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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) IKRA-ITH EKONOMIKA International Journal of Economics Development Research (IJEDR) JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah METADATA Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Balance : Jurnal Akuntansi dan Manajemen JURNAL TUNAS PENDIDIKAN Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Mopolayio : Jurnal Pengabdian Ekonomi Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
YUPITER MENDROFA
UNIVERSITAS NIAS
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE EFFECT OF MARKETING STRATEGY ON CUSTOMER SATISFACTION AT PT KENCANA MULIA ABADI Herlin Cahyani Mendrofa; Otanius Laia; Kurniawan Sarototonafo Zai; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.987

Abstract

This study aims to determine the effect of marketing strategies on customer satisfaction at PT Kencana Mulia Abadi in Gunugsitoli City. The background of this study is based on the importance of implementing appropriate marketing strategies to increase customer satisfaction and loyalty. In this study, marketing strategies are analyzed based on the marketing mix elements implemented by the company, while customer satisfaction is measured through the conformity of expectations, repurchase intention, and willingness to recommend. This study uses a quantitative approach with an instrument in the form of a questionnaire distributed to 50 respondents who are customers of PT Kencana Mulia Abadi. Data analysis techniques used include validity tests, reliability, simple linear regression, and hypothesis testing. The results of the study indicate that marketing strategies have a positive and significant effect on customer satisfaction, with a t-test value of 7.833 and a significance of 0.000 <0.05. In addition, a coefficient of determination (R²) value of 0.561 is obtained, which means that 56.1% of the variation in customer satisfaction is influenced by marketing strategies, while the remaining 43.9% is influenced by other factors outside this study. Thus, the better the marketing strategy implemented, the more customer satisfaction at PT Kencana Mulia Abadi will increase. This research is expected to be a material for evaluation and consideration for the company in compiling and developing more effective marketing strategies in the future.
THE EFFECT OF PRICE DISCOUNTS ON PURCHASING DECISIONS AT CITI MART STORE IN GUNUNGSITOLI CITY Juni Kristiani Zega; Serniati Zebua; Yupiter Mendrofa; Idarni Harefa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.989

Abstract

Thdiscounts, purchasing decisions, marketing strategiesis study aims to determine and analyze the effect of price discounts on purchasing decisions for Morinaga products at Citi Mart Stores in Gunungsitoli City. The background of this study is based on the phenomenon of high consumer interest in Morinaga products when price discounts are applied, which shows the importance of price promotion strategies in increasing purchasing decisions. The research method used is a descriptive quantitative approach with data collection techniques through questionnaires distributed to 60 consumer respondents who have purchased Morinaga products at Citi Mart Stores during the promotional period. Data were analyzed using validity tests, reliability, simple linear regression, coefficient of determination, and t-tests with the help of the SPSS version 26 program. The results showed that price discounts had a positive and significant effect on purchasing decisions with a significance value of 0.018 (<0.05), a coefficient of determination of 9.2%, and a relationship level of 0.304 which is included in the sufficient category. This indicates that even though the influence is relatively small, price discounts still have a role in influencing consumer purchasing decisions, while there is the possibility that other factors are more dominant in influencing purchasing decisions, such as product quality, brand preferences, or consumer psychological factors. Thus, a discount strategy can be an effective promotional alternative, but it needs to be combined with other marketing factors to be more optimal in attracting consumer purchasing interest.
THE EFFECT OF PROMOTION STRATEGY ON BUYER DECISIONS AT THE SINAR MAS JAYA STORE IN GUNUNGSITOLI CITY Selvius Vincentius Waruwu; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.995

Abstract

This study aims to determine the effect of promotional strategies on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The main objective of this study is to determine how much influence promotional strategies have on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The type of research used in this study is quantitative research, the number of samples in this study was 82 people. Based on the coefficient of determination test, the R Square value of 0.61 or 61% indicates that the Promotion Strategy variable has a positive effect on the Purchase Decision variable Y by 61%. Based on the test results, t-count of 2.283> t-table of 1.664 and at a significant level of 0.025 <0.05. So it can be concluded that Ho is rejected Ha is accepted. In other words, the Promotion strategy has a significant influence on Purchasing decisions at the Sinar Mas Jaya Store in Gunungsitoli City.
ANALYSIS OF CONSUMER BEHAVIOR IN IMPROVING PRODUCT PURCHASE DECISIONS AT UD. NIAS BERSAMA Ya’aro Hulu; Nov Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1001

Abstract

This study aims to determine how the impact of consumer behavior increases product purchasing decisions at UD. Nias Bersama. The research method used in this study uses qualitative research methods. Collection techniques consist of interviews, observations, and documentation. The results of the study indicate that. Based on the results of the study, consumer behavior has been shown to play an important role in driving purchasing decisions through trust in products, positive emotional experiences, and the attractiveness of prices and promotions, although there are still obstacles in the form of relatively high prices compared to competitors and inconsistent product availability. To overcome these obstacles, UD. Nias Bersama implements a holistic strategy by setting competitive prices, managing product stocks reliably, improving service quality, differentiating, and implementing relevant and targeted promotions. This effort is in line with the concept of value creation and customer satisfaction in modern marketing theory so as to strengthen consumer purchasing decisions.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA STUDIO BRAMS MULTIMEDIA KOTA GUNUNGSITOLI Arman Gea; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan pada Studio Brams Multimedia Kota Gunungsitoli, baik secara parsial maupun simultan. Latar belakang dari penelitian ini adalah Studio Brams Multimedia Gunungsitoli, dalam dunia usaha, kompetisi bisnis semakin ketat seiring dengan meningkatnya kesadaran konsumen akan hak-haknya. Pelaku bisnis berlomba-lomba menciptakan strategi untuk menarik dan mempertahankan pelanggan melalui pendekatan yang lebih efektif. Berdasarkan pengamatan awal peneliti, ditemukan beberapa fenomena yang terjadi pada Studio Brams Multimedia Kota Gunungsitoli yang berkaitan dengan kualitas layanan dan kebijakan harga yang ditawarkan. Dari sisi kualitas layanan, terdapat perbedaan tingkat kepuasan di kalangan pelanggan. Metode yang digunakan adalah penelitian kuantitatif dengan analisis koefisien determinasi. Data diperoleh melalui penyebaran kuesioner kepada 30 responden yang merupakan pelanggan studio brams multimedia. Analisis data dilakukan menggunakan regresi linear berganda dan uji hipotesis dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, kualitas layanan (X1) berpengaruh sebesar 76,8% terhadap kepuasan pelanggan (Y), yang ditunjukkan oleh nilai R Square sebesar 0,768. Selanjutnya, variabel harga (X2) berpengaruh sebesar 59,5% terhadap kepuasan pelanggan (Y) dengan nilai R Square sebesar 0,595. Secara simultan, kualitas layanan dan harga memberikan pengaruh sebesar 81,8% terhadap kepuasan pelanggan, sedangkan 18,2% sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini.Kata Kunci:KualitasLayanan, Harga, KepuasanPelanggan
SMART UMKM Desa: Edukasi dan Pendampingan Manajemen Usaha Berbasis Digital dengan Kearifan Lokal di Desa Madula Kecamatan Gunungsitoli Kota Gunungsitoli Heniwati Gulo; Yuterlin Zalukhu; Delipiter Lase; Maria Magdalena Bate'e; Idarni Harefa; Eliyunus Waruwu; Sukaaro Waruwu; Meiman Hidayat Waruwu; Aferiaman Telaumbanua; Otanius Laia; Robin Markus Putra Waruwu; Intan Permata Hati Hulu; Yamolala Zega; Odaligoziduhu Halawa; Palindungan Lahagu; Yupiter Mendrofa; Syah Abadi Mendrofa
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 5 No. 3 (2026): Mopolayio : Jurnal Pengabdian Ekonomi Volume 5 Number 3 (July 2026) has been of
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v5i3.169

Abstract

Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Madula, Kecamatan Gunungsitoli, dilaksanakan sebagai program pengabdian masyarakat untuk meningkatkan keterampilan manajemen usaha dan literasi digital pelaku UMKM, sekaligus mempertahankan nilai kearifan lokal sebagai keunggulan kompetitif. Metode kegiatan mencakup lima tahapan: persiapan melalui survei dan pemetaan potensi UMKM; perencanaan solusi berupa penyusunan materi dan modul pelatihan; pelaksanaan pelatihan partisipatif meliputi manajemen usaha, keuangan, branding, dan pemasaran digital termasuk praktik pembuatan akun media sosial bisnis; evaluasi menggunakan pre-test dan post-test; serta tindak lanjut untuk keberlanjutan program. Hasil kegiatan menunjukkan peningkatan rata-rata skor pemahaman peserta dari 58,41 menjadi 77,05, atau naik 31,91%, dengan pergeseran kategori pemahaman dari mayoritas "Kurang" (59,09%) menjadi mayoritas "Baik" (72,73%), terutama pada aspek manajemen usaha, pencatatan keuangan, pemasaran digital, dan branding produk. Program ini juga menumbuhkan motivasi wirausaha, mendorong penguatan ekonomi kreatif, serta kemandirian dan keberlanjutan usaha UMKM di Desa Madula.
PERAN MUTASI DALAM PENGEMBANGAN KARIR PEGAWAI PADA KANTOR CAMAT LOLOFITU MOI KABUPATEN NIAS BARAT Junlifes Zai; Syah Abadi Mendrofa; Yupiter Mendrofa; Odaligoziduhu Halawa
Jurnal Tunas Pendidikan Vol. 7 No. 1 (2024): JURNAL TUNAS PENDIDIKAN
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/pgsd.v7i1.1677

Abstract

This research aims to find out how the implementation and impact of mutations at the Lolofitu Moisub-district office, employee career development and factors inhibiting employee career developmentat the Lolofitu Moi sub-district office. It was found that several employees had held the same positionfor a long time without any transfer or promotion in recent years. This could lead to boredom becausethey were stuck in the same routine and did not experience adequate career development. This research uses qualitative research methods, conducting in-depth interviews with employees at the Lolofitu Moi District Office. The results of the research show that the implementation of transfers at the Lolfitu Moi sub-district office is still not effective, where there are still several employees who have not been transferred in the last few years. The implementation of the transfer has had a positive impact on employees at the Lolofitu Moi sub-district office. Employee career development at the Lolfitu Moi sub-district office involves strategies, namely performance evaluation, training, transfers and promotions. However, there are several obstacles, namely limitations in training and promotion opportunities which depend on agency policies and quotas.
The Role Of Destination Image As An Intervening Variable In The Influence Of Tourism Events And Social Media On Revisit Intention At Sorake Beach, South Nias Regency Yupiter Mendrofa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.10417

Abstract

This study aims to analyze the influence of tourism events and social media on tourists’ revisit intention, with destination image serving as an intervening variable at Sorake Beach, South Nias Regency. A quantitative research approach was employed using a survey method involving 150 tourists who had previously visited Sorake Beach. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that tourism events and social media have a positive and significant effect on destination image and revisit intention. Furthermore, destination image is found to have a positive and significant influence on tourists’ revisit intention. Mediation analysis reveals that destination image significantly mediates the relationship between tourism events, social media, and revisit intention. These findings highlight that the formation of a positive destination image is a key mechanism in encouraging tourists’ intention to revisit. This study contributes theoretically to the development of tourist behavior models based on destination image and provides practical implications for destination managers in designing tourism event strategies and social media marketing oriented toward sustainable tourism.
Pengaruh Influencer Marketing Terhadap Keputusan Pembelian Sepeda Motor Honda Pada PT. Kencana Mulia Abadi Gunungsitoli Denesti Hulu; Yupiter Mendrofa; Idarni Harefa; Otanius Laia
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.1003

Abstract

Pada era digital, influencer marketing menjadi strategi promosi populer karena mampu membangun kepercayaan dan memengaruhi keputusan pembelian, khususnya di kalangan generasi muda. PT Kencana Mulia Abadi Gunungsitoli memanfaatkannya untuk meningkatkan penjualan sepeda motor Honda melalui penelitian kuantitatif terhadap 100 responden dengan analisis SPSS. Hasil penelitian menunjukkan bahwa kredibilitas dan keterlibatan influencer berpengaruh positif terhadap keputusan pembelian, meski kontribusinya hanya 16% dari seluruh faktor yang memengaruhi. Temuan ini sejalan dengan penelitian lain yang menegaskan peran kepercayaan dan profesionalisme influencer, namun faktor harga, kualitas produk, dan strategi pemasaran lain tetap dominan. Dengan demikian, influencer marketing efektif digunakan, tetapi perlu dipadukan dengan strategi pemasaran lain untuk hasil optimal.   In the digital era, influencer marketing has become a popular promotional strategy due to its ability to build trust and influence purchase decisions, especially among younger consumers. PT Kencana Mulia Abadi Gunungsitoli applied this approach to boost Honda motorcycle sales, conducting a quantitative st5dy of 100 respondents using SPSS analysis. The results show that influencer credibility and engagement positively affect purchase decisions, though their contribution accounts for only 16% of influencing factors. This finding aligns with prior studies highlighting the importance of trust and professionalism, while price, product quality, and other marketing efforts remain key determinants. Thus, influencer marketing is effective but should be combined with other strategies for optimal results  
Co-Authors Aferiaman Telaumbanua Arman Gea Ayler Beniah Ndraha Beby Karina F Sembiring Denesti Hulu Desti Damai Yanti Telaumbanua Elhan Gea ELIYUNUS WARUWU EMANUEL ZEBUA Emanuel Zebua Zebua Enifarmawati Lase EPILINUS HULU Erna Kristiani Zendrato Ester Harefa Forman Halawa Helda Megania Telaumbanua Heniwati Gulo Herlin Cahyani Mendrofa Hermanius Laia Idarni Harefa Idarni Harefa Harefa Intan Permata Hati Hulu Jeliswan BIJ Gea Jerni Wati Ndruru Juni Kristiani Zega Junlifes Zai Kelly Harefa Komiteriang Daeli Krisman Tafonao Kurniawan Sarototonafo Zai Lase, Delipiter Lesli Ramalan Hati Lase Maria Magdalena Batee MARIA MAGDALENA BATE’E Mei Kristian Halawa Meiman Berkat Gea Meiman Hidayat Waruwu Nov Elhan Gea Nurul Wardani Lubis Odaligoziduhu Halawa Oktaf Bri Selamat Lase Otanius Laia Palindungan Lahagu Perlindungan F. Hulu Purnamawati Harefa Ratna Komala Putri RIFAIN ANUGRAH ZAI Risma Nelly Zalukhu Rizal Ananda Alwi Zebua Robin Markus Putra Waruwu Selvius Vincentius Waruwu Serniati Zebua Setiaman Bate'e Siprianus Zega Siska Monika Telaumbanua SOPHIA MOLINDA KAKISINA Suharnanik Suharnanik SUMANGELI GULO Syah Abadi Mendrofa Syukron Arjuna Teguh Iman Santoso Tuti Desmawarni Halawa Viky Martin Lase Wasiat Elfan Daud Zebua Yamolala Zega Yasaro Dotonafo Laoli Ya’aro Hulu Yulisman Laia Yuterli Zalukhu Yuterlian Zalukhu Yuterlin Zalukhu