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All Journal Jurnal Kreativitas PKM Performance MANAJEMEN DEWANTARA Indonesian Journal of Islamic Business and Economics (IJIBE) Borobudur Management Review Prosiding University Research Colloquium Jurnal Pengabdian West Science House of Management and Business Journal Jurnal Ekonomi, Akutansi dan Manajemen Nusantara ADIMA International Journal of Business and Quality Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Wisanggeni Bagus Anggoro
Universitas Muhammadiyah Gombong
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : performance

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A Digital Marketing : Pengaruh Konten iklan Terhadap Minat Beli Konsumen dimoderasikan oleh gender Wisanggeni Bagus Anggoro; Tiyan Fatkhurrokhman; Rosliana Mahardhika; Muhammad Hafiduddin; Keyzha Lungguh Arta Nugraha; Ngafifatun Nurul Azizah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.15420

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh konten iklan digital terhadap minat beli konsumen, dengan gender sebagai variabel moderasi. Data dikumpulkan melalui survei terhadap 163 responden yang telah berinteraksi dengan iklan digital dalam tiga bulan terakhir. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa konten iklan memiliki pengaruh positif yang signifikan terhadap minat beli konsumen. Selain itu, gender terbukti berperan sebagai variabel moderasi, di mana konsumen perempuan cenderung lebih responsif terhadap iklan berbasis emosional, sementara konsumen laki-laki lebih merespons pendekatan yang bersifat rasional. Temuan ini memberikan wawasan penting bagi pemasar digital dalam mengoptimalkan strategi periklanan berbasis personalisasi guna meningkatkan keterlibatan dan konversi pembelian. Penelitian ini juga menyoroti pentingnya mempertimbangkan faktor demografis, khususnya gender, dalam perencanaan strategi pemasaran digital yang lebih efektif.
The Consumer Loyalty in Halal MSMEs: Trust and Sustainability Perspectives Wisanggeni Bagus Anggoro; Tiyan Fatkhurrokhman; Tian Khusni Akbar; Nadia Sekar Ayu Nurcahyo; Ari Setia Nugroho
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 2 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.2.21100

Abstract

This study investigates the influence of Islamic Business Ethics on Consumer Loyalty in halal food Micro, Small, and Medium Enterprises (MSMEs), with Consumer Trust serving as a mediating variable and Sustainability Awareness acting as a moderating variable. The study employs a quantitative research design using a survey method involving 290 consumers of halal food MSMEs in Indonesia. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS. The findings reveal that Islamic Business Ethics has a positive and significant effect on both Consumer Trust and Consumer Loyalty. Consumer Trust also significantly influences Consumer Loyalty and partially mediates the relationship between Islamic Business Ethics and Consumer Loyalty. Furthermore, the multi-group analysis demonstrates that Sustainability Awareness strengthens the positive effect of Islamic Business Ethics on Consumer Loyalty. Consumers with higher sustainability awareness exhibit stronger trust and loyalty responses toward halal MSMEs that implement ethical business practices. These findings highlight that ethical business conduct based on Islamic principles, including honesty, fairness, transparency, and responsibility, constitutes a strategic resource for building long-term customer relationships. The study contributes to the halal marketing and consumer behavior literature by integrating ethical, relational, and sustainability perspectives into a single framework. Practically, the results suggest that halal MSMEs should reinforce ethical values and sustainability initiatives to enhance consumer trust, loyalty, and long-term competitiveness.
Co-Authors Akbar, Tian Khusni Ari Setia Nugroho Azizah, Zaezah Nisa Brian Septiadi Daud Cahyani, Rizky Nur Candivas, Muhammad Sayyid Dwianzahra, Maysandra Evelyna, Novia Evelyna Fatkhurrokhman, Tiyan Fatkhurrokhman, Tiyan Fatkhurrokhman Fitriyani, Hanifah Galih Mahardika Munandar Ismawati, Syahfitri Johariyah, Johariyah Keyzha Lungguh Arta Nugraha Khamida, Restu Ata Khamida Kurniawan, Firdaus Hendri Ludian Toro muhammad hafiduddin Nadia Sekar Ayu Nurcahyo Najmudin Nareswari, Hita Nareswari Nurul Azizah Pangestu, Retno Pangestu Pratama, Wilson Chandra Teguh Pratama, Wilson Chandra Teguh  Ramlah, Sri Rosliana Mahardhika Setiawan, Yusuf Abi Setyanto, Refius Pradipta Siti Barokah Siti Barokah, Siti Sri Ramlah Sudarto Sudarto Syifathania, Salsabila Nasywa Tian Khusni Akbar Tiyan Fatkhurrokhman Weni Novandari Wilson Candra Wulan Rahmadhani, Wulan