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NENI SUMARNI, NENI
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Boikot Produk Aqua Atikah, Atikah; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2456

Abstract

This research aims to analyze the influence of the marketing mix, which consists of price, location, product and promotion, on boycott decisions. Researchers used primary and secondary data collected through questionnaires and journal reference literature studies. A descriptive verification approach was used for data collection. To test the validity of 30 respondents from the total Gen Z population in the Karawang area, totaling 662,460 people, a sampling technique of 100 respondents was used using the Slovin method. This research uses multiple linear regression analysis, which was carried out with the SPSS 25 program. The results obtained were that the boycott decision was not influenced by product variables, the boycott decision was not influenced by price variables, the boycott decision was not influenced by place variables and the boycott decision was influenced by promotion variables. From the results of the simultaneous test analysis, the marketing mix (place, promotion, product, price) influences the boycott decision by 4.5%.
Pengaruh Motivasi Hedonis dan Gaya Hidup Terhadap Perilaku Belanja Online di Marketplace pada Generasi Z di Kabupaten Karawang Nurazizah, Runi; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2604

Abstract

The continuous growth of internet users has triggered major changes in online shopping behavior, where people are switching from conventional shopping to online shopping. Online shopping behavior is the process of purchasing products or services via the internet. The growth of e-commerce in Indonesia, especially through online marketplaces. This research aims to determine the relationship between hedonic motivation and lifestyle on Generation Z's online shopping behavior. By applying the Hair et al formula in the analysis. The sample selected was 90 respondents. The data obtained from the questionnaire was then analyzed using validity and reliability tests, classical assumption tests and hypothesis tests using SPSS software. The results of this study show that hedonic motivation has a significant negative effect on online shopping behavior, and lifestyle has a significant positive effect on online shopping behavior in the market.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Produk Velg HSR di Alpha Racing Toko Velg Ban dan Sporing Mobil Kab. Karawang Imam Pranoto, Hajid; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2610

Abstract

The aim of this research is to find out how consumer satisfaction is influenced by product quality and service quality of HSR wheel products at the Alpha Racing Tire and Car Spring Wheel Shop, Karawang Regency. Data was collected through a survey using a questionnaire to consumers who had used HSR wheel products at the shop. Linear regression analysis is used to test the relationship between the independent variables (service quality and product quality) and the dependent variable (consumer satisfaction). Consumer satisfaction with HSR wheel items is significantly influenced by the quality of the product and the quality of the service provided, according to research findings. The research results show that the coefficient of determination (R Square) test results are zero point five two four, which shows that around fifty-two point four percent of the variability in consumer satisfaction can be explained by service quality and product quality. These findings highlight the importance of high quality services and products in meeting consumer expectations and satisfaction in the auto wheel industry. There is also a discussion of management consequences and recommendations for further research.
Analisis Pengaruh Flash Sale dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian pada Shopee Untari, Shabrina; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2738

Abstract

This research aims to analyze the influence of flash sales and the tagline "free shipping" on purchasing decisions on Shopee. In this research the author uses quantitative research with an associative approach. The results of this research are that the flash sale variable and the tagline "free shipping" partially influence purchasing decisions in Karawang City and the flash sale variable and the tagline "free shipping" simultaneously influence purchasing decisions in Karawang City. Because of the strong encouragement from the flash sale offered by Shopee and the tagline "free shipping" on Shopee, it can lead to purchasing decisions among consumers who see it. This shows that the more Shopee flash sale programs and free shipping available on Shopee, the more purchasing decisions will increase.
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Ardiansyah, Muhammad Farhan Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Atikah Atikah Azizah, Aulia Nur Budiani, Neni Dwiputri, Rika Enjang Suherman Fajrin, Yeni Fazilet, Nurzini Firmansah, Syarif Fitri Meliani, Fitri Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Imam Pranoto, Hajid Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Miawati, Miawati Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Novi Hidayati Nurazizah, Runi Nurlenawati , Netti Nuryati, Mita Panggabean, Lilika Saputri Pertiwi, Wike Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Siregar, Fenty Sobari, Obay Suherman, Enjang Suroso Suroso Suroso Syifa Pramudita Faddila Untari, Shabrina Wahid, Cecep Abdul Widadiyah, Qorina Yohanida, Yohanida Yolanda, Karmila Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti