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Strategi Pemasaran Bisnis Kuliner Studi Kasus Pada Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung Indrawan, Ahmad Tizar Haris; Anasrulloh, Muhammad
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12666154

Abstract

Salah satu strategi yang digunakan untuk menghadapi persaingan diantara usaha-usaha lain adalah strategi bauran pemasaran. Strategi pemasaran yang diterapkan pada Rumah Makan Lodho Lissy adalah strategi bauran pemasaran 7P. Fokus penelitian ini adalah: Bagaimana strategi bauran pemasaran 7P yang diterapkan pada bisnis kuliner Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung?. Sedangkan tujuan dalam penelitian ini adalah Untuk mengetahui strategi bauran pemasaran 7P yang diterapkan pada bisnis kuliner Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung  Penelitian ini menggunakan pendekatan kualitatif jenis deskriptif. Sumber data yang di peroleh adalah data primer dan data sekunder. Teknik pengumpulan data dengan observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini adalah: produk pada Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung mempunyai cukup banyak varian. Terdapat potongan pada harga dan juga terjangkau. Tempat strategis dan bersih. Promosi yang dilakukan oleh Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung dilakukan dengan menggunakan media sosial serta menggunakan promosi dengan metode mulut ke mulut. Orang ataup karyawan di Rumah Makan Lodho Lissy Desa Ngunggahan Kecamatan Bandung Kabupaten Tulungagung ditempatkan sesuai keahliannya dan langsung praktek. Proses berupa peralatan pendukung produk lengkap dan memadai. Bukti fisik berupa fasilitas untuk kenyamanan konsumen memadai dan tempat bersih.
Peningkatan Minat Wirausaha Mahasiswa Universitas Bhinneka PGRI Melalui Program Wirausaha Merdeka Rahman, Muhammad Bhakti Nur; Anasrulloh, Muhammad
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10580361

Abstract

Wirausaha tidak dapat terlahir dengan sendirinya, namun harus dilatih. Namun, kebanyakan orang lebih memilih untuk mencari kerja daripada membangun usaha sendiri. Oleh karena itu, minat berwirausaha harus dibangun dengan cara memberikan pengetahuan  tentang kewirausahaan. Tujuan dari penelitian ini adalah untuk mengetahui peningkatan minat mahasiswa yang mengikuti program wirausaha merdeka dalam berwirausaha di Universitas Ciputra. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Sampel dalam penelitian ini adalah mahasiswa Universitas Bhinneka PGRI yang telah mengikuti Program Wirausaha Merdeka. Teknik pengmpulan data menggunakan observasi, wawancara, dan dokumentasi. Analisis data yang digunakan adalah analisis data model Miles & Huberman yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini juga dilakukan pengecakan keabsahan data yang diuji dengan uji kredibilitas, pengujian transferability, pengujian dependability, dan pengujian confirmability. Hasil dalam penelitian ini adalah terdapat peningkatan minat berwirausaha, mahasiswa merasa senang dan terbantu dengan adanya program wirausaha merdeka. Selain itu dengan adanya program wirausaha merdeka dapat memberikan pemahaman dan wawasan mahasiswa menjadi lebih luas.
The Effect of Service Quality and Facilities on Customer Satisfaction at Panjerejo Pharmacy Hasibuan, Delila Amelia; Anasrulloh, Muhammad
9 772338317006
Publisher : Program Studi Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Current economic developments have led to increasingly tight competition, especially in sectors such as pharmacies. One of the pharmacies in the Tulungagung area is the Panjerejo pharmacy located in the Ngunut sub-district. This study aims to determine the effect of service quality and facilities on customer satisfaction at the Panjerejo Pharmacy. This study is a type of quantitative research. The population used is all customers of the Panjerejo Pharmacy. The sample used was 100 people obtained from calculations using the Lemeshow formula. Data collection techniques by distributing questionnaires or surveys to respondents. The Effect of Service Quality and Facilities at the Panjerejo Pharmacy on Customer Satisfaction. Simultaneously shows that Service Quality and Facilities have a significant effect on Customer Satisfaction with the results of F count (82.594) > F table (3.089) and a significance value of 0.000 <0.05. The customized R2 value is 0.622, which means that Service Quality and Facilities affect Customer Satisfaction by 62.2% and the remaining 62.2% of Customer Satisfaction is influenced by the Service Quality variable and 37.8% of Customer Satisfaction is influenced by other variables not studied. . Keywords: Service Quality; Facilities; Visitor Satisfaction.DOI: 10.23960/jmmp.v12.i2.2024.30687
Pengaruh Disiplin Kerja dan Loyalitas Karyawan terhadap Kinerja Karyawan pada Toko Rahma Tulungagung Anggy Ferryta Permata Andayani; Muhammad Anasrulloh
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6389

Abstract

This study aims to quantitatively describe the effect of work discipline and employee loyalty on employee performance at Rahma Tulungagung Store both partially and simultaneously. The population in this study were employees of Rahma Tulungagung Store with a sample of 73 respondents with saturated sampling technique. Data collection in this study used a questionnaire, with a Likert scale. After that, the instrument test and the classical assumption test consisting of normality test, linearity test, multicollinearity test, and heteroscedasticity test were carried out. The data analysis method uses multiple linear regression analysis, hypothesis testing and the coefficient of determination with the help of the SPSS Version 21 for windows program. The test results show that Work Discipline and Employee Loyalty affect Employee Performance at Rahma Tulungagung Store both partially and simultaneously. The results of this study can be used for employee policy making suggestions at Rahma Tulungagung Store.
The Effect of Service Quality and Facilities on Customer Satisfaction at Panjerejo Pharmacy Hasibuan, Delila Amelia; Anasrulloh, Muhammad
JURNAL MANAJEMEN MUTU PENDIDIKAN Vol 12, No 2 (2024): JURNAL MANAJEMEN MUTU PENDIDIKAN
Publisher : Program Studi Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/mmp.v12.i2.2024.30687

Abstract

Current economic developments have led to increasingly tight competition, especially in sectors such as pharmacies. One of the pharmacies in the Tulungagung area is the Panjerejo pharmacy located in the Ngunut sub-district. This study aims to determine the effect of service quality and facilities on customer satisfaction at the Panjerejo Pharmacy. This study is a type of quantitative research. The population used is all customers of the Panjerejo Pharmacy. The sample used was 100 people obtained from calculations using the Lemeshow formula. Data collection techniques by distributing questionnaires or surveys to respondents. The Effect of Service Quality and Facilities at the Panjerejo Pharmacy on Customer Satisfaction. Simultaneously shows that Service Quality and Facilities have a significant effect on Customer Satisfaction with the results of F count (82.594) > F table (3.089) and a significance value of 0.000 <0.05. The customized R2 value is 0.622, which means that Service Quality and Facilities affect Customer Satisfaction by 62.2% and the remaining 62.2% of Customer Satisfaction is influenced by the Service Quality variable and 37.8% of Customer Satisfaction is influenced by other variables not studied. . Keywords: Service Quality; Facilities; Visitor Satisfaction.DOI: 10.23960/jmmp.v12.i2.2024.30687
Pengaruh Motivasi dan Mental Berwirausaha terhadap Minat Berwirausaha Mahasiswa Program Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Tahun Akademik 2024/2025 Azizah, Ismiatul; Anasrulloh, Muhammad
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1511

Abstract

This research is motivated by the increasing lack of job opportunities in the formal sector, while the number of graduates continues to rise each year. Additionally, members of Generation Z tend to choose jobs that align with their passion and skills, which contributes to the growing unemployment rate. The purpose of this study is to determine the influence of motivation and entrepreneurial mindset on the entrepreneurial interest of students in the Economics Education Study Program, semesters 6 and 8, at Universitas Bhinneka PGRI. The variables in this study consist of motivation (X1) and entrepreneurial mindset (X2) as independent variables, and entrepreneurial interest (Y) as the dependent variable. Higher levels of both internal and external motivation, as well as a strong entrepreneurial mindset, are expected to positively influence one's interest in entrepreneurship. Conversely, low motivation and a weak entrepreneurial mindset may result in decreased entrepreneurial interest. This research uses a quantitative approach with multiple linear regression analysis. The sample consists of 67 respondents from the 6th and 8th semesters of the Economics Education program at Universitas Bhinneka PGRI. Data was collected using a questionnaire distributed via Google Forms through WhatsApp. The data analysis was conducted using SPSS for Windows version 25. The results of the study show that the regression coefficient for the motivation variable (X1) is 0.782, indicating a positive and significant influence on entrepreneurial interest (Y). The entrepreneurial mindset variable (X2) has a regression coefficient of 0.228, also showing a positive and significant effect on variable Y. Simultaneously, the influence of motivation and entrepreneurial mindset on entrepreneurial interest is significant, with an F-value of 188.762 and a significance level of 0.00 (< 0.05). Therefore, the alternative hypothesis (Ha) is accepted, and the null hypothesis (Ho) is rejected.
Pengaruh Live Streaming, Content Marketing dan Online Customer Review Terhadap Keputusan Pembelian pada Tiktok Shop (Studi Kasus pada Gen Z Kabupaten Tulungagung) Sari, Renita; Anasrulloh, Muhammad
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1552

Abstract

This study aims to determine the influenceLive Streaming, Content Marketing and Online Customer Review to Purchase Decision at Tiktok Shop (Case Study on Gen Z in Tulungagung Regency. The method used is an associative research method using a quantitative approach. Data was collected through a questionnaire distributed to 96 Gen Z in Tulungagung Regency. The results of the analysis show that there is a significant influence fromLive Streamingon purchasing decisions, with a calculated t value of 2.513 which is greater than the t table (1.987) and a significant value of 0.014 which is smaller than 0.05. In addition, Content Marketing also has a significant negative effect on purchasing decisions, with a calculated t value of 2.671 which is also greater than the t table (1.987) and a significant value of 0.009 which is smaller than 0.05. next Online Customer Revieww hich has no influence on purchasing decisions, with a value of 1.134 which is smaller than (1.987) and a significant value of 2.60 which is greater than 0.05. Simultaneously, these three variables provide a significant contribution to purchasing decisions, with a calculated F value of 4.651 which is much larger than the F table (2.7032) and a significance value of 0.005. The results of the determination coefficient have an influence of 10.3%, while the remaining 89.7% is influenced by other variables outside the study.
Pengaruh Kepuasan Pelanggan dan Kualitas Produk terhadap Minat Membeli Ulang Alat Pancing di Toko ACC Layang-layang dan Pancing Kelurahan Jepun Kabupaten Tulunggung Afnandi, Khoimarul; Anasrulloh, Muhammad
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1458

Abstract

This study aims to determine: 1) the effect of customer satisfaction on repurchase intention, 2) the effect of product quality on repurchase intention, and 3) the simultaneous effect of customer satisfaction and product quality on repurchase intention among consumers at ACC Layang-layang and Fishing Equipment Store in Jepun Village, Tulungagung Regency. This research is a quantitative study using a descriptive approach. The sample consisted of 96 respondents selected using accidental sampling. Data were collected through a questionnaire. The results of the analysis show that: 1) partially, the t-count > t-table (5.596>1.985) and the significance value < 0.05 (0.000<0.05), indicating a significant effect of customer satisfaction on repurchase intention; 2) partially, the t-count > t-table (3.015>1.985) and the significance value < 0.05 (0.003 < 0.05), indicating a significant effect of product quality on repurchase intention; 3) simultaneously, the F-count > F-table (77.457>3.94) with a significance value of 0.000<0.05, indicating that customer satisfaction and product quality together have a significant effect on repurchase intention. The Adjusted R² value of 61.7% indicates that repurchase intention is influenced by customer satisfaction and product quality, while the remaining 38.3% is influenced by other variables not examined in this study.
Pengaruh Flash Sale dan Motivasi Belanja Hedonik terhadap Pembelian Impulsif di Marketplace Shopee pada Gen Z Kabupaten Tulungagung Putri, Rini Anggia; Anasrulloh, Muhammad
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1494

Abstract

This research aims to determine the influence of Flash Sales and Hedonic Shopping Motivation on Impulsive Buying at the Shopee Marketplace in Gen Z, Tulungagung Regency. The method used is quantitative with an associative approach. Data was collected through a questionnaire distributed to 96 respondents, namely Gen Z in Tulungagung Regency. The results of the analysis show that there is a significant influence from Flash Sale on Impulsive Buying, with a calculated t>t table value of 3,724>1.986. Apart from that, Hedonic Shopping Motivation also has a significant effect on Impulsive Buying with a calculated t>t table value of 4.464>1.986. Simultaneously these two variables have a significant influence on Impulsive Buying with a calculated F value>F table 114.737>3.09. From the results of this research, it can be concluded that Flash Sales and Hedonic Buying Motivation can influence Impulsive Buying behavior on the Shopee Marketplace.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELAJAR SISWA MATA PELAJARAN IPS (STUDI KASUS KELAS VII PADA SMP NEGERI 1 NGUNUT TULUNGAGUNG): (Studi Kasus Kelas VII pada SMP Negeri 1 Ngunut Tulungagung) Layla Fadlilatus Sholikhah; Muhammad Anasrulloh
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 13 No 2 (2025): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v13i2.10542

Abstract

This study aims to analyze the learning interest of students and identify the internal and external factors influencing it in Social Sciences (IPS) subject for seventh-grade students at SMP Negeri 1 Ngunut Tulungagung during the 2024/2025 academic year. Employing a qualitative descriptive approach, data were collected through observation, in-depth interviews with teachers and five high-interest seventh-grade students, and documentation. Data analysis was conducted using Miles and Huberman's interactive model, which includes data reduction, data display, and conclusion drawing. Data validity was tested through source triangulation. The results indicate that the learning interest of IPS students in Class VII at SMP Negeri 1 Ngunut is generally good, supported by the variety of teaching methods applied by the teacher. The dominant factors influencing learning interest include internal factors (health, motivation, and student attitude) and external factors (parental relationships, teacher's role, and social environment including peers). These findings suggest that student learning interest is a complex phenomenon influenced by multidimensional interactions from within the students themselves and their surrounding environment. The implications of this research emphasize the importance of a holistic approach in learning strategies and educational ecosystem support to foster sustainable learning interest. Keywords: learning interest, internal factors, external factors, social sciences, economic education
Co-Authors Abidah, Khoirun Nisa Adib Minanur Rokhim Adilah Novelia Dewi Afnandi, Khoimarul Agilia Putri Andoko Aldila Septiana Alvera Kelviana Novianti Aminatul Zahroh Anggraini, Natasya Sabella Anggy Ferryta Permata Andayani Anna Febrian Firotul M Ardeana Kurnia Gusti Arum, Rovita Auliya Anjani, Ayu Ayu Nuro’im Azizah, Ismiatul Bagaskara, Whicka Gayuh Basiron Basiron Basiron, Basiron Bina Andri Nurmaning Christy, Herica Dewi Istiqomah Dian Septi Nur Afifah Dian Septi Nur Afiifah Diana Fitriani Dwirana Mei Aftitak Pranidia Ekbal Santoso Ekbal Santoso Ekbal Santoso Ela Rolita Arifianti Ernajati, Justia Fajar Hendro Utomo Firotul M, Anna Febrian Hadiputra, Susilo Halimatus Sa’dyah Haliza, Hesti Nur Hasibuan, Delila Amelia Hastuti, Maria Agatha Sri Widyanti Herica Christy Hesti Nur Haliza Imam Sukwatus S Indrawan, Ahmad Tizar Haris Intan Yanuari Permata Justia Ernajati Kadeni Kadeni, Kadeni Khoirun Nisa Abidah Laili Nur Endah Sari Layla Fadlilatus Sholikhah Lindratno, Nilla Evangelistha Ndaru Maria Agatha Sri W Maria Agatha Sri W H Maria Agatha Sri W. H Maria Agatha Sri W. H Maria Agatha Sri Wdyanti Hastuti Maria Agatha Sri Widyanti Hastuti Maulidya Wulandari Muhammad Khoiri Nia Mayasari Nilla Evangelistha Ndaru Lindratno Novianti, Alvera Kelviana Nur Aini Nuro’im, Ayu Pendik Hanafi Pranidia, Dwirana Mei Aftitak Purwanto Purwanto Purwanto Purwanto Putri, Rini Anggia Ragilia Putri Candraniar Rahman, Muhammad Bhakti Nur Rahman, Riska Nurindaya Ramadhan, Alditiyo Kelvin Rani Tiara Sari Ridatama Putri Refinallah Rini, Yuniar Purbo Rokhim, Adib Minanur Sari, Laili Nur Endah Sari, Renita Setianingsih, Nining Arik Sindi Rodatul Uma Siti Nurjanah Siti Nurjanah Sorkhana Dini, Fatkhillah Za'im Sri W. H, Maria Agatha Suja’i, Imam Sukwatus Syintiya Laras Tuti Titik Asmau Rosida Tria Adelina Tuti, Syintiya Laras Ulfah Fauziyah Zahirah Uma, Sindi Rodatul Umami, Nailariza Umi Kholisatul Fitriah W. H, Maria Agatha Sri W.H., Maria Agatha Whicka Gayuh Bagaskara Yuniar Purbo Rini