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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Wardah JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal Analytica Islamica MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Journal of Humanities and Social Studies Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Academy of Education Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Ulumuna: Jurnal Studi Keislaman Jurnal Akuntansi dan Manajemen Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Indonesian Journal of Innovation Studies International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Journal of Mathematics Instruction, Social Research and Opinion YASIN: Jurnal Pendidikan dan Sosial Budaya Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Jurnal Pendidikan Islam El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Ekonomics, Finance, and Management Studies PESHUM
Hasnun Jauhari Ritonga, Hasnun Jauhari
Fakultas Dakwah IAIN Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Effectiveness Model of Marketing Communication of Bank Sumut Syariah in Increasing Public Interest in Saving at Bank Sumut Syariah KCP Binjai Muslim, Melati; Mailin, Mailin; Ritonga, Hasnun Jauhari
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.910

Abstract

This study aims to analyze the marketing communication model implemented by Bank Sumut Syariah KCP Binjai in increasing public interest in saving. The research is motivated by persistent problems of limited public understanding, skepticism, and trust issues toward Islamic banking products, which negatively affect saving intentions. A descriptive qualitative method was employed, using in-depth interviews, observations, and documentation involving branch leaders, account officers, and customer service staff. Data were analyzed using the Miles and Huberman interactive model, supported by triangulation to ensure data validity. The results indicate that Bank Sumut Syariah KCP Binjai employs a relational, value-based marketing communication model rather than a transactional approach. Face-to-face communication is identified as the most effective strategy, supported by a structured six-step sales process and the application of Islamic communication principles, namely qaulan layyinan, qaulan sadidan, and qaulan balighan. These principles strengthen credibility, build customer trust, and enhance customer satisfaction, which in turn increases public interest in saving. The study concludes that ethical, effective, and sharia-compliant marketing communication plays a significant role in fostering the sustainable growth of Islamic banking in Indonesia.
Factors Influencing the Emergence of Hate Speech in the Handling of Land Conflicts in North Sumatra Lubis, Afifi; Sazali, Hasan; Ritonga, Hasnun Jauhari
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5184

Abstract

This study aims to analyze the factors that influence the emergence of hate speech in handling land conflicts in North Sumatra. This study uses a qualitative method with a case study approach. The data for this study are sourced from observations, interviews, and literature reviews. The data for this study were analyzed through data reduction, data presentation, and drawing conclusions. The validity of the research data was determined through triangulation techniques. This study shows that land conflicts in North Sumatra, especially in the former HGU PTPN II land since 2002, were triggered by unclear land regulations, legal uncertainty, and high economic value, which exacerbated social tensions and hate speech. Competition between local communities, large companies, and local governments is heating up due to the spread of unverified information on social media and the slow response of the government, which has led to public distrust. Additional factors such as imbalance of power, socio-cultural differences, and lack of communication education and uncontrolled use of technology exacerbate the conflict. Proposed solutions include clear land regulations, effective communication strategies with neutral mediators, government transparency, judicious use of social media, and training of mediators and empowerment of local communities to strengthen social cohesion and achieve inclusive and sustainable conflict resolution.
Communication Model in Education Development in North Sumatra: A Study on Al Jam'iyatul Washliyah Tantawi, Iryuha; Arifin , Zainal; Ritonga, Hasnun Jauhari
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.6421

Abstract

The study conducted at PW Al Washliyah Sumatera Utara—sourced from the MPW's board—aimed to: 1) elucidate the implementation of organizational communication in the development and cultivation of educational institutions in North Sumatra; 2) identify efforts to ensure the effectiveness of organizational communication; 3) analyze the organizational communication models employed; and 4) describe the challenges or obstacles faced in organizational communication. A qualitative descriptive method was utilized for this research. Informants were purposively selected, totaling eight individuals. Data were gathered through observations, interviews, and document reviews. Subsequently, data were analyzed using Miles and Huberman's data analysis technique, which includes the steps: collection, reduction, display, and conclusion drawing and verification. The research findings are as follows: First, the organizational communication implemented by MPW Al Washliyah Sumatera Utara, which acts as the coordinating and communicative leading sector towards the management of Al Washliyah educational institutions, particularly at the SMTA level, is based on achieving its vision and mission. The acceleration of Al Washliyah educational institutions with predetermined milestone targets was deemed successful, achieving 80 percent of its targeted outcomes. Second, the efforts made by PW Al Washliyah Sumatera Utara to ensure effective organizational communication in the development and cultivation of educational institutions in North Sumatra included striving for formal legality, conducting asset registration, providing socialization/education, and reinforcing development. Third, the organizational communication models applied by PW Al Washliyah in the development and cultivation of educational institutions in North Sumatra are linear, transactional, and interactional/circular/diagonal, with transactional and interactional (circular) models being commonly used. Fourth, the challenges or obstacles frequently encountered include misunderstandings or differing perceptions of communication messages, whether originating from regional leadership or conveyed by heads of schools.
SENSEMAKING PROCESS IN ORGANIZATIONAL COMMUNICATION: A QUALITATIVE STUDY OF COMMUNITY-BASED ORGANIZATIONS Harahap, Mhd. Harvinsyah Rozi; Ritonga, Hasnun Jauhari; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28621

Abstract

The development of digital ecosystems and increasing community participation in community-based organizations have given rise to communication complexities that have the potential to create ambiguity of meaning. In this context, the sensemaking process is crucial for understanding how organizational members construct shared understanding and guide collective action. This study aims to analyze the sensemaking process in organizational communication within community-based organizations in the digital era. The study employed a qualitative approach with an interpretive case study design. Data were collected through in-depth interviews with 12 key informants, four months of participant observation, and analysis of internal communication documents and the organization's social media. The analysis was conducted thematically, referring to the stages of enactment, selection, and retention in sensemaking theory. The results indicate that information ambiguity, particularly that originating from digital communication, is a key trigger for the collective meaning-making process. Sensemaking occurs cyclically, influenced by community value framing, relational dynamics, and the mediation of communication technology. These findings expand the application of sensemaking theory by emphasizing the relational and digital dimensions within community-based organizations. Practically, this study emphasizes the importance of digital communication literacy and dialogic leadership in maintaining organizational cohesion and accountability. Future research is recommended to develop comparative and longitudinal studies to deepen understanding of the dynamics of sensemaking across communities.
CULTURAL INDUSTRY 4.0: A CRITIQUE OF PERSONAL BRANDING AND THE COMMODIFICATION OF IDENTITY IN THE DIGITAL INFLUENCER ECOSYSTEM Harahap, Mhd. Harvinsyah Rozi; Ritonga, Hasnun Jauhari; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28622

Abstract

The rapid expansion of digital communication technologies has transformed identity into a strategic and economic asset within platform capitalism. Social media influencers and infotainment media increasingly operate within a system where personal branding becomes central to symbolic production and market exchange. This study aims to critically analyze the commodification of identity in the influencer ecosystem and televised infotainment through the lens of Critical Communication Theory. Employing a qualitative embedded case study approach, the research examines selected Indonesian Instagram and TikTok influencers alongside RCTI Infotainment broadcasts. Data were collected through systematic digital documentation, audio-visual transcription, and structural contextual review, and analyzed using thematic coding and critical interpretive analysis grounded in the culture industry thesis and digital capitalism theory. The findings reveal that curated authenticity, emotional dramatization, and commercial integration are structured by algorithmic governance and engagement metrics, transforming subjectivity into a monetizable commodity. Both digital influencers and broadcast infotainment demonstrate structural continuity in reproducing instrumental rationality and neoliberal market logic. The study contributes to the expansion of the culture industry concept into Culture Industry 4.0, where identity itself becomes the primary unit of economic production. It concludes that personal branding is not merely an individual communication strategy but a structural mechanism embedded in digital capitalism, with implications for media ethics, identity formation, and critical communication scholarship. Future research is encouraged to incorporate audience reception analysis and comparative cross-platform studies to further explore dynamics of power and resistance in digital culture.
Rekonseptualisasi Prinsip Tabayyun sebagai Kerangka Etika Komunikasi Organisasi dalam Menghadapi Disinformasi Digital: Tinjauan Literatur Sistematis Hasrimy, M. Faisal; Ritonga, Hasnun Jauhari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.15746

Abstract

: This study aims to map the development of digital disinformation studies and organizational communication ethics, analyze the relevance of the tabayyun principle in the perspective of contemporary organizational communication, and formulate a conceptual model of tabayyun-based organizational communication ethics. The study uses a qualitative approach with a Systematic Literature Review (SLR) design referring to the PRISMA protocol. Data were obtained from journal articles indexed in international databases such as Scopus, Web of Science, ProQuest, DOAJ, and Google Scholar over the past ten years. The analysis was conducted through thematic analysis to identify relevant patterns, themes, and conceptual synthesis. The results of the study indicate that: 1) Digital disinformation literature has shifted from a descriptive-typological approach to a normative-ethical approach, but it is still fragmented and has not integrated the value of normative verification based on Islamic tradition; 2) The tabayyun principle has strong theoretical relevance because it contains an epistemic dimension (information verification), a moral dimension (communicative responsibility), and an institutional dimension (value-based organizational culture); and 3) This study formulates a conceptual model of tabayyun-based organizational communication ethics that places verification, moral integrity, and institutionalization of values as the foundation of organizational communication governance. This model contributes theoretically by integrating digital disinformation theory, information ethics, and organizational communication, and provides practical implications for strengthening a culture of preventative communication in facing the challenges of digital disinformation in the era of global communication transformation
Pola Komunikasi Majelis Mujahidin Sumatera Utara dalam Mensyiarkan Syariat Islam di Kota Medan Prabu, Muhammad Rizky; Ritonga, Hasnun Jauhari; Bahri, Andini Nur
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1589

Abstract

The purpose of this study was to determine the communication patterns of the mujahidin assembly in broadcasting Islamic syari'at in the city of Medan and to determine the inhibiting factors and supporting factors of the mujahidin assembly in broadcasting Islamic syari'at in the city of Medan. The method in this study was to use a qualitative method where the researcher directly interviewed the informants or informants face to face in this study. The results of this study are the communication patterns of the Mujahidin Council in broadcasting Islamic Shari'at in Medan City which are carried out in several ways, namely circle patterns, wheel patterns, Y patterns and other communication patterns and also in this communication pattern there are also methods in this communication pattern and also there are several stages of communication patterns, namely planning, implementation and evaluation. Obstacle factors in the communication patterns of the Mujahidin Council in broadcasting Islamic Shari'at in Medan City lack of facilities at the mujahidin assembly, language factors that are not mastered and also distance factors and supporting factors in communication, there are supporting factors, namely the message conveyed is appropriate and can be received and understood by the people of Medan City, there is also direct feedback because you get a good and fast response there is also an evaluation where in evaluating this message the recipient and sender or the sender can receive it directly so that a mature dialogue occurs. Therefore, if this evaluation is synchronous, it will lead to a common understanding in interpreting the message.
Co-Authors Abdul Haris Lubis, Abdul Haris Adityaa, Novyanthi Akbar Sholeh Sihombing, Hasnun Jauhari Ritonga Alawiyah, Winda Ansyari, Ali Mahmud Arifin , Zainal Bahri, Andini Nur Dalimunthe, Yaqub Ginting, Mickail Halawa, Irwan Harahap, Mhd. Harvinsyah Rozi Harahap, Rizka Indah Fadhila Hasan Sazali Hasibuan, Qori Ananda Azhari Hasibuan, Wildan Ansori Hasrimy, M. Faisal Indra, Farhan Kamalia Kosasih, Shinta Fitriani Lubis, Afifi Mailin, Mailin Mansur, Awal Marwansyah, Marwansyah Matondang, Abdul Rahman Matondang, Ahmad Sultoni Mukhtar, Gazali Muslim, Melati Mutiawati Mutiawati Nasution, Syawaluddin Ningrum, Widya Sari Prabu, Muhammad Rizky Rahmadhani, Anissa RR. Ella Evrita Hestiandari rubino, rubino Safii, Rahmad Sampurna, Ahmad Siregar, Alya Rahmayani Surbakti, Muhammad Faizul Akbar Tampubolon, Riris Silvia Tanjung, Ahmad Sujai Tanjung, Habibullah Tanjung, Yudha Ferdiansyah Tantawi, Iryuha Yulia, Fatma Zulfan, Willy