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All Journal Jurnal Pendidikan Ilmu Sosial JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Buletin KKN Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Proceeding ISETH (International Summit on Science, Technology, and Humanity) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) SCHOULID: Indonesian Journal of School Counseling Conference Proceedings International Conference on Education Innovation and Social Science
Tri Nur Wahyudi
Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Increasing Work Productivity with The Quality of PT. Sari Warna Asli Garment Wahyudi, Tri Nur; Dzikra, Noor Syahidah Mutiara; Silmi, Vinna Idamatus; Saputro, Kurniawan Ari
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The purpose of this study is to test whether the level of work productivity has a relationship with product quality at PT. Sari Warna Asli Garment. The number of samples in this study was 45 employees with a random sampling technique (probability sampling) where the sample selection method for each member of the population had an equal chance of being selected as a member of the sample. Data collection method using questionnaires. The results showed an increase in work productivity carried out at PT. Sari Warna Asli Garment has a moderate degree of correlation or relationship with the quality of the products produced in the company. So that researchers can conclude the level of work productivity in PT. Sari Warna Asli Garment can be improved by the methods and research provided by the company to employees so that there is no decrease in the quality of the products produced.
Influencer Marketing Strategies in Increasing Customer Engagement (Tiktok Minke Case Study) Saputro, Kurniawan Ari; Wahyudi, Tri Nur; Yuningsih, Yuni
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The rapid development of technology encourages businesses to use other alternatives in marketing their products, one of which is the use of influencer marketing services. This aims to expand product information and is also key to increasing customer engagement. In increasing customer engagement, influencers need to implement a good strategy so that the desired goals are achieved. Therefore, this research aims to find out the influencer marketing strategy implemented by Adam through minke's TikTok account to increase customer engagement. This research is qualitative in nature using the case study method. In addition, this research collects data through observation, interviews and documentation. Data analysis techniques include data collection, data reduction, data reduction and conclusion display. The results of this research indicate that the strategy implemented out by Adam is included in a good influencer strategy, this is indicated by Adam's considerable efforts in increasing his credibility so that the engagement created is high. This research is expected to have an academic impact on influencer marketing strategies in increasing customer engagement as carried out by Adam.
Analysis of Financial Literacy of Students Receiving KIP Scholarships in Universitas Muhammadiyah Surakarta Hartanti, Adelita Putri; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Students as the millennial generation will encounter increasing complexity in terms of goods, services, and the financial sector. The source of student finance in this research is scholarships. The KIP (Kartu Indonesia Pintar) program in tertiary institutions also aims to break the cycle of financial limitations among economically disadvantaged families, and reduce unemployment in the future. This research will focus on students' understanding of financial literacy, then this research also aims to explore the role of financial literacy in the financial management of students receiving KIP college scholarships and the factors that influence them to implement financial literacy. This type of research is a qualitative research with an ethnographic design. Data collection techniques were carried out using interviews, observation, and documentation. The data analysis technique used in this research is using steps consisting of four activities, namely data collection, data reduction, data display, verification and confirmation of conclusions. The results showed that the understanding of financial literacy and the role of financial literacy in the financial management of KIP recipient students at the Universitas Muhammadiyah Surakarta was classified as very good and was in the Well Literate category. Then this study also shows that the factors that influence financial literacy are technological factors, parents' income, age, gender, and parents' educational level.
The Impact of Live Streaming Appeal and Discounts for Generation Z in Online Purchasing Decisions Wahyudi, Tri Nur; Harsono, H; Elita, Via
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The importance of technology and the internet has revolutionized the way people shop, especially among Generation Z who show high interest in online shopping. This study aims to identify the impact of live streaming and discounted prices on the purchasing decisions of Shopee users from Generation Z in Indonesia. Using an associative quantitative method, primary data collected from 102 respondents through an online questionnaire was analyzed using SPSS for Windows. The results revealed that both live streaming and price discounts have a significant influence on the purchasing decisions of Generation Z on the Shopee platform. both simultaneously and partially with a coefficient of determination (R2) value of 0.505.
The Role of Human Resource Management in Preparing Organizations for Transformation in The 4.0 Era Wahyudi, Tri Nur; Anggorowati, Luki Sri; Wajdi, M. Farid
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The Industrial Era 4.0 has brought major changes in various aspects of organizations, including how human resource management (HR) plays a role in preparing for digital transformation. This research aims to analyze the role of human resource management in preparing organizations for transformation in the 4.0 era. The type of research is qualitative, using the literature study method. The data sources come from journals and books related to HR management and transformation in the 4.0 era. The data analysis technique uses thematic analysis from the data source. The research results show that the role of HRM is in preparing organizations for transformation in the 4.0 era including as a strategic partner for organizational transformation, developing workforce digital competency, utilizing HR technology for process efficiency, transformational leadership as a driver of change, creating a culture of innovation and collaboration, flexibility in workforce management, managing resistance to change, data-based performance management, increasing engagement and employee satisfaction, and achieving organizational sustainability.
The Influence of Learnability, Efficiency, Memorability, Errors, and Satisfaction on Consumer Satisfaction Levels in Fintech Fund Applications Fatikha, Tia Aulia; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This research aims to analyze the influence of usability dimensions, namely learnability, efficiency, memorability, errors, and satisfaction to the level of consumer satisfaction in using the DANA fintech application. This research is motivated by the importance of user experience (user experience) in increasing loyalty and adoption of fintech services amidst increasingly fierce digital competition. This research is a quantitative study using questionnaires distributed via Google Form as a data collection technique. The population in this study was millennials who actively used the DANA application, and the sample in this study was 130 respondents. The research results show that the satisfaction variable contributes the most and significantly to user satisfaction, followed by errors. Meanwhile, learnability has a significant but negative effect, indicating that complexity in using applications can reduce satisfaction levels. Efficiency and memorability have a relatively smaller influence. Simultaneously, the variables Learnability, Efficiency, Memorability, Errors and Satisfaction influence the variable Consumer Satisfaction Level by 62.8%, then the remaining 37.2% is influenced by variables outside the model.
The Influence of Factors Product, Price, Place and Promotion on Purchasing Decisions of Students at Coffeeshop Amany, Ahmad Asad; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This research aims to explore how factors like product, price, promotion, and place influence the buying decisions of students at coffee shops near Universitas Muhammadiyah Surakarta. Using a quantitative approach, the study features an associative and cross-sectional design. The participants were students who frequented these coffee shops, with a sample size of 100 respondents gathered through volunteer sampling. Data collection was carried out by distributing online surveys via Google Forms, employing a Likert scale for measurement. The research tool was assessed for both validity and reliability, showing that all items had a validity score above 0.30, and Cronbach's Alpha reliability was an impressive 0.928, indicating very high consistency. For data analysis, multiple linear regression was used to evaluate both the combined and individual effects of the independent variables (product, price, promotion, place) on the dependent variable (purchase decision). The results revealed that all four independent variables significantly impact student purchasing decisions (p < 0.05; R² = 0.741). Specifically, the promotion (X4) and place (X3) variables had a notable effect (p < 0.05), while price (X2) and product (X1) did not show significant effects (p > 0.05). This indicates that factors like location convenience and effective promotions play a more crucial role in shaping students' buying choices than product and price. Therefore, it’s recommended that coffee shop owners focus on improving location accessibility and marketing strategies to attract and retain customers, especially students.
Co-Authors Aisyah, Dhanis Resty Amany, Ahmad Asad Anggorowati, Luki Sri Anggun Mutiara Utami Ashari, Femilia Anggun Asmawan, Moh. Chairil Azizah, Faritsa Syifa Dedy Prasetyo Dhany Efita Sari Dzikra, Noor Syahidah Mutiara Elita, Via fadhilah, risma Faritsa Syifa Azizah Fatikha, Tia Aulia Ferdinan, Martino Gistiani, Twine Levia Habil Azhar Hendawan Harsono, H Hartanti, Adelita Putri Hasana, Ummi Uswatun Henri Dwi Wahyudi Ika Candra Sayekti Imronudin Intan Putri Rahmania Joko Suwandi Kusumawati, Indah Listi Septiana Avita Putri M. Farid Wajdi, M. Farid M. Sholahuddin Mohammad Chairil Asmawan Muhammad Amir Anshori Muhammad Fahmi Johan Syah Mustofa, Rochman Hadi Nafisah, Atha Nudhar Nur Ahmad Prasetyo, Adnan Dwi Prasetyo, Bowo Putra, Kristyawan Wihayanto Putri Mariyanti Putri, Listi Septiana Avita Rahmania, Intan Putri Rika Anggraini Rinawati Rinawati Risma Fadhilah Sabar Narimo Santhyami Santhyami Saputro, Kurniawan Ari Septi Setianingrum Setianingrum, Septi Silmi, Vinna Idamatus Sri Padmantyo Suranto Suranto Suranto Suranto Surya Jatmika Titik Ulfatun Wahyuningrum, Nahda Wardana, Zaid Ali Yovi Annang Setiyawan Yuningsih, Yuni