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Journal : Amkop Management Accounting Review (AMAR)

Digital-Based Business Development Strategy with a Pentahelix Approach (Case Study of Bolen Bunda Ibra Rantau Prapat) Harahap, Indah Uzrisa; Syahbudi, Muhammad; Aslami, Nuri
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2754

Abstract

The purpose of this study was to determine the digital-based business development strategy with a pentahelix approach at Bolen Bunda Ibra in Rantau Prapat. The background of the problem raised is the challenges faced by micro, small and medium enterprises (MSMEs) in utilizing digital technology to increase competitiveness in the industrial era 4.0. The novelty of this research lies in the application of the pentahelix model which involves collaboration between government, academics, businesses, communities, and the media in developing effective digital strategies. This research uses the SOAR (Strengths, Opportunities, Aspirations, Results) analysis method which is a development of SWOT analysis and QSPM (Quantitative, Strategic, Planning, Matrix) matrix. It is suggested that the importance of collaboration between stakeholders in encouraging the digital transformation of MSMEs, as well as the need for policy support and training to improve the digital literacy of bolen bunda ibra rantauprapat business actors.
The Influence of E-Money, Debit Cards, and Paylater on the Financial Decisions of FEBI Students at UIN North Sumatra in the Industrial Revolution 4.0 Era Siregar, Isafitri; Atika; Syahbudi, Muhammad
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2879

Abstract

This research explores the impact of perceived usefulness (PU), perceived ease of use (PEOU), attitude toward using (ATU), and behavioral intention to use (BI) on the decisions made by FEBI UINSU students in utilizing e-money, debit cards, and paylater services. The study population consisted of all active FEBI students enrolled at the State Islamic University of North Sumatra, totaling 4,523 individuals. A sample of 44 students was selected for the study. Employing a quantitative approach, data were collected using a Likert scale, and analyzed through the IBM SPSS Statistics 25 software. The findings revealed that each independent variable, both individually and collectively, had a significant influence on student decision-making. These results suggest that students’ perceptions of usefulness, ease of use, attitudes, and intentions toward financial technology are key factors in shaping their transaction decisions in the context of the Industrial Revolution 4.0.
Co-Authors ADELIA, PUTRI Ahmadi Bi Rahmani, Nur Al-Hafidh, Muhammad Najmu Alfauziah, Halimah Safitri Alfiani, Rani Amanda, Putri Amiur Nuruddin Andri Soemitra Anggraini, Bunga Aqwa Naser Daulay Astri, Afiyah Dwi atika Atika Atika Azmi Lubis, Muhammad B Syarbaini, Ahmad Muhaisin Barus, Irwan Irawadi Barus, Muhammad Akbar Alghifari Batubara, Maryam Bi Rahmani, Nur Ahmadi Budi Darma Dayantri, Dayantri Dewi Ratnasari Efendi, Nadya Ananda Elfi Barus, Elida Elida Elfi Barus, Elida Elfi Fadhila Rahma, Tri Inda Fatimah Zahara Fauziyah, Auliya hafiz, Achmad Al-Hafiz Lubis Hairani Hairani Harahap, Astri Sri Rezeki Harahap, Indah Uzrisa Harahap, Lia Novianty Harahap, Muhammad Ikhsan Harahap, Muhammad Risalah Hsb, Sarmania Husna, Adila IHSAN, MUHAMMAD FIKRI Ikhsan, Muhammad Hafiz Imsar, Imsar Indah, Tia Mardiana Indra, Ahmad Perdana Indriyani, Heny Irfah Alwainiy, Irfah Irham, Mawaddah Isnaini Harahap Lubis, Hana’ Salsabila Maidalena Maidalena, Maidalena Marliyah, Marliyah Muhaisin, Ahmad Muhammad Arif Muhammad Ikhsan Muhammad Iqbal Muhammad Lathief Ilhamy Nasution Muhammad Sholeh Khan Mustafaruddin, Mustafaruddin Mustapa  Khamal  Rokan Muttaqin, Muh. Syaukin Nasution, Amalia Nasution, Juliana Nasution, Venny Fraya Hartini Nawawi, Zurinal M. Nurbaiti Nurbaiti Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Hasanah Nurul Inayah Nuruljannah, Nuruljannah Nurwani Oktavia, Rizka Dwi Pane, Mutiara Sawitri Pradani, Ellysa Pranata, Mhd Harry Putri, Eka Khayana Putririani Qarni, Waizul Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Ramadhani, Sri Rambe, Masnum Ramil, Fadlika Dwi Rao, Rofiqoh Hannum Reza Nurul Ichsan Rika Utari Ritonga, M Akmal Parlindungan Rizki Nasution, Nadiah Rohima Rohima Salsabila, Raja Putri Salwa, Faridah Saragih, Dini Setiana Saragih, Lailan Usniyah Silalahi, Purnama Ramadani simarmata, eprimanta Siregar, Donny Akbar Siregar, Isafitri Siregar, Rajab Siregar, Sonia Afna Siregar, Zultri Aulia Siti Aisyah Sitorus, Riska Wulandari SRI RAHAYU sri sudiarti Sudarmansyah, Sudarmansyah Sugesti, Tuti Sugianto Sugianto Suhardina Syakir, Ahmad Tambak, Ayub Umar, M. Ridwan Venny Fraya Hartin Nst Wahyu Syarvina Yati, Fenni Windi Yusrizal Yusrizal Zainal Arifin Zein Lubis, Sari Purnama