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All Journal JURNAL MANAJEMEN MUTU PENDIDIKAN (JMMP) EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Pendidikan : Riset dan Konseptual Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal on Education Jurnal Ilmiah Ecobuss JPM PAMBUDI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Edueco J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jupeko (Jurnal Pendidikan Ekonomi) Jurnal Pengabdian kepada Masyarakat Nusantara SOCIAL : Jurnal Inovasi Pendidikan IPS Literacy: Jurnal Pendidikan Ekonomi Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Madani: Multidisciplinary Scientific Journal Science and Education Journal Journal of Entrepreneurship and Community Innovations Socius: Social Sciences Research Journal Journal of Innovative and Creativity AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Penelitian dan Pengkajian Ilmiah Horizon: Indonesian Journal of Multidisciplinary JPM Pambudi SENMEA Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Education Curiosity Proceeding International Conference on Digital Education and Social Science
Muhammad Anasrulloh
Universitas Bhinneka PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI TIKTOK SHOP PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI Maulidya Wulandari; Muhammad Anasrulloh; Ekbal Santoso
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.13025

Abstract

The integration of social commerce features on TikTok Shop significantly triggers online shopping behavior dynamics among university students. This associative quantitative study aims to analyze the partial and simultaneous effects of promotions, online customer reviews, and online customer ratings on purchasing decisions. A sample of 105 student users was selected through purposive sampling techniques. Data were gathered using valid and reliable questionnaires, then analyzed using multiple linear regression in SPSS. The partial test results reveal that promotions and online customer ratings have no significant effect on purchasing decisions. Conversely, online customer reviews positively and significantly drive purchasing decisions, serving as the most dominant factor. Simultaneously, all three independent variables significantly influence purchasing decisions, with a coefficient of determination reaching 67.4%. Online business practitioners are advised to prioritize managing credible customer reviews to enhance consumer trust and purchase intention. ABSTRAK Integrasi fitur social commerce pada platform TikTok Shop memicu dinamika perilaku belanja online di kalangan mahasiswa secara signifikan. Penelitian kuantitatif asosiatif ini bertujuan menganalisis pengaruh promosi, online customer review, dan online customer rating terhadap keputusan pembelian konsumen baik secara parsial maupun simultan. Sebanyak 105 mahasiswa pengguna TikTok Shop dipilih sebagai sampel menggunakan teknik purposive sampling. Data dikumpulkan melalui angket yang valid serta reliabel dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil pengujian menunjukkan bahwa promosi dan online customer rating tidak berpengaruh signifikan terhadap keputusan pembelian secara parsial. Sebaliknya, online customer review berpengaruh positif dan signifikan, sekaligus menjadi faktor paling dominan dalam memengaruhi keputusan pembelian. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap keputusan pembelian dengan koefisien determinasi sebesar 67,4%. Pelaku bisnis online disarankan untuk memprioritaskan pengelolaan ulasan pelanggan yang kredibel guna meningkatkan tingkat kepercayaan serta minat beli konsumen.    
STRATEGI GURU EKONOMI MENGGUNAKAN MEDIA PEMBELAJARAN ALTERNATIF PADA SEKOLAH DENGAN PEMBATASAN GAWAI Auliya Anjani, Ayu; Ekbal Santoso; Muhammad Anasrulloh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.56771

Abstract

The policy of restricting student device use at MA Darul Hikmah Tulungagung encourages economics teachers to develop alternative, non-digital learning media to ensure effective learning. This study aims to analyze economics teachers' strategies in using alternative learning media, including media types and characteristics, design and implementation processes, student responses and involvement, and obstacles and solutions. The study employed a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation, then analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results showed that teachers used visual media in the form of images and "Question" and "Challenge" cards designed based on the principles of simplicity, emphasis, and balance, and adapted to student characteristics and learning objectives. The use of these media received a positive response, demonstrated by increased student motivation, attention, participation, and engagement in economics learning. Challenges encountered included adapting the media to student characteristics and the need for preparation time. These obstacles were overcome through thorough media planning, material adjustments, and mentoring during learning. These findings suggest that alternative learning media can be an effective strategy in schools with device restrictions.
Co-Authors Abidah, Khoirun Nisa Adib Minanur Rokhim Afnandi, Khoimarul Aldila Septiana Alvera Kelviana Novianti Aminatul Zahroh Andini, Aprilia Wulan Anggraini, Natasya Sabella Anggy Ferryta Permata Andayani Anna Febrian Firotul M Ardeana Kurnia Gusti Arum, Rovita Auliya Anjani, Ayu Ayu Nuro’im Azizah, Ismiatul Bagaskara, Whicka Gayuh Basiron Basiron Basiron, Basiron Bina Andri Nurmaning Christy, Herica Dewi Istiqomah Dian Septi Nur Afifah Dian Septi Nur Afiifah Diana Fitriani Dwirana Mei Aftitak Pranidia Ekbal Santoso Ekbal Santoso Ekbal Santoso Ela Rolita Arifianti Ernajati, Justia Fajar Hendro Utomo Firotul M, Anna Febrian Hadiputra, Susilo Halimatus Sa’dyah Haliza, Hesti Nur Hasibuan, Delila Amelia Hastuti, Maria Agatha Sri Widyanti Herica Christy Hesti Nur Haliza Imam Sukwatus S Indrawan, Ahmad Tizar Haris Intan Yanuari Permata Justia Ernajati Kadeni Kadeni, Kadeni Khoirun Nisa Abidah Laili Nur Endah Sari Layla Fadlilatus Sholikhah Lindratno, Nilla Evangelistha Ndaru Maria Agatha Sri W Maria Agatha Sri W H Maria Agatha Sri W. H Maria Agatha Sri Wdyanti Hastuti Maria Agatha Sri Widyanti Hastuti Maulidya Wulandari Nia Mayasari Nilla Evangelistha Ndaru Lindratno Novianti, Alvera Kelviana Nur Aini Nuro’im, Ayu Pendik Hanafi Pranidia, Dwirana Mei Aftitak Purwanto Purwanto Putri, Rini Anggia Rahman, Muhammad Bhakti Nur Rahman, Riska Nurindaya Ramadhan, Alditiyo Kelvin Rani Tiara Sari Rini, Yuniar Purbo Rokhim, Adib Minanur Sari, Laili Nur Endah Sari, Renita Setianingsih, Nining Arik Sindi Rodatul Uma Siti Nurjanah Siti Nurjanah Sorkhana Dini, Fatkhillah Za'im Sri W. H, Maria Agatha Suja’i, Imam Sukwatus Syintiya Laras Tuti Titik Asmau Rosida Tria Adelina Tuti, Syintiya Laras Ulfah Fauziyah Zahirah Uma, Sindi Rodatul Umami, Nailariza Umi Kholisatul Fitriah W. H, Maria Agatha Sri W.H., Maria Agatha Whicka Gayuh Bagaskara Yuniar Purbo Rini