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Implementation of Marketing Plans in Abrasion Resistance Plate Steel Stockist and Fabrication Companies in Indonesia Giyanto; Rhian Indradewa; Edi Hamdi
Syntax Idea 2554-2570
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2672

Abstract

This research aims to investigate and analyze the implementation of marketing plans at Abrasion Resistance Plate stockist and steel fabrication companies in Indonesia. Abrasion Resistance Plate is a material that is needed in various industries, especially in construction and manufacturing, because of its extraordinary wear-resistant properties. Implementation of an effective marketing plan can be a key factor in a company's success in a competitive market. This study was conducted by analyzing the marketing strategies used by companies in marketing their Abrasion Resistance Plate products. The research methodology involved analysis of primary and secondary data, including interviews with company management, customer surveys, and literature reviews. The results of this research provide in-depth insight into the marketing strategies used by this company, including market segmentation, pricing, promotion, and distribution. The findings of this research will provide valuable guidance for similar companies in the Abrasion Resistance Plate steel industry and also contribute to a better understanding of the dynamics of the steel market in Indonesia. Apart from that, the results of this research can also be a basis for these companies to improve and optimize their marketing plans in order to increase their competitiveness in the market.
Systematic Literature Review of Counterproductive Work Behavior From Several Perspectives Muhammad Takrim; Abdul Haeba Ramli; Safuan` Safuan; Edi Hamdi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3380

Abstract

This study presents a systematic literature review of counterproductive work behavior (CWB) using the PRISMA methodology to analyze research trends over the past decade (2014–2024). CWB encompasses negative actions performed by employees that may harm organizations, either directly or indirectly. This study identifies key factors influencing CWB, including personality traits such as narcissism, decision-making styles, perceived task legitimacy, and broader social and economic factors. The findings reveal that illegitimate tasks, job stress, and an unfavorable organizational environment are primary triggers of CWB. Additionally, leadership factors significantly contribute to the emergence of counterproductive behaviors in the workplace. Through an analysis of 11 selected journal articles from the Scopus database, this study highlights the trends in CWB research across various countries and industries, particularly at the managerial level. This research provides insights into the importance of organizational policies and managerial interventions in mitigating the negative impacts of CWB. It also identifies gaps in the literature, offering opportunities for further exploration, particularly in understanding the role of cultural and organizational policies in preventing CWB. By adopting a more holistic approach, organizations can foster a healthier and more productive work environment. Keywords: Counterproductive Work Behavior, Managers, Systematic Literature Review, PRISMA, Organizational Factors