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A Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso Khoirul Anam; Agung Budi Sulistiyo; N. Ari Subagio
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.394

Abstract

This study aims to determine the promotion strategy used by BMT UGT Sidogiri in increasing the financing products for barokah agricultural capital at BMT UGT Sidogiri Dadapan Bondowoso. This type of research uses a case study approach based on in-depth investigation. This research is a qualitative descriptive research with data collection methods through observation, interviews, and documentation. The results of the research are based on the results of interviews related to the promotion strategy used by BMT UGT Sidogiri to increase the product of barokah agricultural capital financing, namely; 1) direct face-to-face/personal selling where members of the BMT UGT Sidogiri go directly by way of friendly relations in order to market products owned by BMT and introduce BMT to the surrounding community. 2) BMT UGT Sidogiri carries out promotions through social media such as WA (whatsapp), sms, Facebook, and uses brochures.
Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Usaha Aqiqah Karya Tanjung Farm Mojokerto Subagio, N. Ari; Munir, Akhmad; Maulidah, Hamimah
IJABAH Vol. 1 No. 1 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i1.266

Abstract

This research was conducted to examine the effect of price and product quality on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. The data analysis technique used in this research is multiple linear regression analysis using SPSS. The population of this study are all consumers who have made purchases at Aqiqah Karya Tanjung Farm Mojokerto. The sampling technique for this study used non-probability sampling with purposive sampling method, with a total sample of 80 respondents. The primary data of this study were obtained by distributing questionnaires to all samples. The results of this study indicate that price has no significant effect while product quality has a significant effect on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. So it can be concluded that consumers are not price sensitive as long as the product quality remains good. The implication, companies can use the quality of the products produced as a competitive advantage in their business competition.
Behavior of Using the Generation Z Sharia Investment Application in Surabaya City from the Perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT) Farhan Arif; N. Ari Subagio; Moch, Shulthoni
Journal of Islamic Economics Perspectives Vol. 6 No. 1 (2024): February (2024) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v6i1.151

Abstract

Generation Z, especially those under 30 years old, dominates investments in the capital market with assets reaching IDR 52.36 trillion. Investment applications play a crucial role, particularly among the technologically adaptive Generation Z. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, this research analyzes the influence of performance expectations, effort expectations, social influence, and facilitating conditions on the behavior of using Sharia investment applications. The results show that performance expectations, effort expectations, and social influence significantly impact usage behavior while facilitating conditions have a lower influence. Simultaneously, all four variables collectively have a significant influence on the behavior of using Sharia investment applications
PENGUATAN KEMANDIRIAN EKONOMI DAN AKSELERASI PENCAPAIAN SUSTAINABLE DEVELOPMENT GOALS DESA SUMBER SALAM KECAMATAN TENGGARANG BONDOWOSO MELALUI SUSTAINABLE LIVELIHOOD APPROACH Prianto, Fajar Wahyu; Adenan, Moh.; Prasetiyaningtiyas, Susanti; Wiryaningtyas, Dwi Perwitasari; Wulandari, Deasy; Irmadariyani, Ririn; Subagio, N. Ari; Cholifah, Umi
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.6709

Abstract

Kegiatan Pengabdian Berbasis Pengembangan Desa Binaan diusulkan untuk dilaksanakan di Desa Sumber Salam Kecamatan Tenggarang Kabupaten Bondowoso atas dasar pertimbangan: 1) Desa Sumber Salam sudah ditetapkan menjadi Desa Mandiri namun belum mempunyai pendapatan asli dari potensi desa; 2) Capaian kinerja SDGs Desa Sumber Salam masih rendah yaitu 37,52 (skala 100), khususnya tujuan ke-8 (Pertumbuhan Ekonomi Desa yang Merata) dan tujuan ke-9 (Kemitraan untuk Pembangunan Desa); dan 3) Pihak Pemdes berkepentingan menyusun roadmap revitalisasi pasar desa dan link and match sebagai prioritas pembangunan kemandirian ekonomi desa. Tujuan pengabdian ini adalah 1) Membangun kemandirian ekonomi desa dengan pendekatan sustainable livelihood (SLA) yang dapat meningkatkan Pendapatan Asli Desa (PADes); 2) Mendesain model pelayanan publik berbasis teknologi informasi yang memfasilitasi pengembangan ekonomi lokal; serta 3) Mempercepat pencapaian SDGs Desa. Hasil pendampingan dengan pendekatan SLA menunjukkan bahwa potensi desa cukup besar untuk mendukung keberlanjutan kemandirian desa, khususnya sumberdaya alam, sumberdaya finansial, dan sumberdaya manusia. Berdasarkan hasil focuss group discussion (FGD) dan participatory rural appraisal (PRA), ketiga sumberdaya tersebut memiliki skor yang tinggi, dibandingkan dua sumberdaya lainnya dalam peta pentagonal assets desa yaitu sumberdaya fisik dan sumberdaya sosial. Aspek kerentanan yang menjadi tantangan kemandirian desa terutama terkait dengan kesenjangan ekonomi, kemiskinan, dan sanitasi lingkungan. Website desa sangat dibutuhkan oleh pemerintah desa dalam rangka penguatan kemandirian desa khususnya pelayanan publik yang lebih baik dan dalam perencanaan Pembangunan desa yang efektif. Secara khusus website telah bermanfaat untuk: (a) Mengupdate berita dan informasi penting secara cepat, (b) Menerima dan merespons laporan Masyarakat, serta (c) Meningkatkan transparansi pemerintahan.
PENGARUH PROMOSI FLASH SALE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA KONSUMEN SCARLETT DI JEMBER Wulandari, Deasy; Utami, Mega; Sukarno, Hari; Subagio, N. Ari; Indraningrat, Ketut
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.49224

Abstract

This research was conducted on consumers who had bought Scarlett in Jember. The aim is to determine the influence of consumers who wish to buy and decide to buy which is influenced by the flash sale promotions and brand ambassadors used by Scarlett. Data collection The method used was a questionnaire with a purposive sampling technique of 190 respondents from Jember who had purchased Scarlett at least once and were aged 20 years and over. Hypothesis test using path analysis with the help of SPSS 25. The results of this study state that: 1) Partial flash sale promotions have a significant influence on buying interest. 2) Brand ambassadors partially have a significant influence on purchasing interest. 3) Partial purchasing interest has a significant influence on purchasing decisions. 4) Partial flash sale promotions have a significant influence on purchasing decisions. Tourist experiences have a positive and significant effect on intention to visit again. 5) Brand ambassadors partially have a significant influence on purchasing decisions. 6) Flash sale promotions partially have a significant effect on purchasing decisions through purchase interest. 7) Brand ambassadors partially have a significant influence on purchasing decisions through purchase interest.
Pemberdayaan Ekonomi Kreatif Karnaval Melalui Pelatihan Value Chain Untuk Mendukung Keunggulan Kompetitif Sukarno, Hari; Khusna, Khanifatul; Muhsyi, Abdul; Subagio, N. Ari; Mirzania, Alif; Priyono, Agus; Fauziyyah, Salma
Abdi Panca Marga Vol 4 No 1 (2023): Jurnal Abdi Panca Marga Edisi Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i1.1311

Abstract

The variety of MSMEs in Indonesia makes this country rich in innovative products, including fashion products and shows packaged in carnivals. One organization that carries this concept is the Jember Fashion Carnaval Foundation (JFC). During the 16 years of its journey, JFC has made various achievements both at the national and international levels. JFC, the image of the city of Jember, was made the City of International Carnival by the Minister of Tourism. To increase JFC's value and bargaining products necessary to conduct value chain training. The value chain describes the activities in and around the organization and links them to the company's competitive strengths. To achieve the expected understanding of the value chain, the training strategy used the Asset Based Community Development approach. The activities began with observations and interviews, FGDs, and dissemination of material to JFC managers and activists. JFC managers and activities attended this activity. The result of this activity is improving the strategy for the JFC Foundation's competitive advantage. It is helpful to improve JFC's achievements at the national and international levels.
Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Usaha Aqiqah Karya Tanjung Farm Mojokerto: The Influence of Price and Product Quality on Consumer Purchase Interest in the Aqiqah Business at Karya Tanjung Farm Mojokerto Subagio, N. Ari; Munir, Akhmad; Maulidah, Hamimah
IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies Vol. 1 No. 1 (2023): Ijabah Volume 1 Number 1 Year 2023
Publisher : IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i1.266

Abstract

This research was conducted to examine the effect of price and product quality on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. The data analysis technique used in this research is multiple linear regression analysis using SPSS. The population of this study are all consumers who have made purchases at Aqiqah Karya Tanjung Farm Mojokerto. The sampling technique for this study used non-probability sampling with purposive sampling method, with a total sample of 80 respondents. The primary data of this study were obtained by distributing questionnaires to all samples. The results of this study indicate that price has no significant effect while product quality has a significant effect on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. So it can be concluded that consumers are not price sensitive as long as the product quality remains good. The implication, companies can use the quality of the products produced as a competitive advantage in their business competition.
Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso: Promotion Strategy for UGT Financing Products, Barokah Agricultural Capital, at BMT UGT Sidogiri Dadapan Bondowoso Anam, Khoirul; Sulistiyo, Agung Budi; Subagio, N. Ari
IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies Vol. 1 No. 2 (2023): Ijabah Volume 1 Number 2 Year 2023
Publisher : IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.394

Abstract

This study aims to determine the promotion strategy used by BMT UGT Sidogiri in increasing the financing products for barokah agricultural capital at BMT UGT Sidogiri Dadapan Bondowoso. This type of research uses a case study approach based on in-depth investigation. This research is a qualitative descriptive research with data collection methods through observation, interviews, and documentation. The results of the research are based on the results of interviews related to the promotion strategy used by BMT UGT Sidogiri to increase the product of barokah agricultural capital financing, namely; 1) direct face-to-face/personal selling where members of the BMT UGT Sidogiri go directly by way of friendly relations in order to market products owned by BMT and introduce BMT to the surrounding community. 2) BMT UGT Sidogiri carries out promotions through social media such as WA (whatsapp), sms, Facebook, and uses brochures.