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I Nyoman Nugraha Ardana Putra
Fakultas Ekonomi Dan Bisnis Universitas Mataram, Indonesia
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Journal : Jurnal Gema Ngabdi

 1 
Audit Pemasaran Dan Pengembangan Usaha Mikro, Kecil dan Menengah Di Dusun Koloh Berora Kabupaten Lombok Utara Baiq Nurul Suryawati; Iwan Kusmayadi; Laila Wardani; Sulaeman Sarmo; I Nyoman Nugraha Ardana Putra
Jurnal Gema Ngabdi Vol. 2 No. 2 (2020): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v2i2.74

Abstract

A marketing audit is needed to facilitate business owners who have difficulty developing business activities in the Koloh Berora hamlet. This effort was made to change the traditional marketing concept of business owners who are only oriented towards passive marketing. Passive marketing is characterized by the lack of business from the owners of various types of businesses in the village of Koloh Berora to recognize consumers. Most businesses actually run just because they join in. A simple marketing audit effort is carried out through various method for example: focus group discussion, best practice, and brainstorming to observe what products consumers like, the simple thing is to keep evidence of frequent order records. This inventory inventory effort is expected to help business owners to better identify their customers. Discipline in recording or archiving stock books is an important key to the success of the marketing audit. Further business development can be identified if the business owners have a high commitment to continue the marketing audit process itself.  
Co-Authors Abdul Manan Abdul Mannan, Siti Sofiyah Akram, Akram Amir Tengku Ramly Andika Noviawan, Lalu Andika, Puput Anding Nugeraha Animah Animah Aprillia, Dea Ardian, Bahtiar Agung Arsana, I Dewa Putu Asnawi, Hammam Adian Ayu Putu Arie Dewanty Azizatul Farhaini B. Busaini, B. Baiq Dwi Apryana Eristanti Baiq Dwi Apryana Eristanti Baiq Nurul Suryawati Barry Alfian Biyanti, Achrelia Luluk Budi Santoso Budi Santoso Budi Santoso Dara Nida Utamie Dina Amalia Dwi Putra Buana Sakti Elin Erlina Sasanti Embun Suryani Endar Pituringsih Eriana Eriana Falen Sadewo Faturahman GA Sri Oktaryani Gani, Ramlah H. A. Hadi Mahmudi Hadi Mahmudi Hadi Mahmudi Hadi, Ahwan Hafiz Rahman Hanesfa Hairil Ihsan Hairun Niswati Hayatus Saadiah Heriani Heriani Hermanto Hermanto Hermanto Hermanto Hery Susanto Hery Susanto Hery Susanto Husnan, Lalu Hamdani I Dewa Gde Bisma I Dewa Gde Bisma I Dewa Gede Bisma I Dewa Gede Bisma I Gde Mandra I Gede Mandra I Made Adi Sayoga I Made Suartika I Putu Buda Yasa I Wayan Joniarta Ibrahim, Isra Dewi Kuntary Ida Ayu Putu Sri Widnyani Idha Novianti Ilham Ilham Ilham Maulana Akbar Ilhamsyah Irya Arisantika Hiqwan Iwan Kusmayadi Jainuddin Jainuddin Johan Satriajaya Johan Satriajaya Jurnal Pepadu Kadek Indah Estyari Kariani Febrianti Khaerul Anam Laila Wardani Lalu Hamdani Husnan Lancur Ruktipriangga Lilik Handajani Luthfiyana Adfanin Made Wijana Made Wijana, Made Masrun Masrun Milayati Milayati Moh. Yassir Araffat Muhamad Ali Imron Naila A.M Ni Luh Debby Maharani Eka Putri Ni Putu Ary Aryawati Ni Putu Vera Juliati Pratiwi Ningrum, Safitri Ade Noval, Khamada Novel, Khamada Nurdin Nurdin Nurmayanti, Siti Nurul Hidayatul Hikmah Nurul Syahraini Oktaryani, G. A. Sri Pramadani, Intha Daefa Putra, Ardi Wijaya Putra, Urief Arsani Atma Raden Bagus Faizal Irany Sidharta Raden Roro Dhiya Auliana Soesetio Raheni Raheni Rahman Rahman Ramadhan, Galang Baruna Rispawati, Dewi Riyan Satria Sirrulloh Jagat Rizki Fazrin Rizki, Muhammad Hilman Rizki, Otot Bayu Rizky Fathullah Saifullah Saifullah Saipul Arni Muhsyaf Sakti, Dwi Putra Buana Siti Aisyah Hidayati Siti Aisyah Hidayati Siti Julaeha Sovia Wulandari Sri Oktaryani Sudi hardi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sujadi Sukendri, Nengah Sulaeman Sarmo Suryani, Embun Syarifuddin Syarifuddin Wardani, Linda Noviantika Yati Auliah Yolanda Sintiyani M Yosyana Kartin Yulia Zulfahni Yuma Yuma Zulbahri Zulbahri