Article Per Year (5 Year)
p-Index From 2021 - 2026
3.207
P-Index
This Author published in this journals
All Journal JTERA (Jurnal Teknologi Rekayasa) Jurnal Teknologi Informasi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Formosa Journal of Science and Technology (FJST) Jurnal Sains dan Teknologi Neo Journal of economy and social humanities KENDALI: Economics and Social Humanities Jurnal Masyarakat Madani Indonesia SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research KOPEMAS PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi
Febria Anjara
Universitas Global Jakarta
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
The Influence of Brand Image and Online Promotion on Purchase Decisions of Kopi Kenangan in Depok City Naufal Raihan Aditama; Alfi Maghfuriyah; Febria Anjara
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.336

Abstract

This study aims to analyze the influence of Brand Image and Online promotion on purchasing decisions for Kopi Kenangan in Depok City, both partially and simultaneously. This research uses a quantitative approach method with an instrument in the form of a Likert-scale questionnaire. Data was collected through questionnaires distributed to 150 Kopi Kenangan consumers in Depok City as a sample. Data analysis used multiple linear regression. The sampling technique used non-probability sampling with purposive sampling and Malhotra methods. Data analysis was carried out using Statistical Program for Social Science (SPSS) version 27. The results showed that Brand Image (X1) and Online promotion (X2) both partially and simultaneously have a positive and significant effect on purchasing decisions (Y). The coefficient of determination value indicates that both independent variables contribute 70%, while the remaining 30% is influenced by other variables outside this study.
PENGARUH LIVE STREAMING PROMOTION DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK SHOP DI KABUPATEN BOGOR Hanna Koes Nadi Belvia; Agnemas Yusoep Islami; Febria Anjara
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1195

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming promotion dan Content Marketing terhadap Keputusan Pembelian pada platform TikTok Shop, baik secara parsial maupun simultan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada konsumen yang telah melakukan pembelian di TikTok Shop. Jumlah responden dalam penelitian ini sebanyak 200 orang yang ditentukan menggunakan rumus Lemeshow, mengingat jumlah populasi pengguna aktif TikTok Shop di Kabupaten Bogor tidak diketahui secara pasti. Instrumen penelitian disusun menggunakan skala Likert untuk mengukur persepsi konsumen terhadap variabel yang diteliti, dan analisis data dilakukan menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa Live Streaming promotion dan Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, baik secara parsial maupun simultan. Di antara kedua variabel, Content Marketing memiliki pengaruh yang lebih dominan terhadap Keputusan Pembelian. Berdasarkan hasil uji determinasi, nilai Adjusted R Square sebesar 0,490 menunjukkan bahwa 49% variasi dalam Keputusan Pembelian dapat dijelaskan oleh Live Streaming promotion dan Content Marketing, sedangkan 51% lainnya dipengaruhi oleh faktor lain seperti harga, promosi, dan kualitas produk.
Co-Authors Aditama, Naufal Raihan Agnemas Yusoep Islami Alfi Maghfuriyah Ali Ridho Ananda Rama Pratama Anindya Hapsari Ariep Jaenul Arisa Olivia Putri Aslamiah Istiqomah, Nurul Aulia Choiri Windari Brainvendra Widi Dionova Desi Hertin, Revita Dimas Aufa Sukmaputra Dwi Rachmawati Emelina Dwifayanti Fawzi, Fiddini Sharika Feri Nugroho Feri Nugroho Hadi Wijaya Hadi Wijaya Halimatuz Zuhriyah Hanna Koes Nadi Belvia Hertin, Revita Desi Istiqomah, Nurul Aslamiah Kun Harjiyanto Manfaluthy, Mauludi Muhammad Azril Aryandi Muhammad Syam Dzuhro Musahid, Fayza Namira Nashua Queentra Balqis Naufal Raihan Aditama Nora Listiana Nur Fauzi Soelaiman Nur Fitri Dewi Nurfitridewi Nurul Aslamiah Istiqomah Oktaviati, Risna Onki Alexander Revita Desi Hertin Ribut Nawang Sari Risma Ekawati Risma Ekawati, Risma Salsabil, Sani Salsabila, Ghina Sani Salsabil Sri Anawati Suci Ayu Sudari Ummy Gusti Salamah Untung Suprihadi Yordan Pramodja Yuni Pambreni Zakia Maulida Antono