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Journal : West Science Interdisciplinary Studies

The Effect of Employee Competence and Organizational Culture on Competitive Advantage in the Tourism Industry in Bali Muhammad Ade Kurnia Harahap; I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Iwan Harsono
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.741

Abstract

The tourism industry in Bali represents a dynamic and competitive landscape, where businesses strive to gain and maintain a competitive advantage in a global market. This study investigates the influence of employee competence and organizational culture on competitive advantage within the context of the tourism sector in Bali. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was employed to analyze data collected from 170 participants working in various tourism-related businesses. The findings reveal significant positive relationships between employee competence, organizational culture, and competitive advantage. Employee competence was found to positively influence organizational culture and competitive advantage, while organizational culture was positively associated with competitive advantage. Furthermore, organizational culture partially mediated the relationship between employee competence and competitive advantage. These findings underscore the importance of investing in employee development and fostering a positive organizational culture to enhance competitiveness in the tourism industry in Bali.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Made Darmiati; Nyoman Gede Mas Wiartha; Luh Putu Citrawati; Made Yudhawijaya
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Ni Desak Made Santi Diwyarthi; Rahmi Setiawati; I Wayan Adi Pratama; Darmawan Listya Cahya; Muchlis Daroini
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Bambang Suharto
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.