Garuda - Garba Rujukan Digital

Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang Widiawati, Natasya; Violinda, Qristin; Ratri Nastiti, Prianka
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i2.1480

This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability has a positive significant effect on work readiness, and Digital Literacy has a positive significant effect on work readiness. In conclusion, readiness to enter the workforce depends not only on technical skills but also on the ability to plan and view the future, adapt quickly to changes in the professional world, and master digital literacy to leverage emerging technologies

Pengaruh Content Marketing, Online Customer Review dan Word of Mouth terhadap Keputusan Pembelian melalui Kepercayaan Konsumen sebagai Variabel Intervening pada Pengguna Marketplace sebagai Tiktok Produk Fashion Detra Ayu Puspitasari; Noventia Karina Putri; Prianka Ratri Nastiti
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

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This study aims to examine and analyze the influence of content marketing, online customer reviews, and word of mouth on purchasing decisions through consumer trust as an intervening variable among marketplace users of TikTok fashion products. This research adopts a quantitative approach. The population consists of FEB Management students at Universitas PGRI Semarang, class of 2021, with a sample size of 302 students. Data collection was conducted by distributing online questionnaires via Google Forms. The data analysis techniques used in this study include structural model analysis (Inner Model), measurement model analysis (Outer Model), and hypothesis testing. Data processing was carried out using SmartPLS 4.0.9.9 software. The findings of this study indicate that content marketing, word of mouth, and purchasing decisions significantly influence consumer trust. However, online customer reviews do not significantly affect consumer trust. Furthermore, content marketing and word of mouth significantly influence purchasing decisions, whereas online customer reviews do not. Additionally, word of mouth can influence purchasing decisions through consumer trust as an intervening variable. However, content marketing and online customer reviews do not affect purchasing decisions through consumer trust as an intervening variable.

LIQUIDITY, RETURN ON ASSETS, LEVERAGE AGAINST TAX AGGRESSIVENESS Prianka Ratri Nastiti; Abdul Karim; Bonita Prabasari
Jurnal RAK (Riset Akuntansi Keuangan) Vol. 7 No. 2 (2022): October 2022
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rak.v7i2.432

Tax aggressiveness is the actions taken by the company to reduce its tax obligations. A company is said to carry out tax aggressiveness if the company tries to reduce the tax burden aggressively, either using legal methods, namely tax avoidance or illegal methods such as tax evasion. Although not all tax planning actions are carried out illegally, the more loopholes a company uses to avoid taxes, the more aggressive the company is considered. And this study aims to examine the relationship between the dependent variable and the independent variable of this study. The independent variables are liquidity, ROA, leverage and the dependent variable is tax aggressiveness. And for the analytical method used is regression analysis, and descriptive analysis. Descriptive statistics are used to describe or describe the variables in the study. Descriptive statistics used are measures of tax aggressiveness of all sample companies. The description of the variables can be seen from the mean and standard deviation. The descriptive statistical test was carried out with the SPSS program. The results of the study found that liquidity has no effect on tax aggressiveness, then Renturn on Assets (ROA) affects tax aggressiveness, then leverage affects tax aggressiveness.

Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.

Kepercayaan Pelanggan Memediasi Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Anies Nor Kholidah; C. Tri Widiastuti; Prianka Ratri Nastiti
Solusi Vol. 23 No. 3 (2025): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i3.12023

Penelitian ini dilatarbelakangi oleh ketidakstabilan angka penjualan yang dialami oleh Toko Nibras House Pati, meskipun toko tersebut telah dikenal memiliki brand image yang baik serta menawarkan produk dengan kualitas yang tinggi. Tujuan dari penelitian ini adalah untuk memicu pengaruh brand image dan hubungan timbal balik produk terhadap keputusan pembelian, dengan kepercayaan pelanggan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang disampaikan kepada konsumen Toko Nibras House Pati. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, di mana data dikumpulkan melalui penyebaran kuesioner. Sebanyak 100 responden dilibatkan dalam penelitian ini, yang dipilih menggunakan metode purposive sampling berdasarkan kriteria tertentu. Analisis data dilakukan menggunakan teknik Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS versi 4.0. Temuan dari studi ini menunjukkan bahwa brand image tidak memberikan pengaruh yang signifikan terhadap kepercayaan konsumen, sementara kualitas produk memberikan pengaruh yang signifikan. Selanjutnya, brand image juga tidak secara signifikan memengaruhi keputusan pembelian, namun kualitas produk terbukti memberikan dampak yang signifikan. Kepercayaan konsumen tidak terbukti memiliki pengaruh yang signifikan terhadap keputusan pembelian, sehingga tidak berperan sebagai variabel mediasi. Oleh karena itu, baik brand image maupun kualitas produk tidak memiliki pengaruh tidak langsung terhadap keputusan pembelian melalui kepercayaan konsumen. Meskipun citra merek belum memperlihatkan dampak signifikan pada penelitian ini, namun tetap menjadi aspek penting yang tidak boleh diabaikan dalam strategi pemasaran jangka panjang. Temuan menekankan pentingnya kualitas produk dan kepercayaan konsumen dalam meningkatkan keputusan pembelian.

Analisis Pengaruh Content Marketing, Live Marketplace dan Diskon Harga untuk Melakukan Keputusan Pembelian Skintific di Shopee terhadap Kepercaayaan Konsumen sebagai Variabel Intervening Putri Dewi Lestari; Henry Casandra Gultom; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5068

This study aims to evaluate the influence of Content Marketing, the Live Marketplace feature, and discounts on purchasing decisions for Skintific skincare products on the Shopee platform, with consumer trust as an intermediary variable. The background of this study is based on the increasing use of marketplaces in online shopping activities, as well as the increasing trend of self-care as part of the lifestyle of the younger generation, especially students. This development encourages business actors to implement effective digital marketing strategies, including through social media, engaging content, and interactive features available on marketplaces such as Shopee. This study uses a quantitative approach with a survey method. Respondents in this study were students at the University of the Indonesian Teachers Association (UPGRIS) Semarang who had purchased Skintific products through the Shopee platform. Data were collected using a closed-ended questionnaire and analyzed using path analysis techniques using statistical software. The results show that Content Marketing and the use of the Live Marketplace feature have a positive and significant influence on consumer trust. Consumer trust is proven to be an important factor that significantly influences purchasing decisions. Conversely, discounts do not have a direct effect on purchasing decisions, but have a significant indirect impact when mediated by consumer trust. These findings indicate that emotional aspects and perceived trust in the brand are more dominant in influencing purchasing behavior than discount factors alone. Overall, this study emphasizes the importance of implementing appropriate and integrated digital marketing strategies, especially through content marketing and utilizing the Live Marketplace feature, in building consumer trust and driving product purchasing decisions on e-commerce platforms.

Analisis Citra Merek sebagai Variabel Mediasi Antara Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Pengguna Sikat Gigi Pepsodent di Kota Semarang) Yulia Afinta Sari; Shofif Sobaruddin Akbar; Prianka Ratri Nastiti
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.298

This study aims to analyze the effect of price perception and product quality on purchase decisions, with brand image as a mediating variable in the context of Pepsodent toothbrush products in Semarang City. The research adopts a quantitative approach using a survey method. A total of 96 respondents were selected through purposive sampling based on specific criteria. Data were collected via an online questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.0 software. The results indicate that price perception has a positive and significant effect on purchase decisions, while product quality does not have a direct effect on purchase decisions. Brand image has a positive and significant effect on purchase decisions and serves as a mediating variable in the relationship between price perception and product quality toward purchase decisions. These findings reinforce the critical role of brand image in shaping consumer decisions, particularly in the context of Fast Moving Consumer Goods (FMCG) products such as toothbrushes, and emphasize the importance of building a strong brand image to enhance purchase decisions, especially amid intense market competition and shifting consumer preferences. This study provides strategic implications for companies in formulating brand value based marketing policies.

Pengaruh Aspirasi Karir, Panggilan Karir, Dan Kesadaran Peluang Terhadap Persepsi Kelayakan Kerja Ratri Nastiti, Prianka
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol. 3 No. 2 (2022): Periode Agustus 2022 - JEMA
Publisher : Universitas Ngudi Waluyo

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Perceptions of employability, career aspirations, career calling factors, and awareness of opportunities are important factors that need to be taken into account for alumni and final year students in higher education because it involves the preparation and readiness they face after graduating from college, namely when they enter the world of work. actually. This study uses a sample of alumni and final year students of public and private universities in the city of Semarang. The sample used is 100 respondents and data processing is done using SMART PLS3. The results show that career aspiration does not have an effect on perceptions of employability, career calling does not have an effect on perceptions of employability, and awareness of opportunity has a positive and significant impact on perception of employability.

Pengaruh Literasi Digital, Pengetahuan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa dengan Efikasi Diri sebagai Variabel Intervening (Studi Kasus Mahasiswa Universitas PGRI Semarang Angkatan 2021-2022) Novita sari; Ika Indriasari; Prianka Ratri Nastiti
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i2.1394

This study aims to analyze the effect of digital literacy, entrepreneurial knowledge, and family environment on entrepreneurial interest with self-efficacy as an intervening variable. The population in this study were 7,715 students of PGRI Semarang University class of 2021-2022 with a sample size of 380 people. The data collection techniques used were distributing questionnaires via Google Form and by distributing them directly in the PGRI Semarang University campus environment. The analysis method uses Structural Equation Modeling (SEM). By using probability sampling technique. The results showed that: (1) digital literacy has a positive and significant effect on self-efficacy; (2) entrepreneurial knowledge has a positive and significant effect on self-efficacy; (3) family environment has no effect on self-efficacy; (4) digital literacy has a positive and significant effect on entrepreneurial interest; (5) entrepreneurial knowledge has a positive and significant effect on entrepreneurial interest; (6) family environment has a positive and significant effect on entrepreneurial interest; (7) self-efficacy has a positive and significant effect on entrepreneurial interest; (8) digital literacy has a positive and significant effect on entrepreneurial interest mediated by self-efficacy; (9) entrepreneurial knowledge has a positive and significant effect on entrepreneurial interest mediated by self-efficacy; (10) family environment has no effect on entrepreneurial interest mediated by self-efficacy. Keywords: Digital Literacy 1; Entrepreneurial Knowledge 2; Family Environment 3; Self-Efficacy 4; Entrepreneurial Interest 5.

Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang Widiawati, Natasya; Violinda, Qristin; Ratri Nastiti, Prianka
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i2.1480

This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability has a positive significant effect on work readiness, and Digital Literacy has a positive significant effect on work readiness. In conclusion, readiness to enter the workforce depends not only on technical skills but also on the ability to plan and view the future, adapt quickly to changes in the professional world, and master digital literacy to leverage emerging technologies

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