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All Journal Unri Conference Series: Community Engagement Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Jurnal Visi Manajemen (JVM) Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Ekky Noviar
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Digital Service Innovation and Marketing Performance of Campus Cooperatives: A Descriptive Study Based on Secondary Data Ekky Noviar; Tohiroh Tohiroh; Syafran Nurrahman; Afandi Rachman
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4e9zhj50

Abstract

This study aims to analyze digital service innovation and its relationship with the marketing performance of campus cooperatives. The research employed a descriptive quantitative approach using secondary data obtained from financial reports, Annual Member Meeting (RAT) documents, and cooperative activity reports during the 2023–2025 period. Data were analyzed using documentation techniques, descriptive analysis, and trend analysis to examine the development of cooperative revenue, Net Operating Surplus (SHU), and forms of digital innovation implemented by the cooperative. The findings show that campus cooperatives gradually implemented several digital service innovations, including QRIS-based cashless payment systems, digital transaction recording, and social media utilization for promotion and communication. During the study period, cooperative revenue increased from IDR 1,247,350,000 in 2023 to IDR 1,563,480,000 in 2025, accompanied by relatively stable SHU growth. Descriptively, the implementation of digital service innovation was followed by improvements in transaction activity and operational efficiency. However, this study does not statistically test causal relationships because the analysis is limited to descriptive trend analysis based on secondary data. This study implies that digital transformation can become a strategic approach to strengthening the marketing performance and sustainability of campus cooperatives in the digital era
The Effects of Customer Experience Personalization and Privacy Concern on Customer Loyalty through Perceived Value among E-Commerce Platform Users Zubair Arza; Ekky Noviar; Nurdin Nurdin
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 4 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i4.1524

Abstract

The rapid growth of e-commerce platforms has increased competition among digital businesses, requiring effective strategies to maintain customer loyalty. This study aims to examine the effects of customer experience personalization and privacy concern on customer loyalty through the mediating role of perceived value among e-commerce users. This research employed a quantitative approach with an explanatory research design. Data were collected through a Likert-scale questionnaire distributed to active e-commerce users with previous online transaction experiences. The collected data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to evaluate the measurement model, structural relationships, and mediation effects. The findings indicate that customer experience personalization enhances perceived value by providing more relevant and convenient digital shopping experiences. In contrast, privacy concern influences consumer evaluations of personalized services due to perceived risks associated with personal data usage. Furthermore, perceived value plays an important mediating role in strengthening customer loyalty by connecting personalized experiences and privacy considerations with consumer behavioral intentions. This study highlights the importance of balancing personalization strategies with transparent and secure data management practices to build sustainable customer relationships in competitive e-commerce environments.
Co-Authors Adhy Firdaus Adi Wicaksono Aep Saefullah Afandi Rachman Ahmad Fadli Akmas, Nabila Anggoro Dwi Swasono Ari Budiman Ayu Sri Rahayu Azizah Musyafia Fisy Amalia Hadi Sutrisno Haryono Haryono Hayati Fina Setiani Ichsan Gaffar Intan Permana Lestari Iskandar Joned Ceilendra Saksana Lusi Fitriyani M.Tafsiruddin Mohammad Ruvi Muhammad Ramdhan Muhammad Ridwan Novitara Anggraeni Nur Fitri Kusumaningrum Nurdin Nurdin Nurhayati Nurhayati Pagiling, Sarwan Rufi'i Setyanto, Sulis Siti Mulasih Sitti Aliyah Azzahra Suharmanto . Syafran Nurrahman Syarif Hidayatullah Tetty Nur Intan Rifia Tohiroh Tohiroh Turah Slamet Tuti Herawati WICAKSONO, ADI Yandi Asmana Yani, Akhmad Zahra Widdatul Awwaliyah Zubair Arza Zulkifli Zainuddin