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All Journal Jurnal Kebijakan dan Administrasi Publik Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Referensi : Jurnal Ilmu Manajemen dan Akuntansi Literasi : Jurnal Ilmu Pendidikan Jurnal Ekonomi Manajemen Value: Jurnal Manajemen dan Akuntansi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Applied Management and Business (JAMB) Journal of Economic, Business and Engineering (JEBE) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Diagnosa: Jurnal Ilmu Kesehatan dan Keperawatan Jurnal Manajemen Kreatif dan Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen NeoRespublica : Jurnal Ilmu Pemerintahan PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Student Research Journal Pusat Publikasi Ilmu Manajemen IIJSE JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Ismanto Ismanto
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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THE INFLUENCE OF ONLINE IMPULSE BUYING ON GENERATION Z: A SYSTEMATIC LITERATURE REVIEW APPROACH Mardiana Mardiana; Ismanto Ismanto; Hanif Kurniadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10217

Abstract

The development of e-commerce and social commerce has driven increased online impulse buying behavior, particularly among Generation Z, who have a high level of digital technology usage. This study aims to synthesize empirical findings related to factors influencing online impulse buying behavior among Generation Z through a Systematic Literature Review (SLR) approach. A literature search was conducted on English-language publications published between 2018 and 2025 through the Science Direct, Google Scholar, and ProQuest databases. The selection process followed PRISMA guidelines and resulted in 13 articles meeting the inclusion criteria. The review results indicate that Generation Z's online impulse buying behavior is influenced by various digital stimuli, such as platform quality, scarcity-based promotions, digital figure characteristics, price perception, and shopping lifestyle. These influences are generally mediated by psychological and affective mechanisms, including flow experience, shopping enjoyment, perceived enjoyment, arousal, pleasure, and consumer trust. These findings confirm that Generation Z's impulsive buying decisions are not solely driven by rational considerations, but also by digital experiences and emotional engagement shaped by the online shopping environment. This study provides a conceptual contribution by presenting a structured mapping of the determinants of online impulse buying in Generation Z as well as practical implications for the development of digital marketing strategies based on user experience and sustainable social interactions.
Halal Labeling, Religiosity, and Purchasing Decisions: Evidence from Male Consumers of Kahf Products in Indonesia Ita Puspita; Suwarto; Ismanto
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.200

Abstract

Purpose – This study examines the effects of halal labeling and religiosity on purchasing decisions among male consumers of Kahf skincare and grooming products in Kolaka Regency, Indonesia. The study addresses the need to better understand how product-related halal information and consumers’ internal religious values shape purchasing behavior in the growing halal personal care market. Design/method/approach – A quantitative research design was employed using a structured questionnaire administered to 130 male consumers who had purchased or used Kahf products in Kolaka Regency. Respondents were selected using purposive sampling. The measurement model and structural model were assessed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Hypotheses were evaluated based on path coefficients, t-statistics, and p-values. Findings – The results demonstrate that halal labeling has a positive and significant effect on purchasing decisions (β = 0.321, t = 3.444, p = 0.001), supporting H1. Religiosity also has a positive and significant effect on purchasing decisions (β = 0.545, t = 6.185, p < 0.001), supporting H2. The structural model produces an R² value of 0.659, indicating that halal labeling and religiosity jointly account for 65.9% of the variance in purchasing decisions. Religiosity exhibits a stronger estimated relationship with purchasing decisions than halal labeling. Implications – The findings suggest that marketers of halal personal care products should maintain credible halal certification and communicate halal status clearly across packaging and promotional channels. Marketing strategies that resonate with consumers’ religious values may further strengthen consumer confidence and purchasing intentions. Novelty/Originality – This study contributes to the halal consumer behavior literature by focusing specifically on male Muslim consumers of halal grooming products in a regional Indonesian context, an area that remains relatively underexplored. It demonstrates the complementary roles of an external product cue, namely halal labeling, and an internal consumer characteristic, namely religiosity, in explaining purchasing decisions.
Co-Authors Agus Ambarsari Agus Zul Bay Agus Zul Bay Albertus Djoko Lesmono Alfina Fatresia Wulandari Almansyah Rundu Wonua Almansyah Rundu Wonua An-nisa Apriani Andini Andini Andry Stepahnie Titing Ansar Abbas Astria Utami Sri Reski Aulia Nurjannah Budiman Budiman Dandi Awan Evi Safitri Fauzih Fauzih Feby Febrianti Febrianti Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari Hanif Kurniadi Indah Cahyani Indah Perdana Sari Indar Ismail Jamaluddin Ita Puspita Karmila Karmila Kurnia Kurnia Lusia Erlin Rampo Magefira Rahmadani Mardiana Mardiana Monika Rannu Muhamad Stiadi Muhammad Iqbal Musfira Musfira Nasaruddin, Nasaruddin Nasaruddin Niar Astaginy Niar Astaginy Niar Astaginy Nisa Kurnia Novi Asriani Nur Anggraeni Nur Vebriani Nurfadillah Lubis Nurhayati Nurhayati Nursamsir Nurul Khairunnisa Ar-Rahmah Rahmania Resky Resky Risdayanti Risdayanti Santi Andrianti Santi Santi Sari Bulan Satria, Joshua Febri Selfiana Selfiana Siska Farlina Sudarnice, Sudarnice Suwarto Suwarto Suwarto Tenri Wahyuni Tina Tina Ulfasari Sukardi Wonua, Almansyah Rundu Yul Kusmawati Tamrin Yullya Erlina Eka Putri