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All Journal Dinamika Pendidikan WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Sinar Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Ecopreneur.12 Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Achmad
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Pengaruh Citra Merk dan Inovasi Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Konsumen Indomie di Surakarta Pradana, Muhammad Aldilo Ihza; Achmad, Nur
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.02 KB) | DOI: 10.37034/infeb.v5i2.539

Abstract

In the current era of rapid development, it has an impact on the development of increasingly developed and competitive business types, which requires companies to always strive to increase market share and reach consumers. This study aims to determine the effect of brand image and product innovation on customer loyalty with customer satisfaction as a mediating variable for Indomie consumers in Surakarta. Respondents in this study were 140 respondents who were conducted through online surveys with Google forms. The sampling technique used purposive sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that customer satisfaction partially mediates the relationship between brand image and product innovation on customer loyalty.
Co-Authors Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atwal Arifin, Atwal Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Dewaty, Galuh Kasih Anugerah Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito K Kussudyarsana Kussudyarsana Kussudyarsana Kussudyarsana M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Novel Idris Abas Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Purnomo, Siddiq Putri, Eva Kumala Sapna Rini Kuswati S Soepatini Salsabila, Sherlynda Febriana Sari, Elisa Novita Saskara, Bela Setiyanto, Sulis Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Sri Murwanti Sri Murwanti Sulis Setiyanto Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa