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All Journal Jurnal Pendidikan Ilmu Sosial EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Lectura : Jurnal Pendidikan JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Akademi Akuntansi (JAA) Buletin KKN Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Ilomata International Journal of Social Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Conference Proceedings International Conference on Education Innovation and Social Science SCHOULID: Indonesian Journal of School Counseling
Tri Nur Wahyudi
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Analysis of Financial Literacy of Students Receiving KIP Scholarships in Universitas Muhammadiyah Surakarta Hartanti, Adelita Putri; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Students as the millennial generation will encounter increasing complexity in terms of goods, services, and the financial sector. The source of student finance in this research is scholarships. The KIP (Kartu Indonesia Pintar) program in tertiary institutions also aims to break the cycle of financial limitations among economically disadvantaged families, and reduce unemployment in the future. This research will focus on students' understanding of financial literacy, then this research also aims to explore the role of financial literacy in the financial management of students receiving KIP college scholarships and the factors that influence them to implement financial literacy. This type of research is a qualitative research with an ethnographic design. Data collection techniques were carried out using interviews, observation, and documentation. The data analysis technique used in this research is using steps consisting of four activities, namely data collection, data reduction, data display, verification and confirmation of conclusions. The results showed that the understanding of financial literacy and the role of financial literacy in the financial management of KIP recipient students at the Universitas Muhammadiyah Surakarta was classified as very good and was in the Well Literate category. Then this study also shows that the factors that influence financial literacy are technological factors, parents' income, age, gender, and parents' educational level.
The Impact of Live Streaming Appeal and Discounts for Generation Z in Online Purchasing Decisions Wahyudi, Tri Nur; Harsono, H; Elita, Via
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The importance of technology and the internet has revolutionized the way people shop, especially among Generation Z who show high interest in online shopping. This study aims to identify the impact of live streaming and discounted prices on the purchasing decisions of Shopee users from Generation Z in Indonesia. Using an associative quantitative method, primary data collected from 102 respondents through an online questionnaire was analyzed using SPSS for Windows. The results revealed that both live streaming and price discounts have a significant influence on the purchasing decisions of Generation Z on the Shopee platform. both simultaneously and partially with a coefficient of determination (R2) value of 0.505.
The Role of Human Resource Management in Preparing Organizations for Transformation in The 4.0 Era Wahyudi, Tri Nur; Anggorowati, Luki Sri; Wajdi, M. Farid
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The Industrial Era 4.0 has brought major changes in various aspects of organizations, including how human resource management (HR) plays a role in preparing for digital transformation. This research aims to analyze the role of human resource management in preparing organizations for transformation in the 4.0 era. The type of research is qualitative, using the literature study method. The data sources come from journals and books related to HR management and transformation in the 4.0 era. The data analysis technique uses thematic analysis from the data source. The research results show that the role of HRM is in preparing organizations for transformation in the 4.0 era including as a strategic partner for organizational transformation, developing workforce digital competency, utilizing HR technology for process efficiency, transformational leadership as a driver of change, creating a culture of innovation and collaboration, flexibility in workforce management, managing resistance to change, data-based performance management, increasing engagement and employee satisfaction, and achieving organizational sustainability.
The Influence of Learnability, Efficiency, Memorability, Errors, and Satisfaction on Consumer Satisfaction Levels in Fintech Fund Applications Fatikha, Tia Aulia; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This research aims to analyze the influence of usability dimensions, namely learnability, efficiency, memorability, errors, and satisfaction to the level of consumer satisfaction in using the DANA fintech application. This research is motivated by the importance of user experience (user experience) in increasing loyalty and adoption of fintech services amidst increasingly fierce digital competition. This research is a quantitative study using questionnaires distributed via Google Form as a data collection technique. The population in this study was millennials who actively used the DANA application, and the sample in this study was 130 respondents. The research results show that the satisfaction variable contributes the most and significantly to user satisfaction, followed by errors. Meanwhile, learnability has a significant but negative effect, indicating that complexity in using applications can reduce satisfaction levels. Efficiency and memorability have a relatively smaller influence. Simultaneously, the variables Learnability, Efficiency, Memorability, Errors and Satisfaction influence the variable Consumer Satisfaction Level by 62.8%, then the remaining 37.2% is influenced by variables outside the model.
The Influence of Factors Product, Price, Place and Promotion on Purchasing Decisions of Students at Coffeeshop Amany, Ahmad Asad; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to explore how factors like product, price, promotion, and place influence the buying decisions of students at coffee shops near Universitas Muhammadiyah Surakarta. Using a quantitative approach, the study features an associative and cross-sectional design. The participants were students who frequented these coffee shops, with a sample size of 100 respondents gathered through volunteer sampling. Data collection was carried out by distributing online surveys via Google Forms, employing a Likert scale for measurement. The research tool was assessed for both validity and reliability, showing that all items had a validity score above 0.30, and Cronbach's Alpha reliability was an impressive 0.928, indicating very high consistency. For data analysis, multiple linear regression was used to evaluate both the combined and individual effects of the independent variables (product, price, promotion, place) on the dependent variable (purchase decision). The results revealed that all four independent variables significantly impact student purchasing decisions (p < 0.05; R² = 0.741). Specifically, the promotion (X4) and place (X3) variables had a notable effect (p < 0.05), while price (X2) and product (X1) did not show significant effects (p > 0.05). This indicates that factors like location convenience and effective promotions play a more crucial role in shaping students' buying choices than product and price. Therefore, it’s recommended that coffee shop owners focus on improving location accessibility and marketing strategies to attract and retain customers, especially students.
The Influence of Environmental Awareness, Consumer Attitude, and Price on Purchase Decisions of Eco-Friendly Products: A Study on Tessa Green Tissue Among Students of Universitas Muhammadiyah Surakarta Rahmawati, Rahmawati; Wahyudi , Tri Nur
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5916

Abstract

This study employs a quantitative descriptive method and involves students of Universitas Muhammadiyah Surakarta who use or have the potential to use the eco-friendly product Tessa Green tissue. The purpose of this research is to determine and verify how environmental awareness, consumer attitude, and price influence their purchase decisions. The sample consists of 120 respondents selected using a purposive sampling technique through the distribution of a Google Form questionnaire. Data were analyzed using the Partial Least Square (PLS) method. The findings indicate that environmental awareness has a negative yet significant effect on purchase decisions, while consumer attitude and price have positive and significant effects. These results highlight an important insight that high environmental awareness does not necessarily lead individuals to prefer eco-friendly products, especially those related to daily necessities such as tissue. Furthermore, the study shows that price and psychological perception play a more crucial role than sustainability values, helping producers develop more effective marketing strategies to encourage consumers to purchase environmentally friendly products.
The Influence of Green Product Knowledge, Consumer Attitude, Consumer Trust on The Decision to Purchase Environmentally Friendly Products Dewi, Tirta Surya; Wahyudi, Tri Nur
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.2033

Abstract

Environmental concern increasingly influences consumer choices for personal care products, yet a gap persists between green awareness and real purchasing behavior, especially among Generation Z. This explanatory quantitative study investigates the determinants of green purchase decisions for mercury-free, Centella asiatica–based natural skincare products among Generation Z students in Solo Raya. Using an integrated framework that combines the Theory of Planned Behavior and the Green Trust Model, the study tests whether both models function complementarily in explaining the roles of knowledge, attitudes, and trust in shaping consumer decisions. Data were obtained through an online five-point Likert survey (n = 125, purposive sampling) and analyzed using PLS-SEM (SmartPLS 3.3.2). Findings indicate that Green Product Knowledge has a significant negative effect on purchase intention (β = −0.376), suggesting that greater knowledge may heighten skepticism toward product claims or perceived complexity. Conversely, consumer attitude and consumer trust show positive and significant influences on purchase decisions, with attitude identified as the strongest predictor. This study offers novelty by focusing on the socio-culturally diverse Solo Raya region and by empirically integrating TPB and Green Trust constructs, demonstrating their complementary predictive capability. Theoretically, the results refine assumptions that knowledge automatically increases green buying behavior; practically, they suggest that natural skincare brands should balance factual education with persuasive communication that simplifies product understanding and strengthens brand credibility.
Penerapan Media Pembelajaran Berbasis Powtoon dalam Meningkatkan Hasil Belajar Pada Mata Pelajaran Spreadsheets di Sekolah Menengah Kejuruan Dwinda Lagita; Tri Nur Wahyudi
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2331

Abstract

Penelitian ini memiliki tujuan untuk merancang sekaligus mengevaluasi efektivitas media pembelajaran berbasis PowToon dalam meningkatkan capaian belajar pada mata pelajaran Spreadsheets di SMK Negeri 1 Klaten, khususnya untuk peserta didik kelas X AKL. Metodologi yang diterapkan adalah Research and Development (R&D) menggunakan pendekatan model ADDIE yang mencakup lima tahap: Analysis, Design, Development, Implementation, dan Evaluation. Teknik pengumpulan data dilakukan melalui wawancara, observasi, tes formatif, serta penyebaran angket kepada peserta didik. Subjek dalam penelitian ini terdiri atas 36 siswa dari kelas X AKL 4 dan 34 siswa dari kelas X AKL 3 yang telah mengikuti pembelajaran mengenai materi spreadsheet. Temuan penelitian mengindikasikan bahwa pemanfaatan media pembelajaran berbasis PowToon yang dikombinasikan dengan pendekatan Problem Based Learning (PBL) mampu memberikan dampak positif terhadap peningkatan hasil belajar. Hal ini didukung oleh hasil uji-t yang memperlihatkan adanya perbedaan signifikan pada hasil belajar peserta didik yang menggunakan media PowToon, dibandingkan dengan metode pembelajaran konvensional secara luring.
Penerapan metode flipped classroom dengan channel whatsapp untuk meningkatkan hasil belajar peserta didik Atha Nudhar Nafisah; Tri Nur Wahyudi
SCHOULID: Indonesian Journal of School Counseling Vol. 9 No. 2 (2024): SCHOULID: Indonesian Journal of School Counseling
Publisher : Indonesian Counselor Association (IKI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23916/085253011

Abstract

Pendidikan yang efektif memerlukan inovasi dalam metode pembelajaran untuk meningkatkan hasil belajar peserta didik. Penelitian ini bertujuan untuk menganalisis hasil belajar peserta didik pada mata pelajaran dasar-dasar akuntansi dengan menerapkan metode flipped classroom dengan chaneel whatsapp untuk meningkatkan hasil belajar peserta didik pada materi persamaan dasar akuntansi. Penelitian dilaksanakan di Sekolah Menengah Kejuruan (SMK) 4 Negeri Klaten, Jawa Tengah, Indonesia. Peneliti menggunakan metode eksperimen dengan desain Quasi Experimental Design. Populasi penelitian terdiri atas 71 peserta didik dari kelas X Akuntansi 1 dan X Akuntansi 2. Proses analisis data uji menggunakan uji prasyarat dan uji homogenitas. Uji prasyarat meliputi penghitung nilai rata-rata (mean), uji normalitas, dan uji homogenitas, sedangkan uji hipotesis dilakukan menggunakan paired sampel t-test. Berdasarkan hasil pengujian hipotesis, hasil pretetst nilai signifikansi pada uji one-sided adalah 0,007 dan uji two-sided adalah 0,014, keduanya lebih kecil dari tingkat signifikansi yang diterapkan sebesar 0,05. Ini menunjukkan adanya perbedaan yang signifikan dalam hasil belajar antara kelompok kontrol dan kelas eksperimen. Selain itu, hasil posttest menunjukkan nilai signifikansi sebesar 0,004 untuk uji one-sided dan 0,009 untuk uji two-sided, yang juga lebih kecil dari tingkat signifikansi 0,05. Hal ini mengkonfirmasi bahwa terdapat perbedaan signifikan dalam hasil belajar antara kedua kelompok. Sehingga dengan menerapakan metode flipped classroom dengan channel whatsapp dapat meningkatkan hasil belajar peserta didik.
The Effect Of Digital Marketing, Personal Branding, And Product Quality On Increasing Msmes Sales In Sukoharjo Regency Sugiyanto, Aris Sander; Wahyudi, Tri Nur
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9991

Abstract

This study aims to determine the effect of digital marketing, personal branding, and product quality on increasing sales of micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Sukoharjo Regency. The method used in carrying out research activities is a quantitative research method with an associative research type. Data were obtained through distributing questionnaires to 102 MSME respondents using multiple linear regression techniques with the SPSS application. The data show that the X1 variables of digital marketing, X2 personal branding, and X3 product quality have significant and positive values ​​​​on increasing MSME sales in the food and beverage sector in Sukoharjo Regency.
Co-Authors Aisyah, Dhanis Resty Amany, Ahmad Asad Anggorowati, Luki Sri Anggun Mutiara Utami Ashari, Femilia Anggun Asmawan, Moh. Chairil Atha Nudhar Nafisah Azizah, Faritsa Syifa Dedy Prasetyo Dewi, Tirta Surya Dhany Efita Sari Dwinda Lagita Dzikra, Noor Syahidah Mutiara Elita, Via fadhilah, risma Faritsa Syifa Azizah Fatikha, Tia Aulia Ferdinan, Martino Gistiani, Twine Levia Habil Azhar Hendawan Harsono, H Hartanti, Adelita Putri Hasana, Ummi Uswatun Henri Dwi Wahyudi Ika Candra Sayekti Imronudin Intan Putri Rahmania Joko Suwandi Kusudyarsana Kusumawati, Indah Listi Septiana Avita Putri M. Farid Wajdi M. Sholahuddin Mohammad Chairil Asmawan Muhammad Amir Anshori Muhammad Fahmi Johan Syah Muzakar Isa Nafisah, Atha Nudhar Nur Ahmad Prasetyo, Adnan Dwi Prasetyo, Bowo Putra, Kristyawan Wihayanto Putri Mariyanti Putri, Aqirino Rani Putri, Listi Septiana Avita Rahmania, Intan Putri Rahmawati, Rahmawati Rika Anggraini Rinawati Rinawati Risma Fadhilah Rochman Hadi Mustofa Sabar Narimo Santhyami Saputro, Kurniawan Ari Selly Rachmawati Septi Setianingrum Setianingrum, Septi Silmi, Vinna Idamatus Sri Padmantyo Sugiyanto, Aris Sander Suranto Suranto Suranto Suranto Surya Jatmika Titik Ulfatun Wahyuningrum, Nahda Wardana, Zaid Ali Yovi Annang Setiyawan Yuningsih, Yuni