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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Abdurrauf Science and Society Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Frederik G. Worang, Frederik G.

Universitas Sam Ratulangi

Author-ID : 590950

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE INTENTION IN CHOOSE A RESTAURANT IN MANADO CITY. CASE STUDY: CITY EXTRA, WAHAHA, WISATA BAHARI Mewengkang, Felizia P. J.; Worang, Frederik G.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Restaurant is a public place, provide food and beverage on a commercial basis. In Manado, there are three big restaurant which are famous nowadays, City Extra, Wahaha, and Wisata Bahari. Not only as the place for a usual dinner, the three restaurants also being a place of a birthday party, meeting, or even family dinner and it fulfil the Manadonese habit that like to have a family gathering. This research aims to know which criteria is most important for customer in selecting a restaurant in Manado and restaurant is the most preferable for the customer. This research used analytical hierarchy process with the sample is 30 respondents that were obtained from citizen in Manado. The result from this research shown that accessibility is the most important criteria for the consumer to choose a restaurant. The consumer wants a restaurant that have a reachable place. Wahaha is the most preferable restaurant. City Extra and Wisata Bahari as the competitors of Wahaha, have to improve their performance, adding more promotions and make some different thing which is unique or something that the competitors does not have.Â Keywords: consumer purchase intention, analytical hierarchy process, restaurant

PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI PARIWISATA PADA RUMAH ALAM MANADO ADVENTURE PARK Walandouw, Julita A.; Worang, Frederik G.; Wenas, Rudi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Seiring Media promosi merupakan alat atau sarana yang digunakan untuk mengiklankan suatu produk atau jasa agar menghasilkan penjualan. Strategi pemasaran dengan memanfaatkan kemajuan teknologi informasi adalah dengan menggunakan media sosial antara lain; facebook, intagram, we chat, whatsapp dan wikipedia. Media sosial yang paling banyak digunakan oleh para pengunjung pada Rumah Alam Manado adventure Park adalah facebook dan intagram. Tujuan dalam penelitian ini adalah: 1) untuk mengetahui dan memahami pemanfaatan media sosial sebagai media promosi pariwisata pada rumah alam Manado Adventure Park, 2) untuk mengetahui dan memahami dampak pemanfaatan media sosial sebagai media promosi pariwisata pada rumah alam Manado Adventure Park. Informan yang digunakan dalam penelitian ini berjumlah 33 orang, yaitu pengunjung 30 orang, karyawan 2 orang, dan manajer 1 orang. Metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif dengan mendeskripsikan, mencatat dan, menganalisis pemanfaatan media sosial bagi pengembangan tempat pariwisata. Teknik Pengumpulan data antara lain penyebaran kuesioner, wawancara dan studi pustaka. Hasil penelitian menunjukkan bahwa Rumah Alam Manado Adventure park telah memanfaatkan media sosial (Instagram, Facebook, WeChat, dan Wikipedia/google) sebagai alat pemasaran produk dengan baik, sehingga penjualan dapat meningkat. Rumah Alam Manado Adventure park telah melakukan kegiatan promosi melalui media sosial dengan sangat efektif. Pihak manajemen sebaiknya perlu meningkatkan promosi pemasaran melalui media sosial bagi pengembangan tempat pariwisata.Â Kata Kunci: Media sosial, media promosi

THE INFLUENCE OF VISUAL MERCHANDISING AND BRAND EQUITY TOWARDS CONSUMER BUYING BEHAVIOR IN PEDRO STORE MANADO Onesimus Simanungkalit, Onesimus; Worang, Frederik G.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Fashion retail has an important role in the business development process in every country. Every company maintains and develops their products from all aspects. The application of visual merchandising and brand equity is an important aspect in the sustainability of a fashion retailer and introducing their brand to customers. This study aims to analyze the influence of Visual Merchandising (X1) and Brand Equity (X2) towards Consumer Buying Behavior (Y) in Pedro Store Manado. The researcher conducted this research through quantitative methods. The multiple linear regression analysis method is used to analyze the effect of the independent variable on the dependent variable. This technique using purposive sampling and conducts with 100 respondents and processed using SPSS program. The result proved that visual merchandising and brand equity have a significant and positive influence towards consumer buying behavior in Pedro Store Manado partially and simultaneously.Â Keywords: visual merchandising, brand equity, consumer buying behavior

THE INFLUENCE OF PRODUCT ASSORTMENT AND PRICE DISCOUNT IN ONLINE MARKETPLACE TOWARD CONSUMER PURCHASE DECISION OF GENERATION Z IN MANADO Bee, Sharon C.; Worang, Frederik G.; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

In this 4.0 era, many aspects of people's lifestyles nowadays are greatly helped through both information and communication technology, which is the Internet. Thus, online media has become an alternative for people to carry out their activities, for example is shopping. Currently, the E-Commerce platform that is in great demand in shopping is the Online Marketplace. Online Marketplace is a buying and selling platform that acts as an intermediary between sellers and buyers that provides sales features and secure payment facilities. Therefore, Online Marketplace has become the most widely used platform, especially among Generation Z. Currently, every Online Marketplaceâ€™s company is competing to promote their platform in order to increase the number of users and also increase sales by using marketing strategy. Therefore, the researcher wants to find out the marketing strategy from the perspective of the consumers. The researcher assumes, there are two marketing strategies that can be implemented, such as Product Assortment and Discounts, which can attract customers to make purchasing decisions. This research has been completed by researcher using a quantitative method, by distributing questionnaires to 100 Generation Z as respondents in Manado. Let the results of this research have a positive influence on Generation Z in Manado, especially to help online marketers in developing their products and the prices to be offered.Â Keywords: product assortment, price discount, consumer purchase decision

INFLUENCE OF SHOPPING LIFESTYLE, DISCOUNT AND FASHION INVOLVEMENT ON IMPULSIVE BUYING OF SHOPEE ONLINE SHOPPING Fransischa Veronika Claudya Titing; Frederik G. Worang; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Consumptive behavior arises besides being due to meeting diverse needs, but also to follow the growing trend in the market. Therefore, marketers must be able to understand the desires and needs of these consumers, as well as the trends of the millennial generation that are in effect in order to create and develop their marketing strategies in the era of revolution. This research is intended to find out and analyze the influence between shopping lifestyle, discount and fashion involvement as independent variable towards impulse buying as dependent variable to the Shopee customer. This study used the quantitative research by spreading questioners to the customer of Shopee who shop about 120 persons. The sample was taken by the purposive sampling method. The measurement of variable used the Likert scale with the weight scale from 1 to 5. To find out the effect of X variable towards Y variable used Multiple Linear Regression analysis. The result from this research found that there is a significant influence between discount and fashion involvement toward impulsive buying on Shopee fashion product. It also means that discount and fashion involvement simultaneously influence to impulsive buying. However, the result also shows that there is no significant influence in shopping lifestyle on impulsive buying of Shopee fashion product.

A QUALITATIVE ANALYSIS OF MICROTRANSACTION AND CONSUMER BEHAVIOR OF ONLINE GAMES (CASE STUDY: PUBG MOBILE GAMES) Ridho Prawira Ramadhanu; Frederik G. Worang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

In terms of gaming especially related to Micro transaction, people tend to spend money in order to do micro transactions to fulfill their needs and wants within the game. The game's needs and wants are usually related to winning a particular match, getting the limited type of outfits, bragging rights with other players, and more. The purpose of this study is to see the relation of micro transaction with the consumer’s behavior related to the needs and wants within the game, in this case, PUBG Mobile Games. This study uses a qualitative method and interviews with informants were conducted in order to gain information regarding the phenomenon. The finding of this study shows there is a major connection between micro transaction and consumer behavior, which is about the hedonistic traits, the existence of micro transaction makes people or players of the game have more hedonistic judgment and traits during the transaction Based on the result, the researcher provided several recommendations which are considerations regarding the level of importance in using micro transaction and the utilization on a large scale and improvement of the micro transaction need to be done in order to gain more users by the company Keywords: micro transaction, online games.

THE INFLUENCE OF 4PS AS MARKETING STRATEGY ON PURCHASE INTENTION IN TRANSMART KAWANUA MANADO Abas, Dewita Lucyana; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56467

After facing the COVID-19 crisis, the retail industry needs to continuously innovate with effective marketing strategies to revive consumer purchase intentions. This study aims to identify the impact of the 4Ps aspects on customer purchase intentions at Transmart Kawanua Manado. Through the analysis of marketing strategies based on Product (X1), Price (X2), Place (X3), And Promotion (X4) as independent variables, with Purchase Intention (Y) as the dependent variable, a quantitative research method was used by collecting primary data from 100 respondents who are customers of Transmart Kawanua. The results show that while the products offered are standard and can be found in other shopping centers, location is not the main determining factor. However, effective pricing strategies and promotions play a significant role in attracting purchase interest. Additionally, all 4Ps aspects simultaneously influence customer purchase intentions at Transmart Kawanua. Therefore, an integrated marketing approach that considers all 4Ps aspects is crucial in enhancing customer engagement and business growth for Transmart Kawanua. Keyword:s Marketing Strategy, Marketing Mix, Product, Price, Place, Promotion, Purchase Intention

CROWDFUNDING ANALYSIS: EXPLORING THE FACTORS IN DOTA 2 INTERNATIONAL BATTLE PASS PURCHASES Soloty, Edmund; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57228

Abstract: Dota 2 The International Championship’s prize pool has been fully crowdfunded by the community itself since The International Championship 2013 via the battle pass system; where customers may purchase the battle pass for US$9.99 to gain access to tournament and event features and a large range of earnable cosmetic goods, which then 25% of the battle pass earnings went into The International’s prize pool. Using the Exploratory Factor Analysis on 20 different variables on Crowdfunding, 2 factors emerge: “Brand Appeal” consists of: Customer Engagement, Brand Image, Product Quality, Impulsive Consumption, Perceive Ease of Use, Pricing, Customer Trust, Product Variety, Differentiation Strategy, Hedonic Motivation, Conspicuous Consumption, Performance Expectancy, Customer Experience, Perceived Value, Social Influence, Habitual Consumption, and Customer Loyalty. And the second factor called “Consumer Influence Composite” consisting of: Addictive Consumption, Perceived Risk, and Promotion. Keyword: Crowdfunding, Dota 2, The International Championship, Battle Pass, Customer Engagement, Brand Image, Product Quality, Impulsive Consumption, Perceive Ease of Use, Pricing, Customer Trust, Product Variety, Differentiation Strategy, Hedonic Motivation, Conspicuous Consumption, Performance Expectancy, Customer Experience, Perceived Value, Social Influence, Habitual Consumption, Customer Loyalty, Addictive Consumption, Perceived Risk, Promotion.

PENGARUH CUSTOMER EXPERIENCE DAN BRAND EQUITY TERHADAP RETENSI PELANGGAN PADA INDRIVE DI KOTA MANADO Lampus, Josua Miracle; Worang, Frederik g.; Palandeng, Indrie D.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57600

Persaingan di industri transportasi online semakin ketat, terutama bagi InDrive, dengan kehadiran pesaing besar seperti Gojek, Grab, dan Maxim. Pelanggan menjadi lebih kritis dan selektif dalam memilih layanan yang digunakan. Pengalaman dan nilai tambah yang dirasakan oleh pelanggan mendorong mereka untuk terus menggunakan layanan InDrive, yang berdampak pada retensi pelanggan. Penelitian ini bertujuan untuk mengukur pengaruh customer experience dan brand equity terhadap retensi pelanggan InDrive di Kota Manado. Metode yang digunakan adalah penelitian kuantitatif dengan data primer dan sekunder. Populasi penelitian ini adalah penduduk Kecamatan Malalayang, Kota Manado, yang berjumlah 62.202 jiwa menurut data BPS. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa: 1) customer experience memiliki pengaruh signifikan terhadap retensi pelanggan dengan t hitung 6,850, lebih kecil dari t tabel 1,984; 2) brand equity juga berpengaruh signifikan terhadap retensi pelanggan dengan t hitung 2,064, lebih besar dari t tabel 1,984; dan 3) secara simultan, customer experience dan brand equity bersama-sama berpengaruh signifikan terhadap retensi pelanggan dengan nilai F hitung 54,198, lebih besar dari F tabel 3,09. Kata Kunci: Customer experience, Brand Equity, Retensi Pelanggan

THE IMPACT OF MERGER & ACQUISITION, SHARE BUYBACK, AND DIVIDEND POLICY ON FIRM VALUE CASE STUDY: ENERGY AND MINERAL SECTOR COMPANIES LISTED ON INDONESIA STOCK EXCHANGE IN 2020-2023 Kaunang, David; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to test the impact of merger & acquisition, share buyback, and dividend policy on firm value case study: energy and mineral sector companies listed on Indonesia Stock Exchange in 2020-2023. This study uses panel data regression in data testing using E-views 12 software, with a population consisting of all energy and mineral sector companies on the Indonesia Stock Exchange. Purposive sampling is the sampling technique used in this study with a sample size of 28 companies. This study results finding that mergers & acquisitions directly no significantly and positively impact on firm value, in contrast with share buyback and dividend policy indicated that directly no significantly and negatively impact on firm value. Keywords: Merger & Acquisition, Share Buyback, Dividend Policy, Firm Value.

Co-Authors Abas, Dewita Lucyana Adithya Pandowo Agus Supandi Soegoto Amelia Taroreh, Amelia Arie, Fitty V. Aruan, Carina Ateng, Hana Febrina Balak, Vanesa Anastasia Bee, Sharon C. Bokko, Stefant . Burhanuddin, Rizka A. Christian, Yeyen Apriana Christoffel Kojo, Christoffel Kojo Christoffel Mintardjo, Christoffel Cristo, Mandang Dandel, Noldy P. David Kaunang David P. E Saerang, David P. E David P.E Saerang Emilia Margareth Gunawan Emor, Desinta Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Fransischa Veronika Claudya Titing Gunawan, Emilia Gunawan, Emilia M. Halid, Sitti N. Hido, Esterlita Claudia Hosea, Sheila S. Huwae, Karien M.M. Imelda Ogi Indrie D. Palandeng Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Jesika Ngantung, Jesika Johan R. Tumiwa, Johan R. Johan Tumiwa Joy Elly Tulung Kaharmen, Pascal . Kalangie, Christian I. Karouw, Deatara E. Z. Kaseger, Enjelie Kausuhe, Jutresia Nigita Kawet, Raymond . Keith Kalonta, Keith Koloay, Kesia Sheren Prillya Kolondam, Gabrila Fanesa Lahope, Reffaldi R. Laluyan, Wanda Nadya Lampus, Josua Miracle Lapian, Joyce . Lenehang, Vega R. Linda Lambey, Linda Lisbeth Mananeke Lomanorek, Gabriela Abigail Lukas, Clara Meiflin Stevani Lumempow, Rani Anatasia Lumenta, Ulrigh Z. Mamahit, Nikita Isabella Manampiring, Cicilia T. Manampiring Mangundap, Hizkia Toar Mangundap, Maria B. Manurip, Jelita Maria Tielung Maryam Mangantar Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Mintardjo, Christofel Monareh, Pascal A.A Mongula, Eric C. Moniharapon, Silcyljeova . Nainggolan, Mutiara . Novena Sumampouw, Novena Ogi, Imelda W.J Onesimus Simanungkalit, Onesimus Palit, Wulan Pricillia Pangaila, Paulus A. Pangemanan, Ekaristia Gratia Paulus Kindangen Pelealu, Irsa Weinechita Pelealu, Julian Yehezkiel Petege, Agustinus . Pompayo, Andriani . Pondaag, Adrian Pongantung, Inke F. Ponomban, Novia A. Raranta, Andrea A. Ridho Prawira Ramadhanu Rompas, Jeifer J. L. Rompis, Noval Krisander Rudy S. Wenas S.L.H.V Joyce Lapian Saerang, David P. Saerang, Regina T. Sentinuwo, Jesika Aurelia Liogu Shinta J. C. Wangke Shinta Wangke, Shinta Sifrid Pangemanan Sifrid S. Pangemanan Soepeno, Djurwati . Soepeno, Djurwaty . Soloty, Edmund Sondakh, Aristide G. S. Sumaraw, Josefina M. Sundah, Prisilia Ester Tambuwun, Rigita Ratnasari Tangkudung, Dion Berio Tasik, Hizkia H.D Tielung, Maria . Togubu, Siti Faya Ila Tompodung, Esther Tuhumena, Fernanda M.B Tulandi, Wandy M.G. Tumbol, Indah Permata Tumiwa, Johan . Umboh, Yobel . Viantara, Afriandy Victor P.K. Lengkong Walandouw, Julita A. Walangitan, Mac Donald B. Warokka, Gloria F. Watae, Reynaldo Henry Watuseke, Christiadi . Wenas, Rudi Wenas, Rudi S. Wilar, Omega Wulan Willem J.F.A Tumbuan Wowor, Lingkan Theofhani Wungow, Abigail

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