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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Daya Saing : Jurnal Ilmu Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Journal of Social Politics and Governance (JSPG) eCo-Buss Jurnal Abdi Insani Madaniya Bisnis Net : Jurnal Ekonomi dan Bisnis JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Produktif Taawun: Jurnal Pengabdian kepada Masyarakat
Syofiatul Safitri
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Identify the Region's Flagship Products: Focused on the Sustainability of Resources and the Environment Mandataris Mandataris; Okta Karneli; Syofiatul Safitri
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2093

Abstract

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village. 
Pengaruh Brand Awareness dan Penerimaan Augmented Reality (Virtual Try On) Terhadap Kepuasan dan Keputusan Pembelian Ulang Safitri, Syofiatul; Ayu, Dina Maysa
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2201

Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh dari Brand Awareness dan Augmented Reality melalui Kepuasan Konsumen terhadap Keputusan Pembelian Ulang Optik Melawai Cabang Mall SKA Pekanbaru. Penelitian ini berdasarkan Tingkat kompetesi optik retail di Mall SKA semakin sengit ditambah tingkat jumlah konsumen ternyata belum memenuhi target setelah pasca terjadinya Covid-19. Terdapat 7 hipotesis penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan konsumen pelanggan Optik Melawai Cabang Mall SKA Pekanbaru. Sampel penelitian akan diambil dengan metode non-probability sampling dengan Teknik purposive sampling yaitu kriterianya telah 2 kali membeli di Optik Melawai. Penelitian ini menggunakan metode analisis menggunakan PLS-SEM versi 4. Hasil penelitian menghasilkan Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian Ulang. Variabel Augmented Reality tidak berpengaruh signifikan terhadap Keputusan Pembelian Ulang. Variabel Brand Awareness berpengaruh signifikan terhadap Kepuasan Konsumen. Variabel Augmented Reality berpengaruh terhadap Kepuasan Konsumen. Pengujian pengaruh tidak langsung didapat bahwa variabel Brand Awareness dan Augmented Reality melalui Kepuasan Konsumen berpengaruh signifikan pada Keputusan Pembelian Ulang pada Optik Melawai Cabang Mall SKA Pekanbaru.  
Pengaruh Store Image Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen 212 Mart Cabang Panam Pekanbaru Leni Silvia; Lie Othman; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.965

Abstract

The purpose of this study was to determine the effect of Store Image and Service Quality on Consumer Purchase Interest at 212 Mart Panam Pekanbaru Branch. This study uses a quantitative analysis method. The sample in this study were consumers who shopped at 212 Mart Panam Pekanbaru Branch as many as 100 respondents. This study uses primary data and secondary data. Methods of data analysis using SPSS version 22. The results of the study show that store image has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch, service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch and store image and service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch.
Pengaruh Relationship Marketing dan Keberagaman Produk Terhadap Loyalitas Konsumen Pada Toko PM Collection Pekanbaru Siti Purnama; Meyzi Heriyanto; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.1026

Abstract

This study aims to determine and analize the application of relationship marketing and product diversity on consumer loyalty at PM Collection Pekanbaru.The method used this stud describtive quantitative ith SPSS version 23 program. The population in his stdy ere all consumers ho made purchases at PM Collection who found 10.800 people and the sample of this study as 99 respondents from PM Collection Pekanbaru consumers. The sampling technique through used in this study is accidental sampling. For data collection techniques through questionnaires and the used of a Likert scale, the types and sources of data used primary and secondary data. The data analysis includes validity test, reliability test, classical assumption test of normality,calassic multicollinearity assumption test, classical assumption test of heteroscedasticity, and murtiple linear analisis along with analylisis of the coefficient of deremination (R2), sugnificant test ith with partial test ( T test ), simultaneous test ( F test ). In this study the obtaines are that relationship marketing (X1) has a possitive and significant effect on consumer loyalty (Y), diversity product (X2) has a positive and significant on consumer loyalty (Y) and relationship marketing (X1) and diversity product (X2) has a possitive and significant effect on consumer loyalty (Y). Thus, PM Collection Pekanbaru has paid attention to all the factors that make consumers come back and add more complete product brands and sizes, so that consumers are interested in coming and buying at the PM Collection Pekanbaru.
Peningkatan Kemampuan Manajemen Usaha Mikro Kecil dan Menengah Desa Merangkai dalam Pengelolaan Usaha Ekonomi Berbasis Potensi Lokal Lie Othman; Kasmiruddin Kasmiruddin; Meyzi Heriyanto; Mandataris Mandataris; Ruzikna Ruzikna; Mariaty Ibrahim; Endang Sutrisna; Suryalena Suryalena; Syofiatul Safitri
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.602

Abstract

This community service program aims to provide knowledge to the people of Merangkai Village which describes how to improve community business management capabilities in terms of managing, developing and improving economic businesses based on local potential. This information transfer was carried out in several stages, including socialization of the material to discussion sessions containing questions and answers and conveying the obstacles experienced. The application method used in this service is through lecture and discussion methods. In the first session, several materials in the fields of marketing, finance and human resources will be presented which are related to increasing the business management capabilities of village communities in managing, developing and improving economic businesses based on local potential. The next session will be opened with a discussion session in the form of questions and answers and also presenting obstacles so that solutions can be found. Apart from that, active community participation in all stages of activities is also the main focus in assessing the success of service. The results of the service showed a significant increase because the community service activities which were carried out face to face and in direct practice ran smoothly.
PENGARUH DIGITAL MARKETING DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN MELALUI CITRA MEREK PADA UMKM DAPUR ARU OLAHAN KELOR KAMPAR Aprilia, Aqsha; Safitri, Syofiatul
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2106

Abstract

This study aims to determine and analyze the effect of Digital marketing and Product Variety through Brand Image on Customer Purchase Decisions at UMKM Dapur Aru Olahan Kelor Kampar. There are 7 hypotheses in this study using a quantitative approach by distributing questionnaires to 96 respondents who are consumers of Dapur Aru Olahan Kelor Kampar customers. The research sample was taken using non-probability sampling method with purposive sampling technique, namely the criteria that have bought 2 times in Aru's Kitchen. This study uses an analysis method using PLS-SEM version 4. The results showed that digital marketing has no significant effect on customer purchasing decisions. Product Variety Variety has a significant effect on Customer Purchasing Decisions. Digital marketing has no significant effect on Brand Image. Product Variety has a significant effect on brand image. Brand image variables have a significant effect on customer purchasing decisions. Digital marketing variables have no significant effect on Customer Purchasing Decisions through Brand Image. Product Variety Variables have a significant effect on Customer Purchasing Decisions through Brand Image at UMKM Dapur Aru Olahan Kelor Kampar. Keywords:
PENGARUH SERVICE QUALITY, CUSTOMER EXPERIENCE DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MASKAPAI AIRASIA DI PEKANBARU Syofiatul Safitri; Nadya Nurwahyuni
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i2.976

Abstract

Business competition in Indonesia is increasing, many companies operating in the same field, offering similar services make competition unavoidable, one of which is in the aviation industry. This study aims to determine the effect of service quality, customer experience and perceived value on customer loyalty of airlines using the services of the AirAsia Pekanbaru Representative Office. This study uses a quantitative method. The sampling technique is Purposive Sampling with a sample size of 98 respondents. The data obtained were processed using SPSS software version 25. The results of this study are: (1) service quality has a significant effect on customer loyalty, (2) customer experience has a significant effect on customer loyalty, (3) perceived value has a significant effect on customer loyalty, (4) service quality, customer experience and perceived value together can increase customer loyalty.
Pengaruh Perceived Ease Of Use Dan Harga Terhadap Kepuasan Konsumen Pengguna Aplikasi Maxim : The Effect of Perceived Ease of Use and Price on Consumer Satisfaction of Maxim Application Users Fani Oktafiona; Safitri, Syofiatul
Jurnal Ilmiah Produktif Vol. 13 No. 1 (2025): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v13i1.892

Abstract

This study aims to examine the influence of Perceived Ease of Use (PEOU) and Price on Customer Satisfaction among Maxim application users, particularly those in the Faculty of Social and Political Sciences at the University of Riau. The research employed a quantitative method, involving 96 respondents selected through purposive sampling based on specific criteria. Data analysis was conducted using SPSS version 30. The analysis results indicate that PEOU has a positive and significant partial effect on customer satisfaction, as evidenced by a t-value of 5.748 and a significance level below 0.001. The Price variable also showed a significant partial effect, with a t-value of 2.820 and a significance value of 0.006. Collectively, both PEOU and Price have a positive and significant impact on customer satisfaction, as indicated by an F-value of 79.669, which exceeds the F-table value of 3.09. These findings suggest that both Perceived Ease of Use and Price play an important role in enhancing the satisfaction of Maxim users.
Pengaruh Servicescape, Variasi Menu, Dan Cita Rasa Terhadap Pembelian Ulang Pada Rumah Makan Shanaya Food Pekanbaru Ulfa, Siti Maria; Safitri, Syofiatul
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2155

Abstract

Penelitian ini berusaha untuk mengevaluasi dampak dari servicescape, perubahan menu, dan cita rasa terhadap pembelian ulang di restoran. Dampak dari servicescape, variasi menu, dan cita rasa terhadap pembelian ulang di Shanaya Food Pekanbaru, baik secara parsial maupun secara bersamaan. Penelitian ini menggunakan metode analisis kuantitatif deskriptif Dalam penelitian ini, pengumpulan data dilakukan melalui penyebaran kuesioner kepada pelanggan di restoran Shanaya Food sebanyak 96 orang yang melakukan pembelian minimal 3 kali.. Penelitian ini menggunakan strategi pengambilan sampel non-probability sampling, khususnya purposive sampling. Hasil analisis regresi linier berganda menunjukkan bahwa pembelian ulang dipengaruhi secara positif dan signifikan oleh variabel servicescape, keragaman menu, dan cita rasa.baik secara simultan maupun parsial, memberikan pengaruh yang baik dan signifikan terhadap kunjungan ulang restoran Shanaya Food Pekanbaru. Hasil uji koefisien determinasi menunjukkan nilai sebesar 85,6%. Sedangkan elemen-elemen lain yang tidak tercakup dalam penelitian ini memiliki pengaruh sebesar 14,4% sisanya
Pengaruh Digital marketing dan Variasi Produk Terhadap Kepuasan Konsumen Pada Almeeraakyla Pekanbaru Fauziah, Alifa; Safitri, Syofiatul
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2314

Abstract

Fast fashion berkembang pesat akibat permintaan tinggi dan tren yang cepat berubah terutama pada bidang alas kaki sehingga perusahaan harus dapat beradaptasi dengan perubahan termasuk pada toko Almeeraakyla Pekanbaru. Penelitian ini mengkaji dampak digital marketing dan variasi produk terhadap kepuasan konsumen Almeeraakyla Pekanbaru, dengan metode kuantitatif dan melibatkan 96 responden yang pernah dua kali membeli ulang secara online. Data penelitian dikumpulkan melalui kuesioner yang disebarkan kepada konsumen Almeeraakyla Pekanbaru menggunakan teknik purposive sampling dalam metode non-probability sampling. Temuan penelitian mengungkapkan bahwa digital marketing serta variasi produk berpengaruh positif dan signifikan terhadap tingkat kepuasan konsumen. Analisis regresi berganda menunjukkan bahwa digital marketing dan variasi produk secara parsial dan simultan berpengaruh positif signifikan terhadap kepuasan konsumen. Nilai koefisien determinasi sebesar 67,6%, sedangkan 32,4% dipengaruhi faktor lain di luar penelitian. Temuan ini bermanfaat bagi manajemen Almeeraakyla dalam merancang strategi pemasaran yang lebih efektif.
Co-Authors Abda Abda Agnesia Gian Marcheren Al Muhtadeebillah, Hussein Alifa Fauziah Andri Sulistyani Aprilia, Aqsha Aprilinda, Aprilinda Audrey Dwi Rahma Ayu, Dina Maysa Cesilia Rahael Ardi Hapsari Dzaki Naufal Endang Sutrisna Fani Oktafiona Fauziah, Alifa Hadi , Ahmad Hafzana Bedasari Hanatasia Isora Abelia Hapsoh Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khusaini Syarifah Lala Putri Guci Leni Silvia Lestari, Rima Kurnia Lie Othman Lie Othman Mandataris Mandataris Mardalia Mariaty Ibrahim Maya Risma Wijayanti Meyzi Heriyanto Monicha Putri Aditia Nadya Nurwahyuni Narta, Zhafira Yulia Nidya Astantika Notatema, Ben Hansel Okta Karneli, Okta Putra, Indra Mardeni Ririn Aisyah Putri Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsa Alkila Sari Rezky Sinambela Seno Andri Sephia Amanda Seroza, Seroza Sindy Novelia Siti Maria Ulfa Siti Purnama Sofie Amalia Ul Umma Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Ully Hasanah Yudinda Salza Aprilia