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STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN KUANTAN SINGINGI DALAM MENGEMBANGKAN BRAND DESTINATION PACU JALUR Meitaliza, Yeli; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Kuantan Singingi regency is an area rich in culture and tradition one of which is the pathway. Inter-regional tourism competition is increasingly competitive in recent years, to be able to compete required an effective strategy to develop the potential and uniqueness of the region in order to compete with other regions. For that need to strengthen the identity of a destination or better known as the destination brand. Brand destination is considered to be the right strategy to be run by the Culture and Tourism Office of Kuantan Singingi Regency to develop existing tourism and attract the attention of local tourists and foreign tourists to come to Kuantan Singingi Regency. This study aims to determine the communication strategy of Culture and Tourism Office of Kuantan Singingi Regency in establishing the brand destination of pacu jalur. The research method used in this research is qualitative research method. This qualitative research aims to explain the deep phenomenon through interview data collection techniques, observation and documentation. Using purposive techniques by interviewing 5 informants and using accidental techniques to interview the community. The results of this study is to determine the audience in advance of the identification of local tourists and foreign tourists. The communicator of this destination brand is the Culture and Tourism Office of Kuantan Singingi Regency for communicators in Jakarta as a form of launching effort conducted by the Head of Culture and Tourism Office of Kuantan Singingi Regency. The message strategy used is persuasive and informative which is packed very interesting and includes logo along with tagline. The use of media used by the Office of Culture and Tourism Kuantan Singingi Regency in developing brand destination Pacu Jalur through electronic media, print media, online media and print media campaigns such as banners and billboards. The effect of this brand destination can make people and tourists visit pacu jalur so it can help raise PAD..
KOMUNIKASI PENYULUHAN DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA (KB) DALAM MENGGIATKAN FUNHSI REPRODUKSI PADA PENGUATAN KELUARGA DI KAMPUNG KB KELURAHAN BUKIT TIMAH KOTA DUMAI Yasfianti, Hesty; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Kampung KB is a unit of area equivalent to Rukun Warga, hamlet or equivalent, which has certain criteria, where there is integration of population program, family planning, family development and related sector development systemically and systematically implemented. One of the cities appointed for the development of Kampung KB program in Riau is Dumai City. Government of Dumai City is committed to improve the health and social welfare of the community in realizing quality families, one of the efforts is made by promoting Kampung KB in a number of villages and sub-districts. The purpose of this research is to know the process of disseminating information of reproduction function, what method used in counseling, and what obstacle are felt.This research used qualitative research method. the subjects of the study consisted of 9 persons selected by using purposive techniques which is determined based on criteria of informan. Data collection techniques through observation, interviews, and documentation. To achieve the validity of data in this study the authors use the extension of participation and triangulation.The results of this study indicate that the process of disseminating information is by implementing counseling.First, before conducting counseling, communicators are selected by decree. The extension messages are informative and persuasive in accordance with the terms and guidelines. Media and communicant has been determined and determined by BKKBN. Second, the method used is individual approach and group approach.Third, while the obstacles that are felt during the counseling process include time constraints, the belief that many children a lot of sustenance, and low educational backgrounds inhibit the understanding of society.Keyword : Counseling, Kampung KB, disseminating information
KOMUNIKASI PERSUASIF MEMBER TINGKAT “SENIOR BRAND DIRECTOR” MULTI LEVEL MARKETING (MLM) DALAM MEMPERTAHANKAN DOWNLINE BRAND REPRESENTATIVE DI PT. NUSKIN PEKANBARU Gustiono, Alif; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Nuskin Pekanbaru is a Multi Level Marketing (MLM) group in which there are a lot of members joined, but the people's perception of the bad MLM makes members who have joined feel hesitant to continue this business, the Senior Brand Director continues to be persuasive to keep members who have joined. The purpose of this research is to find out the persuasive communication used, persuasive communication techniques, the media used to persuade, and to find out what inhibiting factors experienced by Nuskin members in maintaining Downline Brand Representative in Nuskin Pekanbaru.This study used qualitative research methods. The study was conducted at the NUSKIN office, Sudirman business center Jl. Jendral sudirman, Tangkerang selatan, Pekanbaru City. The selection of informants was carried out using a purposive technique. The informants of this research are the Presidential Director at Nuskin Pekanbaru, one Senior Brand Director at Nuskin Pekanbaru, and two Brand Representatives at Nuskin Pekanbaru. The technique of collecting the data are used observation, interview, and documentation. While the validity of the data that researchers use is to extend participation and triangulation.The results showed that, in persuasive communication, the members of the Senior Brand Director used to maintain the Downline Brand representative at Nuskin Pekanbaru were more face-to-face so that they could immediately see the expressions of the Downline that was persuasive. As well as using four techniques namely Putting it up to you technique, Bandwagon technique, Say it with flower technique and Reassurance technique. In addition, members of Nuskin Pekanbaru also use the media namely social media Whatsapp and also the ClickMeeting application. The barriers experienced in persuading Downline Brand Representatives are disturbances based on their nature, namely distance.
PERSEPSI MAHASISWA MENGGUNAKAN FASILITAS WI-FI DALAM MENCARI INFORMASI DI KALANGAN MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU ", Nawawi; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Their wi-fi facilities provided by the faculty, not infrequently of students gathered in front of the dean. Many students spend time to enjoy the facilities that are provided interrupted the completion of lecture hours. However, theis facility drawn some criticism or feedback from students on the wi-fi facility. This study aims to determine students perception of using the wi-fi in the search for information among the students of the faculty of social sciences and political science university of Riau and factors-factors that affect the perception of students take advantage of the wi-fi in search of information among students of faculty of social sciences and political science university in Riau The study used a qualitative descriptive method of data collection techniques of observation, interviews, and documentansi. The data obtained are then processed to be reduced, resulting conclusions are presented to the public. Informants in the study ware 12 based accidental sampling method that researchers use. As for the examination of the validity of the data the researcher used the extension of participation and triangulation techniques. The results of this study show that the perception of students take advantage of the wifi in search of information among students of facultyu of social sciences and political science university Riau sensation in this case the wifi speed is suffcient, attention in this respect can be seen from the access speed wifi and wifi hotspots it self, and interpretations whic students were quite happy to use wifi, wifi network due to slower and less stable..  Factors-factors that affect the perception of students take advantage of the wi-fi in the search for information among the students of the faculty of social sciences and political science university Riau,their taste experience in this facility provided less than satisfactory, the motivation in this case can save on the cost of the budget to buy an internet card and personality in this facility which is provided quite helpful and helped students.
KOMUNIKASI PENYULUHAN SATUAN LALU LINTAS POLRESTA DALAM PROGRAM POLISI SAHABAT ANAK PADA TAMAN KANAK-KANAK DI KOTA PEKANBARU Febriyanti, Putri Trisna; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Child friendly police program is an extension program for kindergartens carried out by the Polresta Traffic Unit Pekanbaru, to provide early childhood knowledge about traffic symbols and also make children not afraid of the police profession, attitudes and actions must be taught early on so that it becomes a habit to be able to maintain traffic safety. One of the efforts that was carried out by the Pekanbaru week by carrying out a police program of child friends in early childhood. Counseling is carried out by providing material to schoolchildren so that they can apply the orderly behaviour that has been taught. This study aims to determine the selection of communicators, messages, media, targets, and effects of unit extension communication an Traffic Police in a child friend Police program in kindergarten in Pekanbaru City.The research method used in this study is a qualitative research method. This qualitative research aims to explain the phenomenon as deeply as possible through data collection. Using a purposive technique by interviewing 12 informants who participated in the police program of child friends in kindergartens carried out by the Pekanbaru police traffic unit.The results of the study show that the communicator of the unit unit is know as the National Traffic Unit selected based on those who have was credibility, expertise and sincerity as communicators who can motivate the importance of traffic discipline to early childhood in the city of Pekanbaru. The messages conveyed in the form of informative and persuasive. By giving material about the symbols of traffic and helmet use properly. In the delivery of messages the Dikyasa also uses supporting tools. The media used are children’s helmets, traffic symbols, microphones, banners. Target activities include early childhood, namely kingergartens and paud. And the effect of childres are good at commenting on the wrong person, and the cognitive, affective, and conative levels.
KOMUNIKASI PENYULUHAN SATUAN BINAAN MASYARAKAT POLRES KARIMUN DALAM MENGANTISIPASI PEREDARAN NARKOBA PADA KALANGAN PELAJAR DI TANJUNG BALAI KARIMUN Handayanti, Sri; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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A lot of information states that the negative impact caused by abuse in consuming drugs, this has not given a significant number in overcoming of drugs abuse. This is also the case in Tanjung Balai Karimun Regency, which is the legal area of the Polisi Resort Karimun which is part of a free trade area that is quite strategic because it is located on an international shipping lane. Causing the number of drugs cases in Tanjung Balai Karimun Regency is high. The number of cases in high school students is higher than that of elementary and junior high school students. This research aims to determine the communication planning and methods used in the communication of drugs counseling for the Community development unit Polisi Resort Karimun at the students level in Tanjung Balai Karimun in anticipating the circulation of drugs.This research uses qualitative research methods with the presentation of descriptive analysis, namely by describing the state of the subject or object of research based on the facts that appear. The informants in this research were 12 people taken based on purposive techniques. The data collection technique used is semi structured interview, participant observation and documentation of notes, data and photos of counseling that had been of activities carried out by the Polisi Resort Karimun relating to this research.. The interactive data analysis model the author uses to describe the results of the research in data analysis techniques and for checking the validity of the data the researcher uses the triangulation technique and the extension of participation.The results of the research showed that the communication planning of Polisi Resort Karimun Drugs counseling was an analysis of the problem by observation or observation directly which obtained data on the high number of drug cases in Tanjung Balai Karimun, especially among vocational high school students, So obtain data on the number of drugs user cases in Tanjung Balai Karimun and sought a solution to deal with the problem, namely by conducting counseling by Satbinmas Polres Karimun. Formulate clear communication goals, namely to reduce the number of drugs cases in the Tanjung Balai Karimun, especially among students by providing knowledge about the dangers of drugs. The selection of the right media is group media through face to face by gathering the audience, electronic media such as microphones, speakers, laptops, infocus, and audio-visual media and sometimes equipped with props form examples of drugs. In determining the approach used by defining an important audience to given counseling. Primary audiencaes that is students in adolescents with age criteria 14 years old and above in this case are junior and senior high school students, but are more focused on high school students because the number of cases is high. secondary audiences are additional targets with criteria of people living in Tanjung Balai Karimun. The method used is a group approach method that produces interaction and direct response from the audience so that communication is created in accordance with the expected goals of providing knowledge and changing attitudes.Keywords : Counseling Communication, Trafficking Of Drugs, Among Students.
STRATEGI PROMOSI DINAS KEBUDAYAAN DAN PARIWISATA DALAM MEMPERKENALKAN WISATA BERSEJARAH RUMAH SINGGAH TUAN KADI DI KOTA PEKANBARU Saputra, Erik; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Rumah Singgah Tuan Kadi is one of the historical tourist objects in Pekanbaru City. Located in Badar village, Senapelan sub-district, Rumah Singgah Tuan Kadi is a strategic tourist attraction because it is located on the banks of the Siak river, Pekanbaru City and has also been made a cultural heritage certified by the Pekanbaru City Culture and Tourism Office. However, there are still many people in Pekanbaru who do not know about the existence of Rumah Singgah Tuan Kadi. Therefore, researchers are interested in conducting research on how the "Promotion Strategy of the Culture and Tourism Office in Introducing Historical Tourism Rumah Singgah Tuan Kadi in Pekanbaru City with the aim of knowing how social media marketing, sales promotion, and events are being conducted.
KOMUNIKASI INSTRUKSIONAL INSTRUKTUR PADA PELATIHAN VOLLY BALL DI MTS MIFTAHUL ULUM KEPENUHAN KABUPATEN ROKAN HULU Sam, Renika Fitri; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

MTs Miftahul Ulum Kepenuhan is a school that excels in terms of extra-curricular activities in the kecamatan kecamatan, upstream Rokan Regency. There is one extracurricular activity that has the most outstanding achievements compared to other extracurricular activities, namely in the field of volleyball. The achievements of MTs Mifathul Ulum volleyball include winning 2 axioms in the district, becoming a district representative for POPDA, successfully sending 2 students to PPLP Riau, and others. The purpose of this study was to determine the method used, the communication techniques used and the obstacles that occurred during vollyball training.This study used qualitative research methods. The research was conducted at MTs Miftahul Ulum Kepenuhan, Rokan Hulu Regency. The selection of informants was carried out using purposive technique, with the number of informants, namely 11 people. Data collection techniques consist of observation, interviews, and documentation. Meanwhile, the data analysis technique uses descriptive analysis according to Miles & Huberman. The data validity checking technique used in this research is Participation Extension and Triangulation.The results showed that the method used by the instructor when training students was varied, including the command method used by the instructor in providing directions that had to be done and implemented. The training method is used to improve the ability to play volleyball. a demonstration method that requires an instructor to practice directly what he says. The method of discussion and question and answer is a method intended to accommodate questions from students and overcome problems experienced. training method with friends In this method relying on one friend who is more proficient at playing volleyball. Then there are three communication techniques used, namely, persuasive communication techniques, the techniques needed to be able to stimulate the enthusiasm of students in practicing. Instructive techniques that cover the entire volleyball training process. Human relations techniques are intended to create a team approach and cohesiveness. Then there are three types of obstacles, namely obstacles at the source or from the communicator, obstacles to the channel, namely inadequate tools and field conditions and obstacles to the communicants, namely the absorption and catching power of each different student.
STRATEGI PROMOSI DINAS PARIWISATA KABUPATEN HUMBANG HASUNDUTAN DALAM MENGEMBANGKAN OBJEK WISATA GEOSITE SIPINSUR Simbolon, Vinadelvia; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Promotion is very important in developing tourism in an area. Geosite Sipinsur is a tourist attraction in the form of a nature conservation park and natural scenery featuring a view of Lake Toba and surrounded by pine forests. The Sipinsur Geosite is one of the main tourist areas in Humbang Hasundutan Regency and this area is still managed by the Regional Government. The purpose of this study was to determine the promotion strategy of the Humbang Hasundutan Regency Tourism Office in developing the Sipinsur Geosite tourism object through advertising, public relations and sales promotion activities.               This study used qualitative research methods. The data collection technique starts from observation, interview and documentation. For data analysis techniques refer to the interactive model of Miles and Huberman. Meanwhile, checking the validity of the data used the participation extension technique and triangulation.               The results of this study indicate that the Humbang Hasundutan Regency Tourism Office carries out a promotional strategy through advertising activities using printed media such as making brochures, leaflets, tourism books, stickers, 10 booklets, 2000 CDs of Tourism, newspapers and 1500 ex tourism maps. Electronic media by making shows on television broadcast on local TV, namely TV One North Sumatra, Cable TV such as: RMTV, CNN, Day TV and Efarina TV. Advertising also uses radios such as Pelita Batak and Anugerah and creates websites and social media accounts (Facebook). For outdoor media by installing baleho and 10 banners. The promotion strategy through public relations activities is carried out by holding outreach and discussions about sapta charm, holding coaching counseling for tourism business actors and participating in highland zone tourism guide activities held by the North Sumatra Provincial Tourism Office. The promotion strategy is through sales promotion activities by holding various activities such as the selection of tourism ambassadors, the Toba coffee festival, the Lake Toba festival, the charm of Humbahas and holding art and cultural performances as well as conducting tourism promotion activities in Jakarta. Keywords : Promotion Strategy, Tourism, Sipinsur Geosite 
FUNGSI PIMPINAN BAGIAN PEMBERITAAN PADA LPP TVRI STASIUN RIAU Saputra, Sakti Novrian; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of television as a provider of information has progressed rapidly. Television as a means of providing information for people who need information, both nationally and internationally. The information presented is useful for users to increase knowledge or only as a medium for entertainment.  The good news or television program can not be separated from the leadership function that goes well to direct employees to get quality news and events.  This study aims to identify and understand the function of the leadership directed by the news leader which consists of the functions of instruction, consultation, participation, delegation and control. Is this function running well in the news section of LPP TVRI Riau Station?This study uses a qualitative research method using a descriptive approach, which is a research process and understanding based on a research methodology that investigates a social phenomenon and human problem.  The informants in this study were 5 people who were taken based on the snowball technique. Data collection techniques were carried out through field observations, interviews, and documentation. The data analysis technique uses a comparative descriptive analysis model, namely the data analysis is carried out interactively and takes place continuously until it is complete so that the data is saturated. Techniques for checking the validity of the data using triangulation and negative case analysis.This research was conducted based on the results of observations (observations), interviews and documentation, it can be concluded that the leadership function is in accordance with the concept of Rivai (2012), which at LPP TVRI Riau Station has implemented a leadership function such as the leadership instruction function where the leader always provides motivation to  mobilizing others to carry out orders from superiors, in the consulting function the leadership provides positive input to find a way out of the reporting problems faced, during operational preparation and implementation, the leadership participates in providing and releasing employees for spaciousness, at the time of reporting employees are given delegation of authority at work, and during reporting and broadcasting activities, the leadership has carried out control according to the SOPs at LPP TVRI Riau Station.
Co-Authors ", Eswandi ", Nawawi ", Nursal ", Stefani ", Vandimi ', Dilvera ', Vinolawati Abdus Salam Firmansyah Absah, Siti Adhellya, Raysha Adi Setyawan Aditya Dwi Prasetyo Admiraldy Eka Saputra Ahmad Tarmizi ALFI, MHD. ALFI Alhikmah Munawaroh Annisa Novita Arif, Dinda Abdullah Ariska, Lisa Asrul Sani Aulia, Annisa Dhyta Ayun Prastiwi Azrul Fahmi Donna Riza Dwi Ayu Lestari Efni Noor Salam Erdiyanto " Erma Saputri Silaban Evawani Elysa Lubis Fajar Kustianto Febriyanti, Putri Trisna Ferdy Syaflansein Fukuhara, Shafira Keiko Genny Gustina Sari Gilang Fijar Prasasty Utama Gina Oktaria Giovani Dwi Wulandari Gustiono, Alif Handayanti, Sri Ilham Akbar Iqlimaturrajmi " Irene Margareta Sabrina Ismandianto Jai Rahmandani Johan Situmorang Kartika " Kurnia, Vina Kuswara " Latifa Karomah, Latifa Lee, Ridho Evans Lucia Desy Putri Pratama M.Syukri ", M.Syukri Mayang Saputri Meitaliza, Yeli Milda Putri Mochammad Imron Awalludin Muchid Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Ramadhan Marmis Muhammad Vicky Muharman Febrianda Murlan Hotmanian Murtia Arianis Musyarofah Dewi Utami N. Nurjanah Nevi Ariessetyawati Niko Hayadi Nina Rahmawati, Nina Ninik Priscilla Nining Anggraini Nirmala Osela Nisa Sabrina Novita Sari Nurjanah ' ' Pardede, Fenny Akhira Pras Tiono Putra, Fauzi Lesmana Putri, Melia Rahma Rachmat Hidayat Rahmalia Hernanda Rahmat Novialdi Randy Fanggini, Randy Ravi Oktafriansyah Rayani Afrianty Regina Emsi Ridho Evans Lee Rika Oktalia Rika Pratiwi Rina Hardi Rumyeni, Rumyeni Sam, Renika Fitri Samsir Samsir Saputra, Erik Saputra, Sakti Novrian Sari, Mutia Novela SENA ANDRAINA Senna Aristanto Simbolon, Vinadelvia Siti Fitria Santi Siti Isnaningsih Siti Maryam SITI NUR AISYAH Siti Ratu Amalia Sri Handayani Sri Rusniawati Suprianto " Suyanto Suyanto Syamsiar, Syamsiar Sylvia Yolanda Tantri Puspita Yazid Tri Cahyadi Tri Wulandari Vico Axnur Wahyuna, Fitri Wan Murni Suryani, Wan Murni Yasfianti, Hesty Yasir Yasir Yasir Yasir Yessica Muslim Yohanna Ristua Yovan Rangkuti Sabda Zalikha Devamia, Zalikha Zariah Sonessa