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All Journal Jurnal Kebijakan dan Administrasi Publik Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Referensi : Jurnal Ilmu Manajemen dan Akuntansi Literasi : Jurnal Ilmu Pendidikan Jurnal Ekonomi Manajemen Value: Jurnal Manajemen dan Akuntansi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Applied Management and Business (JAMB) Journal of Economic, Business and Engineering (JEBE) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Diagnosa: Jurnal Ilmu Kesehatan dan Keperawatan Jurnal Manajemen Kreatif dan Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen NeoRespublica : Jurnal Ilmu Pemerintahan Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Student Research Journal Pusat Publikasi Ilmu Manajemen IIJSE JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Ismanto Ismanto
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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THE INFLUENCE OF ONLINE IMPULSE BUYING ON GENERATION Z: A SYSTEMATIC LITERATURE REVIEW APPROACH Mardiana Mardiana; Ismanto Ismanto; Hanif Kurniadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10217

Abstract

The development of e-commerce and social commerce has driven increased online impulse buying behavior, particularly among Generation Z, who have a high level of digital technology usage. This study aims to synthesize empirical findings related to factors influencing online impulse buying behavior among Generation Z through a Systematic Literature Review (SLR) approach. A literature search was conducted on English-language publications published between 2018 and 2025 through the Science Direct, Google Scholar, and ProQuest databases. The selection process followed PRISMA guidelines and resulted in 13 articles meeting the inclusion criteria. The review results indicate that Generation Z's online impulse buying behavior is influenced by various digital stimuli, such as platform quality, scarcity-based promotions, digital figure characteristics, price perception, and shopping lifestyle. These influences are generally mediated by psychological and affective mechanisms, including flow experience, shopping enjoyment, perceived enjoyment, arousal, pleasure, and consumer trust. These findings confirm that Generation Z's impulsive buying decisions are not solely driven by rational considerations, but also by digital experiences and emotional engagement shaped by the online shopping environment. This study provides a conceptual contribution by presenting a structured mapping of the determinants of online impulse buying in Generation Z as well as practical implications for the development of digital marketing strategies based on user experience and sustainable social interactions.
Co-Authors Agus Ambarsari Agus Zul Bay Agus Zul Bay Albertus Djoko Lesmono Alfina Fatresia Wulandari Almansyah Rundu Wonua Almansyah Rundu Wonua An-nisa Apriani Andini Andini Andry Stepahnie Titing Ansar Abbas Astria Utami Sri Reski Aulia Nurjannah Budiman Budiman Dandi Awan Evi Safitri Fauzih Fauzih Feby Febrianti Febrianti Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari Hanif Kurniadi Indah Cahyani Indah Perdana Sari Indar Ismail Jamaluddin Karmila Karmila Kurnia Kurnia Lusia Erlin Rampo Magefira Rahmadani Mardiana Mardiana Monika Rannu Muhamad Stiadi Muhammad Iqbal Musfira Musfira Nasaruddin, Nasaruddin Nasaruddin Niar Astaginy Niar Astaginy Niar Astaginy Nisa Kurnia Novi Asriani Nur Anggraeni Nur Vebriani Nurfadillah Lubis Nurhayati Nurhayati Nursamsir Nurul Khairunnisa Ar-Rahmah Rahmania Resky Resky Risdayanti Risdayanti Santi Andrianti Santi Santi Sari Bulan Satria, Joshua Febri Selfiana Selfiana Siska Farlina Sudarnice, Sudarnice Suwarto Suwarto Tenri Wahyuni Tina Tina Ulfasari Sukardi Wonua, Almansyah Rundu Yul Kusmawati Tamrin Yullya Erlina Eka Putri