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All Journal Islamika : Jurnal Ilmu-Ilmu Keislaman JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Jurnal Manajemen Universitas Bung Hatta Ihtiyath : Jurnal Manajemen Keuangan Syariah Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Indonesian Research Journal on Education Jurnal Manajemen Dan Bisnis Ekonomi IIJSE Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah International Journal of Education, Management, and Technology Jurnal Ekonomi, Manajemen, Akuntansi PESHUM Jurnal El Rayyan: Jurnal Perbankan Syariah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Rini Elvira
Universitas Islam Negeri Sjech M.Djamil Djambek Bukittinggi,
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Promotion Strategy to Increase Sales Volume at Desi Store in Nagari Pinaga Aua Kuniang, Pasaman District, West Pasaman Regency Yaumil Azizah; Rini Elvira; Faisal Hidayat; Zuwardi Zuwardi
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5800

Abstract

This study aims to determine how to increase sales volume at Desi Store through promotional strategies. This study aims to formulate promotional strategies as an effort to increase sales volume at Desi Store which requires business actors to be honest, fair and responsible, understand the rules of trading according to sharia, conduct buying and selling based on divinity because Muslim sellers believe that all forms of transactions they make will be held accountable by Allah SWT. Desi Store is located in Nagari Pinaga, Aua Kuniang, Pasaman District, West Pasaman Regency. The type of research used is Qualitative Descriptive and field research , namely data collected directly by the author through structured interviews with the owner and employees of Desi Store. Data analysis used is SWOT analysis, namely analysis of data obtained to identify strengths, weaknesses, opportunities, and threats . The results of the study indicate that the SWOT analysis conducted indicates that Toko Desi's position is in Quadrant I (SO) with the highest score of 3.5, which means Toko Desi has excellent internal strengths and simultaneously faces various significant opportunities from the external environment. In conclusion, the SO strategy from a sharia perspective places Toko Desi in a strong position to grow aggressively while maintaining Islamic values. With consistent and innovative implementation, Toko Desi has the potential not only to increase sales volume but also to obtain blessings (barakah) in its business. The results of the overall analysis indicate that Toko Desi's promotional strategy is incomplete and still relies on traditional promotions. The IFE and EFE analyses prove that although there are many strengths and opportunities, weaknesses in the digital promotion aspect and threats from online competition need to be addressed immediately. Recommended promotional strategies include social media, digital training, event collaborations, and loyalty programs to increase sales sustainably and implement sharia marketing principles.
Co-Authors Adiman, Adiman Amsah Hendri Doni Apriani, Yosi Asnaini Asnaini, Asnaini Asyari Cahyani, Indri Puji Cania, Resi Fitri Chrismondari, Chrismondari Devianto, Dodi Dwi Nofitri, Fany Era Sonita Faisal Hidayat Faisal Hidayat Fitri Yani Gusrianti Gusrianti Gusrianti Gusrianti, Gusrianti Hesi Eka Puteri Iiz Izmuddin Ikbal, Rahmat Indika Juang Putra Islami, Elga Mayora M. Imamuddin Mansur, Yuwarman Maulida, Dian Miraldi, Tasya Muhammad Luthfi Mulyani, Hilda Nanda Reza Safitri Nor Azilah Husin Nur Azizah Nursya’diah Nursya’diah Nursyirwan Effendi, Nursyirwan Putri Rizkika Handayani Putri, Wina Amanda Rahma Meli Putri Ridha, Sofia Rika Desiyanti Safnedi, Sefnedi Sari Gustina Sawitri Sawitri Sevira Eka Putri Sofia Ridha Sukra, Widia Tiawarman, Olivia Angelica Tini Hayatul Huri Tyara Dwi Putri Vina Addila Putri Wiqiyan, Khalid Yaswirman, Yaswirman Yaumil Azizah Yuningsih, Ayu Yuwarman Mansur Zulfira, Putri Arrasy Avivah ZUWARDI, ZUWARDI