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STRATEGIC INNOVATION AND TECHNOLOGY INTEGRATION: A STUDY OF ENTREPRENEURIAL SUCCESS IN THE DIGITAL AGE: A LITERATURE REVIEW Kartika Dinda Udhaty; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2944

Abstract

This literature review explores the critical role of strategic innovation and technology integration in achieving entrepreneurial success in the digital age. In today's rapidly evolving business landscape, where technology plays a pivotal role in shaping market dynamics, understanding the intersection between innovation strategies and technological advancements is essential for entrepreneurs to thrive. The review examines various scholarly works, empirical studies, and theoretical frameworks to elucidate how strategic innovation and technology integration contribute to entrepreneurial success. Key themes analyzed include the importance of agile innovation processes, the adoption of disruptive technologies, the impact of digital transformation on business models, and the role of strategic leadership in driving innovation initiatives. Furthermore, the review highlights emerging trends and challenges faced by entrepreneurs in leveraging technology to innovate and compete effectively in the digital economy. By synthesizing existing literature, this review provides valuable insights for entrepreneurs, policymakers, and researchers seeking to navigate the complexities of entrepreneurship in the digital era and capitalize on opportunities for sustainable growth and success.
ARTIFICIAL INTELLIGENCE TRENDS IN HUMAN RESOURCES MANAGEMENT : A SYSTEMATIC LITERATURE REVIEW: ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT Sri Annisa; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2946

Abstract

Advances in technology and the need for efficiency in human resource management have fuelled the application of artificial intelligence (AI) in the context of HR management. This literature review investigates the recent developments of AI in HR management, covering AI applications in recruitment, employee selection, training, performance evaluation, and employee welfare management. By delving into the relevant literature, this research identifies the trends, challenges, and benefits of applying AI in various aspects of HR management. The results of this review provide in-depth insights into the role of AI in improving efficiency, equity, and productivity in HR management, while illustrating the future direction of AI research and implementation in the context of HR management.
THE ROLE OF SOCIAL MEDIA IN BUILDING BRAND AND ENHANCING CUSTOMER ENGAGEMENT FOR YOUNG ENTREPRENEURS: A LITERATURE REVIEW Johan Manurung; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2947

Abstract

Social media plays a crucial role in strengthening the position of young entrepreneurs in an increasingly competitive market. No longer just an additional tool, social media has become a strategic necessity in building a strong brand and fostering meaningful customer engagement. Through these platforms, young entrepreneurs can achieve several strategic objectives, including increasing political awareness, expanding customer knowledge about products, and enhancing meaningful interactions with customers. Effective marketing strategies are required to fully leverage the potential of social media in achieving desired business goals, making it a strong foundation for building sustainable brands in this increasingly digital business environment. The methodology used in this study is descriptive qualitative, where researchers rely on various literature to obtain research data and use a qualitative approach because the data produced are in the form of words or descriptions.
A LITERATURE REVIEW: WOMEN'S ENTREPRENEURSHIP IN THE MODERN ERA Samuel Morales Simanjuntak; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2950

Abstract

This literature review provides an understanding of the structure of publication-based knowledge about women's entrepreneurship in the modern era. Women entrepreneurs continue to take part in the economy in this era. Women's empowerment is related to women's power in decision making, easy access to information, and control of resources. Women's empowerment plays an important role in economic and social development. Women's entrepreneurial intentions are influenced by cognitive and psychological factors such as creativity, innovation, proactiveness and risk taking. Business ownership by women is widely recognized as an important component of a healthy economy because women play a critical role in creating new jobs and services and contributing to overall economic development. In the business world, men and women have the same rights, without discriminating between each other. Women entrepreneurs have developed their potential and improved the welfare of women who want to start entrepreneurship. Sustainable development in society, business, and, ultimately, countries, among other things, is influenced by important driving forces, such as gender equality. This research uses a literature review method. This review provides a comprehensive knowledge structure based on women's entrepreneurship in the modern era.
EMPOWERING WOMEN ENTREPRENEURS: ENHANCING COMPETENCY AND CAPACITY THROUGH UNIVERSITY EDUCATION Putri Khalijah Tricahyanti Siregar; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2979

Abstract

This research aims to explore the potential of human capital, competitive advantages, and women entrepreneurship innovation in Indonesia and Kuala Lumpur, as well as to provide academic policies to the government by establishing a cluster of human resources (HR) expertise and enhancing the development of women entrepreneurship, resulting in regulations to improve human capital and women entrepreneurship. The research problem is how female entrepreneurs can transform HR expertise in their business. The survey sample of active female entrepreneurs in various cities were selected using a multi-stage random sampling method, totaling 47 female entrepreneurs, consisting of 39 respondents from Medan and Deli Serdang, 5 from West Sumatra, and 3 from Kelantan, Malaysia. The qualitative descriptive research and a comparative analysis were applied to this research. This research proves that female entrepreneurs who act as housewives must continue to develop their human resource potential, competitive advantages, and innovative abilities in entrepreneurship to produce superior products, be competitive, increase economic income, and improve the welfare of their families.
CHALLENGES OF DIGITAL TRANSFORMATION IN THE VUCA ERA ON MICRO, SMALL AND MEDIUM ENTERPRISES: A SYSTEMATIC REVIEW OF THE LITERATURE Elva Citra Sari; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i3.2995

Abstract

The era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) has created a business environment that is very dynamic and full of uncertainty. This has an impact on the digital transformation carried out by Micro, Small and Medium Enterprises (MSMEs) so that they remain competitive and sustainable. However, MSMEs face significant challenges in adopting digital technology in this VUCA era. This research uses the Systematic Literature Review ( SLR ) methodology. By exploring relevant literature, this research aims to explore and synthesize the digital transformation challenges faced by MSMEs in the VUCA era based on existing literature. This SLR also explores potential strategies and solutions to overcome these challenges in the context of the VUCA era, such as flexible technology adoption, continuous digital skills training, and strategic collaboration and partnerships. The findings from this SLR provide valuable insights for policy makers, MSME support organizations, and academics to facilitate MSME digital transformation more effectively and sustainably in the challenging VUCA era.
Overcoming the Challenges of Nepotism to Create a System Fair and Transparent Selection in Business Entities Regional Property in North Sumatra Nurul Huda Chasanah; Muhammad Syahrizal Nasution; Debora Tifani Turnip; Ritha F. Dalimunthe; Prihantin Lumbanraja
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 4 (2024): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i4.152

Abstract

The practice of nepotism in the employee selection process at Regional Owned Enterprises (BUMD) in North Sumatra, which has an impact on transparency, fairness and organizational effectiveness. BUMDs have an important role in regional economic development, but nepotism practices often damage the integrity of the recruitment process. Through a qualitative approach and case studies, this research reveals that nepotism creates inequality in employee selection, reduces the quality of human resources, and reduces public trust in BUMD. This article also identifies the factors that cause nepotism and offers solutions in the form of selection transparency, anti-nepotism policies, independent supervision, and outreach to build a culture of meritocracy in BUMD. By overcoming nepotism, BUMD is expected to be able to create a fair and professional recruitment system, thereby supporting the achievement of optimal performance.
The Importance of Performance Appraisal Management and Job Promotion in Shaping Employee Work Productivity Fakhita Hannan Nasutioin; Mu’thial Abadi; Ritha F. Dalimunthe; Prihatin Lmbanraja
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 4 (2024): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i4.163

Abstract

Abstract, Performance appraisal and promotion management are crucial elements in human resource management aimed at increasing productivity and creating a competitive work culture. Performance appraisal enables objective evaluation of employee contributions, identifying training needs, and building transparent career development paths. Meritocratic-based promotion not only encourages employee motivation and loyalty, but also minimizes the potential for internal conflict and the risk of bias. The results of the study indicate that an effective performance appraisal system contributes to talent retention, job satisfaction, and innovation in the organization. With a structured and development-oriented approach, companies can ensure sustainable productivity and strong leadership.
Analisis Rekrutmen Pegawai Negeri Sipil di Indonesia: Tantangan dan Peluang di Era Digital Mario Tondi Partogi Lubis; Utari Tri Handayani; Nico Tri Aganta; Ritha F. Dalimunthe; Prihatin Lumbanraja
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.399

Abstract

Recruitment of State Civil Apparatus (ASN) in Indonesia has undergone significant transformation in recent years. The process that was previously dominated by manual mechanisms has now shifted to a digital-based system through the SSCASN platform. This article analyzes the implementation of ASN recruitment in 2024 with an emphasis on transparency, efficiency, and the challenges faced. Using a descriptive-qualitative approach, this article provides insight into how ASN recruitment can continue to be improved to meet the needs of public services in Indonesia.
THE IMPACT OF WORK CONFLICT, WORK ENVIRONMENT, AND SELF-AWARENESS ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT THE EMPLOYEES OF PROF. DR. CHAIRUDDIN PANUSUNAN LUBIS EDUCATIONAL HOSPITAL Sartika Ningsih; Ritha F. Dalimunthe; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2302

Abstract

Hospitals are considered as one of the organizations or health facilities that have an important role in improving the degree of public health. In an effort to provide comprehensive health services, an evaluation of the performance and satisfaction of hospital employees is needed. This study aims to find out and analyze the influence of work conflicts, work environment, and self-awareness on employee performance through job satisfaction of employees of Prof. Dr. Chairuddin Panusunan Lubis Teaching Hospital. This research is an associative research and the type of data used is quantitative data. The population in this study is an employee of the Prof. Dr. Chairuddin Panusunan Lubis Teaching Hospital. The number of samples in this study is 120 respondents. The data analysis used is structural equation modeling. The results of this study show that work conflicts directly have a negative and significant effect on job satisfaction and employee performance. Meanwhile, the work environment and self-awareness directly have a positive and significant effect on the work and performance of employees. Indirectly, work conflicts have a negative and significant effect on employee performance through job satisfaction. Meanwhile, the work environment and self-awareness indirectly have a positive and significant effect on employee performance through job satisfaction.