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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Abdurrauf Science and Society Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Frederik G. Worang, Frederik G.

Universitas Sam Ratulangi

Author-ID : 590950

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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EVALUATING THE IMPLEMENTATION OF QUALITY OF WORK LIFE PROGRAM AT BANK SULUTGO USING IMPORTANCE AND PERFORMANCE ANALYSIS (IPA) Lumempow, Rani Anatasia; Worang, Frederik G.; Tumiwa, Johan R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v6i2.19325

Abstract: Quality of Work Life is all the original inputs which aim at improving the employeeâ€™s satisfaction and enhancing organizational effectiveness. The sample size of this research is 36 employees that currently working in Bank SulutGo Branch Office in Amurang. The result of this study shows that the indicators of each variables such as Adequate and Fair Compensation placed in Quadrant II, Safe and Healthy Working Conditions placed in Quadrant I, Immediate Opportunity of Use and Develop Human Capacities placed in Quadrant I and II, Future Opportunity for Continued Growth and Security placed in Quadrant III, Social Integration in the Work Organization placed in Quadrant II, Constitutionalism in the Work Organization placed in Quadrant I and III, Work and the Total Life Space placed in Quadrant III, the Social Relevance of Work Life placed in Quadrant II. So based on the findings in this research, there are some recommendation for Bank SulutGo Branch Office in Amurang.Keywords: quality of work life, human resource management, importance performance analysis.

PRICING STRATEGY FOR HOTELS IN MANADO: A QUALITATIVE STUDY Tambuwun, Rigita Ratnasari; Worang, Frederik G.; Pandowo, Merinda H. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: The aim of this research is to find out the pricing strategy that is utilized by hotels in Manado and what are the factors affecting pricing decision. This research using qualitative approach and the data was gathered by in-depth interview with seven informants, in this case the sales and marketing manager and accounting manager of the hotels. The result shows that each hotel using two pricing strategies and there are three hotels using similar strategy and the others using different pricing strategy than the other hotel. This research found the most preferable pricing strategy used by hotels in Manado are Hi-Lo season strategy, Demand-based pricing, Competition-based pricing, cost-based pricing, price per segment, and customer willingness to pay. The research recommends the hotels to keep updating their strategy because most of the hotels in determine the price depends on the market demand and seasonality. In this case, the hotels have to do more in promoting their hotels especially during low season. For additional, the government also have to develop the tourism in Manado so that many tourists arrive which results in the demand for hotel room increase.Â Â Keywords: pricing strategy, price determinants, star hotels in manado, qualitative study

COMPARATIVE ANALYSIS OF CONSUMER SWITCHING BEHAVIOR BETWEEN BANK NEGARA INDONESIA AND BANK RAKYAT INDONESIA Manurip, Jelita; Tumbuan, Willem J.F.A; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Switching behavior is abandoning a product or services in favor of a competitor. The background of this research is to compare how is the customersâ€™ responses to the service that the banks gives to them due to high competition between the bank nowadays and the purpose are to know about the switching behavior between the banks which are Bank Negara Indonesia and Bank Rakyat Indonesia in Manado and Bitung. This research is a Â quantitative type of research, which uses primary data obtained through questionnaires and uses independent sample t-test as the analytical tool to find out if there is a significant difference in consumer switching behavior based on 5 different indicators which are price, reputation, distance, advertisement, and service quality. The population of this research is all the customers of Bank Negara Indonesia and Bank Rakyat Indonesia in Manado and Bitung as a developing city in North Sulawesi province, and the sample size is 100 of BNIâ€™s customers and 100 of BRIâ€™s customers. So the total is 200 respondents in Manado and Bitung. The result of this research showed that 3 indicators had no significant difference between the two banks and as recommendation BNI should improve their service to the rural areas especially in Manado, Bitung and surrounding.Â Keyword: consumer switching behavior, independent sample t-test.

PERENCANAAN SUMBER DAYA MANUSIA, ANALISIS PEKERJAAN DAN PENEMPATAN PEGAWAI TERHADAP KINERJA PEGAWAI PADA BIRO PENGEMBANGAN SDM PROVINSI PAPUA Taroreh, Amelia; Worang, Frederik; Mintardjo, Christoffel
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335
Publisher : Universitas Sam Ratulangi

Salah satu faktor yang menjadi kriteria untuk mencapai tujuan organisasi atau instansi adalah mengidentifikasi dan mengukur kinerja pegawai. Tujuan Penelitian adalah untuk mengetahui apakah perencanaan sumber daya manusia, analisis pekerjaan dan penempatan pegawai secara parsial maupun simultan berpengaruh signifikan terhadap kinerja pegawai pada Biro Pengembangan SDM Provinsi Papua. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Sampel penelitian berjumlah 44 orang dengan menggunakan metode sampel jenuh. Hasil secara simultan berpengaruh signifikan terhadap Kinerja Karyawan Pada Biro Pengembangan SDM Provinsi Papua dan secara parsial Perencanaan SDM dan Analisis Pekerjaan berpengaruh signifikan terhadap Kinerja Karyawan Pada Biro Pengembangan SDM Provinsi Papua. Sementara penempatan kerja tidak berpengaruh signifikan terhadap Kinerja Karyawan Pada Biro Pengembangan SDM Provinsi Papua. Pimpinan Biro Pengembangan SDM Provinsi Papua sebaiknya memperhatikan faktor Perencanaan Sumber Daya Manusia dan Analisis Pekerjaan agar kinerja pegawai dapat meningkat. Kata kunci: perencanaan, analisis pekerjaan, penempatan, kinerja pegawai

COMPARATIVE ANALYSIS OF PHYSICAL ENVIRONMENT, FOOD QUALITY AND PRICE FAIRNESS BETWEEN MALE AND FEMALE CUSTOMERS OF JAPANESE FOOD RESTAURANTS IN MANADO TOWN SQUARE Monareh, Pascal A.A; Worang, Frederik G.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 2385
Publisher : Universitas Sam Ratulangi

Abstract: Development of restaurant industry is growing rapidly in Indonesia resulted in developing Japanese Food Restaurants. Ichiban Sushi, Marugame Udon, Torico and Pepper Lunch are Japanese Food Restaurants located in Manado Town Square compete to give satisfaction to the customers. Physical Environment, Food Quality and Price Fairness have impact to the Customer Satisfaction which affects the repurchase intention of the customers and gaining profit. The purpose of this research is to analyze the differences between male and female customers of Japanese food restaurants in Manado Town Square determined from factors such as Physical Environment, Food Quality and Price Fairness. The Respondents are 100 customers of Japanese Food Restaurants in Manado Town Square divided by 50 male and 50 female. By using Independent Sample t-Test it shows that there is significant difference between male and female customers in Food Quality and Price Fairness meanwhile there is no significant difference between male and female customers in Physical Environment. For restaurateurs and managers, they should create new menu which suit male customers and pay attention to the food quantity. Thus, the price will become reasonable for the customers. They should upgrade their physical appearance so the customers will not get bored with the environment.Keywords: Physical Environment, Food Quality, Price Fairness, Independent Sample t-Test, Restaurant

THE RELATION BETWEEN THE PROMOTION STRATEGY FROM DEPARTMENT OF COOPERATIVES AND SMALL MEDIUM ENTERPRISES AND THE DEVELOPMENT OF SMES IN MANADO Kalonta, Keith; Lapian, S.L.V.H. Joyce; Worang, Frederik G.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 3 (2016): JE Vol.4 No.3 (2016) Hal. 001-101
Publisher : FEB Universitas Sam Ratulangi Manado

There are a variety of economic sectors that supporting economic growth in Indonesia. From some of the existing economic sectors, Small and Medium Enterprises sector has an important role and strategic in national economic development, both in terms of the amount of enterprises, in terms of job creation, as well as in terms of national economic growth as measured by Gross Domestic Product. Introducing or promotions become one of the important things that should be done by the government in an effort to develop existing SMEs, the objective of promotion in order that existing society can know and recognize existing SMEs. This research used qualitative research methodology. In this research, Department cooperatives and small medium enterprises and the owner of SMEs in Manado as the informant, the total informant are 8 people. The result of this research show that the Promotion Strategy for SMEs is very important, the promotion helpfully the SMEs for develop, with promotion the product or service from SMEs will know by people, and so many ways to do the promotion, used social media, print media, brochure, or join the exhibitions. For the government, must more give attention to promote the SMEs in Manado, and also the government must make a special website or application only for SMEs, so it can make easy for customer to buy or for SMEs to promote or sell their product Keywords: promotion strategy, small medium enterprises, department of cooperatives and SMEs

ANALYSING RELATIONSHIP MARKETING TACTICS AT PT. BANK SULUTGO SIAU Ateng, Hana Febrina; Worang, Frederik G; Tumiwa, Johan
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Since more competition in business nowadays, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. All of company and from every industry tried giving their best to maintained customers satisfaction. One type of services companies that important in the business world are banks that has work as a financial institution and financial intermediary for everyone. There are so many ways and differences relationship marketing tactics implemented for the customers. This study analyses the relationship of marketing tactics namely service quality, communication and price perception in PT. Bank SulutGo Siau. Used qualitative method, 10 customer were interviewed to collect the data. A semi-structure interview is used in this research to collect primary data. Result and conclusion showed that service quality, communication and price perception as became indicators in this result has positive responses from customers Bank SulutGo Siau.Â Keywords: relationship marketing tactics, service quality, value offers, communication.

ANALYSIS OF FACTORS INFLUENCING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN MANADO Mongula, Eric C.; Massie, James D. D.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Since the 1998 economic crisis to the global financial crisis, Small and Medium Enterprises (SMEs) have been able to survive. Small and Medium Enterprises (SMEs) have an important role in supporting economic growth to date. This study aims to determine the analysis of the factors that influence the performance of small and medium enterprises in Manado. This research was conducted using a causal study with a quantitative approach in which data were obtained through interviews and questionnaires distributed to 100 respondents who were distributed to SMEs owners/managers in the city of Manado. This study has 20 variables. The sampling technique uses the purposive sampling method. The analysis technique used is the validity test, reliability test, factor analysis test, and multiple linear regression test. The test was carried out using the help of the SPSS program. The results showed that there were 3 factors that determine the performance of SMEs: (1) External Factors, (2) Planning and Relationship of Human Resources, (3) entrepreneurial skills and innovation.Keywords: factors influencing performance, small entreprises, medium enterprises

THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE, EDUCATION, AND SKILL ON SMALL MEDIUM ENTERPRISES PERFORMANCE IN MANADO Manampiring, Cicilia T. Manampiring; Massie, James D.D.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

In line with the Indonesian government's economic development program, where the starting point is directed towards improving prosperity and poverty alleviation through economic empowerment of the people, it is estimated that Indonesia will need an additionalÂ 20Â million new business units outside the agricultural sector in the next 15 years to increase the carrying capacity of economic growth and job creation for the Indonesian population. The development of new entrepreneurs related to efforts to grow a conducive business environment, fostering community willingness to entrepreneurship, improving the ability of the community to entrepreneurship. This research aims to find out the significant influence of entrepreneurial knowledge, education, and skill on small-medium enterprises in Manado simultaneously. The type of this research is a quantitative method. The results show that entrepreneurial knowledge, education, skills as the independent variable simultaneously affect business performance as the dependent variable. Based on the analysis, since entrepreneurial education is strong predictors of business performance, the factor was recommended to be a push to make the growth of the business performance of SMEs real, and companies should maintain a sustainable system both internally and externally so that in the future they can always maintain their performance.Â Keywords: Â Â Â entrepreneurial knowledge, entrepreneurial education, entrepreneurial skill, small-medium enterprises performance.

THE INFLUENCE OF BRAND IMAGE AND SELF-IMAGE CONGRUENCE TOWARDS BRAND ATTACHMENT ON FASHION ITEMS (CASE STUDY: STUDENTS OF IBA, SAM RATULANGI UNIVERSITY) Pangemanan, Ekaristia Gratia; Worang, Frederik G.; Arie, Fitty Valdi
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: As the competitors increase, companies need to secure their customer from moving to other brands. This push companies to be more sensitive with what kind of brand image that can interest customer and urge them to choose the said companiesâ€™ brands. Once the customers feel that a certain brand is relatable to their own needs and wants, it will create an attachment to the said brand. The purpose of this study is to analyze the influence of brand image and self-image congruence toward brand attachment, specifically about fashion items, at International Business Administration, Sam Ratulangi University. The quantitative method is used in this research. In order to collect the data, questionnaires were distributed to 100 IBA students. The result of this research shows that brand image has positive relationship toward brand attachment with significant influence, and self-image congruence also has positive relationship toward brand attachment with significant influence.Â Keywords: brand image, self-image congruence, brand attachmentÂ

Co-Authors Abas, Dewita Lucyana Adithya Pandowo Agus Supandi Soegoto Amelia Taroreh, Amelia Arie, Fitty V. Aruan, Carina Ateng, Hana Febrina Balak, Vanesa Anastasia Bee, Sharon C. Bokko, Stefant . Burhanuddin, Rizka A. Christian, Yeyen Apriana Christoffel Kojo, Christoffel Kojo Christoffel Mintardjo, Christoffel Cristo, Mandang Dandel, Noldy P. David Kaunang David P. E Saerang, David P. E David P.E Saerang Emilia Margareth Gunawan Emor, Desinta Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Fransischa Veronika Claudya Titing Gunawan, Emilia Gunawan, Emilia M. Halid, Sitti N. Hido, Esterlita Claudia Hosea, Sheila S. Huwae, Karien M.M. Imelda Ogi Indrie D. Palandeng Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Jesika Ngantung, Jesika Johan R. Tumiwa, Johan R. Johan Tumiwa Joy Elly Tulung Kaharmen, Pascal . Kalangie, Christian I. Karouw, Deatara E. Z. Kaseger, Enjelie Kausuhe, Jutresia Nigita Kawet, Raymond . Keith Kalonta, Keith Koloay, Kesia Sheren Prillya Kolondam, Gabrila Fanesa Lahope, Reffaldi R. Laluyan, Wanda Nadya Lampus, Josua Miracle Lapian, Joyce . Lenehang, Vega R. Linda Lambey, Linda Lisbeth Mananeke Lomanorek, Gabriela Abigail Lukas, Clara Meiflin Stevani Lumempow, Rani Anatasia Lumenta, Ulrigh Z. Mamahit, Nikita Isabella Manampiring, Cicilia T. Manampiring Mangundap, Hizkia Toar Mangundap, Maria B. Manurip, Jelita Maria Tielung Maryam Mangantar Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Mintardjo, Christofel Monareh, Pascal A.A Mongula, Eric C. Moniharapon, Silcyljeova . Nainggolan, Mutiara . Novena Sumampouw, Novena Ogi, Imelda W.J Onesimus Simanungkalit, Onesimus Palit, Wulan Pricillia Pangaila, Paulus A. Pangemanan, Ekaristia Gratia Paulus Kindangen Pelealu, Irsa Weinechita Pelealu, Julian Yehezkiel Petege, Agustinus . Pompayo, Andriani . Pondaag, Adrian Pongantung, Inke F. Ponomban, Novia A. Raranta, Andrea A. Ridho Prawira Ramadhanu Rompas, Jeifer J. L. Rompis, Noval Krisander Rudy S. Wenas S.L.H.V Joyce Lapian Saerang, David P. Saerang, Regina T. Sentinuwo, Jesika Aurelia Liogu Shinta J. C. Wangke Shinta Wangke, Shinta Sifrid Pangemanan Sifrid S. Pangemanan Soepeno, Djurwati . Soepeno, Djurwaty . Soloty, Edmund Sondakh, Aristide G. S. Sumaraw, Josefina M. Sundah, Prisilia Ester Tambuwun, Rigita Ratnasari Tangkudung, Dion Berio Tasik, Hizkia H.D Tielung, Maria . Togubu, Siti Faya Ila Tompodung, Esther Tuhumena, Fernanda M.B Tulandi, Wandy M.G. Tumbol, Indah Permata Tumiwa, Johan . Umboh, Yobel . Viantara, Afriandy Victor P.K. Lengkong Walandouw, Julita A. Walangitan, Mac Donald B. Warokka, Gloria F. Watae, Reynaldo Henry Watuseke, Christiadi . Wenas, Rudi Wenas, Rudi S. Wilar, Omega Wulan Willem J.F.A Tumbuan Wowor, Lingkan Theofhani Wungow, Abigail

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