Article Per Year (5 Year)
p-Index From 2021 - 2026
8.368
P-Index
This Author published in this journals
All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu Almana : Jurnal Manajemen dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam kawanad Journal of Education Counseling Journal of Ekonomics, Finance, and Management Studies Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak Jurnal Signaling
NENI SUMARNI, NENI
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

Published : 68 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Media Wisata

 1 
Marketing Strategy Formulating Mekarbuana Village Tourism Kec. Tegalwaru Regency. Karawang Sumarni, Neni
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.452

Abstract

Mekarbuana Village, one of the villages in Karawang, has enormous tourism potential. This study aimed to determine and determine the tourism marketing strategy for Mekarbuana village. This study uses descriptive qualitative with SWOT analysis techniques through IFAS and EFAS analysis based on economic, socio-cultural, environmental and village government instruments. Data collection is based on literature study, observation and in-depth interviews with village tourism managers. Based on the results of marketing strategy research, potential development needs to be done. Possible development can be carried out through the potential possessed by the village, one of which is natural potential, making tour packages, using social media as a means of promotion, marketing facilities, improving tourism facilities, and involving the community in developing their MSMEs to encourage innovation through the use of additional tourism such as procurement of homestays, ecotourism-based coffee village tours.
Development of Sanggabuana Coffee Product Innovation through Product Diversification: Case Study In Bumdes Buanamekar Business In Mekarbuana Village, Karawang Sumarni, Neni; Suroso; Enjang Suherman
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.453

Abstract

This study aims to determine the application of a diversification strategy with the development of innovation in Sanggabuana coffee products. This study used in-depth interviews, observation, and documentation studies and analyzed using technical and source triangulation. The study results were obtained to apply a diversification strategy focused on concentric diversification by producing new product outputs based on the raw material of KoSa as a coffee flavouring in desserts with the types of Pudding Kopi and Bolu Kopi, scrubs, and air fresheners. Furthermore, Bumdes can maximize e-commerce marketing.
The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists: Case Study on Mekarbuana Tourism, Karawang Sumarni, Neni; Faddila, Syifa Pramudita
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.511

Abstract

The existence of tourism is a supporter of the economy of a region. Tourism in the village of Mekarbuana is expected to encourage the socio-economic community. The method used in this research was descriptive qualitative, using observation, interviews, and documentation studies and analyzed using three triangulation techniques: method triangulation, data source triangulation and theory triangulation. The research results are the development of tourism products, as well as tourism-supporting products that are conceptualized on the 5A tourism principle. The story of tourism products creates a coffee village. Development of tourism-supporting products in the form of amenity items or souvenirs, namely coffee pudding and coffee cakes.
Building Marketing Expansion of Mekarbuana Tourism Products Through a Push and Pull Strategy Sumarni, Neni; Nurlenawati , Netti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.769

Abstract

This research aims to determine Mekarbuana's tourism marketing strategy by using a push-and-pull strategy to build its marketing expansion. The results of this research show that there is an increase in the market obtained by Mekarbuana tourism when implementing the push and pull strategy, but it is not too big, this is because the implementation has only been running for two months during its implementation period. The research was conducted using a qualitative single case study method: collecting, presenting, analyzing, triangulating and testing validity and making conclusions and suggestions. The push and pull strategy can be applied in marketing Mekarbuana tourism products and can expand its marketing if Mekarbuana tourism can consistently implement this strategy.
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Ardiansyah, Muhammad Farhan Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Atikah Atikah Azizah, Aulia Nur Budiani, Neni Dwiputri, Rika Enjang Suherman Fajrin, Yeni Fazilet, Nurzini Firmansah, Syarif Fitri Meliani, Fitri Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Imam Pranoto, Hajid Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Miawati, Miawati Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Novi Hidayati Nurazizah, Runi Nurlenawati , Netti Nuryati, Mita Panggabean, Lilika Saputri Pertiwi, Wike Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Siregar, Fenty Sobari, Obay Suherman, Enjang Suroso Suroso Suroso Syifa Pramudita Faddila Untari, Shabrina Wahid, Cecep Abdul Widadiyah, Qorina Yohanida, Yohanida Yolanda, Karmila Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti