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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam International Journal of Social Science and Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Abdi Masyarakat PINISI Discretion Review International Journal of Business, Law, and Education Jurnal Abdimas Akademika Indo-Fintech Intellectuals: Journal of Economics and Business Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Nusantara KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Bambang Agus Sumantri, Bambang Agus
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Price, Customer Experience, and Customer Satisfaction and Its Influence on Customer Loyalty at Yon’s Body Repair, Kediri Elsania, Niken; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/prm0z618

Abstract

Research aim: This study has the objective of how the influence of price, customer experience, and customer satisfaction on customer loyalty at Yon’s Body Repair Kediri. Design/Methode/Approach: In taking this sample using the technique of total sample by using a causal quantitative approach and calculation based on the Cochran formula that sample of 70 respondents was taken. This Study makes use of Google Forms and questionnaire paper which has been tested for its validity and reliability to distribute questionnaires for data collection. The data analysis technique employed in the research involved using the SPSS version 23 program to test hypotheses and calculate the coefficient of determination. Research Finding: The obtained results demonstrate that price, customer experience, and customer satisfaction all exert a significant positive influence on customer loyalty at Yon's Body Repair. It is hoped that this research, will make customers feel loyal in using it and the company can also improve its competitiveness. Theoretical contribution/Originality: Simultaneous measurement of price, customer experience, customer satisfaction variables on customer loyalty Practitioner/Policy implication: It is anticipated that readers will gain a deeper understanding of how price, customer experience, and customer satisfaction impact customer loyalty, ultimately enhancing the business's competitive edge. Research limitation: This research only focuses on the variables price, customer experience, customer experience, and customer satisfaction regarding customer loyalty.
Service Quality, Price Perception and Promotion Influence on Purchasing Decisions at Raxgacloth Screen Printed T-Shirt Convection Priadi, Muhammad Fitroh Afrizal; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2jbcv597

Abstract

Research aim : The aim of this research is to identify the influence of service quality, price perception and promotion on purchasing decisions at the Raxgacloth screen-printed t-shirt convection, either partially or simultaneously. Design/Methode/Approach : The approach used in this research is a quantitative approach, causal research type, the sampling technique used was 40 respondents, and the data analysis technique used descriptive statistics, classical assumption tests, multiple linear. Regression, coefficient of determination, and hypothesis testing with SPSSv25 tools. Research Finding : The research results show that there is a significant influence between service quality, price perception and promotion simultaneously on purchasing decisions
The Influence of Service Quality, Price, and Location on Purchasing Decisions at Cafe Fameliza Baron Nganjuk Aditya, Bima; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1gtsat12

Abstract

Research aim : The purpose of this study is to determine and analyze the effect of service quality, price, and location on purchasing decisions at café fameliza Baron Nganjuk. Design / Method / Approach : This study uses a quantitative approach method with a type of causality. The population in this study is all consumers of café fameliza Baron Nganjuk whose number is infinite or uncounted. The sample used in the study was 40 respondents taken using accidental sampling technique . Data collection techniques using questionnaires. Data analysis of this study used multiple linear regression method. Research Finding: The results showed that the quality of service, price and location had a significant effect on purchasing decisions at café fameliza Baron Nganjuk. Theoretical contribution/originality: lies in a deep understanding of how service quality, price, and location together influence a consumer's purchasing decision-making process. This research explores the complex dynamics between these three factors and how the interactions between them can shape consumer preferences as well as influence purchasing behavior Practitionel/Policy implication: This study provides practical implications for Café Fameliza Baron Nganjuk in improving purchasing decisions Research limitation: The limitation of this study is that it spends too much time in sampling because it has entered the rainy season.
Co-Authors Abimanyu, Silvia Aditya, Bima Anas, M. Anas Andre Juliawan, Reffo Anwar, Madzhari Ardiyan, Ferly Rensa Ari Irawan Azhar, Muhammad Fikri Azzahra, Dyan Aulia Badrus Zaman Banani, Ade Bramanta, Valen Rengga Cahyani, Linda Fitri Chrisando, David Chusna, Siti Asmaul Elsania, Niken Ema Nurzainul Hakimah, Ema Nurzainul Erwin Putera Permana Farozji, Moch Fauzi, Diah Ayu Septi Febriani, Ervira Nuril Arika Febrianto, Rahmad Dwi Fitrianingrum, Mila Hamida, Sakiya Salma Haqqi, Hubbil Herry Purnomo Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Krisnayanti Aditasari Kumaladewi, Aprelya Kurniawan, Rony Kurniawati Kurniawati Kurniawati, Yusi Leksono, Poniran Yudho Mayliana, Alfi Dwi Mislan Sihite, Mislan Nikmah, Zainatu Alvin Nisa, Henida Khoirun Nur Solikin Nurhalimah, Fitria Poniran Yudho Leksono Pratama, Gilang Satria Priadi, Muhammad Fitroh Afrizal Puan Maharani, Kinanthi raharjo, itot bian Rani Wulandari Restyono, Teddy Rianata, Vadilla Nafa Rino Sardanto Risky Aswi R, Risky Rosalita Rachma Agusti Samari, Samari Sanawiri, Brillyanes Sari, Leli Nila Sasongko, Muhammad Zuhdi Sekar Widyasari Putri Shafitri, Ajeng Nopiyanti Wulan Shefinka, Nabilla Jovita Sigit Ratnanto Silalahi, Amat Pintu Batu Siregar, Marsa Malikiya Soeprajitno, Edy Djoko Suhardi Suhardi Susilaningdyah, Yosephine Nadjira Hananta Suwarni Suwarni Titus Kristanto Ulfa, Yunita Maria Wahyu Eka Kiswardani Wihara, Dhiyan Septa Wiwiek Rabiatul Adawiyah Wulandari, Luthfia