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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL LEGAL BRIEF JPB Jurnal Indonesia : Manajemen Informatika dan Komunikasi Berajah Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal IPTEK Bagi Masyarakat SoCul: International Journal of Research in Social Cultural Issues Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media JISOS: Jurnal ilmu sosial KAGANGA KOMUNIKA: Journal of Communication Science Journal of Mathematics Instruction, Social Research and Opinion Journal of General Education and Humanities PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Gudang Jurnal Multidisiplin Ilmu Jurnal Sains Student Research Jurnal Media Teknik Elektro dan Komputer Jurnal Kemitraan dan Pengabdian JRTI (Jurnal Riset Tindakan Indonesia) Studia: Journal of Humanities and Education Studies
Abdul Rasyid
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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PRODUCTION MANAGEMENT OF THE NORTH SUMATRA NEWS PROGRAM TODAY ON TVRI NORTH SUMATRA Goenersya Haidar Rudhani; Abdul Rasyid
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.7818

Abstract

This study examines how TVRI North Sumatra manages the daily television news program “Sumatera Utara Hari Ini” amid digital-era demands for fast yet accurate local reporting. It focuses on how the station organizes pre-production, production, and post-production, and how internal communication and gatekeeping shape editorial and technical coordination. Using a qualitative descriptive case study, data were gathered during a one-month field placement through participant observation, semi-structured interviews with key production roles (including CG and MCR), and documentation review, then analyzed thematically. Findings show a workflow supported by regional coordinators who often act as reporter–camera operators, flexible rundown filling (about 22 items), and intensive script editing to align text–visuals and manage timing (packages typically 1–2.5 minutes). Post-production centers on clean-feed recording, quality checks, archiving, and digital republishing. Overall, consistent cross-role communication functions as the main control mechanism to prevent mismatches and keep broadcasts ready to air.
Implementation of Communication Strategies by Traditional Market Traders Based on Islamic Broadcasting Values to Enhance Interaction with Buyers Silvani Tiara Afrianda; Abdul Rasyid
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.749

Abstract

Effective communication by traditional market traders strengthens social relationships, maintains buyer loyalty, reflects Islamic values, and serves as an adaptive strategy to face challenges from the modern and digital market. This study aims to analyze the communication strategies of traditional market traders based on Islamic broadcasting values and their influence on socio-economic interaction and buyer loyalty within a socio-cultural context. This research employs a qualitative case study approach with data collection techniques including participatory observation, in-depth interviews, and documentation, analyzed using thematic analysis. The findings indicate that traditional market traders' verbal and nonverbal communication strategies reflect Islamic broadcasting values, strengthen socio-economic relationships, build trust, and enhance buyer loyalty through friendly, ethical, and empathetic approaches. The socio-cultural context plays a crucial role in the communication strategies of traditional market traders, encouraging harmonious cross-cultural adaptation and reinforcing interactions based on Islamic values such as empathy, tolerance, and muamalah ethics (Islamic commercial ethics). Communication strategies grounded in Islamic values, such as friendliness, empathy, and ethics, prove effective in increasing buyer loyalty through emotional bonding, trust, and warm, humane shopping experiences in traditional markets. In conclusion, communication strategies based on Islamic values enhance socio-economic interactions, build loyalty, and adapt culture within multiethnic traditional markets.
Normalization of Bullying on TikTok: Audience Reception and Its Implications for Digital Literacy Reggi Ermila Fasila; Abdul Rasyid
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1634

Abstract

This study examines the normalization of bullying on TikTok as a form of symbolic violence and explores how audience reception contributes to its social legitimation. Using a qualitative content analysis approach, the study analyzes comments and interactions from selected TikTok videos that contain derogatory expressions, symbolic labeling, and identity-based attacks. The data were collected through purposive sampling and analyzed using coding, categorization, and interpretive analysis based on Stuart Hall’s audience reception framework. The findings show that bullying on TikTok operates not only through direct insults but also through sarcasm, stereotypes, symbolic labeling, and visual cues that subtly degrade individuals. The normalization process occurs through repetitive comments, collective interactions, and digital engagement, such as likes and replies, which function as mechanisms of social validation. Audience reception is dominated by hegemonic and negotiated readings, where derogatory expressions are accepted as humor or ordinary interaction, while oppositional readings remain limited. These findings highlight the need to strengthen critical digital literacy so that users are better able to recognize, resist, and respond to symbolic forms of bullying in digital interactions.
Information Publication Strategy of Pelindo SPMT Belawan from the Perspective of the Journalistic Code of Ethics on Instagram Muhammad Hasbi Maulana; Abdul Rasyid
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1674

Abstract

This study aims to analyze the information publication strategy of Pelindo SPMT Belawan on Instagram from the perspective of the journalistic code of ethics. This study employed a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation of the Instagram account @pelindospmt_belawan. The informants consisted of internal parties directly involved in managing the company’s social media. Data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing. The findings show that Pelindo SPMT Belawan implements an information publication strategy that is planned, collaborative, and adaptive to social media trends. The application of journalistic ethics is reflected in information verification processes, content evaluation mechanisms before publication, and the use of language adjusted to public understanding. The study also found challenges related to controlling operational visual content and managing digital information that spreads rapidly on social media. This study indicates that corporate social media not only functions as a medium for company information publication but also requires the implementation of digital communication ethics principles to maintain credibility and public trust.
COMMUNICATION STRATEGY OF CBP RUPIAH EDUCATORS TOWARDS THE SOCIALIZATION OF THE CINTA BANGGA PAHAM RUPIAH PROGRAM IN NORTH SUMATRA Ardy Akbar Pratama; Abdul Rasyid
SOSIOEDUKASI Vol 15 No 3 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i3.9424

Abstract

The Cinta Bangga Paham (CBP) Rupiah Program is a Bank Indonesia initiative to strengthen public understanding of the rupiah as a symbol of national sovereignty and a legitimate means of payment. This study aims to analyze educators' communication strategies, media use, and challenges in disseminating the program at the Bank Indonesia Representative Office of North Sumatra Province. A descriptive qualitative approach was employed using in-depth interviews, observation, and documentation. Informants included the CBP Rupiah Coordinator, internal Bank Indonesia educators, and external educators from the CBP Rupiah Youth Ambassadors. Data were analyzed through data reduction, data display, and conclusion drawing. Educators adapted messages to audience characteristics, used simple and contextual language, applied interactive methods, and utilized presentations, educational videos, social media, posters, and instructional materials. Strategy selection was influenced by audience characteristics, educational objectives, geographical conditions, and media developments. Challenges included differences in public understanding, limited time, wide dissemination areas, and unequal technology access. Conclusion: Adaptive, interactive, and audience-oriented communication strategies support effective CBP Rupiah dissemination in North Sumatra.
Analisis Peran Kampanye “Shot On Iphone” dalam Mempertahankan Brand Awareness Apple Karin Reindra Phasya Siregar; Abdul Rasyid; Indira Fatra Deni Perangin Angin
Studia : Journal of Humanities and Education Studies Vol. 1 No. 3 (2026): February: Studia: Journal of Humanities and Education Studies
Publisher : CV Edukastra Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66749/68g4fv43

Abstract

Studi ini meneliti bagaimana kampanye “Shot on iPhone” berperan dalam menjaga kesadaran merek (brand awareness) Apple, khususnya pada aspek teknologi kamera. Penelitian dilakukan dengan pendekatan kualitatif observatif melalui teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara, observasi langsung, kajian literatur, serta dokumentasi, lalu diolah menggunakan analisis model Miles dan Huberman. Hasil penelitian menunjukkan bahwa kampanye “Shot on iPhone” berhasil menguatkan kesadaran merek Apple pada tiga lapisan penting: pengenalan merek (brand recognition), ingatan kembali merek (brand recall), hingga menjadi merek yang pertama kali terlintas dalam pikiran konsumen (top of mind). Sebagian besar responden menempatkan Apple sebagai brand utama dalam kategori kamera pada smartphone. Daya tarik kampanye ini muncul dari kekuatan cerita visual, tingkat eksposur yang sangat tinggi di media sosial, serta keterlibatan konten yang berasal dari pengguna (UGC) yang menambah kesan natural sekaligus menciptakan kedekatan emosional. Konsistensi Apple dalam menayangkan karya asli penggunanya melalui tagar #ShotoniPhone menjadikan strategi ini efektif untuk mempertahankan posisi Apple di benak audiens, sekaligus menegaskan keunggulannya dibanding pesaing seperti Samsung dan Google Pixel.
Co-Authors Achiriah Achiriah Adma Wijaya Ahmed Fernanda Desky Aldino Mazuda Alifah Rose Wiana Anang Anas Azhar Ardy Akbar Pratama Aulia Kamal Camelia Asmawiyah Deni, Indira Fatra Elsa Khoriah Saqina Enteng Hardiasyah Erwan Efendi Ferdial Fahrul Rozi Fia Adilla Goenersya Haidar Rudhani Hafiz Mansyur Hanna Sajidah Hasan Sazali Ika Diana Sari Siregar Indah Mahfiza Pratama Indira Fatra Deni Perangin Angin Jepri Adrianto Karin Reindra Phasya Siregar Kartika Khairana Khairunnisa Ritonga Lailan Sofinah Harahap M Choirul Amri M. Yoserizal Saragih Manurung, Afwan Syahril Mhd Ikhsan Rifki Muhammad Alfikri Muhammad Farros Atiqi Muhammad Hasbi Maulana Muhammad Rizky Fauzi Nadia Dwi Santika Nurfauzah Rahmah Nursapia Harahap Reggi Ermila Fasila Riri Stepani Rizka Fadhilatil Ummi Rizky Amanda Putri Rizky Fitri Ramadhani Sakti Ritonga Sapta Wahyu Pratama Silvani Tiara Afrianda Susan Ramadhani Tria Fricila Zendha Jepani Anjerini