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Baiq Yuliana Rizkiwati
Universitas Hamzanwadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Membangun Citra Petani Desa Jerowaru : Pemberdayaan Petani Semangka Pelambik melalui Vidio Branding Kreatif: Penelitian Baiq Yuliana Rizkiwati; Ahmad Hasbirrosyid; Dina Pebriana; Isti Fitrah Ilmi; Moh. Wanda Aji; M.Sastra Budiawan; Rindu Sefira; Riza Zuliana; Rosmiati Yuliana; Siti Hadijah; Siti Kurniyah; Titin Agustina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1283

Abstract

Petani semangka di Dusun Pelambik, Desa Jerowaru, Lombok Timur merupakan salah satu komoditas unggulan dan memiliki potensi besar dalam sektor pertanian, namun dari hasil survei menunjukkan para petani masih menghadapi kendala dalam promosi dan pemasaran hasil panen. Ketergantungan pada tengkulak atau pengepul menyebabkan petani tidak memiliki kendali terhadap harga jual, dan pemahaman mereka terkait strategi branding serta pemasaran digital masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan petani melalui sosialisasi dan edukasi marketing serta branding digital guna membentuk petani semangka yang cerdas dan mandiri. Pendekatan dari kegiatan ini bersifat partisipatif, dengan tahapan kegiatan meliputi observasi lapangan, identifikasi kebutuhan para petani semangka, pembuatan konten visual, serta pelaksanaan sosialisasi dan edukasi strategi pemasaran dan branding digital. Metode pengumpulan data dilakukan melalui wawancara, dokumentasi, dan keterlibatan langsung. Hasil kegiatan menunjukkan peningkatan kapasitas petani dalam memahami pentingnya citra produk,marketing dan promosi digital. 1 (satu) video berhasil diproduksi, menampilkan proses budidaya, keunggulan lokal, serta nilai-nilai kearifan petani setempat. Penerapan media digital terbukti efektif dalam memperkuat citra, meningkatkan daya saing produk, serta membangun kepercayaan diri dan kemandirian petani. Kegiatan ini dapat direplikasi sebagai model pemberdayaan kreatif di bidang sektor pertanian lainnya
Pengembangan Wisata Kuliner Kearifan Lokal Berkelanjutan Di Kabupaten Cirebon Yati, Yati; Rizkiwati, Baiq Yuliana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.29400

Abstract

Cirebon Regency is an area rich in tourism, both culinary, religious and cultural tourism. Culinary with local wisdom which has become an icon and has its own uniqueness and characteristics is the basis for developing amidst the international culinary ceasefire. The development of culinary tourism based on local wisdom in Cirebon Regency has great potential to improve the local economy and preserve local culture and traditions. This article aims to identify the potential and challenges in developing sustainable culinary tourism in Cirebon Regency. The method used in this research is a qualitative approach with in-depth interviews and field observations. The research results show that Cirebon has various types of typical food that can be used as tourist attractions. However, there are several challenges that must be faced, such as the lack of unrepresentative dining facilities and the people's westernized lifestyle. Collaboration between the government, community and the private sector is very necessary to create sustainable culinary tourism in Cirebon. The SWOT analysis shows that the strengths and opportunities in developing culinary tourism in Cirebon can be utilized to overcome existing weaknesses and threats
Co-Authors Abd. Rasyid Syamsuri Abdul Gunawan Agus Riswanto Ahmad Hasbirrosyid Aini, Qurratul Arif Rahim Benar Sembiring Diki Wardiman Saleh Wardah Dina Pebriana Farhana Muhammad Farid, Lalu Fathul Harman Harman Hutabarat, Zuhri Saputra Huzain Jailani Isti Fitrah Ilmi Juniarta, Isnayanti Firdaus Lalu Fathul Farid M.Sastra Budiawan Manik, Yuni Mariani Mawardi Mawardi Mispandi Moh. Wanda Aji Muh. Fahrurrozi Muhamad Juaini Muhammad Ihsan Dacholfany Muhammad Rapii muhammad rapii, muhammad Muhammad Zainul Majdi Nuro Sholihah Qurratul Aini Rasyid Hardi Wirasasmita Rindu Sefira Riza Zuliana Rosmiati Yuliana Siti Hadijah Siti Kurniyah Titin Agustina Yati Yati Yati Yati, Yati