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All Journal Almana : Jurnal Manajemen dan Bisnis Asia-Pacific Journal of Public Policy International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Unram Journal of Community Service (UJCS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Proceeding of International Conference on Multidisciplinary Research
Yusnidar
Universitas Bumi Persada
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Pengaruh Perencanaan Sumber Daya Manusia Terhadap Produktivitas Kerja Karyawan PT. Telkom Divisi Acces Kota Lhokseumawe Yusnidar Yusnidar; Darmawan Darmawan
Asia-Pacific Journal of Public Policy Vol 7 No 2 (2021): Vol 7 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Administrasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52137/apjpp.v7i2.73

Abstract

Human resource is one of the concerns that the government must consider seriously. Human resources, in this case, are a decisive factor for the company's progress because employees play an essential role in achieving company goals, so quality human resources are a resource that has the potential to be developed for the improvement of the corporation. This study sought to determine the effect of human resource planning on the work productivity of Telkom enterprise employees. This research was conducted at the Telkom office in Lhokseumawe City, Indonesia. The number of samples in this study was 30. The survey results simultaneously show that age, education, work experience, and skills increase this company's work productivity. While the results of the partial research also show that age, education, work experience, and abilities affect increasing work productivity. This study suggests that leaders should play an active role in providing role models to employees in carrying out their daily work activities. Thus, it will become a solid work culture that can affect the increase in work productivity in the future. It will also result in a solid work culture that can affect the increase in work productivity
Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions Yusnidar Yusnidar
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1943

Abstract

Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.
The Influence of Workload and Placement on the Work Productivity of Ad-Hock Agency Employees Ayu Anora; Yusnidar; Surya Darni
Proceeding of International Conference on Multidisciplinary Research Vol. 6 No. 2 (2024): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/picmr.v6i2.1179

Abstract

The purpose of this study was to determine the magnitude of the influence of workload on the work productivity of the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City, the influence of placement on the work productivity of the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City and the magnitude of the influence of load on performance and placement simultaneously on work productivity / employee performance at the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City. This research was conducted at the adhock Panwaslu sub-district and village agencies in the Banda Sakti sub-district of Lhokseumawe City. The object of this research is workload, placement and work productivity of adhock bodies. The sample in this study amounted to 88 respondents. Data collection in the study using a questionnaire on a Likert scale unit. In this study, the analytical equipment used is multiple linear regression and hypothesis testing is used, namely the F-test and t-test using the SPSS version 15.0 test tool. From the results of the F-test (simultaneous) and t-test (partial) it can be seen that all the variables studied workload and placement have a significant influence on increasing the work productivity of the adhock body of Panwaslu District and Village in the Banda Sakti District of Lhokseumawe City where Fhitung is 48.040 where Ftabel is 3.103 at the significance level  = 5%. In the coefficient of determination (adjusted Rsquare) the regression results are 0.520 where it is seen that the workload variable (X1), placement (X2) it is clear that the value of 52.0% on the variable increase in work productivity of the adhock body (Y), where the remaining 48.0% is influenced by factors not examined in this study.
DIGITAL FINANCIAL LITERACY TRAINING FOR YOUTH OF NORTHWEST HAGU VILLAGE USING CAPITAL MARKET INVESTMENT AND STOCK SAVINGS METHODS Muhammad Multazam; Rico Nur Ilham; Irada Sinta; Muttaqien; Ayu Anora; Yusnidar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2066

Abstract

Digital financial literacy training for the youth of Gampong Hagu Barat Laut aims to improve their understanding of capital market investment and stock saving strategies. This activity is designed to introduce the basic concepts of digital finance, especially in relation to capital market investment, which is often considered a tool for achieving long-term financial stability. With the capital market investment and stock saving methods, training participants are invited to understand the risks and benefits associated with long-term investment and portfolio diversification. In this training, emphasis is placed on the importance of stock saving discipline, where young people are expected to be able to consistently set aside funds to be invested, even in small amounts, but done sustainably. This training also emphasizes the use of safe and legal digital financial platforms, so that participants can take advantage of technological advances to invest efficiently and transparently. The results of the training showed an increase in the knowledge and skills of participants in understanding how the capital market operates, as well as how to start investing in stocks safely and profitably. Young people who were previously unfamiliar with the capital market now have basic knowledge that allows them to be more actively involved in investment activities, as a step to improve their financial literacy and strengthen their personal and community economy.
DEVELOPMENT OF THE PERMATA POMAA MODEL TO IMPROVE APPETITE AND REDUCE STUNTING IN TODDLERS TOWARDS A STUNTING-FREE ACEH Eka Sutrisna; Husna Maulida; Yunita Sari; Yusnidar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2085

Abstract

Stunting is a health problem that occurs due to chronic malnutrition in toddlers so that the child's weight and height do not match their age. Efforts to overcome stunting can be done by developing the "Permata Pomaa" stunting alleviation model. This community service aims to develop the "Permata Pomaa" stunting handling model to increase appetite and stunting alleviation in toddlers towards a Stunting-Free Aceh in Jambo Mesjid and Blang Teue Villages, Blang Mangat District, Lhokseumawe City. The activity method is carried out using counseling and training methods on introducing how to provide local-based additional food,child's diet management, toddler food menu and how to cook and serve it, Introduction to baby massage and Tuina massage for stunted toddlers' appetite, community assistance on baby massage and Tuina massage and UMKM assistance. The results of community service showthere is an increase in the average knowledge of participants before and after counseling, the average value of participant knowledge before counseling was 6.97, and after counseling the average knowledge became 11.77. In addition, there is an increase in the weight and height of toddlers, where the average value of toddler weight before the Permata Pomaa community service activity was 10.605 and after the Permata Pomaa community service activity was 10.807, while the average height of toddlers before the activity was 85.964 and after the Permata Pomaa model community service activity was 86.695. There is a difference in the average value between weight before and after the community service activity of 202 grams, while the height difference in mean value is 0.731 cm.
EMPOWERMENT OF PROMOTION STRATEGIES OF UMKM BUMG AMAL BAKERY THROUGH DIGITAL MEDIA IN GAMPONG COT GIREK KANDANG, MUARA DUA DISTRICT, LHOKSEUMAWE CITY Yusnidar; Ismuhadi; Muhammad Multazam; Ayu Anora
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2175

Abstract

Digital media is the right way to open up opportunities to promote MSME products. Gampong Cot Girek Kandang, precisely in the Muara Dua sub-district of Lhokseumawe City, is one of the areas that has the MSME product Amal Bakery owned by the Village-Owned Enterprise (BUMG). This product is extraordinary if promoted outside the region, but the digital media facilities are inadequate. In fact, digital media is easy to apply for its users. Therefore, the purpose of this PKM is to empower the promotion strategy of amal bakery through digital media for the community via Facebook, Instagram, TikTok and Shoppe. Community service is carried out as a series of work programs. The technique of participatory assessment results for MSME actors, then a work plan is built to promote together. Based on the results of the empowerment carried out, it can be concluded that it is important for each village to have existing digital media, so that if they have implemented products that can increase the community's economy, then through empowering the promotion strategy through digital media everything will be easy.
BUILDING THE ENTREPRENEURSHIP SPIRIT OF STUDENTS THROUGH ENTREPRENEURSHIP TRAINING Ismuhadi; Azhari; Yusnidar; Ayu Anora; Putri Drissianti
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2305

Abstract

The purpose of implementing community service is to learn the theory of entrepreneurship, to learn about entrepreneurial experience, To learn about practices in entrepreneurship. This community service was carried out on October 25-27, 2024, located at Dayah Bustanul Kiram, East Aceh Regency. The service was carried out flexibly, paying attention to and adjusting to conditions in the field (conditions and circumstances). Participants in the implementation of this community service were 15 students of Dayah Bustanul Kiram. From the Entrepreneurship Training activity, it became the first step in building the entrepreneurial spirit of Dayah Bustanul Kiram students. It is hoped that this program will be able to create students who not only have strong religious insight, but are also able to be economically independent through entrepreneurship. Thank you to Dayah Bustanul Kiram, participants, and the implementing team for their support and participation.
THE INFLUENCE OF FINANCIAL LITERACY, DEMOGRAPHIC FACTORS, LOCUS OF CONTROL AND PARENTAL INCOME ON BEHAVIOR STUDENT FINANCE (Study on Management Study Program Students at Bumi Persada University) Muhammad Multazam; Yusnidar; Ayu Anora; Maisyuri; Zuraida
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2303

Abstract

This study aims to determine the effect of financial literacy, demographic factors, locus of control, parental income on financial behavior in UNBP Management Study Program Students. The data used in this study are primary data with a sample of 115 students and distributed online using a questionnaire obtained from the main source, namely UNBP Management Study Program Students. The data analysis method uses multiple linear regression analysis. The results of this study partially indicate that the financial literacy variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the demographic factor variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students, the locus of control variable does not have a significant effect on the financial behavior of UNBP Management Study Program students, and the parental income variable has a positive and significant effect on the financial behavior of UNBP Management Study Program students.
Eka Learning Center (ELC) Tutoring Assistance thru the Development of SOPs and a Transparent Bookkeeping System Based on Excel Software Anora, Ayu; Multazam, Muhammad; Mardhiah, Ainol; Muktarullah, Millatina; Ningsih, Eka Utami; Yusnidar; Aulia, Muhammad Kahfi
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1128

Abstract

Non-formal educational institutions such as tutoring centers play a vital role in enhancing the quality of education within communities. However, many of these institutions face challenges in management governance, particularly in establishing standardized operational procedures and financial accountability systems. This community engagement program aimed to strengthen the management capacity of the Eka Learning Center (ELC) by developing Standard Operating Procedures (SOPs) and an accountable, transparent bookkeeping system using Microsoft Excel. The method adopted was a participatory approach, consisting of socialization sessions, technical training, simulation practices, and intensive mentoring for ELC administrators. The outcomes demonstrated a significant improvement in the partners’ understanding and skills in preparing applicable SOP documents and recording financial transactions systematically through customized Excel templates. Furthermore, the partners showed enhanced capacity in generating basic financial reports that are internally and externally accountable. This program contributed positively to increasing operational efficiency and institutional transparency. The success of this activity is expected to serve as a model for similar educational institutions and support the achievement of Sustainable Development Goals (SDGs), particularly in the areas of quality education and good institutional governance.
MARKETING STRATEGY TRAINING FOR MSMES IN LHOKSEUMAWE CITY Safwan; Yusnidar; Azhari; Almunadiya; Rahmiatul Aula; Noratul
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4325

Abstract

Many MSMEs in Lhokseumawe City still lack effective marketing management, and many women in the Family Welfare Movement (PKK) are unemployed. This demonstrates the potential for entrepreneurship development in Lhokseumawe City. The purpose of Community Service is to motivate the community to become interested in entrepreneurship by utilizing existing potential. The targets are MSMEs, unemployed housewives, and PKK women. The benefits of Community Service are expected to encourage MSMEs and housewives to become entrepreneurial, to be able to start and run businesses, and to assist the government in reducing unemployment. The methods used for implementing community service activities include training, lectures, and discussions. Community service activities will be implemented in the even semester of 2024-2025.
Co-Authors Ainol Mardhiah Almunadiya Aulia, Muhammad Kahfi Ayu Anora Azhari Darmawan Darmawan Eka Sutrisna Husna Maulida Ihsan Arif Irada Sinta Irda Agustina Ismed Wijaya Ismuhadi Ismuhadi Khairul Umam Lia Rista Maisyuri Muhammad Multazam Muktarullah, Millatina Muttaqien Nadia Rizky Ramadhani Ningsih, Eka Utami Noratul Nura Usrina Putri Drissianti Putri Yamin Rahmiatul Aula Raudhatinur Raudhatul Jannah Rico Nur Ilham Safwan Surya Darni Sutan Febriansyah Tasyaul Askia Teuku Afriliansyah Yunita Sari Zulfa Salma Fatin Zuraida