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All Journal Jurnal Administrasi Bisnis Asia-Pacific Management and Business Application Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Manajemen dan Bisnis Kreatif International Journal of Humanities Education and Social Sciences Wadiah : Jurnal Perbankan Syariah Buletin Abdi Masyarakat (BAM) Asian Journal of Management Analytics Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Manajemen Kreatif dan Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Indonesian Journal of Multidisciplinary on Social and Technology Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Epaper Bisnis: International Journal Entrepreneurship and Management Panggung Kebaikan : Jurnal Pengabdian Sosial Indonesian Journal of Innovation Multidisipliner Research Journal of Management Research and Studies DIMAS-UNDAR
Choirul Anam
Universitas Widya Gama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Program BPNT dalam Meningkatkan Financial Well-Being dan Family Finance Keluarga Penerima di Kota Malang Sandi Mustika Prayogo; Dharmayanti Pri Handini; Choirul Anam
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.668

Abstract

The study stems from the significance of social aid as a tool for empowering low-income households. The Non-Cash Food Assistance (BPNT) program is designed not only to fullfill basic needs but also to support long-term improvements in family financial well-being. The study aims t explore how financial well-being and family finance are interpreted by both beneficiaries and government actors in Malang City. Employing a qualitative method with single-case study design,data were collected through in-depth interviews, direct observation, and document analysis. Finding reveal that financial well-being is perceived as a state of economic stability, demonstrated by the ability to meet essential needs, manage debt, and plan finances effectively. Meanwhile, family finance is expressed through disciplined budgeting, saving habits, and the implementation of financial literacy within the houshold. The study underscores that the success of social assistance program such as BPNT is largely dependent on beneficiaries’ financial management skills rathet than the nominal value of the aid.
Merancang Loyalitas Pelanggan Melalui Pengalaman dan Keterikatan Emosional: Studi pada Bakmi Chao Guo Kota Malang Naufal Ahnaf; Choirul Anam; Wahju Wulandari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.694

Abstract

This study aims to analyze the influence of customer experience on customer loyalty mediated by emotional bonding in Bakmi Chao Guo customers in Malang City. In a highly competitive culinary industry, customer loyalty is one of the important elements in maintaining and improving business continuity. Bakmi Chao Guo, as one of the culinary business actors, already has a number of regular customers who make regular visits every quarter. However, the number of visits still does not reach the company's optimal target, which is 450 visits per quarter. This shows that despite the presence of loyal customers, a more appropriate strategy is still needed to significantly increase the frequency of visits. This study uses a quantitative approach with a survey method of 120 respondents who are active customers of Bakmi Chao Guo. The data analysis technique used is Structural Equation Modeling–Partial Least Square (SEM-PLS) to test the relationship between research variables, namely customer experience, emotional bonding, and customer loyalty. The results of the study show that customer experience has a positive and significant influence on customer loyalty, both directly and indirectly through the mediation variable of emotional bonding. A fun and memorable customer experience creates a strong emotional bond, which ultimately encourages customers to stay loyal and make repeat purchases. These findings provide important managerial implications for Bakmi Chao Guo managers and other culinary business actors, namely the need to focus on creating consistent, personalized, and meaningful customer experiences. In addition, building a close emotional connection between customers and brands will be a decisive factor in creating sustainable long-term loyalty amid ever-evolving market competition.
Pengaruh Inovatif Work Behavior terhadap Kinerja Karyawan dengan Keterlibatan Kerja Sebagai Variabel Mediasi : Studi pada Badan Penanggulangan Bencana Daerah Kota Batu Hernandes Elisa Putra; Adya Hermawati; Choirul Anam
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.689

Abstract

In the rapidly changing digital and global era, organizations are required to be adaptive and innovative to survive and compete sustainably. Employee performance is one of the strategic factors in supporting organizational success. This research is motivated by the urgency of improving performance through innovative work behavior (IWB) and work engagement, which are considered two key elements in addressing the challenges of modern organizations. The main objective of this study is to analyze the effect of IWB on employee performance and evaluate the mediating role of work engagement in this relationship. This study uses a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method, and was conducted on employees of the Batu City Regional Disaster Management Agency (BPBD). The results of the analysis indicate that IWB has a positive and significant influence on work engagement and employee performance. In addition, work engagement is also proven to act as a partial mediator that strengthens the relationship between IWB and performance. This means that the higher the innovative behavior of employees, the higher their engagement in work, which ultimately has a positive impact on performance improvement. These findings enrich the theoretical literature, particularly supporting theoretical frameworks such as Social Exchange Theory, Self-Determination Theory, Job Demands-Resources Model, and Conservation of Resources Theory. Practical implications of this research suggest that organizations need to create a work environment that supports innovative behavior and enhances employee work engagement by providing autonomy, recognition, and opportunities for self-development. This research suggests further studies to explore other contextual factors, such as organizational culture, transformational leadership, and supervisor support, which have the potential to strengthen the relationship between IWB, work engagement, and employee performance in various organizational sectors.  
Pengaruh Online Advertising Terhadap Keputusan Pembelian Produk Skintific: Peran Mediasi Trust dan Social Media Engagement (Studi Pada Konsumen Produk Skintific di Kota Malang) Bela Melissa Arini; Nasarudhin Mas; Choirul Anam
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.698

Abstract

This study aims to analyze the influence of Online Advertising on purchasing decisions for Skintific products by considering the mediating role of Trust and Social Media Engagement. Skintific, as a digital-native skincare brand, actively utilizes digital marketing strategies through various social media platforms such as Instagram, Tiktok, or e-commerce like Shopee to increase consumer appeal, especially in Malang City. This study uses a quantitative approach with the Partial Least Squares Structual Equation Modeling (PLS-SEM) method to test the relationship between variables. The sample was obtained through a purposive sampling technique with 114 respondents who are active consumers of Skintific. The results of this study indicate that Online Advertising has a significant effect on purchasing decisions, both directly and through the mediation of Trust and Social Media Engagement. Theoretically, this study extends the application of the Theory of Reasoned Action (TRA) in explaining the formation of attitudes and subjective norms of consumers towards digital advertising, as well as the Technology Acceptance Model (TAM) which shows how perceived ease and usefulness of digital advertising content affect user engagement. Customer Trust Theory in E-Commerce is used to explain how trust is formed in online transactions, while Relationship Marketing Theory emphasizes the importance of long-term interactions between brands and consumers. The Theory of Planned Behavior (TPB) expands this framework by adding the construct of behavioral control, which explains how consumers' perceptions of ease and barriers contribute to purchasing decisions. Social Influence Theory is used to understand the influence of social norms and online community opinions on purchase intentions, and Uses and Gratifications Theory (UGT) to examine consumer motivations in accessing and interacting with digital content based on information needs, affection, and self-identity. This research provides theoretical contributions in strengthening the relevance of integrating several consumer behavior theories in a digital context.
Pengenalan English for Professional Communication bagi Staf Perusahaan/Instansi Swasta Niken Paramita; Choirul Anam; Shaifany Fatriana Kadir; Fairuzabadi Fairuzabadi
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 5 No 1 (2026): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v5i1.5104

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan komunikasi bahasa Inggris profesional bagi staf perusahaan/instansi swasta, khususnya dalam konteks komunikasi telepon di tempat kerja serta penanganan pertanyaan dan keluhan. Sasaran kegiatan adalah staf karyawan swasta yang mendaftar melalui Google Form. Informasi kegiatan disebarkan melalui mahasiswa kelas karyawan yang sedang mengikuti mata kuliah English for Professional Communication. Peserta kegiatan berjumlah 8 orang yang mayoritas merupakan rekan kerja dari mahasiswa yang menyebarkan formulir pendaftaran. Materi pelatihan berfokus pada dua topik utama, yaitu Phone Conversation at Workplace dan Handling Inquiries & Complaints, yang juga merupakan bagian dari materi perkuliahan English for Professional Communication. Metode kegiatan dilaksanakan dalam bentuk pelatihan yang memadukan penyampaian teori, diskusi, latihan ungkapan, simulasi percakapan, dan praktik role play. Pendekatan komunikatif dan berbasis praktik digunakan agar peserta tidak hanya memahami konsep komunikasi profesional, tetapi juga mampu mempraktikkannya dalam situasi kerja sederhana. Luaran kegiatan berupa modul pembelajaran yang memuat materi, contoh ungkapan, dialog, latihan, dan skenario praktik untuk dua topik tersebut.
Pengaruh Kepemimpinan Transformasional Dan Pengembangan Karir Terhadap Produktivitas Karyawan Melalui Motivasi Kerja Arlis Riansyah; Rahayu Puji Suci; Choirul Anam
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9123

Abstract

Penelitian ini dilatarbelakangi oleh adanya variasi tingkat produktivitas karyawan yang belum merata pada PT Telkom Akses Malang, yang diduga dipengaruhi oleh faktor kepemimpinan transformasional, pengembangan karir, dan motivasi kerja sebagai aspek penting dalam pengelolaan sumber daya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan pengembangan karir terhadap produktivitas karyawan dengan motivasi kerja sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan jenis explanatory research untuk menjelaskan hubungan kausal antar variabel yang diteliti, dengan populasi seluruh karyawan PT Telkom Akses Malang yang ditentukan melalui teknik sampling jenuh. Data dikumpulkan melalui penyebaran kuesioner menggunakan skala Likert lima tingkat yang disusun berdasarkan indikator variabel penelitian, serta didukung oleh data sekunder yang relevan. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS untuk menguji hubungan antar variabel laten secara simultan. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional dan pengembangan karir berpengaruh positif dan signifikan terhadap produktivitas karyawan, serta berpengaruh signifikan terhadap motivasi kerja. Motivasi kerja juga terbukti memiliki pengaruh positif terhadap produktivitas karyawan dan berperan sebagai mediator parsial dalam hubungan antara kepemimpinan transformasional dan pengembangan karir terhadap produktivitas. Dengan demikian, peningkatan produktivitas karyawan tidak hanya ditentukan oleh faktor manajerial, tetapi juga melalui penguatan motivasi kerja sebagai faktor psikologis yang mampu mendorong kinerja karyawan secara optimal dan berkelanjutan.
Pengaruh Gaya Kepemimpinan dan Persepsi Risiko Terhadap Efektivitas Pengambilan Keputusan Melalui Konflik Antar Generasi Renata Ramadhan; Rahayu Puji Suci; Choirul Anam
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.958

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya kompleksitas pengelolaan perusahaan distributor di tengah dinamika bisnis dan keberagaman generasi di lingkungan kerja. Perbedaan gaya kerja, komunikasi, serta persepsi risiko antar generasi pada CV Kertanegara Singhasari menimbulkan konflik yang berdampak pada efektivitas pengambilan keputusan melalui konflik antar generasi sebagai varianel mediasi. Penelitian ii menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh mellui penyebaran kuesioner kepada manajer dan karyawan yang terlibat dalam proses operasional perusahaan. Analisis data dilakukan menggunakan teknik statistik untuk menguji hubungan langsung maupun tidak langsung antar variabel penelitian, yaitu gaya kepemimpinan, persepsi risiko, konflik antar generasi, dan efektivitas pengambilan keputusan. Hasil penelitian menunjukkan bahwa gaya kepemipinan dan persepsi risiko berpengaruh signifikan terhdap efektivitas pengambilan keputusan. Selain itu, konflik antar generasi juga berpengaruh signifikan terhadap efektivitas pengambiln keputusan. Konflik yang tidak dikelola dengan baik dapat menyebabkan keterlambbatan keputusan dan ketidaksinkronan koordiasikerja. Sebaliknya, gaya kepemiminan yang adaptif dan komunikatif mampu meminimalkan konnflik serta meningkatkan kualitas keputusan organisasi. Kesimpulan penelitian ini menunjukkan bhawa pengelolaan konflik antar generasi secara efektif menjadi faktor penting dalam mendukung pengambiln keputusan yang optimal pada perusahaan distributor multigenerasi.
Co-Authors Adya Hermawati Adya Hermawati Agus Hermawan Ahmad Fairuzabadi Alfiana Alfiana Ana Sopanah, Ana Andi Nu Graha Angga Eka Alfianto Arief Purwanto Arlis Riansyah Ayu Siti Ni’mah Syuridiniah Bela Melissa Arini Candra Aditya Daisy Marthina Rosyanti Dani Riyadi Dharmayanti Pri Handini Dwi Anggarani Ery Tri Djatmika RWW Fairuzabadi Fairuzabadi Fitri Widiya Kurniawati Fulgentius Danardana Murwani Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hernandes Elisa Putra Imam Mukhlis Iva Khoiril Mala Kartika Candra Kirana Mala , Iva Khoiril Mega Fianita Fadilah Mirza Rizaldi Mulyono Mulyono Mulyono Nada Husniah Shofi Nasarudhin Mas Nasharuddin Mas Nasharuddin Mas Naufal Ahnaf Niken Paramita Niken Paramita Nurchalis Matdoan Purnomowati, Wiwin Rahayu Puji Suci Rahayu Puji Suci Rangga Pahlevi Putra Rangga Pahlevi Putra Renata Ramadhan Ririen Prihandarini Sandi Mustika Prayogo Sarah Ladita Shaifany Fatriana Kadir Sopiah, Sopiah Sudarmiatin Suhermin, Suhermin Survival Survival SURVIVAL - - survival survival Suwarta Suwarta Syamsul Bahri TUTI - HASTUTI Wahju Wulandari Widiya Rahmawati