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All Journal Jurnal Pendidikan Ilmu Sosial EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Lectura : Jurnal Pendidikan JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Akademi Akuntansi (JAA) Buletin KKN Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Ilomata International Journal of Social Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Conference Proceedings International Conference on Education Innovation and Social Science SCHOULID: Indonesian Journal of School Counseling
Tri Nur Wahyudi
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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The Role of Human Resource Management in Preparing Organizations for Transformation in The 4.0 Era Wahyudi, Tri Nur; Anggorowati, Luki Sri; Wajdi, M. Farid
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The Industrial Era 4.0 has brought major changes in various aspects of organizations, including how human resource management (HR) plays a role in preparing for digital transformation. This research aims to analyze the role of human resource management in preparing organizations for transformation in the 4.0 era. The type of research is qualitative, using the literature study method. The data sources come from journals and books related to HR management and transformation in the 4.0 era. The data analysis technique uses thematic analysis from the data source. The research results show that the role of HRM is in preparing organizations for transformation in the 4.0 era including as a strategic partner for organizational transformation, developing workforce digital competency, utilizing HR technology for process efficiency, transformational leadership as a driver of change, creating a culture of innovation and collaboration, flexibility in workforce management, managing resistance to change, data-based performance management, increasing engagement and employee satisfaction, and achieving organizational sustainability.
The Influence of Learnability, Efficiency, Memorability, Errors, and Satisfaction on Consumer Satisfaction Levels in Fintech Fund Applications Fatikha, Tia Aulia; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to analyze the influence of usability dimensions, namely learnability, efficiency, memorability, errors, and satisfaction to the level of consumer satisfaction in using the DANA fintech application. This research is motivated by the importance of user experience (user experience) in increasing loyalty and adoption of fintech services amidst increasingly fierce digital competition. This research is a quantitative study using questionnaires distributed via Google Form as a data collection technique. The population in this study was millennials who actively used the DANA application, and the sample in this study was 130 respondents. The research results show that the satisfaction variable contributes the most and significantly to user satisfaction, followed by errors. Meanwhile, learnability has a significant but negative effect, indicating that complexity in using applications can reduce satisfaction levels. Efficiency and memorability have a relatively smaller influence. Simultaneously, the variables Learnability, Efficiency, Memorability, Errors and Satisfaction influence the variable Consumer Satisfaction Level by 62.8%, then the remaining 37.2% is influenced by variables outside the model.
The Influence of Factors Product, Price, Place and Promotion on Purchasing Decisions of Students at Coffeeshop Amany, Ahmad Asad; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to explore how factors like product, price, promotion, and place influence the buying decisions of students at coffee shops near Universitas Muhammadiyah Surakarta. Using a quantitative approach, the study features an associative and cross-sectional design. The participants were students who frequented these coffee shops, with a sample size of 100 respondents gathered through volunteer sampling. Data collection was carried out by distributing online surveys via Google Forms, employing a Likert scale for measurement. The research tool was assessed for both validity and reliability, showing that all items had a validity score above 0.30, and Cronbach's Alpha reliability was an impressive 0.928, indicating very high consistency. For data analysis, multiple linear regression was used to evaluate both the combined and individual effects of the independent variables (product, price, promotion, place) on the dependent variable (purchase decision). The results revealed that all four independent variables significantly impact student purchasing decisions (p < 0.05; R² = 0.741). Specifically, the promotion (X4) and place (X3) variables had a notable effect (p < 0.05), while price (X2) and product (X1) did not show significant effects (p > 0.05). This indicates that factors like location convenience and effective promotions play a more crucial role in shaping students' buying choices than product and price. Therefore, it’s recommended that coffee shop owners focus on improving location accessibility and marketing strategies to attract and retain customers, especially students.
The Influence of Environmental Awareness, Consumer Attitude, and Price on Purchase Decisions of Eco-Friendly Products: A Study on Tessa Green Tissue Among Students of Universitas Muhammadiyah Surakarta Rahmawati, Rahmawati; Wahyudi , Tri Nur
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5916

Abstract

This study employs a quantitative descriptive method and involves students of Universitas Muhammadiyah Surakarta who use or have the potential to use the eco-friendly product Tessa Green tissue. The purpose of this research is to determine and verify how environmental awareness, consumer attitude, and price influence their purchase decisions. The sample consists of 120 respondents selected using a purposive sampling technique through the distribution of a Google Form questionnaire. Data were analyzed using the Partial Least Square (PLS) method. The findings indicate that environmental awareness has a negative yet significant effect on purchase decisions, while consumer attitude and price have positive and significant effects. These results highlight an important insight that high environmental awareness does not necessarily lead individuals to prefer eco-friendly products, especially those related to daily necessities such as tissue. Furthermore, the study shows that price and psychological perception play a more crucial role than sustainability values, helping producers develop more effective marketing strategies to encourage consumers to purchase environmentally friendly products.
Penerapan Media Pembelajaran Berbasis Powtoon dalam Meningkatkan Hasil Belajar Pada Mata Pelajaran Spreadsheets di Sekolah Menengah Kejuruan Dwinda Lagita; Tri Nur Wahyudi
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2331

Abstract

Penelitian ini memiliki tujuan untuk merancang sekaligus mengevaluasi efektivitas media pembelajaran berbasis PowToon dalam meningkatkan capaian belajar pada mata pelajaran Spreadsheets di SMK Negeri 1 Klaten, khususnya untuk peserta didik kelas X AKL. Metodologi yang diterapkan adalah Research and Development (R&D) menggunakan pendekatan model ADDIE yang mencakup lima tahap: Analysis, Design, Development, Implementation, dan Evaluation. Teknik pengumpulan data dilakukan melalui wawancara, observasi, tes formatif, serta penyebaran angket kepada peserta didik. Subjek dalam penelitian ini terdiri atas 36 siswa dari kelas X AKL 4 dan 34 siswa dari kelas X AKL 3 yang telah mengikuti pembelajaran mengenai materi spreadsheet. Temuan penelitian mengindikasikan bahwa pemanfaatan media pembelajaran berbasis PowToon yang dikombinasikan dengan pendekatan Problem Based Learning (PBL) mampu memberikan dampak positif terhadap peningkatan hasil belajar. Hal ini didukung oleh hasil uji-t yang memperlihatkan adanya perbedaan signifikan pada hasil belajar peserta didik yang menggunakan media PowToon, dibandingkan dengan metode pembelajaran konvensional secara luring.
Penerapan metode flipped classroom dengan channel whatsapp untuk meningkatkan hasil belajar peserta didik Atha Nudhar Nafisah; Tri Nur Wahyudi
SCHOULID: Indonesian Journal of School Counseling Vol. 9 No. 2 (2024): SCHOULID: Indonesian Journal of School Counseling
Publisher : Indonesian Counselor Association (IKI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23916/085253011

Abstract

Pendidikan yang efektif memerlukan inovasi dalam metode pembelajaran untuk meningkatkan hasil belajar peserta didik. Penelitian ini bertujuan untuk menganalisis hasil belajar peserta didik pada mata pelajaran dasar-dasar akuntansi dengan menerapkan metode flipped classroom dengan chaneel whatsapp untuk meningkatkan hasil belajar peserta didik pada materi persamaan dasar akuntansi. Penelitian dilaksanakan di Sekolah Menengah Kejuruan (SMK) 4 Negeri Klaten, Jawa Tengah, Indonesia. Peneliti menggunakan metode eksperimen dengan desain Quasi Experimental Design. Populasi penelitian terdiri atas 71 peserta didik dari kelas X Akuntansi 1 dan X Akuntansi 2. Proses analisis data uji menggunakan uji prasyarat dan uji homogenitas. Uji prasyarat meliputi penghitung nilai rata-rata (mean), uji normalitas, dan uji homogenitas, sedangkan uji hipotesis dilakukan menggunakan paired sampel t-test. Berdasarkan hasil pengujian hipotesis, hasil pretetst nilai signifikansi pada uji one-sided adalah 0,007 dan uji two-sided adalah 0,014, keduanya lebih kecil dari tingkat signifikansi yang diterapkan sebesar 0,05. Ini menunjukkan adanya perbedaan yang signifikan dalam hasil belajar antara kelompok kontrol dan kelas eksperimen. Selain itu, hasil posttest menunjukkan nilai signifikansi sebesar 0,004 untuk uji one-sided dan 0,009 untuk uji two-sided, yang juga lebih kecil dari tingkat signifikansi 0,05. Hal ini mengkonfirmasi bahwa terdapat perbedaan signifikan dalam hasil belajar antara kedua kelompok. Sehingga dengan menerapakan metode flipped classroom dengan channel whatsapp dapat meningkatkan hasil belajar peserta didik.
The Effect Of Digital Marketing, Personal Branding, And Product Quality On Increasing Msmes Sales In Sukoharjo Regency Sugiyanto, Aris Sander; Wahyudi, Tri Nur
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9991

Abstract

This study aims to determine the effect of digital marketing, personal branding, and product quality on increasing sales of micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Sukoharjo Regency. The method used in carrying out research activities is a quantitative research method with an associative research type. Data were obtained through distributing questionnaires to 102 MSME respondents using multiple linear regression techniques with the SPSS application. The data show that the X1 variables of digital marketing, X2 personal branding, and X3 product quality have significant and positive values ​​​​on increasing MSME sales in the food and beverage sector in Sukoharjo Regency.
The Influence of Green Product Knowledge, Consumer Attitude, Consumer Trust on The Decision to Purchase Environmentally Friendly Products Tirta Surya Dewi; Tri Nur Wahyudi
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.2033

Abstract

Environmental concern increasingly influences consumer choices for personal care products, yet a gap persists between green awareness and real purchasing behavior, especially among Generation Z. This explanatory quantitative study investigates the determinants of green purchase decisions for mercury-free, Centella asiatica–based natural skincare products among Generation Z students in Solo Raya. Using an integrated framework that combines the Theory of Planned Behavior and the Green Trust Model, the study tests whether both models function complementarily in explaining the roles of knowledge, attitudes, and trust in shaping consumer decisions. Data were obtained through an online five-point Likert survey (n = 125, purposive sampling) and analyzed using PLS-SEM (SmartPLS 3.3.2). Findings indicate that Green Product Knowledge has a significant negative effect on purchase intention (β = −0.376), suggesting that greater knowledge may heighten skepticism toward product claims or perceived complexity. Conversely, consumer attitude and consumer trust show positive and significant influences on purchase decisions, with attitude identified as the strongest predictor. This study offers novelty by focusing on the socio-culturally diverse Solo Raya region and by empirically integrating TPB and Green Trust constructs, demonstrating their complementary predictive capability. Theoretically, the results refine assumptions that knowledge automatically increases green buying behavior; practically, they suggest that natural skincare brands should balance factual education with persuasive communication that simplifies product understanding and strengthens brand credibility.
The Publishing Sub-Sector's Role in the Creative Economy: Boosting GDP and Business Growth in Sukoharjo, Indonesia: Peran Subsektor Penerbitan dalam Ekonomi Kreatif: Mendorong Pertumbuhan PDB dan Bisnis di Sukoharjo, Indonesia Tri Nur Wahyudi; Muzakar Isa; Kusudyarsana
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2147

Abstract

This study examines the strategic role of the publishing sector within the creative economy of Sukoharjo Regency, focusing on its contribution to gross domestic product (GDP) and employment generation from 2019 to 2023. Employing a descriptive qualitative methodology, the research utilized secondary data obtained from official government sources and applied thematic analysis to identify patterns and trends in the sector's economic impact. The findings reveal that the publishing sub-sector makes a positive and significant contribution to the regional GDP while serving as a meaningful source of employment opportunities for local residents. However, the analysis also identifies several critical constraints limiting the sector's growth potential, including limited access to capital financing, insufficient human resource capacity and skills development, and intense competitive pressure from global digital publishing platforms. These challenges hinder the sector's ability to maximize its economic potential and sustainability within the broader creative economy framework. The research suggests that enhancing the competitiveness and long-term viability of the publishing sector requires targeted policy interventions specifically designed to address capital accessibility issues, comprehensive human resource development programs to build industry-specific capabilities, and strengthened collaborative frameworks among key stakeholders including government agencies, educational institutions, and private sector entities. Such strategic approaches would enable the publishing sector to more effectively fulfill its potential as a driver of regional economic development and employment creation in Sukoharjo Regency.
Perceptions of MSME Actors Towards Using QRIS as a Cash Transaction Tool in Area Universitas Muhammadiyah Surakarta Kristyawan Wihayanto Putra; Tri Nur Wahyudi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1431

Abstract

This study aims to examine the perceptions of MSME actors regarding the use of QRIS as a non-cash transaction tool in the area of Muhammadiyah University of Surakarta, where the variables of perceived ease of use, perceived benefits, perceived risks, and perceived security represent perceptions. This type of research is quantitative, and the data used is primary. The data collection process in this study was conducted by distributing a questionnaire to respondents using Google Forms. Data analysis techniques with research instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. Data processing using the SPSS program. The research results indicate that the perception of ease of use significantly affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of benefits substantially affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of risk does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, and the perception of security does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta.
Co-Authors Aisyah, Dhanis Resty Amany, Ahmad Asad Anggorowati, Luki Sri Anggun Mutiara Utami Ashari, Femilia Anggun Asmawan, Moh. Chairil Atha Nudhar Nafisah Azizah, Faritsa Syifa Bowo Prasetyo Dedy Prasetyo Dhany Efita Sari Dwinda Lagita Dzikra, Noor Syahidah Mutiara Elita, Via fadhilah, risma Faritsa Syifa Azizah Fatikha, Tia Aulia Ferdinan, Martino Gistiani, Twine Levia Habil Azhar Hendawan Harsono, H Hartanti, Adelita Putri Hasana, Ummi Uswatun Henri Dwi Wahyudi Ika Candra Sayekti Imronudin Intan Putri Rahmania Joko Suwandi Kristyawan Wihayanto Putra Kusudyarsana Kusumawati, Indah Listi Septiana Avita Putri M. Farid Wajdi M. Sholahuddin Mohammad Chairil Asmawan Muhammad Amir Anshori Muhammad Fahmi Johan Syah Muzakar Isa Nafisah, Atha Nudhar Nur Ahmad Prasetyo, Adnan Dwi Prasetyo, Bowo Putra, Kristyawan Wihayanto Putri Mariyanti Putri, Aqirino Rani Putri, Listi Septiana Avita Rahmania, Intan Putri Rahmawati, Rahmawati Rika Anggraini Rinawati Rinawati Risma Fadhilah Rochman Hadi Mustofa Sabar Narimo Santhyami Saputro, Kurniawan Ari Selly Rachmawati Septi Setianingrum Setianingrum, Septi Silmi, Vinna Idamatus Sri Padmantyo Sugiyanto, Aris Sander Suranto Suranto Suranto Suranto Surya Jatmika Tirta Surya Dewi Titik Ulfatun Wahyuningrum, Nahda Wardana, Zaid Ali Yovi Annang Setiyawan Yuningsih, Yuni