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Designing of Electronic Employee Recruitment System Using The Analytical Hierarchy Process Method Sidrotun Naim; Sarwo Hakim; Samuel PD Anantadjaya; Irma M. Nawangwulan; Zulkifli
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.276

Abstract

A computer-based information system called the Decision Support System (DSS) generates several decision alternatives to help management cope with diverse issues in a semi-structured way. As a company engaged in marine survey services, the process of hiring new employees is important. It takes a long time to choose and decide whether to accept potential employees under the present recruitment procedure, and HRD is having trouble making decisions on accepting applicants who satisfy the requirements. Building a decision-support system for employing people is the aim of this research. The Rapid Application Development (RAD) model is the system development approach used in this study. The Unified Modelling Language (UML) is used in the system design. System coding is done using PHP and MySQL. The results of the AHP method are applicants who have the highest criterion value, meaning that they have a higher value than other applicants, so that companies can get the employees they want according to the criteria specified in the form of tables and rankings. The manager can get help from this decision-support system when making a choice.
THE INFLUENCE OF PRICING STRATEGY AND CONSUMER TRUST ON PURCHASE DECISION THROUGH WHATSAPP APPLICATION OF ORGANIC VEGETABLES PRODUCTS D. Yadi Heryadi; Ana Fitriyatul Bilgies; Irma M. Nawangwulan; Samuel PD Anantadjaya; Bonny Agung Wahyuono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18618

Abstract

Tujuan penelitian ini adalah untuk mengetahui ciri-ciri konsumen yang membeli sayuran organik. Wawancara, tinjauan literatur, dan kuesioner merupakan teknik pengumpulan data. Konsumen yang telah membeli sayuran organik merupakan populasi. Dengan bantuan perangkat lunak SmartPLS, teknik statistik deskriptif dan SEM-PLS digunakan untuk menguji hasil survei. Menurut studi tentang pengaruh langsung, harga dan kepercayaan terhadap kualitas barang tidak banyak berpengaruh terhadap niat membeli, namun kepercayaan terhadap kualitas pelayanan berpengaruh. Kemudian, meskipun keyakinan terhadap kualitas layanan berdampak kecil terhadap keputusan pembelian, penetapan harga, kepercayaan terhadap kualitas produk, dan niat membeli berpengaruh kecil. Keputusan pembelian tidak dipengaruhi oleh harga, kepercayaan terhadap kualitas barang, atau kepercayaan terhadap kualitas pelayanan, menurut penelitian pengaruh tidak langsung. Temuan penelitian ini menunjukkan bahwa faktor-faktor seperti harga, kepercayaan terhadap kualitas barang, dan kepercayaan terhadap kualitas layanan, semuanya dapat mempengaruhi kesediaan konsumen untuk melakukan pembelian. Keputusan pembelian dapat dipengaruhi oleh faktor harga, kepercayaan terhadap kualitas barang atau jasa, dan minat pembelian.
EXPLORING FINANCIAL TECHNOLOGY’S IMPACT ON GENERATION Z TRANSACTION KNOWLEDGE Samuel PD Anantadjaya; Barick Ahmad Setiawan; Vivid Violin; Irwan Moridu; Muhsin N. Bailusy
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1823

Abstract

This study examines the effect of Financial Technology (FinTech) on Generation Z's transactional knowledge as it relates to their digitally supported daily financial activities. A total of 57 randomly selected respondents completed an online questionnaire to collect data. The results of the data analysis indicate that the majority of respondents are female (91,2%) and between the ages of 17 and 25 (96%) (95%). Approximately 75.4% of respondents favor cash transactions, while 87.7% are aware of cashless transactions. The majority of respondents use various e-wallet applications, with OVO, DANA, and ShopeePay being the most popular options. E-wallets are predominantly used for online purchasing (35 respondents), although a small percentage also use them for consumptive shopping, credit purchases, money transfers, and game top-ups. The majority of respondents selected transactional features, such as fund transfers, as the most important aspects of fintech platforms. The results indicate that Generation Z has a solid grasp of Financial Technology and has actively adopted it in their financial activities.
Analysis of The Influence of Brand Image, Digital Marketing and Product Knowledge on Customers Purchase Intention of Banking Products Febri Sari Siahaan; Irma M. Nawangwulan; Hari Setia Putra; Samuel PD Anantadjaya; Sukma Irdiana
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.917

Abstract

The purpose of this study is to determine whether there is a simultaneous relationship between digital marketing, brand image, and product understanding on the decision to become a customer. In this study, the population consists of all Sharia bank customers. With a total of 100 respondents, this study used a non-probability sampling strategy. This study employs a quantitative methodology and a causal research design, gathering information with a questionnaire. The decision to become a customer was found to be significantly influenced in a good way by digital marketing, according to the research findings. This indicates that the decision to become a customer can be influenced by digital marketing. The more effectively digital marketing is implemented, the more it will persuade consumers to become clients. The decision to become a customer is positively and significantly influenced by brand image. This implies that the decision to become a customer may be influenced by brand image. Making the choice to become a customer will be simpler the more positively the brand is portrayed. The decision to become a customer is positively and significantly impacted by product knowledge. This implies that product expertise can affect a potential customer's choice to buy.
Analysis Of The Influence Of Managerial Ownership, Organization Size, Debt Contracts And Information Systems On Manufacturing Company Accounting Systems Imam Hanafi; Asri Ady Bakri; Tanti Widia Nurdiani; Samuel PD Anantadjaya; Hartono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1634

Abstract

This study examines manufacturing businesses listed on the Indonesia Stock Exchange between 2020 and 2022 in order to ascertain the impact of managerial ownership, knowledge asymmetry, loan contracts, and company size on accounting conservatism. 34 businesses were utilized as a sample in this study. Purposive sampling was the method of sampling employed in this investigation. Multiple regression analysis was used in this study to evaluate the hypothesis. The findings demonstrated a substantial relationship between management ownership and accounting conservatism. Accounting conservatism is significantly impacted by contract debt. Accounting conservatism is significantly influenced by company size. While accounting conservatism is unaffected by information asymmetry. Accounting conservatism as assessed by BTMR is influenced by managerial ownership, knowledge asymmetry, debt obligations, and firm size collectively.
Pengaruh Penanganan Keluhan dan Komunikasi Pemasaran Terhadap Loyalitas Muhammad Ade Kurnia Harahap; Normansyah Normansyah; Siti Nurhayati; Irma M Nawangwulan; Samuel PD Anantadjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7822

Abstract

Customer loyalty is one of the most important aspects in the business world. Retaining existing customers is often more cost-effective than finding new customers. The purpose of this study was to analyze the effect of complaint handling and marketing communication on loyalty. The research method used is a literature study or Library Research with a qualitative approach. Based on the literature review conducted on the results and discussion, it can be concluded as follows: (1) The effect of handling complaints has a positive effect on loyalty (2) The effect of marketing communication has a positive effect on loyalty. Keywords: complaint handling, marketing communication, loyalty