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Luthfi M, Mochtar
Universitas Islam Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : PINISI Discretion Review

 1 
Donut Product Marketing Strategy in Increasing Sales at Domami Stores, Manggala District, Makassar City Mochtar Luthfi; Norhaedah K; Riska Riska
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.38226

Abstract

Research objectives 1 ) To analyze marketing strategies in increasing sales at Domami Stores, Manggala District, Makassar City 2) To determine the supporting factors and inhibiting factors in increasing sales at Domami Manggala Shops, Makassar City. The type of research carried out is with a qualitative descriptive approach. This research was carried out at the Domami Manggala shop located Antang Jl. Nipa-Nipa No. 85b, Manggala District, Makassar City. Data sources are primary and secondary data. The focus of the research is marketing strategy. Data collection techniques are observation, interviews, and documentation. The results of the study explain that 1) The marketing strategy used by Domami Manggala Stores in increasing sales is to apply the concept of marketing mix, starting from product selection, where the products offered are different. different with prices starting from Rp. 15,000 to a price of Rp. 50,000 which can be reached by all people, taking places in strategic locations, and promotions are carried out in 2 ways, namely Online and Offline, Online using social media such as WhatsApp, Instagram, Facebook, Gojek, as for Offline installing shop front banner. 2) Supporting factors are strategic location, product introduction on social media, and the inhibiting factor is decreasing consumer purchasing power and preferring to produce their own
The Impact of Relational Marketing and Service Quality on Customer Loyalty: A Comprehensive Analysis Mochtar Luthfi M; Muh Fajar MS; Hermawaty RK; Mahyus Mahyus; Muliati Muliati
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.57518

Abstract

This research aims to test and analyze: (1) The effect of relationship marketing on customer loyalty. (2) The effect of service quality on customer loyalty. (3) The simultaneous effect of relationship marketing and service quality on customer loyalty. (4) The extent of the contribution/influence of relationship marketing and service quality on customer loyalty. The type of research used is quantitative research with data collection techniques using exact sciences, namely through observation, questionnaires, and documentation, with data analysis techniques using multiple linear regression analysis using SPSS 24. The research results show that: (1) Relationship marketing has a significant influence on customer loyalty, with t_calculated = 4.026 > t_table 1.671 and a significance of 0.000. (2) Service quality has a significant influence on customer loyalty, with t_calculated = 5.336 > t_table 1.671 and a significance of 0.000. (3) Relationship marketing and service quality simultaneously have a significant influence on customer loyalty, with f_calculated = 115.170 > f_table 3.16, and a significance of 0.000. (4) Relationship marketing and service quality contribute 80.2% or 0.802 to customer loyalty.
Co-Authors Abbas, Rahmat Hidayat Aji Firda Lia F Amelia Andhi Febisatria Andini Nur Amilia Arham Arham Arham, Arham Arimbi Aris Baharuddin Biyni, Alifiah Aisyah Canra, Roni Chaerul Fadly Mochtar Christina Debomar Diana Indri Sulistia Dwiyanti, Tety Ernawati Ernawati Ernawati Eva Mardiana Evi Lutfia Sari Fatimah Akbal Fauzan, Abhista Ibnu Fitri Fitri Hafis, Syavira Hamzah, Hasyrul Hasanah Hasanah Hasim, Hasanuddin Helda Rahma Hermawaty RK Irianti, Nur Ismail, Nur Husna Jati Pratiwi Karmilah, Karmilah Kurnita Puji Lestari Luthfiyyah Kahirun Nisa M. Ilham Mahandian, Finarni Mahyus Mahyus Mahyus Mahyus Malik, Muh. Tahir Malik, Sahruddin Marwan, Bintang Ali Maryati Mildayati Muh Fajar MS Muh Irham Bakhtiar Muliati Muliati Muliati Muliati Mundzir, Chaerul Mutiata Sukma Nadia Chusnul Fiqriah Nita Magfirah Ilyas Norhaedah K Norhaedah, Norhaedah Novia Misnawati Aisyiyah Nur Afni Pertiwi Nur Ismi Aulia Shifa Nur Lutfiah Damis Nur Lutfiah Damis Nurfazidah Nurfazidah Nurlinda Nurlinda Nurmila Sari Rahma, Nur Rahmatasia, Rahmatasia Ratih Azis Reskyta, Nur Aulia Riska Riska Rusli Safitri Indah Lestari Sarifin Sarmila Sekar Ayu Kumara Shella Carlina Tasya Shella Putri Siswandi Solong, Aras Sri Wahyuni Suriati Suriati Syarifuddin Syarifuddin Tania Nazelilla Tetty Dwiyanti Vyona Ruli Paradhea Wiyuniarta Syarifuddin