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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Abdurrauf Science and Society Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Frederik G. Worang, Frederik G.
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

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EXAMINING THE INFLUENCE OF PERCEIVED RISK AND USER-FRIENDLINESS ON THE USAGE INTENTION OF QRIS IN BERSEHATI TRADITIONAL MARKET Koloay, Kesia Sheren Prillya; Worang, Frederik G.; Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58171

Abstract

The adoption of digital payment systems, such as QRIS (Quick Response Code Indonesian Standard), is becoming increasingly relevant in this modern era. However, there is a notable lack of research focusing specifically on the adoption of these systems within traditional settings. Thus, this thesis addresses this gap by Examining the Influence of Perceived Risk and User-Friendliness on the Usage Intention of QRIS in Bersehati Traditional Market, the largest traditional market in Manado. Involving 100 respondents, the research uses the Purposive Sampling Technique and analyzes using SPSS 29 software. The findings reveal that both Perceived Risk and User-Friendliness influence the intention to use QRIS. However, User-Friendliness has a greater influence on usage intention compared to Perceived Risk. These results underscore the importance of addressing perceived risks and enhancing user-friendliness as key strategies in promoting the widespread adoption of QRIS as a digital payment system.   Keywords: Perceived Risk, User-Friendliness, Usage Intention, QRIS, Digital Payment Systems
THE INFLUENCE OF VISUAL ELEMENTS AND EASE OF USE ON PURCHASE DECISIONS THROUGH TIKTOK SHOP AMONG GEN Z Kaseger, Enjelie; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58224

Abstract

This study aims to test the influence of visual elements and ease of use on purchase decision partially and simultaneously. Data were collected through a questionnaire method with a population of 103.689 and by using the Slovin formula, 99,90 samples were obtained, however, the sample was rounded up to 100. The result indicates that both Visual Elements and Ease of Use play crucial roles in influencing purchase decisions. When analyzed simultaneously, these factors significantly impact how consumers decide to buy products. Partially, each factor also shows a distinct influence on purchase decisions. Visual elements significantly influence purchase decisions by enhancing the visual appeal and communication of video content, making products more enticing to Gen Z users. Meanwhile, ease of use of TikTok Shop significantly affects purchase decisions, as Gen Z users prefer intuitive and user-friendly technology. A seamless and hassle-free shopping experience increases user satisfaction and the likelihood of purchase.   Keywords: Visual Elements, Ease of Use, Purchase Decision, Social Media Marketing
THE INFLUENCE OF E-WOM ON CUSTOMER PURCHASE DECISION OF THE COFFEE SHOPS AT JLN. FLAMBOYAN BY USING BRAND IMAGE AS MEDIATING VARIABLE Lomanorek, Gabriela Abigail; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58782

Abstract

This study examines the influence of Electronic Word of Mouth (E-WOM) on customer purchase decisions for coffee shops located on Jln. Flamboyan, using brand image as a mediating variable. This research explores the extent to which E-WOM impacts brand image and how this, in turn, affects purchase decisions. A quantitative approach was employed, with data collected from 120 respondents through structured questionnaires. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that E-WOM has a significant positive impact on both brand image and purchase decisions. Moreover, brand image mediates the relationship between E-WOM and purchase decisions, demonstrating its crucial role in shaping consumer behavior. The findings underscore the importance of managing E-WOM and cultivating a strong brand image for coffee shops to influence customer purchase decisions effectively. The study provides practical insights for coffee shop owners on leveraging online reviews and enhancing brand perception to drive customer loyalty and business growth.   Keywords: E-WOM, Brand Image, Purchase Decision
Pengaruh Experiential Marketing terhadap Minat Beli Ulang Pada Atlanta Farma Selama New Normal Kolondam, Gabrila Fanesa; Worang, Frederik G.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruhexperiential marketing yakni sense experience, feel experience, think experience, act experience dan relate experience terhadap minat beli ulang di Atlanta Farma Langowan. Jenis penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 100 orang konsumen  Atlanta Farma tahun 2022 yang di dapatkan dengan teknik accidental sampling. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian ini membuktikan bahwa sense secara parsial tidak berpengaruh terhadap minat beli ulang konsumen, feel secara parsial berpengaruh terhadap minat beli ulang konsumen, think secara parsial berpengaruh terhadap minat beli ulang konsumen, act secara parsial tidak berpengaruh terhadap minat beli ulang konsumen, relate secara parsial tidak berpengaruh terhadap minat beli ulang konsumen. Experiential marketing (sense, feel, think, act dan relate) secara simultan berpengaruh terhadap minat beli ulang konsumen. Pihak Atlanta Farma Langowan harus lebih memperhatikan faktor Experiential Marketing yang dapat meningkatkan Minat Beli Ulang Konsumen Atlanta Farma Langowan selain itu lebih memperhatikan kondisi dan situasi ruangan dan bisa meningkatkan pelayanan secara langsing kepada konsumen agar menyentuh emosional setiap konsumen. Kata Kunci : Experiential Marketing, Minat Beli Ulang
PENGARUH PERENCANAAN KARIR, SELF EFFICACY DAN SOFT SKILL TERHADAP KESIAPAN KERJA MAHASISWA LULUSAN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SAM RATULANGI Sentinuwo, Jesika Aurelia Liogu; Worang, Frederik G.; Walangitan, Mac Donald B.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60715

Abstract

Mahasiswa yang telah memiliki aspek perencanaan karir, self-efficacy, dan soft skill maka kesiapan kerja yang dimilikinya hampir mendekati sempurna. Dunia kerja pastinya akan berbeda dengan dunia akademis, tantangan dalam bekerja akan banyak, persaingan antar manusia semakin ketat, tekanan dari atasan tinggi dan tanggung jawab yang harus dipenuhi juga tinggi sehingga perusahaan akan mencari lulusan baru yang berkualitas sehingga nantinya dapat memberikan kontribusi yang besar bagi perekonomian. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengaruh perencanaan karir, self-efficacy dan soft skill terhadap kesiapan kerja Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Sam Ratulangi secara simultan maupun parsial. Pendekatam yang dilakukan dalam penelitian ini adalah pendekatan kuantitatid. Populasi penelitian ini adalah Mahasiswa lulusan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi (periode wisuda Agustus 2023 – Februari 2024) dengan sampel sebanyak 100 responden. Hasil penelitian ini menunjukan bahwa perencanaan karir, self-efficacy, dan soft skill memiliki pengaruh positif dan signifikan terhadap kesiapan kerja mahasiswa FEB Unsrat baik secara simultan maupun parsial.   Kata Kunci : Perencanaan karir, Self-Efficacy, Soft Skill, dan Kesiapan Kerja   Abstract: Students who already have aspects of career planning, self-efficacy, and soft skills, then their work readiness is almost perfect. The world of work will certainly be different from the academic world, there will be many challenges in working, competition between humans is getting tighter, pressure from superiors is high and the responsibilities that must be fulfilled are also high so that companies will look for qualified new graduates so that they can later make a big contribution to the economy. The purpose of this study was to determine the effect of career planning, self-efficacy and soft skills on the work readiness of students of the Faculty of Economics and Business, Sam Ratulangi University simultaneously and partially. The approach used in this study is a quantitative approach. The population of this study were students who graduated from the Faculty of Economics and Business, Sam Ratulangi University (graduation period August 2023 - February 2024) with a sample of 100 respondents. The results of this study indicate that career planning, self-efficacy, and soft skills have a positive and significant influence on the work readiness of FEB Unsrat students both simultaneously and partially.   Keywords : Career Planning, Self-Efficacy And Soft Skill On Work Readiness
THE INFLUENCE OF CONSUMER ENGAGEMENT AND SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION OF GAME ITEMS IN MOBILE LEGENDS Pelealu, Julian Yehezkiel; Worang, Frederik G.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61170

Abstract

This study aims to test the influence of consumer engagement and social media marketing towards purchase intention partially and simultaneously, data were collected through a questionnaire method and because the population are unknown therefore this study uses the Lemeshow formula, rounded up to 100 sample. The data analysis technique used is multiple linear regression analysis which serves to see the effect. The results in this study indicate that both consumer engagement and social media marketing play significant roles in influencing Purchase Intention. When analyzed together (simultaneously), these factors have a combined effect that strongly impacts consumers' intentions to purchase. Separately (partially), each factor also demonstrates a distinct influence on purchase intention. Customer Engagement motivates consumers to interact more actively with the brand, fostering a deeper connection and increasing their likelihood to buy. Meanwhile, Social Media Marketing enhances brand visibility and appeal through strategic campaigns, attracting consumers and encouraging purchase decisions. The combined and individual impacts of these factors emphasize their importance in driving purchase intentions.   Keyword: Consumer Engagement, Social Media Marketing, Purchase Intention
Co-Authors Abas, Dewita Lucyana Adithya Pandowo Agus Supandi Soegoto Amelia Taroreh, Amelia Arie, Fitty V. Aruan, Carina Ateng, Hana Febrina Balak, Vanesa Anastasia Bee, Sharon C. Bokko, Stefant . Burhanuddin, Rizka A. Christian, Yeyen Apriana Christoffel Kojo, Christoffel Kojo Christoffel Mintardjo, Christoffel Cristo, Mandang Dandel, Noldy P. David Kaunang David P. E Saerang, David P. E David P.E Saerang Emilia Margareth Gunawan Emor, Desinta Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Fransischa Veronika Claudya Titing Gunawan, Emilia Gunawan, Emilia M. Halid, Sitti N. Hido, Esterlita Claudia Hosea, Sheila S. Huwae, Karien M.M. Imelda Ogi Indrie D. Palandeng Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Jesika Ngantung, Jesika Johan R. Tumiwa, Johan R. Johan Tumiwa Joy Elly Tulung Kaharmen, Pascal . Kalangie, Christian I. Karouw, Deatara E. Z. Kaseger, Enjelie Kausuhe, Jutresia Nigita Kawet, Raymond . Keith Kalonta, Keith Koloay, Kesia Sheren Prillya Kolondam, Gabrila Fanesa Lahope, Reffaldi R. Laluyan, Wanda Nadya Lampus, Josua Miracle Lapian, Joyce . Lenehang, Vega R. Linda Lambey, Linda Lisbeth Mananeke Lomanorek, Gabriela Abigail Lukas, Clara Meiflin Stevani Lumempow, Rani Anatasia Lumenta, Ulrigh Z. Mamahit, Nikita Isabella Manampiring, Cicilia T. Manampiring Mangundap, Hizkia Toar Mangundap, Maria B. Manurip, Jelita Maria Tielung Maryam Mangantar Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Mintardjo, Christofel Monareh, Pascal A.A Mongula, Eric C. Moniharapon, Silcyljeova . Nainggolan, Mutiara . Novena Sumampouw, Novena Ogi, Imelda W.J Onesimus Simanungkalit, Onesimus Palit, Wulan Pricillia Pangaila, Paulus A. Pangemanan, Ekaristia Gratia Paulus Kindangen Pelealu, Irsa Weinechita Pelealu, Julian Yehezkiel Petege, Agustinus . Pompayo, Andriani . Pondaag, Adrian Pongantung, Inke F. Ponomban, Novia A. Raranta, Andrea A. Ridho Prawira Ramadhanu Rompas, Jeifer J. L. Rompis, Noval Krisander Rudy S. Wenas S.L.H.V Joyce Lapian Saerang, David P. Saerang, Regina T. Sentinuwo, Jesika Aurelia Liogu Shinta J. C. Wangke Shinta Wangke, Shinta Sifrid Pangemanan Sifrid S. Pangemanan Soepeno, Djurwati . Soepeno, Djurwaty . Soloty, Edmund Sondakh, Aristide G. S. Sumaraw, Josefina M. Sundah, Prisilia Ester Tambuwun, Rigita Ratnasari Tangkudung, Dion Berio Tasik, Hizkia H.D Tielung, Maria . Togubu, Siti Faya Ila Tompodung, Esther Tuhumena, Fernanda M.B Tulandi, Wandy M.G. Tumbol, Indah Permata Tumiwa, Johan . Umboh, Yobel . Viantara, Afriandy Victor P.K. Lengkong Walandouw, Julita A. Walangitan, Mac Donald B. Warokka, Gloria F. Watae, Reynaldo Henry Watuseke, Christiadi . Wenas, Rudi Wenas, Rudi S. Wilar, Omega Wulan Willem J.F.A Tumbuan Wowor, Lingkan Theofhani Wungow, Abigail