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All Journal Jurnal Administrasi Bisnis Asia-Pacific Management and Business Application Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Manajemen dan Bisnis Kreatif International Journal of Humanities Education and Social Sciences Wadiah : Jurnal Perbankan Syariah Buletin Abdi Masyarakat (BAM) Asian Journal of Management Analytics Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Manajemen Kreatif dan Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Epaper Bisnis: International Journal Entrepreneurship and Management Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Management Research and Studies
Choirul Anam
Universitas Widya Gama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Globalizing Small Businesses: Harnessing Human Capital for Digital Marketing Success Choirul Anam; Iva Khoiril Mala; Imam Mukhlis; F. Danardana Murwani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2967

Abstract

In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expansion. The main results show that investment in human capital development and digital capability enhancement are key factors in the successful internationalisation of SMEs. The findings provide an in-depth understanding of how SMEs can effectively utilise their human capital in the face of increasingly complex global market challenges. Overall, this article concludes that the integration of strong human capital with digital marketing strategies can contribute significantly to the successful internationalisation of SMEs and has important implications for the future development of SMEs in an era of globalization.
Analisis Kompetensi Dan Perilaku Kerja Inovatif Terhadap Kinerja Pegawai Yang Dimediasi Knowledge Sharing Nurchalis Matdoan; Nasharuddin Mas; Choirul Anam
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3916

Abstract

The purpose of this research is to empirically determine the analysis of competency and innovative work behavior on employee performance mediated by knowledge sharing by conducting a study at the Tual City Personnel and Human Resource Development Agency). This research is positivism research, with the type of research being explanatory research. The population in this study was all employees of the Tual City Personnel and Human Resource Development Agency, totaling 33 people. The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The research results show that competency is empirically unable to encourage increased employee performance. Innovative work behavior is empirically unable to encourage increased employee performance. Competency can empirically encourage increased knowledge sharing. Innovative work behavior is empirically able to encourage increased knowledge sharing. Knowledge sharing is empirically able to encourage increased employee performance. Competency is empirically able to encourage increased employee performance mediated by knowledge sharing. Innovative work behavior is empirically able to encourage increased employee performance mediated by knowledge sharing.
OPTIMALISASI PEMBAGIAN TUGAS DAN PENINGKATAN HUMAN CAPITAL DENGAN INTEGRASI SISTEM IOT DAN DIGITAL MARKETING DI RUMAH PRODUKSI MAKARONI ECHO POLL Choirul Anam; Rangga Pahlevi Putra; Dian Candra Dewi; Niken Paramita
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.697

Abstract

Rumah Produksi Makaroni Echo Poll menghadapi tantangan dalam pengelolaan manajemen organisasi yang belum tertata dengan baik, terlihat dari distribusi tugas yang tidak merata di antara tujuh karyawan, di mana hanya satu yang bertugas menggoreng dan enam lainnya mengemas cemilan. Ketidakefisienan ini berdampak pada produktivitas dan pertumbuhan usaha. Pengabdian kepada masyarakat (PkM) ini bertujuan untuk mengoptimalkan pembagian tugas dan meningkatkan human capital melalui integrasi sistem Internet of Things (IoT) dan strategi pemasaran digital di Rumah Produksi Makaroni Echo Poll. Pendekatan PkM ini menggunakan metode partisipatif dengan tahapan diagnosis masalah, perancangan sistem berbasis IoT, pelatihan human capital, dan implementasi strategi digital marketing. Data dikumpulkan melalui observasi langsung, wawancara, dan survei kepada karyawan dan manajemen Rumah Produksi Makaroni Echo Poll. Hasil menunjukkan bahwa penerapan sistem IoT mampu meningkatkan efisiensi operasional dengan pemantauan real-time dan distribusi tugas yang lebih merata. Pelatihan human capital berhasil meningkatkan keterampilan karyawan, khususnya dalam bidang digital marketing, yang berdampak positif pada peningkatan penjualan. Integrasi sistem IoT dan strategi digital marketing secara signifikan meningkatkan efisiensi pembagian tugas dan kualitas human capital di Rumah Produksi Makaroni Echo Poll. Peningkatan ini berdampak langsung pada produktivitas dan daya saing usaha.
Pengaruh Perceived Ease of Use Terhadap Online Shopping Intention dengan Perceived Value sebagai Mediasi Mirza Rizaldi; Mulyono Mulyono; Choirul Anam
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2906

Abstract

This study aims to examine the effect of Perceived Ease of Use on Online Shopping Intention with Perceived Value as a mediating variable among Tokopedia users. A quantitative explanatory method was employed, analyzing data from 110 respondents using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings revealed that Perceived Ease of Use positively and significantly influences Online Shopping Intention; Perceived Ease of Use significantly influences Perceived Value;Perceived Value positively influences Online Shopping Intention; and Perceived Value partially mediates the relationship between Perceived Ease of Use and Online Shopping Intention. These results support the Technology Acceptance Model (TAM), highlighting the importance of ease of use and Perceived Value in enhancing Online Shopping Intention. Recommendations include optimizing interface design, transaction efficiency, and service reliability to improve user experience in online shopping.
The Influence Of Job Characteristics On Organizational Citizenship Behaviour And Job Engagement And Its Implications For Employee Performance Sarah Ladita; Survival Survival; Choirul Anam
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 2 (2024): June : ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i2.17

Abstract

This study aims to analyse the influence of job characteristics on Organizational Citizenship Behaviour and Job Engagement, and its implications for employee performance. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 78 employees from the Faculty of Social and Political Sciences, Universitas Brawijaya. Data analysis was conducted using path analysis techniques with the Smart-PLS3 tool to test the relationship between the variables studied. The results showed that job characteristics are not significant to employee performance. Furthermore, job characteristics have a significant effect on OCB. Meanwhile, OCB has a significant effect on employee performance. In addition, it was found that job characteristics have a significant effect on job engagement. Then, job engagement has a significant effect on employee performance. The OCB variable has a role as mediation. Meanwhile, the job engagement variable is not significant as a mediation. This research provides insight for HR practitioners in designing jobs that can maximise employee potential.
Konstruksi Sosial tentang Dukungan Organisasi : Studi Fenomenologi Sosial terhadap Keterlibatan Kerja Tenaga Kerja Sosial di Dinas Sosial Kota Malang Kartika Candra Kirana; Nasharuddin Mas; Choirul Anam
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3166

Abstract

In the modern work environment, perceived organizational support is an important factor in increasing work engagement and productivity. Organizations that provide emotional, professional, and structural support to employees tend to have a more motivated, loyal, and productive workforce. However, social workers, especially in the Malang City Social Service, often experience minimal organizational support, resulting in work stress, burnout, and high employee turnover. Most previous studies have used a quantitative approach, while few have examined how organizational support is socially constructed in everyday interactions. This study aims to understand how social workers in the Malang City Social Service construct the meaning of organizational support and how it affects their work engagement. This study uses a qualitative approach with a social phenomenology method. Data were collected through in-depth interviews, participant observation, and document analysis, with informants selected using homogeneous purposive sampling. The findings of the visualization construct confirm that effective organizational support acts as a catalyst in increasing work engagement, strengthening motivation, and improving the performance and productivity of social workers in the public service organization environment. Organizational support is not only an administrative aspect, but also a social phenomenon that is formed through interaction, communication, and work experience. These findings contribute to the social phenomenology literature in organizational management studies, as well as provide recommendations for social organizations to improve the well-being and engagement of social workers.
The Relationship between Leadership, Organizational Culture, and Human Capital in Organizations: Bibliometric Choirul Anam; Arief Purwanto; Hanif Rani Iswari
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.39

Abstract

Leadership, organisational culture, and human capital have important roles in every organisation. The purpose of this study is to reveal the relationship between leadership, organizational culture, and human capital in organisations with a bibliometric. The bibliometric method is used to provide a complete picture of the development of research related to a particular topic so that researchers can understand the topic at a macro level. Bibliometric studies help identify macro research gaps (sub-sub topics that have not been researched, emerging topic trends). The researcher focused on bibliometric analysis: co-authorship with the first author unit of analysis and co-occurrence with the keyword unit of analysis. The findings show that organisational culture variables, although a minority, still exist in the last 15 years to be researched further. On the other hand, human capital and leadership with emphasis on leadership style can be associated with other variables, such as competence, entrepreneurship, information-communication technology. This research also has limitations, namely in the literature sources obtained, increasing there are still few researchers who review leadership, organisational culture, and human capital.
The Relevance of Immanuel Kant's Enlightenment Philosophy in Human Capital Development Choirul Anam
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the application of Immanuel Kant's Enlightenment philosophy to the development of human capital. The focus is to explore the contribution of concepts such as autonomy, rationality, and freedom of thought to the enhancement of individual capacity and value in organizations. This research uses a qualitative approach with literature analysis and case study methods. Data were collected from various academic and practical sources related to human capital development and Kant's philosophy. The analysis was conducted interpretatively to identify and relate Kantian concepts to human capital management practices. The application of Kantian principles in human capital development encourages employees to think critically, innovate, and act independently. Academic and professional freedom supported by the organization allows individuals to develop their potential to the fullest, which in turn improves organizational performance and creativity. Immanuel Kant's Enlightenment principles have strong relevance in the context of human capital development. Individual autonomy, the use of rationality, and the courage to think freely are key elements that can strengthen and enhance human capital capacity in postmodern organizations. The findings can serve as a basis for human capital development strategies that focus more on individual empowerment and enhancing critical thinking capacity in modern work environments.
Model Kepemimpinan Indigenous dan Penguatan Human Capital di UMKM Perawatan Sepatu Choirul Anam; Survival Survival; Wahju Wulandari
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 2 (2025): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i2.1370

Abstract

SMEs are the backbone of the local economy and require contextualized and adaptive leadership and human capital management strategies. This article aims to describe the indigenous values-based leadership model implemented in Aglaia Shoes Cleaning-a shoe-care SME in Malang City-and how it contributes to strengthening human capital. The service activities were carried out through a participatory and educative approach, including soft skills training, structuring work structures, and preparing simple SOPs based on local cultural values such as mutual cooperation, responsibility, and perseverance. The results of the activities show that a leadership approach that integrates indigenous values can create a more collaborative work environment, increase productivity, and foster loyalty and a sense of ownership in the work team. Strengthening human capital does not only occur through increasing technical capacity, but also through instilling local values and work ethics. This model has the potential to be replicated in other MSMEs with similar characteristics to encourage local culture-based business sustainability.
Export-Based MSME Internationalization Development Strategy: Digital Marketing and Digital Leadership in Indonesia Mala , Iva Khoiril; Mukhlis, Imam; Fulgentinus Danardana Murwani; Choirul Anam
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8674

Abstract

This research aims to investigate export-based MSME development strategies with a focus on the role of digital marketing and digital leadership in Indonesia. The research method used is in-depth interviews with SMEs owners who have succeeded in developing their export markets using digital platforms. The research results show that using digital marketing, such as social media and search engine optimization, is very important to increase the visibility and competitiveness of SMEs in the global market. Digital leadership from SMEs owners also plays a key role in driving innovation and adaptation to global market changes. These findings have important implications for SMEs owners and other stakeholders in developing effective strategies to face challenges and exploit opportunities in export market expansion.
Co-Authors Adya Hermawati Adya Hermawati Agus Hermawan Ahmad Fairuzabadi Alfiana Alfiana Ana Sopanah, Ana Andi Nu Graha Angga Eka Alfianto Arief Purwanto Ayu Siti Ni’mah Syuridiniah Bela Melissa Arini Candra Aditya Daisy Marthina Rosyanti Dani Riyadi Dharmayanti Pri Handini Dwi Anggarani Ery Tri Djatmika RWW Fitri Widiya Kurniawati Fulgentius Danardana Murwani Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hernandes Elisa Putra Imam Mukhlis Iva Khoiril Mala Kartika Candra Kirana Mala , Iva Khoiril Mega Fianita Fadilah Mirza Rizaldi Mulyono Mulyono Mulyono Nada Husniah Shofi Nasarudhin Mas Nasharuddin Mas Nasharuddin Mas Naufal Ahnaf Niken Paramita Nurchalis Matdoan Purnomowati, Wiwin Rahayu Puji Suci Rangga Pahlevi Putra Rangga Pahlevi Putra Ririen Prihandarini Sandi Mustika Prayogo Sarah Ladita Sopiah, Sopiah Sudarmiatin Suhermin Suhermin Survival Survival SURVIVAL - - survival survival Suwarta Suwarta Syamsul Bahri TUTI - HASTUTI Wahju Wulandari Widiya Rahmawati