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COMPETITIVE ADVANTAGE ANALYSIS: A VALUE CHAIN MODEL IN THE JEMBER CARNIVAL INDUSTRY Subagio, N. Ari; Sukarno, Hari; Khusna, Khanifatul; Muhsyi, Abdul; Priyono, Agus
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.9389

The subsector of performing arts studied in this research is in carnival performance art. The pandemic era has made the performance of all business entities decline, including in the creative industry of the performing arts subsector (Carnival). The research method used is qualitative research, namely by describing and exploring the application of value chains and culture in the creative industry of the carnival performing arts subsector in the Jember region. The data were collected through interviews, observations, and document analysis. The study concludes with the identification of the value chain sustainability model event in Jember, comprising five key elements. These elements include creation, production, dissemination, exhibition, and consumption, indicating the presence of a comprehensive value chain within the Jember Regency carnival event. Jember Carnival's one-of-a-kind creative vision woven through the entire elements, from creation to consumption, gives it a major differentiation advantage compared to standardized carnival offerings. The uniqueness provides lasting value and competitive edge. A potential chain that can be used as a source of competitive advantage for the sustainability of the Jember carnival event is to have a different creation from other carnivals.

Implementation Of Sharia Marketing Mix In Tirta Agung Tourism Sukosari Village Bondowoso Regency Subagio, N. Ari; Mahardiyanto, Agus; Riansaputri, Hesti Dwi; Zulfikri, Robby Reza; Ariyanti, Rini
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol. 8 No. 1 (2024): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v8i1.2793

This research aims to determine and evaluate the implementation of the Sharia marketing mix in Tirta Agung tourism, Sukosari Village, Bondowoso Regency. This type of research uses a descriptive qualitative approach with case studies. Researchers used primary data and secondary data obtained through interviews, observation and documentation. Data analysis techniques use data collection, data reduction, data display and conclusion drawing. Analysis of the validity of the data used is the triangulation technique. The research results concluded that the concept of implementing the tourism marketing mix for Tirta Agung, Sukosari Village, Bondowoso Regency uses sharia principles. By applying indicators to the 9P sharia marketing mix which consists of Product, Price, Place, Promotion, Process, People, and Physical Evidence, Promise, and Patience.

The Influence of Sharia Financial Literacy and Perceived Usefulness on the Decision of the Muslim Generation to Choose the Shopee Paylater Suherman, Andini Cahyaning; Subagio, N. Ari; Mahardiyanto, Agus
Tasharruf: Journal Economics and Business of Islam Vol 9, No 1 (2024): June
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v9i1.2957

This research is motivated by the use of Shopee Paylater which is one of the most popular services. This attraction is a challenge for the Muslim generation to choose a payment method in online transactions that does not deviate from sharia principles. As data presented by CNBC Indonesia states that the younger generation was recorded as the largest contributor to paylater non-performing loans as of April 2023 at 9.7%.Islamic financial literacy is a guide for the community in managing finances in line with sharia principles. And perceived usefulness is a person's description of the usefulness of technology service products for one's performance. So the purpose of this study is to analyze the effect of Islamic financial literacy and perceived usefulness on the decision to choose the Shopee Paylater payment method. This research uses quantitative research. The data analysis method used is multiple linear regression analysis with the SPSS 25 analysis tool. The results of this study indicate that Islamic financial literacy has a significant negative effect on the decision to choose the Shopee Paylater payment method and perceived usefulness has a significant positive effect on the decision to choose the Shopee Paylater payment method. This means that if someone has a high level of Islamic financial literacy, the decision to choose Shopee Paylater will decrease. And if someone has a good perceived usefulness of using Shopee Paylater, the decision to choose Shopee Paylater will increase. So that efforts that need to be made to overcome the phenomenon of high rates of non- performing loans for the younger generation are increasing Islamic financial literacy and educating the public on the wise use of technology.

Intention to Consume Halal Pharmaceutical Products Influenced by Religiosity and Knowledge through Attitudes in Jember Mahardiyanto, Agus; Subagio, N. Ari; Camelia, Atika Nora; Prianto, Fajar Wahyu; Ariyanti, Rini
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13960

The Indonesian government did everything it could to stop the virus from spreading during the COVID-19 pandemic, including distributing vaccines. Regarding the immunization campaign, the City of Jember in East Java Province had a variety of reactions, including uncertainty over the vaccine's efficacy, safety, and halal (permitted to consume according to Islamic law). Refusing the vaccination, which is seen as a medicine, is interpreted as a way of expressing a desire to use halal pharmaceuticals. Through the mindset of the Jember community, this study seeks to examine the substantial impact of religiosity and halal awareness on the desire to use halal pharmaceutical items. Purposive sampling procedures were used to choose 100 respondents from the community of Jember drug users. The Path Analysis using SPSS analysis tool version 23 is the analysis technique employed. The study's findings indicate that views are significantly influenced by religion and halal awareness. Then, the desire to consume was strongly influenced by religion, halal knowledge, and attitude. Halal religiosity and knowledge significantly influenced consumption intentions through attitudes, according to the route test results. Therefore, via the mindset of the Jember community, religion, and halal knowledge have a major impact on the desire to use halal pharmaceutical items.

The Influence of Sharia Financial Literacy and Perceived Usefulness on the Decision of the Muslim Generation to Choose the Shopee Paylater Suherman, Andini Cahyaning; Subagio, N. Ari; Mahardiyanto, Agus
Tasharruf: Journal Economics and Business of Islam Vol 9, No 1 (2024): June
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v9i1.2957

This research is motivated by the use of Shopee Paylater which is one of the most popular services. This attraction is a challenge for the Muslim generation to choose a payment method in online transactions that does not deviate from sharia principles. As data presented by CNBC Indonesia states that the younger generation was recorded as the largest contributor to paylater non-performing loans as of April 2023 at 9.7%.Islamic financial literacy is a guide for the community in managing finances in line with sharia principles. And perceived usefulness is a person's description of the usefulness of technology service products for one's performance. So the purpose of this study is to analyze the effect of Islamic financial literacy and perceived usefulness on the decision to choose the Shopee Paylater payment method. This research uses quantitative research. The data analysis method used is multiple linear regression analysis with the SPSS 25 analysis tool. The results of this study indicate that Islamic financial literacy has a significant negative effect on the decision to choose the Shopee Paylater payment method and perceived usefulness has a significant positive effect on the decision to choose the Shopee Paylater payment method. This means that if someone has a high level of Islamic financial literacy, the decision to choose Shopee Paylater will decrease. And if someone has a good perceived usefulness of using Shopee Paylater, the decision to choose Shopee Paylater will increase. So that efforts that need to be made to overcome the phenomenon of high rates of non- performing loans for the younger generation are increasing Islamic financial literacy and educating the public on the wise use of technology.

URGENSI DIGITALISASI MANAJEMEN EVENT UNTUK MENINGKATKAN DAYA SAING SANGGAR TARI DI JEMBER Subagio, N. Ari; Wulandari, Deasy; Nurhayati, Nurhayati
Jurnal Pengabdian Masyarakat Applied Vol. 4 No. 1 (2025): JPMA Vol 4 No 1
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Seni pertunjukan tari tradisional merupakan warisan budaya yang perlu dikelola secara profesional agar tetap relevan dan berdaya saing di era digital. Sanggar Tari Cemara Biru di Jember, meskipun kaya akan potensi artistik, menghadapi tantangan dalam mengoptimalkan manajemen event dan promosi menggunakan teknologi digital. Urgensi digitalisasi menjadi krusial untuk memperluas jangkauan audiens, meningkatkan efisiensi operasional, dan memperkuat posisi sanggar di tengah industri kreatif modern. Kegiatan pengabdian masyarakat ini bertujuan memberikan pendampingan dan pelatihan intensif kepada pengelola Sanggar Tari Cemara Biru mengenai digitalisasi manajemen event dan promosi digital. Metode yang digunakan meliputi asesmen awal, penyuluhan interaktif berbasis Event Management Body of Knowledge (EMBOK), Meeting and Business Event Competency Standards (MBECS), serta strategi pemanfaatan media sosial. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pengetahuan dan pemahaman pengelola sanggar mengenai konsep dan praktik digitalisasi. Peserta menunjukkan antusiasme tinggi dan mulai merancang langkah awal implementasi, seperti penyusunan kalender konten digital. Meskipun tantangan implementasi praktis masih ada, kegiatan ini berhasil meningkatkan kesadaran dan membekali sanggar dengan wawasan penting. Disimpulkan bahwa peningkatan pemahaman ini merupakan langkah awal yang krusial menuju peningkatan kualitas event, perluasan jangkauan, dan penguatan daya saing Sanggar Tari Cemara Biru di Jember.

HOW DO GEN Z MUSLIM CONSUMERS DECIDE TO PURCHASE UMAMA SCARF HIJABS ONLINE? Sayuti, Vina Nur Anis; Subagio, N. Ari; Amijaya, Rachmania Nurul Fitri
Airlangga International Journal of Islamic Economics and Finance Vol. 8 No. 01 (2025): JANUARY-JUNE 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v8i01.66284

The large number of Muslim populations in Indonesia provides a large consumer potential for the business world. This can be seen from the many businesses that are now trying to meet consumer needs for sharia products and services, one of which is wearing the hijab. The purpose of this study was to analyze the significant influence of electronic word of mouth, influencer marketing, sales promotion and price on the purchasing decisions of generation Z Muslim consumers on the Umama Scarf hijab product. The sampling technique in this study used purposive sampling. The population in this study were generation Z Muslim consumers in Jember Regency who had made online purchases of the Umama Scarf hijab product twice. This study used multiple linear regression analysis methods. The results showed that the variables electronic word of mouth, influencer marketing, sales promotion and price had a significant effect on increasing purchasing decisions. This shows that generation Z pays attention to the intensity, content, and reviews of consumers who have purchased the Umama scarf hijab online. Purchasing decisions are influenced by the needs factor felt by generation Z in terms of decisions and how consumers experience information about the Umama Scarf hijab product from influencers. By offering discounts, free coupons to create better prices to increase purchasing decisions.

Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember Riskiyana Ulfa; Deasy Wulandari; N. Ari Subagio
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.573

his study aims to identify and analyze significant effect on the Hijabers community through lifestyle, identify and analyze significant influence on lifestyle through hijab purchasing decisions , identify and analyze significant effect on the hijabers community through hijab purchasing decisions at Economics Faculty's students of Jember University. This research is an explanatory research. The population of this study were female students and wear hijab at the Faculty of Economics, University of Jember. Selected sample of 100 respondents, sampling technique using convenience sampling. Methods of data analysis using Structural Equation Modeling (SEM) . The results of the study showed that hijabers community significant influence on lifestyle, lifestyle significantly influence purchasing decisions hijab and hijabers community significantly influence hijab purchasing decisions at Economics Faculty's students of Jember University.

A Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso Khoirul Anam; Agung Budi Sulistiyo; N. Ari Subagio
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.394

This study aims to determine the promotion strategy used by BMT UGT Sidogiri in increasing the financing products for barokah agricultural capital at BMT UGT Sidogiri Dadapan Bondowoso. This type of research uses a case study approach based on in-depth investigation. This research is a qualitative descriptive research with data collection methods through observation, interviews, and documentation. The results of the research are based on the results of interviews related to the promotion strategy used by BMT UGT Sidogiri to increase the product of barokah agricultural capital financing, namely; 1) direct face-to-face/personal selling where members of the BMT UGT Sidogiri go directly by way of friendly relations in order to market products owned by BMT and introduce BMT to the surrounding community. 2) BMT UGT Sidogiri carries out promotions through social media such as WA (whatsapp), sms, Facebook, and uses brochures.

Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Usaha Aqiqah Karya Tanjung Farm Mojokerto Subagio, N. Ari; Munir, Akhmad; Maulidah, Hamimah
IJABAH Vol. 1 No. 1 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i1.266

This research was conducted to examine the effect of price and product quality on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. The data analysis technique used in this research is multiple linear regression analysis using SPSS. The population of this study are all consumers who have made purchases at Aqiqah Karya Tanjung Farm Mojokerto. The sampling technique for this study used non-probability sampling with purposive sampling method, with a total sample of 80 respondents. The primary data of this study were obtained by distributing questionnaires to all samples. The results of this study indicate that price has no significant effect while product quality has a significant effect on consumer buying interest in the Aqiqah Karya Tanjung Farm Mojokerto business. So it can be concluded that consumers are not price sensitive as long as the product quality remains good. The implication, companies can use the quality of the products produced as a competitive advantage in their business competition.

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