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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) IKRA-ITH EKONOMIKA International Journal of Economics Development Research (IJEDR) JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah METADATA Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Balance : Jurnal Akuntansi dan Manajemen JURNAL TUNAS PENDIDIKAN Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Mopolayio : Jurnal Pengabdian Ekonomi Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
YUPITER MENDROFA
UNIVERSITAS NIAS
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Penerapan E-Marketing Dan Keunggulan Kompetitif Dalam Meningkatkan Penjualan Produk Pada CV. Bintang Keramik Kota Gunungsitoli Setiaman Bate'e; Yuterlin Zalukhu; Otanius Laia; Yupiter Mendrofa
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3950

Abstract

Penelitian ini merupakan penelitian kualitatif deskriptif, yang bertujuan untuk mengetahui bagaimana penerapan e-marketing dan Keunggulan kompetitif yang dilakukan pada CV. Bintang Keramik Kota Gunungsitoli. Adapun data dan informasi yang disampaikan pada penelitian ini didapatkan dari hasil wawancara yang dilakukan oleh peneliti kepada informan. Berdasarkan hasil penelitian yang dilakukan oleh peneliti di CV. Bintang Keramik dapat diketahui bahwa penerapan e-marketing yang dilakukan belum dilaksanakan secara maksimal, hal ini dapat diketahui melalui sarana pemasaran yang digunakan masih sangat terbatas dan tidak dilakukan secara efektif. Selanjutnya upaya dalam meningkatkan keunggulan kompetitif yang dilakukan juga masih belum cukup efesien dimana upaya yang dilakukan belum mampu untuk mendominasi persaingan pasar. Kata Kunci: Penerapan E-Marketing & Keunggulan Kompetitif dalam Meningkatkan Penjualan
Pengaruh Kualitas Pelayanan Jasa Dan Penetapan Harga Terhadap Loyalitas Konsumen Pada Studio Elipotret Gunungsitoli Oktaf Bri Selamat Lase; Yuterlin Zalukhu; Sophia Molinda Kakisina; Yupiter Mendrofa
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3956

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan jasa dan penetapan harga terhadap loyalitas konsumen pada Studio Eli Potret di Kota Gunungsitoli. Metode penelitian yang digunakan adalah kuantitatif deskriptif, dan hasil uji hipotesis menunjukkan adanya pengaruh signifikan dari kualitas pelayanan dan penetapan harga terhadap loyalitas konsumen. Pertama, hasil uji hipotesis menunjukkan bahwa kualitas pelayanan memiliki pengaruh signifikan terhadap loyalitas konsumen dengan nilai t-statistik sebesar 0.422 dan p-value sebesar 0.005. Hal ini menunjukkan bahwa kualitas pelayanan yang baik dapat meningkatkan loyalitas konsumen pada Studio Eli Potret. Kedua, penetapan harga juga memiliki pengaruh signifikan terhadap loyalitas konsumen, dengan nilai t-statistik sebesar 0.021 dan p-value sebesar 0.002. Dengan demikian, kebijakan harga yang tepat dapat berkontribusi positif terhadap loyalitas konsumen. Selanjutnya, hasil uji regresi linear berganda menunjukkan bahwa kualitas pelayanan dan penetapan harga keduanya memiliki koefisien positif yang signifikan terhadap loyalitas konsumen. Artinya, peningkatan kualitas pelayanan dan kebijakan harga yang baik dapat diharapkan meningkatkan loyalitas konsumen pada Studio Eli Potret. Dari hasil uji koefisien determinasi, ditemukan bahwa sekitar 73,7% variasi dalam loyalitas konsumen dapat dijelaskan oleh model regresi ini. Hal ini menandakan bahwa faktor-faktor lain di luar kualitas pelayanan dan penetapan harga juga dapat memengaruhi loyalitas konsumen. Penelitian ini memberikan kontribusi penting bagi pengelola Studio Eli Potret dan industri foto di Kota Gunungsitoli untuk memahami faktor-faktor yang memengaruhi loyalitas konsumen. Implikasi praktis dari penelitian ini adalah perlunya fokus pada peningkatan kualitas pelayanan dan penerapan kebijakan harga yang bijak guna meningkatkan kepuasan dan loyalitas konsumen. Kata kunci: Kualitas Pelayanan Jasa, Penetapan Harga dan Loyalitas Konsumen.
Evaluation Analysis of Employee Performance to Enhance Work Quality: A Case Study at the Secretariat of the General Election Commission in Gunungsitoli City Yasaro Dotonafo Laoli; Eliyunus Waruwu; Yupiter Mendrofa; Forman Halawa
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5362

Abstract

Quality human resources (HR) play a crucial role in advancing organizations, especially amidst competitive environments striving for superior performance. Regular performance evaluation by management assesses employees' adherence to responsibilities, legal compliance, and ethical conduct. The evaluation aims to enhance work quality, foster a safe environment, boost motivation and satisfaction, improve efficiency, productivity, and overall performance. This qualitative descriptive study investigates employee performance evaluation at the Gunungsitoli City KPU Secretariat, focusing on improving discipline, responsibility, and HR quality. Findings indicate effective evaluation processes influenced by factors such as ability, motivation, and attitude.
Analysis of the Use of the Dana Application as a Digital Payment Tool in Facilitating Consumer Purchasing Transactions Wasiat Elfan Daud Zebua; Yupiter Mendrofa; Emanuel Zebua; Jeliswan BIJ Gea
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.562

Abstract

This research aims to achieve the following objectives: (1) to explore how the implementation of the DANA e-wallet facilitates consumer transactions at the Ya'ahowu Market in Gunungsitoli City; (2) to examine the usage patterns of the DANA application within the Ya'ahowu Market; and (3) to identify the challenges and risks associated with using the DANA application in simplifying transactions for consumers at the market. The research methods employed include observation, interviews, and documentation collection, with five respondents participating in the study. Based on interviews with key informants, the study found that the increasing adoption of e-wallets, such as DANA, has significantly streamlined transaction processes at Ya'ahowu Market. Informants revealed that, prior to the introduction of the DANA application, transactions were conducted solely in cash. However, since the app’s integration, both buyers and sellers at Ya'ahowu Market have embraced e-wallets, recognizing their potential to simplify transactions and enhance overall market efficiency. This shift demonstrates the market's effort to keep up with technological advancements in digital payment systems.
Analysis of the Influence of Financial Literacy on Saving Interest of Civil Servants of The One-Stop Integrated Capital Investment and Licensing Service of The Northern Nias Regency Risma Nelly Zalukhu; Maria Magdalena Bate'e; Idarni Harefa; Yupiter Mendrofa
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.578

Abstract

Employees at the One Stop Integrated Investment and Licensing Services Service in North Nias Regency have a different understanding of Financial Literacy. So some employees do not understand basic financial concepts, such as budget planning, investment, risk, and how to manage debt. Some employees are trapped in fraudulent investments and there are still many employees who have consumerist habits, namely buying things based on desire rather than need. This research aims to determine the influence of financial literacy on the interest in saving of Civil Servants at the One Stop Integrated Licensing and Investment Service of North Nias Regency. The variables in this research are financial literacy (X) and interest in saving (Y). The method in this research uses quantitative research methods. The data collection method in this research uses primary data obtained from filling out questionnaires with 31 employee respondents at the One Stop Integrated Licensing and Investment Service Office of North Nias Regency. as well as secondary data obtained from journals related to this research. The data analysis methods used are validity test, reliability test, correlation coefficient test, determinant coefficient test, normality test, heteroscedasticity test, linearity regression test, simple linear regression test and T test. The results of this research show that financial literacy has a positive and significant effect on the interest in saving of Civil Servants at the One Stop Integrated Licensing and Investment Service of North Nias Regency. Simultaneously, the magnitude of the influence of financial literacy on the interest in saving of employees of the One Stop Integrated Investment and Licensing Services Service of North Nias Regency is 43.8%, while the other 56.2% is influenced by other variables not included in the research.
The Effect of Consumer Trust and Service Quality on Shopee Users Online Purchase Decisions Kelly Harefa; Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.637

Abstract

This research is motivated by the development of the use of digital marketing in Indonesia, especially in the Nias Islands, which is currently running quite rapidly, which has directly given rise to new competition, this requires business actors to be more creative and innovative regarding the marketing changes that are currently occurring. This research aims to determine the influence of consumer trust and service quality on online purchasing decisions of Shopee users among students at the Faculty of Economics, Unversitas Nias, North Sumatera, Indonesia. This research is quantitative research with the research object at the Faculty of Economics, Unversitas Nias, North Sumatera, Indonesia. Data sources are taken from documentation, questionnaire results and observation results. Based on the results of the written analysis and discussion regarding the influence of Consumer Trust and Service Quality on Purchasing Decisions on the Shopee application, it can be concluded that Consumer Trust has a significant influence on Purchasing Decisions on the Shopee application which can be seen from the results of the t-test where Consumer Trust is 4,731 which is greater than t-estimated 2,645 and Service Quality with a t-value of 3,578 which is greater than t-estimated 2,645 and so H2 is accepted. Consumer Trust and Service Quality on Shopee Application Purchase Decisions. This can be proven by the statistical results of F-calculated of 19.008 which is greater than F-estimated of 3.12.
The Influence of Consumer Behavior on Purchasing Decisions Enifarmawati Lase; Emanuel Zebua; Yupiter Mendrofa; Perlindungan F. Hulu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.638

Abstract

Retail trade is a very strategic trade in Indonesia because it is able to absorb labor after the agricultural sector. There are two types of retail trade, namely traditional retail which is directly represented by small traders or grocery traders in traditional markets and in housing and modern retail which is represented by supermarkets and minimarkets such as Alfamart and Indomaret. This proves that there is quite high economic growth and creates investment, but on the other hand, this can cause lethargy for traditional kiosk traders, even killing their businesses. Yuki Mart is one of the modern shops (minimarkets) in Gunungsitoli City. This research aims to find out how much influence consumer behavior has on purchasing decisions at Yuki Mart, Gunungsitoli City. This research uses quantitative methods. Respondents were 57 consumers who shopped at Yuki Mart, Gunungsitoli City in July, where researchers collected data using a questionnaire, then carried out data validity tests, data reliability tests, classical assumption tests (normality tests), coefficient of determination, and hypothesis tests (t tests). The results of the research show that the influence of consumer behavior on purchasing decisions at Yuki Mart, Gunungsitoli City, is 16.3% and the other 83.7% is influenced by other variables not included in this research.
Analysis of Marketing Strategies in Increasing Sales of Pesticide Products Helda Megania Telaumbanua; Yupiter Mendrofa; Idarni Harefa Harefa; Emanuel Zebua Zebua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.669

Abstract

Agriculture is a very important sector in Indonesia, because it has natural resources (SDA) and Human Resources (HR). Based on researchers' observations that have been carried out at UD. Makmur Tani uncovered problems involving many similar, tight competing companies with limited pesticide products and inappropriate marketing strategies. This research aims to analyze the marketing strategy implemented by UD. Makmur Tani in an effort to increase sales of pesticide products. The main focus of the research is on the three main indicators of marketing strategy, namely segmentation, targeting and positioning. Based on this explanation, the type of research used in this research is qualitative research, which is because it is not in the form of numbers or numbers so it only takes the form of statements or sentences. The research results show that UD. Makmur Tani has implemented a market segmentation strategy based on geography and farmer demographics. In terms of targeting, the company focuses on farmers in certain regions. The positioning strategy implemented is by positioning certain products. Further analysis revealed that implementation of this strategy has contributed to increased sales of pesticide products. However, there are still several obstacles in its implementation, especially related to market competition and changes in consumer preferences.
The Impact of Online Promotion on Increasing Product Sales of SME Komiteriang Daeli; Maria Magdalena Bate’e; Yuterli Zalukhu; Yupiter Mendrofa
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.670

Abstract

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.
The Relationship Between Service Quality And Consumer Satisfaction At UD She Water In Gunungsitoli City Hermanius Laia; Yupiter Mendrofa; Otanius Laia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7000

Abstract

The purpose of this research is to find out whether there is a relationship between service quality and consumer satisfaction and to find out how big the relationship is between service quality and consumer satisfaction at UD She Water in Gunungsitoli City. The research used in this study is quantitative research. The sample in this study was the entire population, which was 35 people. Data collection techniques. Data collection techniques used observation, questionnaires and interviews. Based on the results of the study, the researcher drew the following conclusions: 1. The implementation of proper service quality will have an impact on increasing customer satisfaction in any company including UD. She Water. 2. From the calculation of the correlation coefficient above, (rxy) item number 1 was obtained at 0.7070 and for N = 35 at a significant level of α = 5%, the data rtable = 0.334 was obtained. By referring to the valid invalid criteria, item number 1 in the questionnaire with rxy, namely 0.7070> 0.334, is concluded to be valid. 3. From the calculation of the correlation coefficient between variables X and Y, rxy = 0.7388 is obtained, then the correlation coefficient value is consulted in the r Product Moment critical value table. For N = 35 at a significance level of 5% rtable = 0.334. Thus, rxy> rtable or 0.7388> 0.334 is obtained.
Co-Authors Aferiaman Telaumbanua Arman Gea Ayler Beniah Ndraha Beby Karina F Sembiring Denesti Hulu Desti Damai Yanti Telaumbanua Elhan Gea ELIYUNUS WARUWU EMANUEL ZEBUA Emanuel Zebua Zebua Enifarmawati Lase EPILINUS HULU Erna Kristiani Zendrato Ester Harefa Forman Halawa Helda Megania Telaumbanua Heniwati Gulo Herlin Cahyani Mendrofa Hermanius Laia Idarni Harefa Idarni Harefa Harefa Intan Permata Hati Hulu Jeliswan BIJ Gea Jerni Wati Ndruru Juni Kristiani Zega Junlifes Zai Kelly Harefa Komiteriang Daeli Krisman Tafonao Kurniawan Sarototonafo Zai Lase, Delipiter Lesli Ramalan Hati Lase Maria Magdalena Batee MARIA MAGDALENA BATE’E Mei Kristian Halawa Meiman Berkat Gea Meiman Hidayat Waruwu Nov Elhan Gea Nurul Wardani Lubis Odaligoziduhu Halawa Oktaf Bri Selamat Lase Otanius Laia Palindungan Lahagu Perlindungan F. Hulu Purnamawati Harefa Ratna Komala Putri RIFAIN ANUGRAH ZAI Risma Nelly Zalukhu Rizal Ananda Alwi Zebua Robin Markus Putra Waruwu Selvius Vincentius Waruwu Serniati Zebua Setiaman Bate'e Siprianus Zega Siska Monika Telaumbanua SOPHIA MOLINDA KAKISINA Suharnanik Suharnanik SUMANGELI GULO Syah Abadi Mendrofa Syukron Arjuna Teguh Iman Santoso Tuti Desmawarni Halawa Viky Martin Lase Wasiat Elfan Daud Zebua Yamolala Zega Yasaro Dotonafo Laoli Ya’aro Hulu Yulisman Laia Yuterli Zalukhu Yuterlian Zalukhu Yuterlin Zalukhu