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All Journal Jurnal Pendidikan Ilmu Sosial JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Buletin KKN Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Proceeding ISETH (International Summit on Science, Technology, and Humanity) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) SCHOULID: Indonesian Journal of School Counseling Conference Proceedings International Conference on Education Innovation and Social Science
Tri Nur Wahyudi
Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Increasing Work Productivity with The Quality of PT. Sari Warna Asli Garment Wahyudi, Tri Nur; Dzikra, Noor Syahidah Mutiara; Silmi, Vinna Idamatus; Saputro, Kurniawan Ari
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study is to test whether the level of work productivity has a relationship with product quality at PT. Sari Warna Asli Garment. The number of samples in this study was 45 employees with a random sampling technique (probability sampling) where the sample selection method for each member of the population had an equal chance of being selected as a member of the sample. Data collection method using questionnaires. The results showed an increase in work productivity carried out at PT. Sari Warna Asli Garment has a moderate degree of correlation or relationship with the quality of the products produced in the company. So that researchers can conclude the level of work productivity in PT. Sari Warna Asli Garment can be improved by the methods and research provided by the company to employees so that there is no decrease in the quality of the products produced.
Influencer Marketing Strategies in Increasing Customer Engagement (Tiktok Minke Case Study) Saputro, Kurniawan Ari; Wahyudi, Tri Nur; Yuningsih, Yuni
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The rapid development of technology encourages businesses to use other alternatives in marketing their products, one of which is the use of influencer marketing services. This aims to expand product information and is also key to increasing customer engagement. In increasing customer engagement, influencers need to implement a good strategy so that the desired goals are achieved. Therefore, this research aims to find out the influencer marketing strategy implemented by Adam through minke's TikTok account to increase customer engagement. This research is qualitative in nature using the case study method. In addition, this research collects data through observation, interviews and documentation. Data analysis techniques include data collection, data reduction, data reduction and conclusion display. The results of this research indicate that the strategy implemented out by Adam is included in a good influencer strategy, this is indicated by Adam's considerable efforts in increasing his credibility so that the engagement created is high. This research is expected to have an academic impact on influencer marketing strategies in increasing customer engagement as carried out by Adam.
Analysis of Financial Literacy of Students Receiving KIP Scholarships in Universitas Muhammadiyah Surakarta Hartanti, Adelita Putri; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Students as the millennial generation will encounter increasing complexity in terms of goods, services, and the financial sector. The source of student finance in this research is scholarships. The KIP (Kartu Indonesia Pintar) program in tertiary institutions also aims to break the cycle of financial limitations among economically disadvantaged families, and reduce unemployment in the future. This research will focus on students' understanding of financial literacy, then this research also aims to explore the role of financial literacy in the financial management of students receiving KIP college scholarships and the factors that influence them to implement financial literacy. This type of research is a qualitative research with an ethnographic design. Data collection techniques were carried out using interviews, observation, and documentation. The data analysis technique used in this research is using steps consisting of four activities, namely data collection, data reduction, data display, verification and confirmation of conclusions. The results showed that the understanding of financial literacy and the role of financial literacy in the financial management of KIP recipient students at the Universitas Muhammadiyah Surakarta was classified as very good and was in the Well Literate category. Then this study also shows that the factors that influence financial literacy are technological factors, parents' income, age, gender, and parents' educational level.
The Impact of Live Streaming Appeal and Discounts for Generation Z in Online Purchasing Decisions Wahyudi, Tri Nur; Harsono, H; Elita, Via
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The importance of technology and the internet has revolutionized the way people shop, especially among Generation Z who show high interest in online shopping. This study aims to identify the impact of live streaming and discounted prices on the purchasing decisions of Shopee users from Generation Z in Indonesia. Using an associative quantitative method, primary data collected from 102 respondents through an online questionnaire was analyzed using SPSS for Windows. The results revealed that both live streaming and price discounts have a significant influence on the purchasing decisions of Generation Z on the Shopee platform. both simultaneously and partially with a coefficient of determination (R2) value of 0.505.
Co-Authors Aisyah, Dhanis Resty Anggun Mutiara Utami Ashari, Femilia Anggun Asmawan, Moh. Chairil Azizah, Faritsa Syifa Dedy Prasetyo Dhany Efita Sari Dzikra, Noor Syahidah Mutiara Elita, Via fadhilah, risma Faritsa Syifa Azizah Ferdinan, Martino Gistiani, Twine Levia Habil Azhar Hendawan Harsono, H Hartanti, Adelita Putri Hasana, Ummi Uswatun Henri Dwi Wahyudi Ika Candra Sayekti Imronudin Intan Putri Rahmania Joko Suwandi Kusumawati, Indah Listi Septiana Avita Putri M. Sholahuddin Mohammad Chairil Asmawan Muhammad Amir Anshori Muhammad Fahmi Johan Syah Mustofa, Rochman Hadi Nafisah, Atha Nudhar Nur Ahmad Prasetyo, Adnan Dwi Prasetyo, Bowo Putra, Kristyawan Wihayanto Putri Mariyanti Putri, Listi Septiana Avita Rahmania, Intan Putri Rika Anggraini Rinawati Rinawati Risma Fadhilah Sabar Narimo Santhyami Santhyami Saputro, Kurniawan Ari Septi Setianingrum Setianingrum, Septi Silmi, Vinna Idamatus Sri Padmantyo Suranto Suranto Suranto Suranto Surya Jatmika Titik Ulfatun Wahyuningrum, Nahda Wardana, Zaid Ali Yovi Annang Setiyawan Yuningsih, Yuni