unconventional advertising models, has succeeded in getting a positive response from users of social media platforms. This study analyzes how the success of the Rucas brand is influenced by the appeal of supporters perceived by social media users, which can then influence Purchase Intention with Attitudes toward advertising and the brand as mediating variables. This study involved a population of all individuals who knew about Rucas brand advertisements on social media, with a sample size of 225 respondents selected through purposive sampling. Data collection was conducted by distributing questionnaires via social media platforms. The hypothesis in this study will be tested using a causal approach and Structural Equation Modeling (SEM).The results showed that the appeal of supporters had a significant effect on Attitudes towards advertising and brands, which influenced Purchase Intention. However, supporters' appeal did not positively Impact Purchase Intention unless mediated by the Attitude variable. This study provides important implications for marketing strategies, especially in choosing the right Endorser to increase Purchase Intention

Mengkaji Secara Konseptual dan Aplikatif isu-isu Utama dalam Pembelajaran Bahasa Indonesia Barkah
Jurnal Kiprah Pendidikan Vol. 4 No. 3 (2025): Jurnal Kiprah Pendidikan | Juli 2025
Publisher : Program Studi Pendididikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/kpd.v4i3.p356-361

Penelitian ini bertujuan untuk mengkaji secara konseptual dan aplikatif isu-isu utama dalam pembelajaran Bahasa Indonesia berdasarkan uraian tematik dalam buku Kapita Selekta Bahasa Indonesia karya Resmini dan Hartati. Studi ini menggunakan pendekatan kualitatif deskriptif berbasis kajian pustaka untuk menganalisis kedudukan, fungsi, dan tantangan strategis Bahasa Indonesia dalam konteks pendidikan nasional dan perkembangan era literasi digital. Fokus analisis diarahkan pada ranah linguistik, keterampilan berbahasa (menyimak, berbicara, membaca, dan menulis), serta integrasi nilai budaya dan karakter dalam pembelajaran Bahasa Indonesia. Hasil kajian menunjukkan bahwa pembelajaran Bahasa Indonesia memiliki peran multidimensional sebagai sarana komunikasi ilmiah, ekspresi budaya, dan pembentukan jati diri bangsa. Namun demikian, pelaksanaannya masih menghadapi tantangan seperti dominasi pendekatan struktural-gramatikal, rendahnya keterampilan berpikir kritis peserta didik, dan minimnya inovasi dalam penggunaan media literasi multimodal. Oleh karena itu, diperlukan pembaruan strategi pembelajaran yang lebih komunikatif, kontekstual, dan reflektif agar Bahasa Indonesia tidak hanya dipahami sebagai alat komunikasi, tetapi juga sebagai wahana peradaban dan transformasi sosial dalam pembelajaran abad ke-21.

Development of Halal Tourism in West Kalimantan: Analysis Using NVIVO Nurcholifah, Ita; Barkah; Erna Listiana; Fachrurazi
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i1.6845

This study aims to determine the prospect of halal tourism that must be developed in order to capture opportunities in West Kalimantan. This study uses a qualitative method with a phenomenological approach. Data collection tools by conducting interviews, observations, and documentation by analysis using NVivo 12 Plus. The prospect of halal tourism in West Kalimantan Province is seen from the development of four aspects of development, namely: destinations, marketing, industry, and institutions. The high prospect of halal tourism in West Kalimantan which is so promising, of course, must be the main focus of development as well. Several aspects of the direction of development such as Destinations, Marketing, Industry, and Institutions need to be studied immediately, namely the inclusion of a clearer plan into the Regional Tourism Master Plan (RIPDA) which of course in this case also has an impact on funding, facilities, certification so that halal tourism in West Kalimantan can be realized maximally and develop rapidly. So that in turn it can increase income for the region in order to develop regional development more broadly and evenly to realize the welfare of the community, especially in West Kalimantan Province.

Mengkaji Secara Konseptual dan Aplikatif isu-isu Utama dalam Pembelajaran Bahasa Indonesia Barkah
Jurnal Kiprah Pendidikan Vol. 4 No. 3 (2025): Jurnal Kiprah Pendidikan | Juli 2025
Publisher : Program Studi Pendididikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/kpd.v4i3.p356-361

Penelitian ini bertujuan untuk mengkaji secara konseptual dan aplikatif isu-isu utama dalam pembelajaran Bahasa Indonesia berdasarkan uraian tematik dalam buku Kapita Selekta Bahasa Indonesia karya Resmini dan Hartati. Studi ini menggunakan pendekatan kualitatif deskriptif berbasis kajian pustaka untuk menganalisis kedudukan, fungsi, dan tantangan strategis Bahasa Indonesia dalam konteks pendidikan nasional dan perkembangan era literasi digital. Fokus analisis diarahkan pada ranah linguistik, keterampilan berbahasa (menyimak, berbicara, membaca, dan menulis), serta integrasi nilai budaya dan karakter dalam pembelajaran Bahasa Indonesia. Hasil kajian menunjukkan bahwa pembelajaran Bahasa Indonesia memiliki peran multidimensional sebagai sarana komunikasi ilmiah, ekspresi budaya, dan pembentukan jati diri bangsa. Namun demikian, pelaksanaannya masih menghadapi tantangan seperti dominasi pendekatan struktural-gramatikal, rendahnya keterampilan berpikir kritis peserta didik, dan minimnya inovasi dalam penggunaan media literasi multimodal. Oleh karena itu, diperlukan pembaruan strategi pembelajaran yang lebih komunikatif, kontekstual, dan reflektif agar Bahasa Indonesia tidak hanya dipahami sebagai alat komunikasi, tetapi juga sebagai wahana peradaban dan transformasi sosial dalam pembelajaran abad ke-21.

Studi Literature Review: Keterampilan Bahasa dan Bentuk-Bentuk Penilaiannya Barkah; Ardian, Teofilus; Sudiana, I Nyoman; Putrayasa, Ida Bagus
Jurnal BELAINDIKA (Pembelajaran dan Inovasi Pendidikan) Vol 7 No 2 (2025): Jurnal BELAINDIKA
Publisher : Nusa Putra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/belaindika.v7i2.297

The study explores the development of language skills and assessment methods in Indonesian elementary education. Language skills are foundational for academic and social success, yet significant gaps remain in meeting basic competency standards. This research aims to evaluate the impact of language skills on students' academic achievements and to advocate innovative assessment techniques for improving educational outcomes. A literature review approach was adopted, drawing data from books, national and international articles, and other relevant sources. The study focused on analyzing the role of language skills and the effectiveness of various assessment forms, such as formative and summative evaluations, and performance-based assessments. The findings highlight significant deficiencies in students’ language skills, with only 60% meeting competency standards. Conventional evaluation methods, predominantly written tests focused on cognitive levels C1 and C2, fail to address students' comprehensive needs. Innovative approaches, such as formative assessments, dynamic evaluations, and performance-based assessments, show potential for holistic skill development. The study also underscores the importance of teacher training in adopting these advanced assessment methods. Performance-based assessments allow students to demonstrate language skills in practical contexts, fostering real-world applicability. Dynamic evaluations emphasize interactive processes, offering scaffolding support to enhance learning. However, implementing these methods requires overcoming barriers such as limited teacher expertise and traditional mindsets in educational institutions. Enhancing evaluation methods and teacher training can significantly improve language skills among elementary students, leading to better academic and social outcomes. By integrating innovative assessment techniques, this study provides a roadmap for bridging competency gaps and achieving meaningful educational progress in Indonesia.

Reading in the Scroll Era: Generation Z's Digital Literacy in a Culture of Quick Forgetfulness Ruslan, Mamat; Liesmaya, Dyah; Barkah; Thakur, Ibtasam
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 2 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/

This study examines how the infinite scroll architecture and the attention economy shape Generation Z's reading practices within the ephemeral content ecosystem, and their impact on the quality of meaning. Using a qualitative phenomenological approach, data were collected through in-depth interviews, focus group discussions (FGDs), non-participatory observation, and content analysis (n = 28). Thematic analysis revealed five key findings. (1) Information overload and the illusion of recency encourage an orientation toward speed/currentness rather than completeness of understanding. (2) Skimming serves as a survival strategy—efficient for initial selection—but triggers a compression of meaning, a reliance on surface signals (visual aesthetics, likes, popular comments), and “ghost knowledge.” (3) Deep reading rituals are still missed; participants construct focused spaces (airplane mode, “silent hours,” print media, blocking notifications), despite emotional ambivalence and FOMO. (4) Visual validation and the “emoji economy” shift the modalities of meaning: reading is reduced to rapid decoding of visual cues (color, tempo, music, emoji/memes), risking narrowing nuances to pros/cons and replacing evidence with punchlines. (5) Hybrid literacies emerge as adaptations: meaningful bookmarking/read-later, short-to-long transitions (transcripts, articles, podcasts), and “thread unroll,” signaling the metacognitive capacity to choose when to go fast and when to go slow. Implications: (i) “short-to-long synthesis” pedagogy, slow reading sessions, reading mode audits, and process assessments; (ii) platform design with “expand context,” open transcripts/references, anti-auto-scroll focus modes, and verification prompts; (iii) structuring the rhythm of long reading through policy/community. In conclusion, the main challenge is not to reject speed, but to organize it through hybrid literacies so that the sense of knowing is anchored as a complete understanding.

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