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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Abdurrauf Science and Society Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Frederik G. Worang, Frederik G.

Universitas Sam Ratulangi

Author-ID : 590950

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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ANALYTICAL HIERARCHY PROCESS IN CHOOSING MEN FACIAL SKIN CARE PRODUCTS. A STUDY OF PONDS, GARNIER AND NIVEA Togubu, Siti Faya Ila; Saerang, David P.E; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: The purposes in this research are to determine which men facial skin care product that are chosen the most and which the criteria that are influence the most. This research used Analytical Hierarchy Process (AHP) to compare each facial skin care product based on the criteria; Price, Promotion, Avaiability, Quality, Packaging, Product Variety. This research held from August-September 2016 in Samratulangi University Manado. The respondent is 100 male students, this research using purposive sampling. The respondent of this research is the people who have an experience used three facial skin care product. The result show in facial skin care products, Ponds become the best facial skin care product chosen by respondent, from the six criteria price is the most important criteria for all among the alternatives. Price has important role in selecting facial skin care product. because price is the one of benchmark for the consumers to buy a product, when the price in Â offer is cheap and affordable it will be attract the consumer purchase intention.Keywords: consumer purchase decision, facial skin care products, analytical hierarchy process (AHP)Â

PENGARUH FAKTOR-FAKTOR BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH KOPI BILLY SAMRAT DI MANADO Watae, Reynaldo Henry; Worang, Frederik G.; Soepeno, Djurwati .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4235
Publisher : Universitas Sam Ratulangi

Abstrak : Minum kopi di kedai kopi telah menjadi kebiasaan (lifestyle) masyarakat Indonesia. Tidak hanya sekedar minum kopi, tetapi biasanya kedai kopi juga menjadi tujuan beberapa kalangan untuk melakukan kegiatan tertentu, seperti bertemu klien, atau belajar kelompok bagi kalangan mahasiswa. Dengan banyaknya kedai kopi yang ada di Manado, maka masing-masing kedai kopi tersebut harus tetap mempertahankan usaha mereka agar pelanggan tidak beralih ke kedai kopi lainnya. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh faktor-faktor bauran pemasaran (produk, harga, tempat, dan promosi) terhadap keputusan pembelian pada Rumah Kopi Billy Samrat di Manado. Penelitian ini menggunakan analisis linear berganda, dengan sampel sebanyak 100 responden. Hasil penelitian yakni produk dan promosi berpengaruh positif namun tidak signifikan sedangkan harga dan tempat berpengaruh positif dan signifikan terhadap keputusan pembelian pada Rumah Kopi Billy Samrat di Manado. Saran bagi pengelola Rumah Kopi Billy Samrat di Manando diharapkan mampu memahami produk, harga, tempat dan promosi, karena keempat hal ini dapat mempengaruhi konsumen dalam melakukan pembelian, mampu memahami, mengembangkan, dan mempertahankan produk yang ada dan harus mampu menciptakan harga yang sesuai dengan kualitas dan daya saing yang mampu bersaing dengan tempat lain dan mampu memberikan nilai yang baik kepada konsumen sesuai dengan kualitas yang diberikan.Â Kata kunci : produk, harga, tempat, promosi,keputusan pembelian

FACTORS DRIVING CONSUMER PURCHASE DECISION IN SELECTING LAPTOPS (CASE STUDY: STUDENTS OF SAM RATULANGI UNIVERSITY) Pongantung, Inke F.; Worang, Frederik; Lambey, Linda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: The impact of changes in science and technology are developing in all aspects of life. Electronic equipment performance increases and encourages people to look for new innovations in the provision of facilities and the means to achieve those goals. Laptop supports consumer to gain information. The existence of a laptop in the campus environment is widely used for academic and non-academic activities. This research aimed to analyze the factors that driving consumers purchase decision in selecting Laptops using Factor Analysis for data reduction that summarizes the observed factors. The population refers to students of Sam Ratulangi University with sample size as many as 100 respondents. The finding resulted there are three new factors formed from seven most dominant out of twenty variables, first Factor which is Product Attributes divided by three items those are Quality, Operating System, and Price. The second factor which is Entertainment Factor divided by two items those are Entertainment and Brand. The third factor is Promotion Factor divided by two items those are Internet Publicity and Discount. The Company should pay serious attention to these factors in order to survive in tight business competition and can attract the consumer by offering products that meet with their needs and wants.Keyword: consumer purchase decision, factor analysis, laptop

ANALYZING THE USE OF HYPERLOCAL MARKETING OF STREET FOOD STARTUP BUSINESS IN MANADO Aruan, Carina; Worang, Frederik G.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Nowadays, everything is practically inseparable from technology, and also includes the marketing process now became digital. There are several digital marketing strategies, and one of them is hyperlocal marketing strategy. Hyperlocal marketing can help the startup business to get an advantage by using the area they know best to bring in more customers. Hyperlocal marketing can reach customers digitally. This study aims to analyze whether the use of hyperlocal marketing of street food startup business in Manado is effective or not. This research takes a qualitative approach by conducting interviews with 10 street food startup business owners in Manado as the respondents, which were chosen through purposive sampling. Findings of this research to know more about the use of hyperlocal marketing of street food startup business from business owners experienced. The results of this research are the use of hyperlocal marketing can affect the business sales, also effective to all street food startup businesses who become a respondent in this research. Street food startup businesses in Manado should improve their knowledge about the use of hyperlocal marketing, so that the use of hyperlocal marketing can work even better to get more customers and can increase the sales.Â Keywords: hyperlocal marketing, digital marketing, street food, startup business

ANALYSIS OF THE FACTORS THAT DRIVE CUSTOMER WILLINGNESS TO PURCHASE AT PREMIUM PRICE OF NIKEâ€™S PRODUCT (CASE STUDY AT NIKEâ€™S SPORT SHOES) Kalangie, Christian I.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: the world now has facing the industry challenge where most of the company compete to create another way and fresh idea about how the product should be marketed and consumed by consumers continuously and sustainably, specially for the premium product. it takes strategy as a guideline for deploying the mission and goals to be achieved by the company. Limitations in resources and the uncertainty of the strength of the broader market competition require the right strategy in marketing. Price is something that is used as a measure or indication of the value and the benefits of consumers, and for premium product, of course it needs Premium pricing strategy, which is one of the strategies in pricing the high price level. It is done as a form of imaging that the value of the products offered are value and high quality, and it is challenging for the company since premium product treatment is quite different with regularly product, what separate it is value is the price itself.Â Keyword: Premium Price, Willing to pay

ANALYZING THE IMPACT OF SOCIAL CLASS ROLE TOWARDS WOMENâ€™S CAREER (STUDY CASE ON EMPLOYEE OF BANK OCBC NISP BRANCH MANADO AND BANK BNI REGIONAL OFFICE BRANCH MANADO) Sundah, Prisilia Ester; Pangemanan, Sifrid S.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Social status and class system exist within every country of the world, in social life, we can see that there is a differentiation prevailing in social life. The purpose of this study is to analysis the Impact of Social Class Role towards Women's Career with a case study on employees at Bank OCBC NISP Branch Manado and Bank BNI regional Office Branch Manado. This research is using qualitative research method that explores the theories from several journal, articles, book and previous research. This research uses an exploratory approach with in-depth interviews to collect data from ten informants. Respondents were chosen by purposive sampling. The results indicate that their feel it is their pride to be career women who have achievements with the social class they have. Starting from be proud of career achievements, proud of achievements in social class position of the strata, and pride in the level of education, experience, work achievements. It can make them feel more Respected and more Appreciated in lives of their career. It also can bring a motivation in social life and career life that is to be a motivation to get a better career (position). Researcher recommend for all the womenâ€™s career by having a social class, employees must be more responsible. Therefore, must pay more attention to attitudes and behavior and maintain the good name of the company.Â Keywords: social class, social status, women, career, role of social class, womenâ€™s careerÂ

ACCESS AND OWNERSHIP: EXPLORING MUSIC CONSUMERSâ€™ PERCEPTION OF DIGITAL MUSIC PRODUCT BASED ON PERCEIVED RISKS â€“ A CORRESPONDENCE ANALYSIS Tulandi, Wandy M.G.; Worang, Frederik G.; Pandowo, Merinda Ch.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The purpose of this research is to explore the perception of music consumers regarding digital music product based on the perceived risks related to it. This study uses an exploratory research design to explore the topic of music consumersâ€™ perception of digital music product in Manado City based on perceived risk. This research will use Correspondence Analysis - Perceptual mapping as the tool for the data analysis. Based on the data gathered from 150 music consumers in Manado, the researcher found that music consumers has a relatively high perception of risk towards two types of digital music product which are Legal Download and Illegal Download. While Music Streaming on other hand has a very low degree of risk perception on all three types of perceived risk. For the music content creators it should be noted that todayâ€™s music listeners has started to embrace the new trend of streaming service. Therefore content creator should consider utilizing this new platform instead of relying too much on conventional ownership such as downloads.

COMPARATIVE STUDY OF ACCOUNT OPENING PROCESS IN BANK SULUTGO AND BANK MANDIRI: STAKEHOLDERS PERSPERCTIVE Christian, Yeyen Apriana; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Account opening is a first step for customers to join a bank. Customer service as a service provider in account opening process is responsible for the convenience of customers in service. The purpose of this research is to analyze the perspectives of stakeholders, in this case customer and customer service toward the account opening process. Three attributes that become a benchmark in this study are service marketing, technology and standard operating procedures. Researcher using qualitative study to processed data. Researcher has interviewed 30 informants for gathering data which are 20 customers who have opened account in Bank SulutGo and Bank Mandiri, 5 customer services of Bank SulutGo and 5 customer services Bank Mandiri. Based on the result, it shows that customer services give the best of their service in account opening but it lack of attention in their attitude in daily transactions. Customers suggest Bank SulutGo and Bank Mandiri to provide account opening via online. Standar operating procedure in Bank SulutGo and Bank Mandiri is similar. In account opening, customer services should ensure to really understand the needs of customers and approach the customers to enjoy the account opening process.Keywords: account opening process, service process

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PENGGUNA APLIKASI GOJEK (Studi Pada Pengguna Layanan Go-Ride Di Kota Manado) Pangaila, Paulus A.; Worang, Frederik G.; Wenas, Rudy S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstrak: Transportasi pada jaman ini sudah menjadi kebutuhan dari tiap manusia dimana transportasi membuat semua kegiatan manusia menjadi lebih mudah dan lebih efektif dalam hal waktu. Seiring berkembangnya jaman membuat beberapa orang membuat inovasi dengan menggabungkan dunia transportasi dengan duni internet sehingga terbentuklah yang namanya transportasi online. Beberapa perusahaan transportasi online saling bersaing di Indonesia yaitu Gojek yang asli buatan Indonesia dan ada juga Grab yang berasal dari Malaysia, mereka bersaing dengan cara memberikan pelayanan yang terbaik serta memberikan harga yang murah. Gojek memberi pelayanannya kepada pelanggan berupa memberikan masker dan helm. Untuk harga gojek memberikan harga dari Rp 4.000 dan seterusnya tergantung jarak yang dituju. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap loyalitas pelanggan. Populasi penelitian ini adalah seluruh pelanggan gojek di Kota Manado dan diambil sampel sebanyak 110. Metode pengujian hipotesis menggunakan analisis regresi berganda. Hasil dalam penelitian menunjukan kualitas pelayanan dan harga berpengaruh secara parsial dan simultan terhadap loyalitas pelanggan serta memiliki pengaruh positif dan signifikan, maka sebaiknya pihak gojek lebih meningkatkan lagi kualitas pelayanan khususnya dibagian waktu oprasional kepada pelanggan dan memperhatikan dalam penetapan harga dengan maupun tidak menggunakan promo serta lebih memperkuat hubungan dengan pelanggan agar kepercayaan dari pelanggan lebih meningkat.Â Kata Kunci: kualitas pelayanan, harga, loyalitas pelanggan

APPLICATION OF THEORY PLANNED BEHAVIOR AND INFLUENCE ON CUSTOMERâ€™S INTENTION ADOPTING ISLAMIC BANKING PRODUCT Halid, Sitti N.; Worang, Frederik G.; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: People nowadays have diverse plan in the future and each plan certainly needs cost planning. Most of them having trouble to manage their finances consistently. Therefore, Bank Muamalat offer itâ€™s product (Tabungan iB Hijrah), to help customers to effective achieve their future goals based on Islamic law. This study aims to analyzing the customerâ€™s intention to adopt Islamic Banking product in Bank Muamalat, Manado using the Theory Planned Behavior model (Attitude, Subjective Norms, Perceived Behavioral Control). This study uses quantitative method. Questionnaire is used to collect the data. This research derived and examined the model through multiple linear regression model in a sample of 90 respondents which are customer of Bank Muamalat, Manado. Finding of this research shows that Subjective Norm influences customerâ€™s intention to adopt islamic banking product in Bank Muamalat, Manado significantly. While, Attitude and Perceived Behavioral Control do not haveÂ influence on customerâ€™s intention to adopt the product. From the result, it is recommended for the policy makers related to manager and marketers to provide adequate information in campaigning the product, promote the customers about the differences and benefits of Islamic Banking Product.Â Keywords: islamic banking, theory planned behavior, customerâ€™s intention to adopt

Co-Authors Abas, Dewita Lucyana Adithya Pandowo Agus Supandi Soegoto Amelia Taroreh, Amelia Arie, Fitty V. Aruan, Carina Ateng, Hana Febrina Balak, Vanesa Anastasia Bee, Sharon C. Bokko, Stefant . Burhanuddin, Rizka A. Christian, Yeyen Apriana Christoffel Kojo, Christoffel Kojo Christoffel Mintardjo, Christoffel Cristo, Mandang Dandel, Noldy P. David Kaunang David P. E Saerang, David P. E David P.E Saerang Emilia Margareth Gunawan Emor, Desinta Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Fransischa Veronika Claudya Titing Gunawan, Emilia Gunawan, Emilia M. Halid, Sitti N. Hido, Esterlita Claudia Hosea, Sheila S. Huwae, Karien M.M. Imelda Ogi Indrie D. Palandeng Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Jesika Ngantung, Jesika Johan R. Tumiwa, Johan R. Johan Tumiwa Joy Elly Tulung Kaharmen, Pascal . Kalangie, Christian I. Karouw, Deatara E. Z. Kaseger, Enjelie Kausuhe, Jutresia Nigita Kawet, Raymond . Keith Kalonta, Keith Koloay, Kesia Sheren Prillya Kolondam, Gabrila Fanesa Lahope, Reffaldi R. Laluyan, Wanda Nadya Lampus, Josua Miracle Lapian, Joyce . Lenehang, Vega R. Linda Lambey, Linda Lisbeth Mananeke Lomanorek, Gabriela Abigail Lukas, Clara Meiflin Stevani Lumempow, Rani Anatasia Lumenta, Ulrigh Z. Mamahit, Nikita Isabella Manampiring, Cicilia T. Manampiring Mangundap, Hizkia Toar Mangundap, Maria B. Manurip, Jelita Maria Tielung Maryam Mangantar Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Mintardjo, Christofel Monareh, Pascal A.A Mongula, Eric C. Moniharapon, Silcyljeova . Nainggolan, Mutiara . Novena Sumampouw, Novena Ogi, Imelda W.J Onesimus Simanungkalit, Onesimus Palit, Wulan Pricillia Pangaila, Paulus A. Pangemanan, Ekaristia Gratia Paulus Kindangen Pelealu, Irsa Weinechita Pelealu, Julian Yehezkiel Petege, Agustinus . Pompayo, Andriani . Pondaag, Adrian Pongantung, Inke F. Ponomban, Novia A. Raranta, Andrea A. Ridho Prawira Ramadhanu Rompas, Jeifer J. L. Rompis, Noval Krisander Rudy S. Wenas S.L.H.V Joyce Lapian Saerang, David P. Saerang, Regina T. Sentinuwo, Jesika Aurelia Liogu Shinta J. C. Wangke Shinta Wangke, Shinta Sifrid Pangemanan Sifrid S. Pangemanan Soepeno, Djurwati . Soepeno, Djurwaty . Soloty, Edmund Sondakh, Aristide G. S. Sumaraw, Josefina M. Sundah, Prisilia Ester Tambuwun, Rigita Ratnasari Tangkudung, Dion Berio Tasik, Hizkia H.D Tielung, Maria . Togubu, Siti Faya Ila Tompodung, Esther Tuhumena, Fernanda M.B Tulandi, Wandy M.G. Tumbol, Indah Permata Tumiwa, Johan . Umboh, Yobel . Viantara, Afriandy Victor P.K. Lengkong Walandouw, Julita A. Walangitan, Mac Donald B. Warokka, Gloria F. Watae, Reynaldo Henry Watuseke, Christiadi . Wenas, Rudi Wenas, Rudi S. Wilar, Omega Wulan Willem J.F.A Tumbuan Wowor, Lingkan Theofhani Wungow, Abigail

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