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muhammad Syahbudi, muhammad
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Journal : Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)

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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Impor Dengan Religiusitas Sebagai Variabel Moderating (Studi Kasus : Mahasiswa Program Studi Ekonomi Islam UIN Sumatera Utara) Husna, Adila; Bi Rahmani, Nur Ahmadi; Syahbudi, Muhammad
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3660

Abstract

At this time, very many foreign products, especially food,enter Indonesia, according to the BPS, imports of consumer goods in 2021 have increased by 20,182.8 million US dollars. With the increase in the number of imported goods, it affects consumer behavior regarding consumption of goods so that consumer interest in imported products increases. However, the circulation of imported products are still many products that do not have a halal label on the packaging and certainly not guaranteed halal. This study aims to determine how the influence of halal literacy factors, halal labels, and product quality on purchasing decisions of imported products. This study uses a quantitative approach with questionnaire data collection techniques distributed to 75 respondents who are students majoring in Islamic economics UIN North Sumatra. This study used a moderated regression analysis method with the help of SPSS 22. The results of this study showed that the variable halal literacy significant effect on purchasing decisions worth 0.049 < 0.05. Variable halal label significant effect on purchasing decisions worth 0.036 < 0.05. Product quality variables have a significant effect on purchasing decisions worth 0.023 < 0.05. Religiosity was able to moderate the influence of halal literacy on purchasing decisions worth 0.037 < 0.05. Religiosity was able to moderate the influence of halal labels on purchasing decisions worth 0.023 < 0.05. And religiosity was able to moderate the influence of product quality on purchasing decisions worth 0.035 < 0.05.
Co-Authors ADELIA, PUTRI Ahmadi Bi Rahmani, Nur Al-Hafidh, Muhammad Najmu Alfauziah, Halimah Safitri Alfiani, Rani Amanda, Putri Amiur Nuruddin Andri Soemitra Anggraini, Bunga Aqwa Naser Daulay Astri, Afiyah Dwi atika Atika Atika Azmi Lubis, Muhammad B Syarbaini, Ahmad Muhaisin Barus, Irwan Irawadi Barus, Muhammad Akbar Alghifari Batubara, Maryam Bi Rahmani, Nur Ahmadi Budi Darma Dayantri, Dayantri Dewi Ratnasari Efendi, Nadya Ananda Elfi Barus, Elida Elida Elfi Barus, Elida Elfi Fadhila Rahma, Tri Inda Fatimah Zahara Fauziyah, Auliya hafiz, Achmad Al-Hafiz Lubis Hairani Hairani Harahap, Astri Sri Rezeki Harahap, Indah Uzrisa Harahap, Lia Novianty Harahap, Muhammad Ikhsan Harahap, Muhammad Risalah Hsb, Sarmania Husna, Adila IHSAN, MUHAMMAD FIKRI Ikhsan, Muhammad Hafiz Imsar, Imsar Indah, Tia Mardiana Indra, Ahmad Perdana Indriyani, Heny Irfah Alwainiy, Irfah Irham, Mawaddah Isnaini Harahap Lubis, Hana’ Salsabila Maidalena Maidalena, Maidalena Marliyah, Marliyah Muhaisin, Ahmad Muhammad Arif Muhammad Ikhsan Muhammad Iqbal Muhammad Lathief Ilhamy Nasution Muhammad Sholeh Khan Mustafaruddin, Mustafaruddin Mustapa  Khamal  Rokan Muttaqin, Muh. Syaukin Nasution, Amalia Nasution, Juliana Nasution, Venny Fraya Hartini Nawawi, Zurinal M. Nurbaiti Nurbaiti Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Hasanah Nurul Inayah Nuruljannah, Nuruljannah Nurwani Oktavia, Rizka Dwi Pane, Mutiara Sawitri Pradani, Ellysa Pranata, Mhd Harry Putri, Eka Khayana Putririani Qarni, Waizul Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Ramadhani, Sri Rambe, Masnum Ramil, Fadlika Dwi Rao, Rofiqoh Hannum Reza Nurul Ichsan Rika Utari Ritonga, M Akmal Parlindungan Rizki Nasution, Nadiah Rohima Rohima Salsabila, Raja Putri Salwa, Faridah Saragih, Dini Setiana Saragih, Lailan Usniyah Silalahi, Purnama Ramadani simarmata, eprimanta Siregar, Donny Akbar Siregar, Isafitri Siregar, Rajab Siregar, Sonia Afna Siregar, Zultri Aulia Siti Aisyah Sitorus, Riska Wulandari SRI RAHAYU sri sudiarti Sudarmansyah, Sudarmansyah Sugesti, Tuti Sugianto Sugianto Suhardina Syakir, Ahmad Tambak, Ayub Umar, M. Ridwan Venny Fraya Hartin Nst Wahyu Syarvina Yati, Fenni Windi Yusrizal Yusrizal Zainal Arifin Zein Lubis, Sari Purnama