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All Journal Jurnal Pendidikan dan Konseling Jurnal Wacana Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Malcom: Indonesian Journal of Machine Learning and Computer Science BINA CIPTA Jurnal Masyarakat Madani Indonesia Jurnal Multidisiplin West Science West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Service and Empowerment
I Wayan Adi Pratama
Politeknik Internasional Bali
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : BINA CIPTA

 1 
PELATIHAN STRATEGI PEMASARAN PRODUK UMKM KUBE SARASWATI SEBAGAI SARANA PEMBERDAYAAN MASYARAKAT DI DESA WISATA JATILUWIH, TABANAN-BALI I Wayan Adi Pratama
BINA CIPTA Vol 2 No 1 (2023): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v2i1.12

Abstract

Kunjungan wisatawan yang menurun semasa pandemi Covid-19 berdampak besar kepada daya tarik wisata Jatiluwih yang dikelola oleh Badan Pengelola DTW Jatiluwih sepanjang tahun 2020 sampai dengan 2021. Sebagai salah satu bentuk pemberdayaan masyarakat sekitar DTW Jatiluwih, pengelola DTW membentuk KUBE (Kelompok Usaha Bersama) Saraswati Jatiluwih untuk menaungi produk UMKM yang dimiliki masyarakat. Pengabdian masyarakat ini merupakan program pelatihan dan pendampingan lanjutan dari kegiatan pengabdian kepada masyarakat yang sebelumnya telah dilaksanakan oleh Program Studi Diploma 3 Seni Kuliner yang telah mengembangkan produk teh beras merah serta kerupuk teh beras merah. Melalui program pengabdian kepada masyarakat ini, Politeknik Internasional Bali bertujuan untuk meningkatkan kapasitas dan mengembangkan peluang ekonomi bagi masyarakat di Desa Wisata Jatiluwih dengan topik strategi pemasaran produk UMKM. Pelatihan dilakukan kepada anggota KUBE Saraswati Jatiluwih dengan dibantu materi pelatihan yang disampaikan melalui layar proyektor dan rangkuman materi yang dirancang dalam bentuk poster. Terdapat tiga hasil tinjauan yang dapat dicapai melalui PKM ini yaitu: (1) Pemahaman pentingnya strategi pemasaran, (2) Pengenalan berbagai strategi pemasaran secara offline dan online, dan (3) Perancangan materi pemasaran produk UMKM.
DEVELOPMENT A SUSTAINABLE BUSINESS MODEL FOR ANANDA SEVA DHARMA FOUNDATION THROUGH MARKETING AND ENTREPRENEURSHIP I Wayan Adi Pratama; Luh Sri Damyanti; Diky Budiman
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.84

Abstract

This study aims to develop a sustainable business model for the Ananda Seva Dharma Foundation, an orphanage located in Sangsit Village, Buleleng, Bali, by strengthening business management and marketing strategies for their home industry product, B'Onic. The foundation has potential in human resources and agricultural assets, but faces challenges in the form of unstable product sales, limited digital marketing, and the absence of a structured management system. To overcome these problems, a community service program was designed using the Triple Layer Business Model Canvas (TLBMC) approach, which integrates economic, social, and environmental values, combined with a digital marketing strategy. The activity methodology included socialization, training, and mentoring stages carried out over six months. The results of the activity showed that this program succeeded in increasing the foundation's business management capacity, strengthening brand identity, and expanding market reach through digital marketing. The foster children gained entrepreneurial skills, while the foundation achieved better organizational efficiency and broader market opportunities. Overall, this program contributes to promoting the financial independence of foundations and social impact through the integration of sustainable business practices and digital entrepreneurship. The novelty of this research lies in the combination of TLBMC with digital marketing in the context of community service, so that it can become a model that can be replicated by other social enterprises.
Co-Authors . Syamsulbahri Afen Prana Utama Sembiring Anak Agung Nyoman Sri Wahyuni Apit Fathurohman Arif MarjukI Arnes Yuli Vandika Arvin Hardian Bambang Suharto Citrawati, Luh Putu Darmawan Listya Cahya Diky Budiman Eva Yuniarti Utami Ganang Adityo Prakoso I Wayan Jata I Wayan Tagel Eddy Ikhlas Ramadhan Ikhlas Ramadhan Iswanto Iswanto Iwan Harsono Jata, I Wayan Khoiruddin Khoiruddin Kristiono, Natal Kusumarini, Indah Loso Judijanto Luh Sri Damyanti M. Imron Mas’ud Made Darmiati Made Yudhawijaya Marmaiyatno Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Nur Augus Fahmi Nyoman Gede Mas Wiartha pinaria, ni wayan chintia Rahmi Setiawati Santi Diwyarthi, Ni Desak Made Tito Irwanto Utomo, Sulistyo Budi Zulkifli Zulkifli Zunan Setiawan