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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism MUDRA Jurnal Seni Budaya International Journal of Applied Research in Tourism and Hospitality Journal of Business on Hospitality and Tourism

I Gusti Ayu Oka Suryawardani

Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80323

Author-ID : 554441

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Balinese Purification (Melukat) Ritual: Motivation, Satisfaction, and Loyalty of Visitors Putu Ellis Octaviyani; Made Antara; I Gusti Ayu Oka Suryawardani
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Melukat ritual is a Balinese tradition which is believed to remove impurities in humans besides curing diseases. One of the main factors determining its development are motivation, satisfaction, and loyalty. The purpose of this study was to identify and analyze the influence of visitor motivation on satisfaction and loyalty. This study uses a quantitative descriptive approach to 100 respondents who have carried out the melukat ritual at Genah Melukat Sebatu, Tirta Empul Temple, Tirta Sudamala Temple and Pancoran Solas. Furthermore, the data were analyzed using the structural equation modeling (SEM) method with the smart-pls program version 3.2.2. The results showed that the push factor had a significant effect on visitor satisfaction and loyalty. Visitor satisfaction is considered capable of mediating the push factor on loyalty. The pull factor has a significant effect on visitor satisfaction; however, it has no significant effect on loyalty. Satisfaction is considered not able to mediate the pull factor on loyalty. Visitor satisfaction has a significant effect on loyalty.

Brand Attributes and Service Quality in Networked Hotels and Their Influences on Tourist Loyalty I Gusti Kade Heryadi Angligan; Anak Agung Suryawan Wiranatha; IGA Oka Suryawardani
Jurnal Ekonomi Kuantitatif Terapan 2022: Vol. 15, No. 2, Agustus 2022 (pp.162-339)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2022.v15.i02.p11

Sejumlah praktik pemasaran meyakini terdapat sejumlah anteseden loyalitas pelanggan, diantaranya atribut brand, kualitas layanan dan/atau produk, serta kepuasan pelanggan. Tulisan ini ditujukan mengkaji kausalitas dari atribut brand, kualitas layanan hotel, kepuasan, dan loyalitas wisatawan pada usaha akomodasi. Menggunakan kueisoner teruji, pada Januari-Maret 2022 pasca COVID-19, data dikumpulkan dari 135 wisatawan nusantara yang menginap di tiga hotel anggota Inna Bali Grup. Model persamaan struktural (SEM) dirancang dengan atribut brand dan kualitas layanan hotel diposisikan sebagai laten eksogen, loyalitas sebagai laten endogen, dan kepuasan wisatawan sebagai laten pemediasi. Analisis data menjustifikasi adanya pengaruh positif yang nyata dari kedua laten eksogen pada kepuasan wisatawan yang menginap serta kepuasan memiliki pengaruh yang nyata pada loyalitas wisatawan dengan besar pengaruh melebihi besar pengaruh langsung dari kualitas layanan hotel. .

DIGITAL MARKETING IN PROMOTING EVENTS AND FESTIVITIES. A CASE OF SANUR VILLAGE FESTIVAL I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Digital marketing intends to influence consumers’ desire, cognition, feelings, belief, attitude and image concerning products and brands which has the ultimate goal to influence consumers’ purchase behaviour. Digital marketing has been widely used to promote tourism around the world, including Sanur Village Festival in Bali. Sanur Village Festival is one of the famous events in Bali which has been held annually since year 2005 in order to recover image and reputation of Bali as a peaceful destination after terrorism attacks. Research was designed to examine the role of digital marketing in visitors’ behavioural intention in visiting Sanur Village Festival 2015. Research was undertaken in the area of Sanur Village Festival (SVF) on 26 - 30 August 2015. The number of respondents was 207 visitors. Data was analysed by using SmartPLS program.The results show that among four indicators, only indicator of event advertisement significantly influences visitors’ intention in visiting SVF with Alpha Cronbach coefficient is 0.59 (≥ 0.6) and correlation coefficient is 0.369 (≥ 0.3). Meanwhile, three other indicators, namely source of event’s information, accompany to visit, and event’s arrangement is not significant to influence visitors’ intention to visit SVF. Among types of advertisement, the results show that the highest percentage of advertisement’s type which affected the visitors’ intention to visit SVF is the use of digital advertisement, namely television (41.2%), internet (32.7%), and broadcast (13.4%). However, non-digital advertisement has less influence, namely printed media (4.8%), banner (4.5%) and brochure (3.4%). Understanding development of preferred weblogs and portals by internet users is very important to be able to get more success in gaining specific target market, as people are getting more internets oriented. The results indicate that successful promotional strategy in the information and technological era should be focused on digital marketing with a clear focus on efficiency, sustainability and experiences enrichment. However, it cannot be denied that other factors such as attitudes toward behaviour and perceived behaviour control are also defining factors in influencing consumers’ purchase behaviour which is also need to be focused on.

STRATEGI PENANGANAN DAMPAK PANDEMI COVID-19 OLEH PELAKU PARIWISATA SANUR I Putu Angga Suta Pramana Putra; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p03

The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.

Identification and Preferences of Spa Industry in Bali I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; Christine PETR; I Gusti Raka Purbanto; I Gusti Bagus Arya Yudiastina
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108773

Wellness tourism allows a person to maintain their personal wellbeing, maintaining health and quality of life. People are more conscious of their wellness during the trip. Spa industry which is part of the wellness tourism are growing rapidly in Bali. The research aimed: i) to analyze characteristics of spa treatment in Bali and preferences of spa treatment by customers, ii) to identify products and services provided by traditional and Thalasso Spa in Bali. Research was conducted in Kuta, Seminyak, Canggu, Nusa Dua and Ubud as the center of spa treatment in Bali. Data was collected on January to April 2023 through interviewing 38 spa industries by using interview guides. Likert Scale was used to analyze the data in 1–5 scale. Data was analyzed by using qualitative approach. The results show that traditional spa treatments in Bali provide variety of products such as scrub, cream and lotion from herbs and natural ingredients from agriculture. Type of services available are traditional massage, aromatherapy, Thai massage, reflexology, hot stone massage and hot oil massage. Meanwhile, Thalasso is a therapy that is carried out using ingredients derived from the sea such as sea water, algae, seaweed, sand and sea mud and offers a wide range of spa treatments using technological spa equipment with excellent services. This therapy has only been found at the Grand Mirage Bali Resort since 1985 featuring an aqua medic pool with heated seaweed and sea water supported by 16 uniquely designed treatment rooms. The results also show that traditional massage is preferred by customers. Price competitiveness is one of the reasons why people choose traditional spa. Sense of traditional massage has also been preferred by customers. Keywords: traditional massage, aromatherapy, oil massage, hot stone massage, Bali.

Segmentation Analysis of Staycationers in Jakarta Shinta Wardhani; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 1 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p06

Staycation has been growing and continuously gaining popularity in Indonesia during and after the COVID-19 pandemic. This study aims to identify segments of staycation tourists/staycationers in Jakarta, one of Indonesia's most popular staycation destinations. Using quantitative methods, this study implements a proportional sampling design based on accommodation types with a total of 130 valid and reliable online questionnaire surveys. This study identifies factors and clusters using lifestyle variables from Activity, Interest, and Opinion (AIO) Model and examines their correlation with demographic, geographic, and behaviour segmentation. Data were analysed by descriptive statistics, including factor analysis, cluster analysis, discriminant analysis, and cross-tabulation analysis. The findings revealed four types of staycationers in Jakarta: (1) I-want-everything staycationers, (2) independent and attention seekers, (3) indulgent shopaholics, and (4) culture and local adventurers. Profiles and characters of each staycationer segment were analysed, giving significant knowledge about staycation market, particularly in Jakarta. Thus, this study offers valuable information for tourism and hospitality businesses to focus on the most potential market segment. Keywords: AIO model, lifestyle segmentation, market segmentation, marketing, staycation

Faktor-faktor yang Mempengaruhi Kinerja Karyawan Penyosohan Beras pada CV. Puspa di Kabupaten Jembrana PRASANTI, ARETA RIZKA AYU; SURYAWARDANI, I GUSTI AYU OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Factors Affecting the Performance of Rice Processing Employees at CV. Puspa in Jembrana Regency. Human Resources (HR) is one of the important factors in improving company performance. This study aims to analyze the factors that affect employee performance. The study was conducted at the Rice Penyosohan at CV. Puspa in Jembrana Regency. The number of samples in this study were 95 people who were determined based on the provisions of the Structural Equation Modeling (SEM) Method. The data were analyzed based on the SEM method with the SmartPLS program. The results showed that, 1) Work compensation had a significant effect on the performance of rice milling employees at CV. Puspa, 2) Work motivation does not affect the performance of rice milling employees at CV. Puspa, and 3) Job satisfaction has a significant effect on the performance of rice milling employees at CV. Puspa. It is suggested that the company can improve the procurement of promotions and timeliness and the provision of wages or salaries that are in accordance with the position to improve employee performance.

Analisis Tingkat Kepuasan Pengunjung Desa Wisata Kembang Kuning di Kabupaten Lombok Timur JULIANI, SEPTIA; SURYAWARDANI, I GUSTI AYU OKA; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Visitor Satisfaction Level at Kembang Kuning Tourism Village in East Lombok Regency. This study aims to 1) analyze the level of visitor interest and destination performance, 2) analyze destination attributes that need to be improved, 3) analyze the level of visitor satisfaction in the Kembang Kuning Tourism Village based on the level of visitor interest and the performance of the Kembang Kuning Tourism Village. The research sample amounted to 95 visitors. Data were analyzed using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results showed that 1) the level of visitor interest (4.25) was higher than the level of performance (4.08), 2) the attributes of the Kembang Kuning Tourism Village that needed to be improved were described in Quadrant I, namely several indicators on accessibility, amenity, ancillary, price, promotion, process. 3) the CSI value is 81.72%, which indicates that the satisfaction level of visitors to the Kembang Kuning Tourism Village in East Lombok Regency is categorized as very satisfied. This indicates that in general, visitors are very satisfied with the performance of the Kembang Kuning Tourism Village.

Analisis Peranan Sektor Pertanian dalam Perekonomian Wilayah di Kabupaten Simalungun Provinsi Sumatera Utara SARAGIH, NOVAULINA; SURYAWARDANI, I GUSTI AYU OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p44

Analysis of the Role of the Agriculture Sector in the Regional Economy Simalungun Regency, North Sumatra The agricultural sector is the sector that provides the largest contribution to the economy of Simalungun Regency. The contribution of the agricultural sector to the economy of Simalungun Regency during 2016-2020 tends to increase over the last two years, while the growth rate of the agricultural sector has decreased. The purpose of this study is to determine the role of the agricultural sector in the regional economy in Simalungun Regency, whether it is a basic or non-basic sector. This research is a quantitative descriptive analysis. This research was conducted in Simalungun Regency, North Sumatra Province. This study uses secondary data in the form of GRDP data according to the business field of Simalungun Regency and North Sumatra Province in 2016-2020. The data was collected using the documentation method and analyzed using the Location Quotient, Dynamic Location Quotient and Total Shift-Share methods. The results showed that the agricultural sector became the basic sector in the present and the non-basic sector in the future, the changes were caused by location factors. The agricultural subsector is the basic, namely the food crops subsector, the plantation crops subsector and the agricultural and hunting services subsector. However, the food crops sub-sector and the plantation crops sub-sector will experience changes in their roles in the future due to economic structure factors.

Tingkat Kepuasan Pengunjung pada Daya Tarik Ekowisata Mangrove Kampoeng Kepiting di Desa Tuban, Kabupaten Badung Provinsi Bali TURNIP, ELGA SARI; SURYAWARDANI, I GUSTI AYU OKA; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Visitor Satisfaction Level at the Mangrove Attraction of Kampoeng Crab Ecotourism in Tuban Village, Badung Regency, Bali Province. Mangrove ecotourism Kampoeng Kepiting is an ecotourism formed with the main purpose to introduce the preservation and cultivation of mangrove forest ecosystems. The purpose of this study is 1) to analyze the level of importance (importance) of visitors and destination performance (performance) mangrove ecotourism Kampoeng Kepiting and 2) evaluate the level of visitor satisfaction. The study was carried out in Kampoeng Kepiting Mangrove ecotourism in Tuban Village, Badung regency in December 2021 to February 2022 by distributing questionnaires to 100 respondents who visited Kampoeng Kepiting Mangrove ecotourism. The Data were analyzed using the method of Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI).The results showed that: 1) the results of IPA (Important Performance Analysis) Analysis were distributed in four quadrants. Quadrant I shows a high level of importance and low performance that has not met the expectations of visitors. Indicators that need to be improved are mangrove scenery, mangrove crab cage cultivation, mangrove tours education, crab seedling release tours, Ticket purchase services and quick response in dealing with complaints and visitor responses. Quadrant II shows a high level of importance and performance according to visitors ' expectations. Indicators that need to be maintained are the availability of food stalls, photo spots, clean public bathrooms, Wifi areas; and promotion through social media. Quadrant III which shows a low level of importance and poor performance. Indicators that need to be improved to improve the performance of ecotourism Mangrove attraction is Crab Restaurant, mangrove tour with traditional boat, access road to ecotourism mangrove Kampoeng Kepiting.

Co-Authors Agnela Saneta Listiowati Agung Suryawan Wiranatha Agung Suryawan Wiranatha AHMAD NURUDIN Anak Agung Putu Agung Suryawan Wiranatha Antonietta Gizela Dethan Bestari, Ni Made Prasiwi Christine PETR Christine PETR Clara Lintang Sistiyo Andari CORNELLA FEBRINAULY SILITONGA DESMAN ARIANTO SITINJAK Dewa Ayu Nyoman Aridayanti DEWA GEDE AGUNG Dheanita Sekarini Octanisa DIANAH UMI RAHMAWATI DWI PUTRA DARMAWAN Fenilia Tamaratika FITRIA RETNONINGSIH Fransiska Fila Hidayana I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I GEDE PUTU DHARMA ADITYA I GUSTI AGUNG AYU AMBARAWATI I Gusti Agung Mirah Sanjiwani I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGRENI I Gusti Bagus Arya Yudiastina I Gusti Bagus Wiksuana I Gusti Kade Heryadi Angligan I Gusti Raka Purbanto I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Antara I MADE SUDARMA I Nengah Ari Medikana I Nyoman Agus Wira Prabawa I Nyoman Darma Putra I Nyoman Gede Ustriyana I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I PUTU BAYU SUKMA ARI YOGA I Putu Eka Nila Kencana I Putu Prasista Bestari I Putu Wahyu Wicaksana I PUTU YOGA DARMAJAYA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Putu Citra Dewi IDA AYU PUTU CITRA DEWI Ida Bagus Gde Pujaastawa JULIANI, SEPTIA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Made Antara Made Antara MADE ANTARA Made Antara MADE CANDRA KIRANA CAHYANINGRUM Made Riki Ponga Kusyanda Monica Yohana Putri Wiryokusumo NI LUH ADE DESI SINTIYA DEWI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PUTU DIAH AYU HARTARI PUTRI NI MADE KENCANA MAHARANI NI MADE LODI DWI UTAMI NI MADE LOSVITASARI NI MADE MARTA NIDYATANTRI Ni Made Mas Yogiswari Ni Nyoman Alit Purnami NI NYOMAN ALIT PURNAMI Ni Nyoman Widari NI WAYAN GIANA KUSUMAWATHI NI WAYAN VIVI OVITA Ni’matun Nasim Nyoman Parining Panudiana Kuhn Pebrianita Ivana Karo Sekali PRASANTI, ARETA RIZKA AYU Putu Ellis Octaviyani PUTU KIRANA PATNI Putu Udayani Wijayanti Rahman Rahman RATNA KOMALA DEWI Regina Vrischika Harnadi RM SATRIO GUMULYA UTOMO Sang Nyoman Bagus Satya Wira SARAGIH, NOVAULINA Shinta Wardhani Suryaningsih, Ida Ayu Anggreni Tien Cathy Patricia Tjok Istri Indriyanti Pemayun TURNIP, ELGA SARI WAYAN SUDARTA Yogiswari, Ni Made Mas Yuni Sulpia Hariani

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