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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MANAJEMEN BISNIS JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Economics and Digital Business Review Movere Journal Golden Ratio of Mapping Idea and Literature Format Formosa Journal of Sustainable Research (FJSR) Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JURSIMA Journal of Business, Technology, & Social Science Jurnal Manajemen dan Ekonomi Terapan Jurnal Sistem Informasi dan Manajemen
M. Fahrul Husni
Institut Bisnis Dan Keuangan Nitro
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Intervensi Strategi Pemasaran Dalam Keputusan Pembelian Produk Kosmetik Gafar, Abdul; Husni, M Fahrul
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.500

Abstract

This study aims to analyze the influence of product quality and buying interest on the purchase decision of cosmetic products. Using a quantitative methodology, data is collected through surveys filled out by consumers of cosmetic products. Data analysis was carried out using statistical techniques to test two main hypotheses: first, that product quality has a positive and significant effect on purchasing decisions; Second, buying interest also has a positive and significant influence. The study results show that both variables, product quality and buying interest, significantly influence purchasing decisions. Product quality is an important factor influencing consumer perception and purchasing decisions. Meanwhile, buying interest, which is influenced by factors such as brand awareness and marketing, also plays an important role in driving purchasing decisions. Based on the results of this study, it is recommended that companies in the cosmetics industry focus their efforts on improving product quality and adopt effective marketing strategies to increase buying interest. This strategy must include product innovations that suit the needs and preferences of current consumers and the use of digital technology in marketing to attract and retain consumers. The conclusion of this study provides important insights for cosmetics industry players in developing effective business strategies to increase sales and customer loyalty
PENGARUH PEMBERIAN REWARD AND PUNISMENT TERHADAP KINERJA MELALUI DISIPLIN KERJA APARATUR SIPIL NEGARA PADA KANTOR BADAN PENELITIAN DAN PENGEMBANGAN DAERAH KOTA MAKASSAR Rachmatan Rachmatan; Hendra Gunawan; M. Fahrul Husni
JEMMA (Journal of Economic, Management and Accounting) Vol 7, No 1 (2024): Maret 2024
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v7i1.2784

Abstract

Tujuan penelitian ini diharapkan untuk mengetahui dan menganalisis pengaruh pemberian rewards dan pemberian punishhment, melalui disiplin terhadap kinerja ASN pada Balitbangda Kota Makassar. Penelitian ini menggunakan pendekatan survei dengan seluruh pegawai Balitbangda sebagai populasi. Sampel diambil melalui sampling jenuh. Instrumen penelitian berupa kuesioner untuk mengumpulkan data kuantitatif. Data primer diperoleh dari responden, sedangkan data sekunder dari dokumen terkait. Analisis data meliputi statistik deskriptif, validitas, reliabilitas, dan analisis jalur. Hasil penelitian menunjukkan bahwa pemberian rewards berpengaruh positif dan signifikan terhadap kinerja ASN di Badan Penelitian dan Pengembangan Daerah Kota Makassar. Namun, pemberian punishment tidak berpengaruh secara langsung. Disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja. Rewards melalui disiplin kerja memengaruhi kinerja, sedangkan punishment tidak berpengaruh.
Implementasi Gerakan TOSS TBC melalui Program Intervensi Desa di Kabupaten Maros Hendra Gunawan; M. Fahrul Husni; Wahriyadi Wahriyadi; Ilham Putra Utama; Rahayu Marajabessy; Besse Qur'ani
To Maega : Jurnal Pengabdian Masyarakat Vol 7, No 3 (2024): Oktober 2024
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v7i3.2837

Abstract

Gerakan Temukan Obati Sampai Sembuh (TOSS) TBC melalui Program Intervensi Desa di Kabupaten Maros bertujuan untuk meningkatkan penemuan kasus, pendampingan pasien, dan eliminasi Tuberkulosis (TBC) melalui pemberdayaan masyarakat. Intervensi desa dilakukan dengan melibatkan berbagai elemen masyarakat, termasuk tokoh agama, petugas kesehatan, dan kelompok masyarakat peduli TBC. Program ini mencakup kegiatan penyuluhan, investigasi kontak, dan pendekatan ketuk pintu yang dirancang untuk mengidentifikasi, mendeteksi, dan mengobati TBC secara komprehensif. Hasil dari program ini menunjukkan peningkatan partisipasi masyarakat dalam penanggulangan TBC, peningkatan kapasitas kader dalam pendampingan pengobatan, serta penurunan stigma terhadap pasien TBC. Program ini diharapkan dapat direplikasi di desa-desa lain untuk mendukung upaya eliminasi TBC yang berkelanjutan.
Analisis Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja Pegawai melalui Motivasi Kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah Karina, Karina; Verawaty, Verawaty; Ceskakusumadewi; Husni, M. Fahrul
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1204

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel beban kerja dan stres kerja terhadap kinerja pegawai melalui motivasi kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah. Alat analisis yang digunakan dalam penelitian ini adalah analisis data menggunakan SEM-PLS. Populasi dalam penelitian ini adalah seluruh pegawai UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah dengan jumlah sampel yang digunakan adalah seluruh pegawai UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah yaitu 160 pegawai. Hasil penelitian menunjukkan bahwa: (1) Beban kerja berpengaruh negatif dan signifikan terhadap motivasi kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (2) Stres kerja berpengaruh negatif dan signifikan terhadap motivasi kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (3) Beban kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (4) Stres kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (5) Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (6) Beban kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai melalui motivasi kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah; (7) Stres Kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai melalui motivasi kerja pada UPT. Rumah Sakit Khusus Daerah Ibu dan Anak Siti Fatimah.
ANALISIS PENGARUH SOCIAL MEDIA TERHADAP LOYALITAS PELANGGAN MELALUI BRAND IMAGE DAN BRAND AWARENESS Husni, M. Fahrul
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.591

Abstract

This research aims to determine and analyze the influence of social media on customer loyalty through brand image and brand awareness. The analytical tool used in this research is data analysis using SEM-PLS. The population in this study was all followers of social media accounts with a total of 14,039 followers. The sampling technique used in this research was the Slovin technique, so the sample used was 100 followers of social media accounts from PT. A B C. The research results show that: (1) Social Media has a positive and significant effect on Customer Loyalty; (2) Social Media has a positive and significant effect on Brand Image; (3) Brand Image has a positive and significant effect on Customer Loyalty; (4) Social Media has a positive and significant effect on Brand Awareness; (5) Brand Awareness has a positive and significant effect on Customer Loyalty; (6) Social Media has a positive and significant effect on Customer Loyalty through Brand Image; (7) Social Media has a positive and significant effect on Customer Loyalty through Brand Awareness.
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships Salam, Karta Negara; Singkeruang, A. We Tenri Fatimah; Husni, M. Fahrul; Baharuddin, B.; A.R, Dhita Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.351

Abstract

In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as "digital natives," presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.
Empowering or Directive Leadership, Job Satisfaction, and Disengagement in Urban-Regional Work Contexts of Indonesia Husni, M. Fahrul; Gunawan, Hendra; Putri, Siti Aisyah
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Employee disengagement has risen to prominence in Indonesia, where the realization of working across big cities and rural areas causes stress on both managers and employees. Disengagement undermines retention and has a negative impact on productivity at a time when our national economy is changing rapidly, so this topic is worth the time and attention it deserves. The present study investigates the impact of job satisfaction, directive leadership, and empowering leadership on disengagement among employees. It also evaluates whether workload modifies the magnitude of the relationship between disengagement and satisfaction in urban and regional workplaces. Using a quantitative design, the study collected survey data from 500 employees who were purposefully chosen to work in a variety of industries in both major cities and rural areas. The period of data collection in 2024 was May through August. Partial Least Squares structural equation modelling was employed in the analysis to investigate the correlations between the variables. The findings indicate that while directive leadership tends to increase disengagement, empowering leadership significantly reduces it. One important protective factor that lowers disengagement is job satisfaction.  Only empowering leadership shows a clear and consistent correlation with reduced disengagement, even though both directive and empowering leadership increase satisfaction. The analysis also reveals that workload moderates the influence of job satisfaction. There are diminishing returns to having happier employees when they’re overworked, and this dynamic is stronger in urban, compared with rural regional settings. Furthermore, incorporating workload as a moderating variable in an urban and regional setting of the study in a developing economy is a contribution. This shows that in order for job satisfaction to further enhance employee engagement, the role clarity, empowerment, and workload should be encouraged by the organization, with emphasis on the heavy demand of employees' energy use in large cities.
Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis Pratiwi Ar, Dhita; Verawaty, Verawaty; Husni, M. Fahrul; Wahab, Abdul; Madrianah, Madrianah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5j096y08

Abstract

This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
Strategic Agility and Talent Management on Employee Performance : The Mediating Role of Employee Engagement Husni, M. Fahrul
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3700

Abstract

This study aims to determine and analyze the influence of Strategic Agility and Talent Management on Employee Performance through Employee Engagement at PT. XYZ. The analytical tool used in this study is data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The population of this study was 147 employees at PT. XYZ, with the number of samples used being 147 employees. The sampling technique used saturated sampling technique . The results of the study show that: (1) Strategic Agility has a positive and significant effect on Employee Engagement ; (2) Talent Management has a positive and significant effect on Employee Engagement ; (3) Strategic Agility has a positive and significant effect on Employee Performance ; (4) Talent Management has a positive and significant effect on Employee Performance ; (5) Employee Engagement has a positive and significant effect on Employee Performance ; (6) Strategic Agility has a positive and significant effect on Employee Performance through Employee Engagement ; and (7) Talent Management has a positive and significant effect on Employee Performance through Employee Engagement .
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Abdul Gafar, Abdul Abdul Wahab Baharuddin, B. Besse Qurani Budhi Krisnanto Budhi Krisnanto Ceskakusumadewi Ceskakusumadewi Baharuddin Devid Hendra Gunawan HENDRA GUNAWAN B11211055 HS, Elsa Mayuri Ilham Putra Utama Karina Karina Karmilah Mansur Krisnanto, Budhi Madrianah Maryam Nurdin, Maryam Mattarima Mattarima MUHAMMAD RIZAL Natsir Muhammad Nugraha, Rifandi Wahyu Nuraeni Saeni Pratiwi AR, Dhita Putri, Siti Aisyah Rachmatan Rachmatan Rahayu Marajabessy Ramlah Ramlah Ramlah Ramlah Rosnaini Daga Salam, Karta Negara Samalam, Abdul Gafar Solly Aryza Suljumansah Suwandaru, Rachman Vebby Anwar Verawaty Verawaty Wahriyadi Wahriyadi