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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business YUME : Journal of Management JISIP: Jurnal Ilmu Sosial dan Pendidikan JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Movere Journal ProBisnis : Jurnal Manajemen Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal Online Manajemen ELPEI (JOMEL) Jurnal Ilmiah Ekonomi dan Manajemen Journal Accounting International Mount Hope KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
Erwina Erwina
(SINTA ID : 6150569), Universitas Andi Djemma
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Movere Journal

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Pengaruh Marketing MIX dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Toko Nurbiana Shop di Kota Palopo Anggreini, Dhea Puspita; Erwina; Rosnida; Randan, Enjel; Patalongan, Gilang Prayoga; Arvika, Fidyah Alfanugrah
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.646

Abstract

This study aims to determine the influence of the marketing mix and consumer trust on purchasing decisions. This study was conducted to determine (1) the influence of the marketing mix and consumer trust on purchasing decisions, (2) the influence of the marketing mix on purchasing decisions, and (3) the influence of consumer trust on purchasing decisions. The population in this study consists of all consumers who made purchases at Nurbiana Shop, with a sample size of 30 respondents. The data collection techniques used in this study are observation, interviews, and questionnaires. These three techniques were chosen by the researcher because they are considered more effective for observing the phenomenon under study. The data analysis technique used was multiple linear regression analysis. The results of the study indicate that, simultaneously, the marketing mix and consumer trust significantly influence purchasing decisions. Partially, the marketing mix and consumer trust also significantly influence purchasing decisions at Nurbiana Shop.
Co-Authors Ade nurul aenun Ahmad Ali Hakam Dani Akmal Akmal Alfianti Alfianti Alimuddin Sa'ban Miru Amanda, Nadila Amma, Amma Amri Amri Amri Amri Andi nasrullah Andini Andini, Andini Anggoro KR, M. Yusuf Alfian Rendra Anggraini Sukmawati Anggreini, Dhea Puspita Anjarani Anjarani Ansar, Hasriana Arvika, Fidyah Alfanugrah Astriani Dwi Kamsa, Sinarwati, Nabila. N, Dewi Hardianti Azis, Ilham Hidayat Bakhtiar Bakhtiar Bakhtiar Bakhtiar Besse Mattayang Budiarti Putri Uleng Chelsea Rajagukguk Christian Wijaya Cindy Putri Salsabila Kadir Dahlia Buke Despin, Mulisa, Desti Natalia Dhea, Dhea Edy, Khairunnisa Faisal Amir Fani Nahda Widayah Febriana, Nisya Ferdy Aresta Fernando Fedrian Finarsih amruddin Garaika Gusti Gusti Hera Lestari I Made Sumertajaya Ishak Ishak Ishak Runi Ishak Runi Ishak, Sitti Nurul Iterson, Gebrilla Ivon, Agnes Jubertu Tanawali Juliawan Syam Jumasir, Sulhjiriah Junita Pabunta Khaerana Khaerana Khaerana Khaerana Khaerana, Khaerana Mansoor Abdul Hamid Mardito, Arlesius Marni Marni, Marni Marshal Marshal Masni Masni Mas’ali, Maniati Mawarni, Eva Indah Mira Mira Mischa Patricia Muh. Ar’at Ramadhan Muh. Haerdiansyah Syahnur Muhammad Ardi Munawar, Rezty Irene Munawir Mustafa, Refaniga Natasya Yusri Novianti Novianti Nurjannah Nurmalasari asis Okta Zhalzadila Paradillah Ilyas Patalongan, Gilang Prayoga Patrizia, Patrizia Priska, Leystia Priyani, Putu Devi Putri, Annisa Gita Raba Nathaniel Raba Raba Rachmadani, Nur Alifyah Rahmy Rezky Amelia Ramdani Ramdani Randan, Enjel Ratna Tukan Rima Wulandari Ririn Melisa Ris Akril Nurimansjah Ris Akril Nurmansjah Rosnida Safira, Yana Sherla Wijaya Sulia, Vin Sulpika Sulpikal Swandayani, Priliana Yuan Swandewi, Ni Putu Ani Tanti Tanti Taruna Shafa Arzam, Taruna Shafa Wanda Wulandari Paseba Winda Sri Astuti Doloksaribu Winda Sri Astuti Doloksaribu Winda Winda Wiratama, Kadek Adi Widya Wiwik Wiwik Yasmin Yasmin yumiana, yumiana Yunus Andreas Sianturi Yuspita Yuspita