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All Journal E-Jurnal Politika Jurnal Ilmu Kesehatan KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Economics and Business UBS Journal of Rural and Urban Community Empowerment INJECTION: Indonesian Journal of Vocational Mechanical Engineering E-JRM International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Edukasi Ilmiah Kesehatan MOTORIK Jurnal Indonesia Mengabdi (JIM) (MJN) Jurnal Terapi Wicara dan Bahasa Jurnal Ilmiah Pariwisata
Hendri Kurniawan, Hendri
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Pengaruh Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Eiger (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Kurniawan, Hendri; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of brand, product quality and promotion on purchasing decisions for Eiger products. The population used in this study is generation Z in Lowokwaru District who have purchased Eiger products. This type of research is quantitative research with a causal associative method. The sampling technique uses non-probability with the method used purposive sampling, the determination of the number of samples is obtained using the Hair et al. formula, so that 105 respondents are obtained. The analysis method used is multiple linear regression in the SPSS program. The results of this study indicate that brand, product quality and promotion have a positive and significant effect on purchasing decisions for Eiger products. This shows that if Eiger products improve and maintain the brand, product quality and promotion, the buyer's decision to purchase Eiger products will increase. Keywords: Brand, product quality, promotion, buying decision
Co-Authors ABDUL MUJIB Alvina, Zahriani Arifiati, Retna Febri Armadani, Novi Aswan, Mukhamad Kholil Bahmani-Oskooee, Mohsen Bela Oktiafany Qotrunnada Damayanti, Lutfi Defi, An Naim Delfaheda, Yulia Dingel, Jonathan Dzuu Mirratin, Danica Erfan Efendi Febri Arifiati, Retna Febriana, Anita Frimpong Oppong, Richard Gede Indra Pramana Hanindiya, Beta Hanindya, Beta Hariyanto, Eka Hayatun Nufus Helanianto, Helanianto Hutama, Dilyan Ardi I Ketut Putra Erawan Ika Kusumawati Khairul Anam, Muhammad Kiptiyah, Khoirotul Mai Suriani Maulani, Aghitia Mursawal, Asri Mustaruddin Nirmala Efri Hasibuan, Nirmala Efri Novianti, Ni Nyoman Triana Nur Anisa, Mufida Nurhalisa, Siti O. Brusa, Jorge Polonia, Betti Ses Eka Prasaja Prasaja, Prasaja Putri, Ayu Mei Lisa Ramadhan, Azhari Riki Saputra, Riki Rita Untari Ronal Kurniawan Safi’in, Mohammad Samudra, Arung Sanghiko Pramesti, Hudaya Sanjaya, Muharti Sanjaya, Muhartri Saraswati, Ety Sastra, Komang Galang Nadi Sri Wahyuni Sumandiarsa, I Ketut Sumartini Sumartini Sumule, Arsiaty Sutopo, Haris Syarifuddin, Shofian Taftazani , Maulfi Afiffati Tony Sohdin Martua Simanjuntak, Edwin Tsauri, Muhammad Shofyan Widarko, Agus