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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) International Journal of Economics Development Research (IJEDR) JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah METADATA Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
YUPITER MENDROFA
UNIVERSITAS NIAS
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis Of Operational Management Of Logistics Services In Improving Employee Performance At CV. Kirana Cahaya Sejahtera Gunungsitoli Yulisman Laia; Kurniawan Sarototonafo Zai; Yupiter Mendrofa; Maria Magdalena Bate'e
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7003

Abstract

The purpose of this study is to determine how operational management of logistics services improves employee performance at CV. Kirana Cahaya Sejahtera Gunungsitoli. So the research approach used in this study is to use a qualitative approach. In conducting this research, the researcher has selected and determined the research location as an object that is a source of data and information according to the circumstances and conditions experienced. The location of the research was carried out at CV. Kirana Cahaya Sejahtera Gunungsitoli, which is located at Jln. Gomo, Pasar Gunungsitoli Village, Gunungsitoli District, Gunungsitoli City. So the key information in this study is 10 employees. The researcher uses primary data and data collection techniques in this study using observation, interviews and documentation. And the data analysis techniques used by researchers are data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it was obtained that the Company's efforts to Improve the Efficiency of Company Performance in operating the company's performance in an effort to improve the efficiency of the company's performance, the company strives to improve deficiencies and always strives to prioritize good service and an easy ordering process for customers, starting from the service of the products owned, easy ordering process, prices offered, strategic location of the company, timely delivery and easy marketing system.
THE EFFECT OF MARKETING STRATEGY ON CUSTOMER SATISFACTION AT PT KENCANA MULIA ABADI Herlin Cahyani Mendrofa; Otanius Laia; Kurniawan Sarototonafo Zai; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.987

Abstract

This study aims to determine the effect of marketing strategies on customer satisfaction at PT Kencana Mulia Abadi in Gunugsitoli City. The background of this study is based on the importance of implementing appropriate marketing strategies to increase customer satisfaction and loyalty. In this study, marketing strategies are analyzed based on the marketing mix elements implemented by the company, while customer satisfaction is measured through the conformity of expectations, repurchase intention, and willingness to recommend. This study uses a quantitative approach with an instrument in the form of a questionnaire distributed to 50 respondents who are customers of PT Kencana Mulia Abadi. Data analysis techniques used include validity tests, reliability, simple linear regression, and hypothesis testing. The results of the study indicate that marketing strategies have a positive and significant effect on customer satisfaction, with a t-test value of 7.833 and a significance of 0.000 <0.05. In addition, a coefficient of determination (R²) value of 0.561 is obtained, which means that 56.1% of the variation in customer satisfaction is influenced by marketing strategies, while the remaining 43.9% is influenced by other factors outside this study. Thus, the better the marketing strategy implemented, the more customer satisfaction at PT Kencana Mulia Abadi will increase. This research is expected to be a material for evaluation and consideration for the company in compiling and developing more effective marketing strategies in the future.
THE EFFECT OF PRICE DISCOUNTS ON PURCHASING DECISIONS AT CITI MART STORE IN GUNUNGSITOLI CITY Juni Kristiani Zega; Serniati Zebua; Yupiter Mendrofa; Idarni Harefa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.989

Abstract

Thdiscounts, purchasing decisions, marketing strategiesis study aims to determine and analyze the effect of price discounts on purchasing decisions for Morinaga products at Citi Mart Stores in Gunungsitoli City. The background of this study is based on the phenomenon of high consumer interest in Morinaga products when price discounts are applied, which shows the importance of price promotion strategies in increasing purchasing decisions. The research method used is a descriptive quantitative approach with data collection techniques through questionnaires distributed to 60 consumer respondents who have purchased Morinaga products at Citi Mart Stores during the promotional period. Data were analyzed using validity tests, reliability, simple linear regression, coefficient of determination, and t-tests with the help of the SPSS version 26 program. The results showed that price discounts had a positive and significant effect on purchasing decisions with a significance value of 0.018 (<0.05), a coefficient of determination of 9.2%, and a relationship level of 0.304 which is included in the sufficient category. This indicates that even though the influence is relatively small, price discounts still have a role in influencing consumer purchasing decisions, while there is the possibility that other factors are more dominant in influencing purchasing decisions, such as product quality, brand preferences, or consumer psychological factors. Thus, a discount strategy can be an effective promotional alternative, but it needs to be combined with other marketing factors to be more optimal in attracting consumer purchasing interest.
THE EFFECT OF PROMOTION STRATEGY ON BUYER DECISIONS AT THE SINAR MAS JAYA STORE IN GUNUNGSITOLI CITY Selvius Vincentius Waruwu; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.995

Abstract

This study aims to determine the effect of promotional strategies on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The main objective of this study is to determine how much influence promotional strategies have on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The type of research used in this study is quantitative research, the number of samples in this study was 82 people. Based on the coefficient of determination test, the R Square value of 0.61 or 61% indicates that the Promotion Strategy variable has a positive effect on the Purchase Decision variable Y by 61%. Based on the test results, t-count of 2.283> t-table of 1.664 and at a significant level of 0.025 <0.05. So it can be concluded that Ho is rejected Ha is accepted. In other words, the Promotion strategy has a significant influence on Purchasing decisions at the Sinar Mas Jaya Store in Gunungsitoli City.
ANALYSIS OF CONSUMER BEHAVIOR IN IMPROVING PRODUCT PURCHASE DECISIONS AT UD. NIAS BERSAMA Ya’aro Hulu; Nov Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1001

Abstract

This study aims to determine how the impact of consumer behavior increases product purchasing decisions at UD. Nias Bersama. The research method used in this study uses qualitative research methods. Collection techniques consist of interviews, observations, and documentation. The results of the study indicate that. Based on the results of the study, consumer behavior has been shown to play an important role in driving purchasing decisions through trust in products, positive emotional experiences, and the attractiveness of prices and promotions, although there are still obstacles in the form of relatively high prices compared to competitors and inconsistent product availability. To overcome these obstacles, UD. Nias Bersama implements a holistic strategy by setting competitive prices, managing product stocks reliably, improving service quality, differentiating, and implementing relevant and targeted promotions. This effort is in line with the concept of value creation and customer satisfaction in modern marketing theory so as to strengthen consumer purchasing decisions.
Co-Authors Aferiaman Telaumbanua Ayler Beniah Ndraha Beby Karina F Sembiring Desti Damai Yanti Telaumbanua Elhan Gea ELIYUNUS WARUWU EMANUEL ZEBUA Emanuel Zebua Zebua Enifarmawati Lase EPILINUS HULU Erna Kristiani Zendrato Ester Harefa Forman Halawa Helda Megania Telaumbanua Herlin Cahyani Mendrofa Hermanius Laia Idarni Harefa Idarni Harefa Harefa Jeliswan BIJ Gea Jerni Wati Ndruru Juni Kristiani Zega Kelly Harefa Komiteriang Daeli Krisman Tafonao Kurniawan Sarototonafo Zai Lesli Ramalan Hati Lase Maria Magdalena Batee MARIA MAGDALENA BATE’E Mei Kristian Halawa Meiman Berkat Gea Meiman Hidayat Waruwu Nov Elhan Gea Nurul Wardani Lubis Odaligoziduhu Halawa Oktaf Bri Selamat Lase Otanius Laia Perlindungan F. Hulu Purnamawati Harefa Ratna Komala Putri RIFAIN ANUGRAH ZAI Risma Nelly Zalukhu Rizal Ananda Alwi Zebua Selvius Vincentius Waruwu Serniati Zebua Setiaman Bate'e Siprianus Zega Siska Monika Telaumbanua SOPHIA MOLINDA KAKISINA Suharnanik Suharnanik SUMANGELI GULO Syukron Arjuna Teguh Iman Santoso Tuti Desmawarni Halawa Viky Martin Lase Wasiat Elfan Daud Zebua Yamolala Zega Yasaro Dotonafo Laoli Ya’aro Hulu Yulisman Laia Yuterli Zalukhu Yuterlian Zalukhu Yuterlin Zalukhu